Idea masale test campaign analysis

12
Test Campaign analysis

Transcript of Idea masale test campaign analysis

Page 1: Idea masale test campaign analysis

Test Campaign analysis

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IDEA MASALE TEST CAMPAIGN, Kolkata Female 28-35, 15-16 Feb

Ad Name Title Body Link Description

SMART_SMART 01 Smart Masale for Smart WomenExciting Deals On Quality

SpicesSmart Chefs Choose Idea

Masale

SMART_SMART 02 Smart Chefs Choose Idea MasaleExciting Deals On Quality

Spices Get Upto 40% OFF

SMART_SMART 03 Upto 40% OFFExciting Deals On Quality

SpicesSmart Chefs Choose Idea

MasaleCORPORATE

WOMAN_CORPORATE 01 I am good with PPTs and recipesDiscount Deals On Best

Quality SpicesBe a star in the kitchen with

Idea MasaleCORPORATE

WOMAN_CORPORATE 02 Cost Control in Office and KitchenDiscount Deals On Best

Quality SpicesUpto 40% OFF on top quality

spicesCORPORATE

WOMAN_CORPORATE 03Upto 40% OFF on top quality

spicesDiscount Deals On Best

Quality Spices Great discounts and deals

MASALE_MASALE 01Recipes Can't Go Wrong With The

Right SpicesGreat Discounts On Quality

Spices Be Sure With Idea Masale

MASALE_MASALE 02 Right Spices Do Half The JobGreat Discounts On Quality

Spices Get Upto 40% OFF

MASALE_MASALE 03 Upto 40% OFF On Quality SpicesGreat Discounts On Quality

SpicesGreat discounts for smart

chefs

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Mobile Feed Samples

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Audience Network (interstitial) samples

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Audience Network (native) samples

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RESULTS

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Ad Name Results Reach

Amount Spent (INR)

Cost per '000 Reach (INR)

Cost per Result (INR)

Relevance Score

  204 8442 500 59.23 2.45  SMART_SMART 03 42 2134 105.86 49.61 2.52 1SMART_SMART 01 87 3638 194.35 53.42 2.23 2SMART_SMART 02 75 4296 199.79 46.51 2.66 1  197 7876 500 63.48 2.54  CORPORATE WOMAN_CORPORATE 01 75 3882 153.61 39.57 2.05 2CORPORATE WOMAN_CORPORATE 02 46 2311 105.46 45.63 2.29 2CORPORATE WOMAN_CORPORATE 03 76 3323 240.93 72.50 3.17 2  192 7594 495.19 65.21 2.58  MASALE_MASALE 03 68 3388 107.54 31.74 1.58 2MASALE_MASALE 02 63 2720 125.41 46.11 1.99 2MASALE_MASALE 01 61 3118 262.24 84.11 4.30 1

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Best performing ads

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Best performing ads

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Worst performing ads

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Facebook Audience Network• New way for advertisers

to extend their campaigns beyond Facebook and into other mobile apps.

• Same targeting available for Facebook ads today, including Custom Audiences, core audiences and lookalike audiences.

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THANKS


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Idea masale test campaign analysis

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