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    ICICI BANKA project report

    An insight into the working of a bank

    By: Ayush Bisht 

    Hashvardhan Sharma

    Sidharth Sharma

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    Visiting cards collected:

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    Acknowledgements

    We would like to express my special thanks of gratitude to my teacher Mrs.Reena as

    well as our head of department who gave me the golden opportunity to do this

    wonderful project on exploring about a commercial bank which also helped me in doing

    a lot of research and we came to know about so many new things, I am really thankful

    to them.

    Secondly we would also like to thank our parents and friends who helped us a lot in

    finishing this project within the limited time.

    We are making this project not only for attendances but to also increase my knowledge.

    THANKS AGAIN TO ALL WHO HELPED US.

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    Contents

    I. History

    II. Present network and status (Global, in India and in NCR)

    III. Organization Structure

    IV. Product and service description

    V. Other Products [3rd party products]

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    After consideration of various corporate structuring alternatives in the context of 

    the emerging competitive scenario in the Indian banking industry, and the move

    towards universal banking, the managements of ICICI and ICICI Bank formed the

    view that the merger of ICICI with ICICI Bank would be the optimal strategic

    alternative for both entities, and would create the optimal legal structure for the

    ICICI group's universal banking strategy. The merger would enhance value for ICICIshareholders through the merged entity's access to low-cost deposits, greater

    opportunities for earning fee-based income and the ability to participate in the

    payments system and provide transaction-banking services. The merger would

    enhance value for ICICI Bank shareholders through a large capital base and scale

    of operations, seamless access to ICICI's strong corporate relationships built up

    over five decades, entry into new business segments, higher market share in

    various business segments, particularly fee-based services, and access to the vast

    talent pool of ICICI and its subsidiaries.

    In October 2001, the Boards of Directors of ICICI and ICICI Bank approved the

    merger of ICICI and two of its wholly-owned retail finance subsidiaries, ICICI

    Personal Financial Services Limited and ICICI Capital Services Limited, with ICICI

    Bank. The merger was approved by shareholders of ICICI and ICICI Bank in January

    2002, by the High Court of Gujarat at Ahmedabad in March 2002, and by the High

    Court of Judicature at Mumbai and the Reserve Bank of India in April 2002.

    Consequent to the merger, the ICICI group's financing and banking operations,

    both wholesale and retail, have been integrated in a single entity.

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    2 PRESENT NETWORK AND STATUS

    The Bank has a network of 3,845 branches and 12,012 ATMs in India, and has apresence in 19 countries.

    ICICI Bank is one of the Big Four banks of India, along with State Bank of India,

    Punjab National Bank and Bank of Baroda. The bank has subsidiaries in the United

    Kingdom, Russia, and Canada; branches in United States, Singapore, Bahrain,

    Hong Kong, Sri Lanka, Qatar and Dubai International Finance Centre; and

    representative offices in United Arab Emirates, China, South Africa, Bangladesh,

    Thailand, Malaysia and Indonesia. The company's UK subsidiary has also

    established branches in Belgium and Germany.

    Subsidiaries

    I. Domestic

    • ICICI Prudential Life Insurance Company Limited

    • ICICI Lombard General Insurance Company Limited

    • ICICI Prudential Asset Management Company Limited

    • ICICI Prudential Trust Limited

    • ICICI Securities Limited

    • ICICI Securities Primary Dealership Limited

    • ICICI Venture Funds Management Company Limited

    • ICICI Home Finance Company Limited

    • ICICI Investment Management Company Limited

    • ICICI Trusteeship Services Limited

    • ICICI Prudential Pension Funds Management Company Limited

    II. International

    • ICICI Bank UK PLC

    • ICICI Bank Canada• ICICI Bank Eurasia Limited Liability Company

    • ICICI Securities Holdings Inc.

    • ICICI Securities Inc.

    • ICICI International Limited

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    Acquisitions

    • 1996: SCICI Ltd. A diversified financial institution with headquarters in

    Mumbai

    • 1997: ITC Classic Finance. Incorporated in 1986, ITC Classic was a non-bankfinancial firm that engaged in hire, purchase, and leasing operations. At the time

    of being acquired, ITC Classic had eight offices, 26 outlets, and 700 brokers.

    • 1998: Anagram Finance. Anagram had built up a network of some 50

    branches in Gujarat, Rajasthan, and Maharashtra that were primarily engaged in

    retail financing of cars and trucks. It also had some 250,000 depositors.

    • 2001: Bank of Madurai

    • 2002: The Darjeeling and Shimla branches of Grind lays Bank

    • 2005: Investitsionno-Kreditny Bank (IKB), a Russian bank

    • 2007: Sangli Bank. Sangli Bank was a private sector unlisted bank, founded

    in 1916, and 30% owned by the Bahte family. Its headquarters were in Sangli in

    Maharashtra, and it had 198 branches. It had 158 in Maharashtra and 31 in

    Karnataka, and others in Gujarat, Andhra Pradesh, Tamil Nadu, Goa, and Delhi. Its

    branches were relatively evenly split between metropolitan areas and rural or

    semi-urban areas.

