L'Atelier e-Commerce conference with arvato and iClick, Hong Kong, May 15th
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Transcript of L'Atelier e-Commerce conference with arvato and iClick, Hong Kong, May 15th
![Page 1: L'Atelier e-Commerce conference with arvato and iClick, Hong Kong, May 15th](https://reader034.fdocuments.us/reader034/viewer/2022052505/55577c94d8b42ace7f8b57a5/html5/thumbnails/1.jpg)
Developing e-Commerce activities in ChinaHow to increase online sales through advanced technologies and processes
Organized by L’Atelier BNP ParibasIn partnership with
arvato BERTELSMANN & iClick Interactive
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iClick Interactivewww.i-click.asia
arvato BERTELSMANNwww.arvato.com
Our partners
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Agenda
14:00 - 14:15 Welcome drink & Networking14:00 - 14:15 Welcome drink & Networking
14:15 - 14:35 Introduction to e-Commerce landscape in ChinaPatrice Nordey, CEO, L’Atelier (Shanghai) Ltd. - BNP Paribas Group
14:15 - 14:35 Introduction to e-Commerce landscape in ChinaPatrice Nordey, CEO, L’Atelier (Shanghai) Ltd. - BNP Paribas Group
Improve the e-Commerce performance through end to end process optimization and right IT solutionsGary CHU, Vice President, arvato Asia Business Development
14:50 - 15:15 Improve the e-Commerce performance through end to end process optimization and right IT solutionsGary CHU, Vice President, arvato Asia Business Development
14:50 - 15:15
From 15:45 Afternoon coffee / tea & Networking From 15:45 Afternoon coffee / tea & Networking
15:15 - 15:45 Q&A Session15:15 - 15:45 Q&A Session
14:35 - 14:50 Driving Online Sales through Performance MarketingAnna Chan, Managing Director of HK, Singapore & Taiwan, iClick Interactive
14:35 - 14:50 Driving Online Sales through Performance MarketingAnna Chan, Managing Director of HK, Singapore & Taiwan, iClick Interactive
![Page 4: L'Atelier e-Commerce conference with arvato and iClick, Hong Kong, May 15th](https://reader034.fdocuments.us/reader034/viewer/2022052505/55577c94d8b42ace7f8b57a5/html5/thumbnails/4.jpg)
a place to share industry practices & trends in China
Digital Business Clubis
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for Brands & RetailersDigital Business Club
isONLY
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managed by Digital Business Club
is
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Give us your feedback!
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Agenda
14:00 - 14:15 Welcome drink & Networking14:00 - 14:15 Welcome drink & Networking
14:15 - 14:35 Introduction to e-Commerce landscape in ChinaPatrice Nordey, CEO, L’Atelier (Shanghai) Ltd. - BNP Paribas Group
14:15 - 14:35 Introduction to e-Commerce landscape in ChinaPatrice Nordey, CEO, L’Atelier (Shanghai) Ltd. - BNP Paribas Group
Improve the e-Commerce performance through end to end process optimization and right IT solutionsGary CHU, Vice President, arvato Asia Business Development
14:50 - 15:15 Improve the e-Commerce performance through end to end process optimization and right IT solutionsGary CHU, Vice President, arvato Asia Business Development
14:50 - 15:15
From 15:45 Afternoon coffee / tea & Networking From 15:45 Afternoon coffee / tea & Networking
15:15 - 15:45 Q&A Session15:15 - 15:45 Q&A Session
14:35 - 14:50 Driving Online Sales through Performance MarketingAnna Chan, Managing Director of HK, Singapore & Taiwan, iClick Interactive
14:35 - 14:50 Driving Online Sales through Performance MarketingAnna Chan, Managing Director of HK, Singapore & Taiwan, iClick Interactive
![Page 10: L'Atelier e-Commerce conference with arvato and iClick, Hong Kong, May 15th](https://reader034.fdocuments.us/reader034/viewer/2022052505/55577c94d8b42ace7f8b57a5/html5/thumbnails/10.jpg)
The opportunity: e-Commerce will rank #1 soon
> 100
2011
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Largest & Fastest Digital Market in the world
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Ranking list*
1.
2.
3.
4.
5.
The most well-known domestic platforms / retailers cross online and offline
Online channelOffline channel
*: according to a online survey conducted by PWC, the question is “Which of the following players have you shopped across multiple channels?”
We are in a multichannel world
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Multichannel shopping amplify the Internet impact on retail
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7 sec
How long will this person take to decide to buy or not?
P&G even created a position “Director of FMOT”
The store-focused vision: P&G’s First Moment of Truth
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The traditional 3 steps mental model of marketing
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ZMOT is that moment when you grab your laptop, mobile phone or some otherwired device and start learning about a product or service you’re thinking abouttrying or buying.
Redefining the Consumer Decision-Making Process
Zero Moment of Truth
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Understanding the new non-linear online/offline customer path
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What does it take to run an eCommerce site?
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Amazon SCM Process
IT, Logistics, CRM, customer service,… and processes!
