IDCEE 2013: Building Startup Teams - Mollie Carter (Director of Freelancer Marketing @ oDesk)

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STARTUP BUILDING TEAMS

Transcript of IDCEE 2013: Building Startup Teams - Mollie Carter (Director of Freelancer Marketing @ oDesk)

  1. 1. BUILDINGSTARTUPTEAMS
  2. 2. oDesk: Worlds largest online workplace $1B in client spend 900K clients oDesk4.5M freelancersOther online workplaces combined35M hours worked1.5M jobs posted*Gross services in 2012 exceeded $360M, making us 1.9x our next largest competitor.Source: oDesk database2
  3. 3. Strong growth in hours worked3
  4. 4. Three trends are driving online work Technology: Communication, collaboration, payment Globalization: Accelerating acceptance of distributed workforces Economy: Need for flexible, cost-effective talent4 4
  5. 5. Ukraine and Russia are emerging powerhouses #1 and #2 fastest-growing client countries (by dollars spent, 2-year CAGR) #1 and #2 source of engineering talent (by # engineers working for oDesk full-time online) #4 and #6 contractor countries (by dollars earned in 2012)5
  6. 6. CEE / CIS are among the freelance leadersThousandsTop 15 Contractor Countries (Gross Services Earned) $25,000$20,000$15,000$10,000$5,000$0Source: oDesk database6
  7. 7. Russian hours billed on oDesk growing rapidly Annual Hours Billed by Russian Freelancers 1,200,000970,3771,000,000754,376800,000600,000508,484400,000332,901 253,830200,0000 20082009201020112012Source: oDesk database7
  8. 8. Ukrainian hours billed on oDesk growing rapidly Annual Hours Billed by Ukrainian Freelancers 1,400,000 1,180,6931,200,000 1,000,000 844,885 800,000 546,882600,000 400,000321,157 200,334200,000 0 20082009201020112012Source: oDesk database8
  9. 9. Competitive global wages$19.88 Average hourly rate of a Ukrainian developer on oDesk. *Q2 2013Source: oDesk database9
  10. 10. Explosive Russian Client Growth Annual Hours Billed by Russian Clients 90,000 77,12480,000 70,000 60,000 50,000 40,000 30,111 30,000 20,000 7,87310,000 448865200820090 201020112012Source: oDesk database10
  11. 11. Similar Ukrainian Client Growth Annual Hours Billed By Ukrainian Clients 25,000 21,725 20,00015,00010,0004,6155,000 2,038 38582200820090201020112012Source: oDesk database11
  12. 12. From contractors to clients Clients per 100 Freelancers For oDesks Top Freelancer Countries
  13. 13. Top jobs Russian businesses hire for Q2 2013 top categories: (by dollars spent)1.Web programming2.Mobile apps3.Website project management4.Website quality assurance (QA)5.Web design6.Desktop apps7.Graphic design8.Ecommerce9.Scripts & utilitiesTech Non-tech10. Translation Source: oDesk database13
  14. 14. Freelancer Profile: Igor Zagorodniy oDesk Freelancer Since: 2011Current Role: Enterprise Software Developer Skills: Adobe SDK, C#, DBMS, MS Office Average Hourly Rate: $40/ houroDesk satisfies all of my needs and gives me employment stability. If I were working locally, I would not earn as much and I wouldnt be able to get involved in some of the interesting projects I have done. Igor Zagorodniy, Software Developer14
  15. 15. Code your way to Silicon Valley www.codingame.com/odesk Contest is 19 Oct 2013, 11:00 to 15:00 Test your coding skills against Russian and Ukrainian developers Winner will receive a 1-week trip to Silicon Valley 5 nights flight and accommodations included Visit oDesk, Facebook, Google, eBay and more Source: oDesk database15
  16. 16. Startups have two things: An ideaPeople
  17. 17. Meet the oDesk team
  18. 18. 1yu rtGreat startups come from great cofoundersStratis Karamanlakis oDesk Co-Founder, VP of Development
  19. 19. Strong personal relationship
  20. 20. Complementary skills
  21. 21. Shared passion
  22. 22. Its a marriage
  23. 23. Odysseas on his co-founder There were things that I didnt know how to do very early on. I knew I couldnt go from 0 to 1 if I didnt have someone who could complement my high-entropy, high-energy style by grounding it with an entropy-reducing style. With him I went from 0 to 1 and 1 to 12, where otherwise I would still be making circles around my zero.
  24. 24. 2 yu rtRecruit customer-centric utility players
  25. 25. 3 yu rtUnderstand the organization you are building Reactive Support Customer ServiceProactive SupportPremium Services Marketplace Quality Risk Management Trust & Safety Chargebacks & Disputes Operations Compliance Partner Acquisition Business Development Partner Management Sales & Acquisition EnterpriseAccount ManagementProfessional Services
  26. 26. What you hire will shift over time
  27. 27. 4 yu rtYour execs should be the best recruiters in the companyGreg Stanger oDesk CFO
  28. 28. Great people have great options
  29. 29. Sell the impact
  30. 30. Sell the exposure
  31. 31. Sell the opportunity
  32. 32. 5 yu rtBack-channel references are the best source of candidate feedback
  33. 33. 6 yu rtRetain your top performersGary Swart oDesk CEO
  34. 34. Impact
  35. 35. Development
  36. 36. Reward
  37. 37. Balance
  38. 38. 7 yu rtManage by objective
  39. 39. 8 yu rtJoys LawNo matter who you are, most of the smartest people work for someone else. Bill Joy Co-Founder, Sun
  40. 40. Thank you! @odesk@molliecarter