Sponsorship Proposal ‘Music is my lifeline’. Prelude Objectives Campaign Idea Exploitation...
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Transcript of Sponsorship Proposal ‘Music is my lifeline’. Prelude Objectives Campaign Idea Exploitation...
![Page 1: Sponsorship Proposal ‘Music is my lifeline’. Prelude Objectives Campaign Idea Exploitation Sponsorship packages.](https://reader030.fdocuments.us/reader030/viewer/2022032709/56649ec05503460f94bcaf78/html5/thumbnails/1.jpg)
Sponsorship Proposal‘Music is my lifeline’
![Page 2: Sponsorship Proposal ‘Music is my lifeline’. Prelude Objectives Campaign Idea Exploitation Sponsorship packages.](https://reader030.fdocuments.us/reader030/viewer/2022032709/56649ec05503460f94bcaf78/html5/thumbnails/2.jpg)
Prelude
• Objectives
• Campaign Idea
• Exploitation
• Sponsorship packages
![Page 3: Sponsorship Proposal ‘Music is my lifeline’. Prelude Objectives Campaign Idea Exploitation Sponsorship packages.](https://reader030.fdocuments.us/reader030/viewer/2022032709/56649ec05503460f94bcaf78/html5/thumbnails/3.jpg)
Objectives
• To own the platform of music
• To create affiliation with youth by a campaign larger than life
• Create top of mind recall for the brand
![Page 4: Sponsorship Proposal ‘Music is my lifeline’. Prelude Objectives Campaign Idea Exploitation Sponsorship packages.](https://reader030.fdocuments.us/reader030/viewer/2022032709/56649ec05503460f94bcaf78/html5/thumbnails/4.jpg)
The Connect – Big Idea
• Connecting to the pulse of the youth through…‘Music’– Since ‘music is the lifeline’ of today's youth– Activities and ideas to be linked along the big
idea
![Page 5: Sponsorship Proposal ‘Music is my lifeline’. Prelude Objectives Campaign Idea Exploitation Sponsorship packages.](https://reader030.fdocuments.us/reader030/viewer/2022032709/56649ec05503460f94bcaf78/html5/thumbnails/5.jpg)
Positioning
• The only radio station that understands me, my life, my aspirations and my music taste and delivers accordingly
![Page 6: Sponsorship Proposal ‘Music is my lifeline’. Prelude Objectives Campaign Idea Exploitation Sponsorship packages.](https://reader030.fdocuments.us/reader030/viewer/2022032709/56649ec05503460f94bcaf78/html5/thumbnails/6.jpg)
Essence
• Music is my lifeline!
![Page 7: Sponsorship Proposal ‘Music is my lifeline’. Prelude Objectives Campaign Idea Exploitation Sponsorship packages.](https://reader030.fdocuments.us/reader030/viewer/2022032709/56649ec05503460f94bcaf78/html5/thumbnails/7.jpg)
Platform
• Music is my lifeline– Connecting with the youth– Bonding with the target on interests that
matter to them• Music• Events
![Page 8: Sponsorship Proposal ‘Music is my lifeline’. Prelude Objectives Campaign Idea Exploitation Sponsorship packages.](https://reader030.fdocuments.us/reader030/viewer/2022032709/56649ec05503460f94bcaf78/html5/thumbnails/8.jpg)
Music is my lifeline…
A platform that truly allows us to connect with out targetA platform that truly allows us to connect with out target
MusicMusic EventsEvents
![Page 9: Sponsorship Proposal ‘Music is my lifeline’. Prelude Objectives Campaign Idea Exploitation Sponsorship packages.](https://reader030.fdocuments.us/reader030/viewer/2022032709/56649ec05503460f94bcaf78/html5/thumbnails/9.jpg)
Music
• Brand fit– The anthem of the youth – Radio 1 song– An outlet, entertainment and a platform that
unites all– Perfect expression of youth, passion,vibrancy
and self expression
![Page 10: Sponsorship Proposal ‘Music is my lifeline’. Prelude Objectives Campaign Idea Exploitation Sponsorship packages.](https://reader030.fdocuments.us/reader030/viewer/2022032709/56649ec05503460f94bcaf78/html5/thumbnails/10.jpg)
Music is my
lifeline
Advertising TV
Malls
Graffiti
Outdoor
Radio
Online Promotion
Bringing ‘the idea’ alive
Brand World
Activation
![Page 11: Sponsorship Proposal ‘Music is my lifeline’. Prelude Objectives Campaign Idea Exploitation Sponsorship packages.](https://reader030.fdocuments.us/reader030/viewer/2022032709/56649ec05503460f94bcaf78/html5/thumbnails/11.jpg)
Activation concerts
• Series of concerts, in 3 cities and one back to school concert. Radio doing live updates- Radio & TV to air the concerts at a later date.
![Page 12: Sponsorship Proposal ‘Music is my lifeline’. Prelude Objectives Campaign Idea Exploitation Sponsorship packages.](https://reader030.fdocuments.us/reader030/viewer/2022032709/56649ec05503460f94bcaf78/html5/thumbnails/12.jpg)
Exploitation plan for concerts
• Posters• Direct Mailers• Radio invites• TV & Radio coverage• Standy
![Page 13: Sponsorship Proposal ‘Music is my lifeline’. Prelude Objectives Campaign Idea Exploitation Sponsorship packages.](https://reader030.fdocuments.us/reader030/viewer/2022032709/56649ec05503460f94bcaf78/html5/thumbnails/13.jpg)
Creative Strategy
• Idea– Music is my lifeline
• Mood and tone– Vibrant and youthful appeal– Playing on the insights of the target– How radio1 understands their musical needs
and delivers accordingly
![Page 14: Sponsorship Proposal ‘Music is my lifeline’. Prelude Objectives Campaign Idea Exploitation Sponsorship packages.](https://reader030.fdocuments.us/reader030/viewer/2022032709/56649ec05503460f94bcaf78/html5/thumbnails/14.jpg)
Creative showcase
Truck backs
![Page 15: Sponsorship Proposal ‘Music is my lifeline’. Prelude Objectives Campaign Idea Exploitation Sponsorship packages.](https://reader030.fdocuments.us/reader030/viewer/2022032709/56649ec05503460f94bcaf78/html5/thumbnails/15.jpg)
Wall Graffiti's
![Page 16: Sponsorship Proposal ‘Music is my lifeline’. Prelude Objectives Campaign Idea Exploitation Sponsorship packages.](https://reader030.fdocuments.us/reader030/viewer/2022032709/56649ec05503460f94bcaf78/html5/thumbnails/16.jpg)
Wall Graffiti's
![Page 17: Sponsorship Proposal ‘Music is my lifeline’. Prelude Objectives Campaign Idea Exploitation Sponsorship packages.](https://reader030.fdocuments.us/reader030/viewer/2022032709/56649ec05503460f94bcaf78/html5/thumbnails/17.jpg)
Outdoor
![Page 18: Sponsorship Proposal ‘Music is my lifeline’. Prelude Objectives Campaign Idea Exploitation Sponsorship packages.](https://reader030.fdocuments.us/reader030/viewer/2022032709/56649ec05503460f94bcaf78/html5/thumbnails/18.jpg)
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