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Logistics IT CRM Payment
e-Commerce Strategy
Brand e-Store
E-Retailer Partner
Front end
Back end
Consumers
Brands need to setup adedicated team for
• products & price strategy
• e-merchandising
• marketing strategy
• market analysis, etc…
Open Platform Partner
Your e-commerce ecosystem
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Agenda
14:00 - 14:15 Welcome drink & Networking14:00 - 14:15 Welcome drink & Networking
14:15 - 14:35 Introduction to e-Commerce landscape in ChinaPatrice Nordey, CEO, L’Atelier (Shanghai) Ltd. - BNP Paribas Group
14:15 - 14:35 Introduction to e-Commerce landscape in ChinaPatrice Nordey, CEO, L’Atelier (Shanghai) Ltd. - BNP Paribas Group
Improve the e-Commerce performance through end to end process optimization and right IT solutionsGary CHU, Vice President, arvato Asia Business Development
14:50 - 15:15 Improve the e-Commerce performance through end to end process optimization and right IT solutionsGary CHU, Vice President, arvato Asia Business Development
14:50 - 15:15
From 15:45 Afternoon coffee / tea & Networking From 15:45 Afternoon coffee / tea & Networking
15:15 - 15:45 Q&A Session15:15 - 15:45 Q&A Session
14:35 - 14:50 Driving Online Sales through Performance MarketingAnna Chan, Managing Director of HK, Singapore & Taiwan, iClick Interactive
14:35 - 14:50 Driving Online Sales through Performance MarketingAnna Chan, Managing Director of HK, Singapore & Taiwan, iClick Interactive
![Page 23: L'Atelier e-Commerce conference with arvato and iClick, Hong Kong, May 15th](https://reader034.fdocuments.us/reader034/viewer/2022052505/55577c94d8b42ace7f8b57a5/html5/thumbnails/23.jpg)
Agenda
14:00 - 14:15 Welcome drink & Networking14:00 - 14:15 Welcome drink & Networking
14:15 - 14:35 Introduction to e-Commerce landscape in ChinaPatrice Nordey, CEO, L’Atelier (Shanghai) Ltd. - BNP Paribas Group
14:15 - 14:35 Introduction to e-Commerce landscape in ChinaPatrice Nordey, CEO, L’Atelier (Shanghai) Ltd. - BNP Paribas Group
Improve the e-Commerce performance through end to end process optimization and right IT solutionsGary CHU, Vice President, arvato Asia Business Development
14:50 - 15:15 Improve the e-Commerce performance through end to end process optimization and right IT solutionsGary CHU, Vice President, arvato Asia Business Development
14:50 - 15:15
From 15:45 Afternoon coffee / tea & Networking From 15:45 Afternoon coffee / tea & Networking
15:15 - 15:45 Q&A Session15:15 - 15:45 Q&A Session
14:35 - 14:50 Driving Online Sales through Performance MarketingAnna Chan, Managing Director of HK, Singapore & Taiwan, iClick Interactive
14:35 - 14:50 Driving Online Sales through Performance MarketingAnna Chan, Managing Director of HK, Singapore & Taiwan, iClick Interactive
![Page 24: L'Atelier e-Commerce conference with arvato and iClick, Hong Kong, May 15th](https://reader034.fdocuments.us/reader034/viewer/2022052505/55577c94d8b42ace7f8b57a5/html5/thumbnails/24.jpg)
Agenda
14:00 - 14:15 Welcome drink & Networking14:00 - 14:15 Welcome drink & Networking
14:15 - 14:35 Introduction to e-Commerce landscape in ChinaPatrice Nordey, CEO, L’Atelier (Shanghai) Ltd. - BNP Paribas Group
14:15 - 14:35 Introduction to e-Commerce landscape in ChinaPatrice Nordey, CEO, L’Atelier (Shanghai) Ltd. - BNP Paribas Group
Improve the e-Commerce performance through end to end process optimization and right IT solutionsGary CHU, Vice President, arvato Asia Business Development
14:50 - 15:15 Improve the e-Commerce performance through end to end process optimization and right IT solutionsGary CHU, Vice President, arvato Asia Business Development
14:50 - 15:15
From 15:45 Afternoon coffee / tea & Networking From 15:45 Afternoon coffee / tea & Networking
15:15 - 15:45 Q&A Session15:15 - 15:45 Q&A Session
14:35 - 14:50 Driving Online Sales through Performance MarketingAnna Chan, Managing Director of HK, Singapore & Taiwan, iClick Interactive
14:35 - 14:50 Driving Online Sales through Performance MarketingAnna Chan, Managing Director of HK, Singapore & Taiwan, iClick Interactive
![Page 25: L'Atelier e-Commerce conference with arvato and iClick, Hong Kong, May 15th](https://reader034.fdocuments.us/reader034/viewer/2022052505/55577c94d8b42ace7f8b57a5/html5/thumbnails/25.jpg)
Agenda
14:00 - 14:15 Welcome drink & Networking14:00 - 14:15 Welcome drink & Networking
14:15 - 14:35 Introduction to e-Commerce landscape in ChinaPatrice Nordey, CEO, L’Atelier (Shanghai) Ltd. - BNP Paribas Group
14:15 - 14:35 Introduction to e-Commerce landscape in ChinaPatrice Nordey, CEO, L’Atelier (Shanghai) Ltd. - BNP Paribas Group
Improve the e-Commerce performance through end to end process optimization and right IT solutionsGary CHU, Vice President, arvato Asia Business Development
14:50 - 15:15 Improve the e-Commerce performance through end to end process optimization and right IT solutionsGary CHU, Vice President, arvato Asia Business Development
14:50 - 15:15
From 15:45 Afternoon coffee / tea & Networking From 15:45 Afternoon coffee / tea & Networking
15:15 - 15:45 Q&A Session15:15 - 15:45 Q&A Session
14:35 - 14:50 Driving Online Sales through Performance MarketingAnna Chan, Managing Director of HK, Singapore & Taiwan, iClick Interactive
14:35 - 14:50 Driving Online Sales through Performance MarketingAnna Chan, Managing Director of HK, Singapore & Taiwan, iClick Interactive
![Page 26: L'Atelier e-Commerce conference with arvato and iClick, Hong Kong, May 15th](https://reader034.fdocuments.us/reader034/viewer/2022052505/55577c94d8b42ace7f8b57a5/html5/thumbnails/26.jpg)
Welcome to our next event!