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IDC 2014 Social Predictions Webinar
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Transcript of IDC 2014 Social Predictions Webinar
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Social Business Predictions 2014Communities become Critical
IDC Social Business Team
@IDCsocialbiz
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Who Are We?? IDC Social Business Predictions Webinar
2
Michael
Fauscette, GVP
Software Business
Solutions
@mfauscette
Mary Wardley, PVP
Apps, CRM and CX
@mwardley
Vanessa Thompson,
Research Manager,
ESN and
Collaborative Tech
@vanessathomps
Lisa Rowan, RVP,
HR and Talent
Mangement Services
@lisarowan
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Social Business
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 3
Customer Experience
Management (CXM)
Employee Experience
Management (EXM)
Partner Experience
Management (PXM)
ES
N a
nd
In
no
vati
on
Man
ag
em
en
t
Dig
ital C
om
merc
e
So
cia
lyti
cs
Cloud
Mobile
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Top Trends
4
• Enterprise Social Networks expanding to reach and connect inside out and
outside in – APIs – connecting people, data and things
• From Social Applications to Applications that are Social – embedding social
into everything (round two) – the “next generation platform”
• True customer experience – connected apps and experiences
• Collision of analytics and social – making better business decisions
• Community continues to expand across multiple enterprise use cases –
innovation management, marketing, service, sales, partner management
and enablement, etc.
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1. The use of community platforms moves beyond peer to peer support as more businesses start to leverage communities across a variety of enterprise functions
2. Market consolidation in digital marketing arena will continue but we are 3 years away from a comprehensive cloud – CMO in driver‟s seat
3. ESN becomes the platform for making better business decisions – sense and respond models
4. SAP and/or Oracle will acquire a community vendor5. ESN are becoming a platform for killing data / organizational / application
silos – open is a critical feature6. 2014 is the year for Employee Experience7. Embedding social functionality reaches 2nd generation of maturity 8. Changing business models help drive social workflow and innovation9. This year we expect to see the emergence of a 'true' customer experience
capabilities - pressure forces emergence of „connected experience‟10. Connecting assets to people and the social network – New ways to
leverage sensor data and the ESN platform to drive automation and better decisions.
Social Business Predictions
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Communities
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Market Consolidation in Digital Marketing
Arena Will Continue…..
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 7
GRAPHIC or CHART
but we are 3 years away from a comprehensive cloud – CMO in
driver’s seat
How many of your marketing channels
can you manage in one place?
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ESN Becomes the Platform for Making
Better Business Decisions
Systematic support for ad
hoc decisions
Automation
Limit
Copyright 2013 IDC
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Acquisitions?
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APIs / Open Platforms
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2014 the Year of Employee Experience
Employers can‟t affect “engagement”
Can‟t measure engagement
Can affect experience
Predict:• More social UX
• Heightened collaboration
• More transparent performance measurement
• Faster feedback
• Just-in-time coaching, mentoring 3.20 3.40 3.60 3.80 4.00
Compensation management
Learning management
Career and succession planning
Performance management
Recruiting
Importance of Integrating Social
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 11
2014
2014
2014
Source: IDC survey of HR executives, March 2013, n=512
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Next Generation Platform
Sales
IntelligencePerformance
Field
Support
Customer
Service
Idea Sourcing
Procurement
Transaction – Decision - Relationship
In the Cloud
Personal
Cloud
Copyright 2013 IDC
2nd Generation of Social in Applications and
Platforms
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Changing Business Models Help Drive
Social Workflow and Innovation
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Pressure Forces Emergence of
„Connected Experience‟
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 14
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Connecting Assets to People and the Social
Network
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• Open is the key for socializing all applications
• Vendors must simplify and integrate solutions for the new marketing organization to
be successful
• Employers and vendors stop focusing on employee engagement and focus on
employee experience instead
• The ESN is the key platform for building a better decision model for businesses.
Connect data, connected devices and people in real time for a sense and respond
model.
• The community platform is the underpinning for all of the other social business
initiatives for employees, partners and customers. The customer community is an
essential tool for the next generation of support / service, marketing and sales (in
other words, it‟s essential for driving a successful CX strategy).
Essential Guidance
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Thank You
17
Michael
Fauscette, GVP
Software Business
Solutions
@mfauscette
Mary Wardley, PVP
Apps, CRM and CX
@mwardley
Vanessa
Thompson, Research
Manager, ESN and
Collaborative Tech
@vanessathomps
Lisa
Rowan, RVP, HR and
Talent Mangement
Services
@lisarowan
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Social Business Predictions
1. The use of community platforms moves beyond peer to peer support as more businesses start to leverage communities across a variety of enterprise functions
2. CMOs / businesses continue to struggle with assembling a digital marketing suite out of a multitude of fragmented and incompatible apps.
3. ESN becomes the platform for making better business decisions – sense and respond models
4. SAP and/or Oracle will acquire a community vendor5. ESN are becoming a platform for killing data / organizational / application
silos – open is a critical feature6. 2014 is the year for Employee Experience7. Embedding social functionality reaches 2nd generation of maturity 8. Changing business models help drive social workflow and innovation9. This year we expect to see the emergence of a 'true' customer experience
capabilities from many companies as we start to drive CX enabled through connected apps and devices plus leveraging the power of community.
10. Connecting assets to people and the social network – New ways to leverage sensor data and the ESN platform to drive automation and better decisions.