IDCEE 2013: Building Startup Teams - Mollie Carter (Director of Freelancer Marketing @ oDesk)
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STARTUP BUILDING TEAMS
Transcript of IDCEE 2013: Building Startup Teams - Mollie Carter (Director of Freelancer Marketing @ oDesk)
- 1. BUILDINGSTARTUPTEAMS
- 2. oDesk: Worlds largest online workplace $1B in client spend 900K clients oDesk4.5M freelancersOther online workplaces combined35M hours worked1.5M jobs posted*Gross services in 2012 exceeded $360M, making us 1.9x our next largest competitor.Source: oDesk database2
- 3. Strong growth in hours worked3
- 4. Three trends are driving online work Technology: Communication, collaboration, payment Globalization: Accelerating acceptance of distributed workforces Economy: Need for flexible, cost-effective talent4 4
- 5. Ukraine and Russia are emerging powerhouses #1 and #2 fastest-growing client countries (by dollars spent, 2-year CAGR) #1 and #2 source of engineering talent (by # engineers working for oDesk full-time online) #4 and #6 contractor countries (by dollars earned in 2012)5
- 6. CEE / CIS are among the freelance leadersThousandsTop 15 Contractor Countries (Gross Services Earned) $25,000$20,000$15,000$10,000$5,000$0Source: oDesk database6
- 7. Russian hours billed on oDesk growing rapidly Annual Hours Billed by Russian Freelancers 1,200,000970,3771,000,000754,376800,000600,000508,484400,000332,901 253,830200,0000 20082009201020112012Source: oDesk database7
- 8. Ukrainian hours billed on oDesk growing rapidly Annual Hours Billed by Ukrainian Freelancers 1,400,000 1,180,6931,200,000 1,000,000 844,885 800,000 546,882600,000 400,000321,157 200,334200,000 0 20082009201020112012Source: oDesk database8
- 9. Competitive global wages$19.88 Average hourly rate of a Ukrainian developer on oDesk. *Q2 2013Source: oDesk database9
- 10. Explosive Russian Client Growth Annual Hours Billed by Russian Clients 90,000 77,12480,000 70,000 60,000 50,000 40,000 30,111 30,000 20,000 7,87310,000 448865200820090 201020112012Source: oDesk database10
- 11. Similar Ukrainian Client Growth Annual Hours Billed By Ukrainian Clients 25,000 21,725 20,00015,00010,0004,6155,000 2,038 38582200820090201020112012Source: oDesk database11
- 12. From contractors to clients Clients per 100 Freelancers For oDesks Top Freelancer Countries
- 13. Top jobs Russian businesses hire for Q2 2013 top categories: (by dollars spent)1.Web programming2.Mobile apps3.Website project management4.Website quality assurance (QA)5.Web design6.Desktop apps7.Graphic design8.Ecommerce9.Scripts & utilitiesTech Non-tech10. Translation Source: oDesk database13
- 14. Freelancer Profile: Igor Zagorodniy oDesk Freelancer Since: 2011Current Role: Enterprise Software Developer Skills: Adobe SDK, C#, DBMS, MS Office Average Hourly Rate: $40/ houroDesk satisfies all of my needs and gives me employment stability. If I were working locally, I would not earn as much and I wouldnt be able to get involved in some of the interesting projects I have done. Igor Zagorodniy, Software Developer14
- 15. Code your way to Silicon Valley www.codingame.com/odesk Contest is 19 Oct 2013, 11:00 to 15:00 Test your coding skills against Russian and Ukrainian developers Winner will receive a 1-week trip to Silicon Valley 5 nights flight and accommodations included Visit oDesk, Facebook, Google, eBay and more Source: oDesk database15
- 16. Startups have two things: An ideaPeople
- 17. Meet the oDesk team
- 18. 1yu rtGreat startups come from great cofoundersStratis Karamanlakis oDesk Co-Founder, VP of Development
- 19. Strong personal relationship
- 20. Complementary skills
- 21. Shared passion
- 22. Its a marriage
- 23. Odysseas on his co-founder There were things that I didnt know how to do very early on. I knew I couldnt go from 0 to 1 if I didnt have someone who could complement my high-entropy, high-energy style by grounding it with an entropy-reducing style. With him I went from 0 to 1 and 1 to 12, where otherwise I would still be making circles around my zero.
- 24. 2 yu rtRecruit customer-centric utility players
- 25. 3 yu rtUnderstand the organization you are building Reactive Support Customer ServiceProactive SupportPremium Services Marketplace Quality Risk Management Trust & Safety Chargebacks & Disputes Operations Compliance Partner Acquisition Business Development Partner Management Sales & Acquisition EnterpriseAccount ManagementProfessional Services
- 26. What you hire will shift over time
- 27. 4 yu rtYour execs should be the best recruiters in the companyGreg Stanger oDesk CFO
- 28. Great people have great options
- 29. Sell the impact
- 30. Sell the exposure
- 31. Sell the opportunity
- 32. 5 yu rtBack-channel references are the best source of candidate feedback
- 33. 6 yu rtRetain your top performersGary Swart oDesk CEO
- 34. Impact
- 35. Development
- 36. Reward
- 37. Balance
- 38. 7 yu rtManage by objective
- 39. 8 yu rtJoys LawNo matter who you are, most of the smartest people work for someone else. Bill Joy Co-Founder, Sun
- 40. Thank you! @odesk@molliecarter