    • 2010: The Bank of Rajasthan (BOR) was acquired by the ICICI Bank in 2010

    for 30 billion. RBI was critical of BOR's promoters not reducing their holdings in

    the company. BOR has since been merged with ICICI Bank..

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    3 ORGANIZATION STRUCTURE

    ORGANIZATION CHART OF CONNAUGHT PLACE BRANCH

    9A, Phelps Building, Connaught Place

    Bindu Mittal

    BM / CBM

    KapilMalhotra

    DBM [Deputy]

    AbhishekRanjan

    Value Banker

    ReemaTalwar

    Senior Officer

    Rahul

    Junior Officer

    ShreyGughnani

    Privilage Banker

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    3. ORGANIZATION STRUCTURE

    I. Retail Banking

    The branch network serves as an integrated channel for deposit

    mobilization, selected retail asset origination and distribution of third-partyproducts, as well as the focal point for customer service. During fiscal 2011,the Bank continued its focus on increasing the proportion of low-cost retaildeposits in its funding base. During fiscal 2011, its retail disbursementsincreased as it focused on opportunities in residential mortgages, vehiclefinance and construction equipment finance. The Company also continuedto focus on cross-selling new products and products of its life and general

    RetailBanking

    Corporate

    Banking

    RuralBanking

    InternationalBanking

    Small

    Enterprises

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    insurance subsidiaries to its existing customers. As of March 31, 2013, its ATMs offer services such as opening fixed deposits, payment of credit cardand utility bills, payment of insurance premium, mobile re-charges andultra-fast cash.

    II. Small Enterprises

    The Company offers banking solutions to small and medium enterprisesacross industry segments. The Company supports the growth of thesmall and medium enterprises sector while adopting a cluster-basedfinancing approach for enterprises with a homogeneous profile inindustries, such as infrastructure, engineering, information technology,education, life-sciences and agri-based businesses. The Company alsooffers supply chain financing solutions to the channel partners of large

    corporates.

    III. Corporate Banking

    The Bank offers a suite of corporate banking products, including rupee andforeign currency debt, working capital credit, structured financing, loansyndication and commercial banking products and services. The Companyalso puts in place product specific teams with a view to focus on designingfinancial solutions for clients spread across structured finance, projectfinance, loan syndication and markets. The relationship team also works

    with its Markets Group to assist customers in devising and executing riskmanagement strategies to address foreign currency, interest rate andliquidity risks. Its loan syndication franchise enables the Bank to structure,underwrite and syndicate rupee and foreign currency debt with Indian andoffshore investors. The Bank has built robust sector-specific syndicationskills across project finance, merger and acquisition (M&A) financing andstructured finance to provide optimal financing solutions.

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    IV. International Banking

    The Company’s international banking business is focused on meeting theforeign currency needs of its Indian corporate clients and partnering themin their global expansion, taking select trade finance exposures linked to

    imports to India. ICICI Bank has subsidiaries in the United Kingdom, Russiaand Canada, branches in the United States, Singapore, Bahrain, HongKong, Sri Lanka, Dubai International Finance Centre and Qatar FinancialCentre and representative offices in the United Arab Emirates, China,South Africa, Bangladesh, Thailand, Malaysia and Indonesia. The Bank’swholly owned subsidiary, ICICI Bank UK PLC, has 11 branches in theUnited Kingdom and a branch each in Belgium and Germany. ICICI BankCanada has nine branches. ICICI Bank Eurasia Limited Liability Companyhas one branch.

    The Company develops products and service offerings to meet therequirements of the Non Resident Indian (NRI) community. The Banklaunched I-Express, an instant cross-border money transfer option for NRIsthrough its select partners in the Middle East. The I-Express facility offersthe remitter an option of visiting any partner outlet for instant credit into thebeneficiary account maintained with ICICI Bank in India, at no extra cost.The Company also launched Fixed Rupee on Money2India.com, a facilitythat enables NRIs to send the exact rupee amount remittance to India sincethe exchange rate is confirmed at the time of initiating the remittance.

    V. Inclusive and Rural Banking

    Inclusive and Rural Banking include offering credit to the rural marketthrough the Bank's branches and dedicated field teams and financialinclusion through business correspondents. The Bank focuses onimproving its product and service offerings to meet the requirements of allparticipants in the rural market, including farmers, traders, commissionagents, small processors and other medium agro-corporates. The Bankfocuses on building capacity to implement its financial inclusion plan. TheBank also focused on opening accounts for routing benefit payments under 

    various government schemes and has received the mandate for openingaccounts of individuals under these schemes in certain states.

