iCLiCK system
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Transcript of iCLiCK system
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Sercotel proposal Presentation by LittleVoice
18th November 2012
Monday, 19 November 2012
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Sercotel Proposal
Monday, 19 November 2012
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Add Video Tab
• Add ‘video’ tab for participating hotels
• Provide virtual experience
• Provide external booking or availability links to website
• Add and remove special offers dynamically
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You Will ‘See’ It On Google
• Visual thumbnail of the Hotel will appear in Google search
• 85% will click on the thumbnail to view (Forbes)
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Share Interactive Video On FaceBook
• Share video call-to-actions on Social media
• Post special deals and offers to share
• Add sales point
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Re-Brand Sercotel YouTube Channel
• Create Sercotel branded YouTube channel
• Organise video into structured locations
• Create multi-language video descriptions and keyword tagging
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You need 4 thingsTo satisfy the new SEO algorithm critera
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• Video (prioritized over text results)
• Google annotations
• Interactivity
• Improved viewing duration
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You should see video not so much as an engagement tool but an SEO device
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...add interativity and external linking functionality
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Results?
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Statistics for value added video
• Ranked No1 on Google for ‘Flotilla holiday sailing Greece’ • 100% domination on first 3 Google page results• End of season Oct 2012 - 7.97% sales conversion from Youtube with Facebook support• 1 hour per person average view time• 2013: Projected 8% sales conversion from Youtube alone
Sailing Holidays LTD: Smallest operator in GreeceVideo channel launched 19 September 2012
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100% Video dominance Test it...Google ‘flotilla sailing holidays Greece’ (Keywords used by all operators in the region)
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Statistics for value added video
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YouTube Statistics
• 85% would rather watch a video then read text (Forbes)• Youtube is the 2nd largest search engine• 1 billion users of Youtube per month• 65% retail sales improvement on websites with video• Youtube users spend £2.9 billion per month• Youtube dominate the video market by 86%• 43% of Facebook is about Travel related topics
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What can we provide?
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LittleVoice Services
• Design iCLiCK channel for participating Sorcotel hotels
• Scope, film, edit, compose music
• Design responsive website or app for smart devices
• Re-edit current video content into interactive content
• SEO video meta tagging
• Embed multi lanuage video subtitles
• Add call-to-action buttons to sales portals and interlink relative menu structures
• Introduce Google ‘TrueView’ advertising for special deals .12% click through, 06p per click.
• Embed interactive video plugin on FaceBook
• Include current website discount deals remotely
• Training on how to manage the channel
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..We also shoot award winning videos
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What can we provide?
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LittleVoice Project Scope Arrangements
Stage 1 Project scopeDetails of full scoping requirements to be discussed. Approximately 1 week.
Stage 2 Fee based structure based on editing, building interactive channel and implementation.
Stage 3 Support (includes training) and handover
LittleVoice will also provide 15% production discounts until 18th January 2013
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Monday, 19 November 2012