IDCEE 2013: Media for equity: a scaling option for start-ups - Sebastian Erasmus (MD & Co-Founder @...
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Media for Equity – A Scaling Option for Start-ups.
Startup Stage, October 10th, 16h40
Sebastian Erasmus, Managing Director & Co-Founder, Leverate Media GmbH
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Media for Equity – A Scaling Option for Start-ups
Sebastian Erasmus
Leverate Media GmbHManaging Director & Co-Founder
ContactSchivelbeiner Str. 40D-10439 Berlin
[email protected]+49 175 7801128
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What is Media for Equity (M4E)?
Media Owners
Media
M4E Provider
Media Equity
Company
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Media for Equity – Born in Sweden, Raised in Germany
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Media for Equity Providers
SevenVentures GmbH (Germany)
© 2013 Leverate Media GmbH
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Media for Equity Providers
German Media Pool VC GmbH (Germany)
© 2013 Leverate Media GmbH
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Media for Equity ProvidersAggregate AB (Sweden)
© 2013 Leverate Media GmbH
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Media for Equity – Focusing NeedsMedia Owners, Start-ups and Venture Capital Firms
Media Owners
Venture Capital Funds
Start-Ups
Media Asset Monetization!?
Big Shots!?
Growth!?
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Flexible Equity deals as alternative monetization opportunities
Capitalization of media within 6-24 months
Flexible solutions for most current needs
Target SituationCurrent Situation
Media OwnersAdvertisers shift budgets to emerging markets – the importance of alternative and flexible media monetization will increase even further.
Huge amounts of “unsold” media inventory – competition is getting even harder
Media budget shifts into new media channels & emerging markets
Increasing dependency on agencies and major customers
Flexible monetization channel for media owners
Absolute capitalization opportunity for “unused” media
Decreasing dependencies on single sales channels and media agencies – acquisition of new customer for media owners and agencies
Media for Equity
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Start-UpsAvailability of venture capital in Germany is low – but start-ups need remarkable media budgets to scale their business models to the next step of growth.
Provides powerful cross media campaigns for high-potential start-ups
Manages, consults and optimizes each campaign
Offers flexible Media for Equity deals individually applied on the needs of each target
Media for EquityTarget SituationCurrent Situation
Start-ups (Series A & B) are looking for capital to scale their businesses
Venture Capital firms are shy on scaling budgets for start-ups
Start-ups need capital to improve their infrastructure and scale their business with media at the same time
Reach as key driver for absolute success for online start-ups
Flexible amounts of scaling media have to be available for high-potential start-ups
Absolutely optimized media campaigns, continuously tracked and managed in return for start-up equity
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Venture Capital FirmsLack of media industry expertise open up opportunities to scale start-ups with media for equity deals.
Creating sustainable value for all parties involved
Minimizing the risk of media inefficiency
“Call option” for VCs to acquire Leverate’s shares of the co-invested start-up within 4 months after start of media delivery
Media for EquityTarget SituationCurrent Situation
VCs do not want to invest in big marketing campaigns to scale start-ups
Bad experiences with poor results of marketing campaigns made VCs more carefully
Start-ups face problems to receive significant scaling budgets
Absolute leverage and acceleration of financial investments
Flexible scaling options for VCs to boost growth of portfolio start-ups
Regular and frequent KPI reports
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M4E – Don’t waste your equity! Choose the right approach!.
Media Strategy Workshop Documentation
Health Check Assessments & Documentations incl. As-Is Situation, To-Be State
Health Check Gap Reports incl. Action Plan
Pre-Advisory Presentation 1:1 Advisory
Media Strategy Workshop Documentation
Health Check Assessments & Documentations incl. As-Is Situation, To-Be State
Health Check Gap Reports incl. Action Plan
Pre-Advisory Presentation 1:1 Advisory
Media Selection Assessment and Proposal
Due Diligence Report and Documentation
Tax & Legal Reports and Documentation
Contract Proposal Media Arrangement and
Reservation
Media Selection Assessment and Proposal
Due Diligence Report and Documentation
Tax & Legal Reports and Documentation
Contract Proposal Media Arrangement and
Reservation
Holistic and detailed Media Plan (all media types)
Execution of Media Plan incl. Media Buying, (Technical) Campaign Set-Up and Go-Live
Media Efficiency & Sales Performance Analysis
Campaign Summary incl. Recommendations, Actions Points and Optimization Execution
Legal and Tax Duties Report & Documentation
Holistic and detailed Media Plan (all media types)
Execution of Media Plan incl. Media Buying, (Technical) Campaign Set-Up and Go-Live
Media Efficiency & Sales Performance Analysis
Campaign Summary incl. Recommendations, Actions Points and Optimization Execution
Legal and Tax Duties Report & Documentation
AlternativeMedia Deal
Media Pre-Advisory(Start-Ups) Delivery
RESU
LTS
ACTI
VITI
ES
MEDIA PRE-ADVISORY:Strategy WorkshopHealth ChecksPersonal Advisory
MEDIA OPERATIONS:Media PlanningMedia Buying & ExecutionCampaign ManagementMedia Tracking, Reporting & Optimization
DEALING:Media SelectionDue DiligenceTax & Legal SolutionsContractingMedia Reservation
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© 2013 Leverate Media GmbH
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Media for Equity – A Scaling Option for Start-ups.
Sebastian Erasmus, Leverate Media GmbH, [email protected]