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    4 PRODUCTS AND SERVICES

    1. Accounts

    I. Savings Account

    That pay interest but cannot be used directly as money in the narrow sense of a

    medium of exchange (for example, by writing a cheque).

    II. Titanium privilege account

    III. Gold privilege banking

    IV. Silver savings account

    V. Regular savings accountVI. Young stars account

    VII. Advantage women savings account

    VIII. Senior citizens savings account

    IX. Basic savings account

    “You can apply for ICICI Bank Savings Account through any of the below channels:

    I. Apply for Savings account online

    II. Invite our Tab Banking officer to open your account

    III. Call on our toll free number 1800 200 3045

    IV. Send an SMS 'TAB' to 5676766

    V. Place request through our website

    VI. Visit nearest ICICI Bank Branch

    Savings Account is available for Resident Individual (sole or joint account), foreign

    national and Hindu undivided family (HUF) customers, who are above 18 years.

    Customers below 18 years, can open a Young Stars / Smart Star Savings Account

    and above 60 years can open a Life plus Senior Savings Account.”

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    2. Deposits

    I. FD fixed deposit

    Higher rate of interest than a regular savings account, until the given maturitydate.

    II. Tax Saving FD

    Get a tax exemption on your savings under Section 80C of Income Tax Act, 1961.

    III. Money multiplier FD

    Gives you the liquidity of a Savings Account coupled with high earnings of a Fixed

    Deposit. This is achieved by creating a Fixed Deposit linked to your Savings

    Account providing you the following unique facilities.

    IV. Security Deposits

    A monetary deposit given to a lender, seller or landlord as proof of intent

    V. Advantage Deposits

    Combination of fixed deposit and mutual fund investment, offering you the safety

    of a fixed deposit and the returns of an equity fund. Advantage Deposit counters

    equity-market fluctuations through Systematic Investment Plans.

    VI. RD Recurring Deposits

    Help people with regular incomes to deposit a fixed amount every month into their Recurring Deposit

    account and earn interest at the rate applicable to Fixed Deposits

    VII. Demat Account

    Shares and securities are held electronically in a Dematerialized (or "Demat")

    account, instead of the investor taking physical possession of certificates.

    VIII. 3-in-1 Account

    Banking, trading and demat accounts

    IX. Salary AccountICICI Bank Salary Account is a benefit-rich payroll account for Employers and Employees.

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    3. Loans

    I. Home loans

    II. Car LoansIII. Personal Loans

    IV. Gold Loans

    V. Loan against securities

    VI. Commercial vehicle loan

    VII. Other loans

    VIII. Insurance

    IX. Life insurance

    X. General Insurance

    XI. Card protection plan

    4. Cards

    I. Credit cards

    Allows users to borrow money for payment to a merchant or as a cash advance to

    the user.

    II. Debit cards

    Plastic payment card that provides the cardholder electronic access to their bank

    account(s) at a financial institution.

    III. Prepaid cards

    IV. Travel cards

    V. Unifare metro cards

    VI. Corporate cards

    VII. Merchant services

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    5 OTHER PRODUCTS

    I. Agri & Rural

    a. Instant gold loans

    b. Farmer financec. Agri traders and processors

    d. Agri corporates

    e. Tractor loan

    f. Micro banking

    II. ICICI BANK MySavings Rewards

    'MySavings Rewards' is a reward program for ICICI Bank Savings Accountcustomers through which they get reward points when they use their ICICI Bank

    Savings Account, subject to certain limits.

    III. ICICI BANK MY MONEY

    My Money from ICICI Bank is a useful and secure personal finance management

    tool that enables you to take better control of money. It quickly helps you

    understand and plan your finances and track your expenses.

    a. Get a single view of all your accounts

    b. Categorise your expenses and track them over time

    c. Set budgets and get email alerts

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    IV. ICICI PRUDENTAIL LIFE INSURANCE

    ICICI Prudential Life Insurance Company (ICICI Prudential Life) is a joint

    venture between ICICI Bank Ltd., India's largest private sector bank, and

    Prudential plc, a leading international financial services group

    headquartered in the United Kingdom

    a. Term plans

    b. Wealth plans

    c. Retirement plans

    d. Group plans rural plans

    V. ICICI LOMBARD GENERAL INSURANCE

    ICICI Lombard GIC Ltd. is a joint venture between ICICI Bank Limited, India's

    second largest bank with total assets of over USD 99 billion at March 31, 2014

    and Fairfax Financial Holdings Limited, a Canada based USD 37 billion diversified

    financial services company engaged in general insurance, reinsurance, insurance

    claims management and investment management

    a. Car insuranceb. Health insurance

    c. Travel insurance

    d. Two wheeler Insurance

    e. Student travel insurance

    f. Home insurance

    VI. ICICI DIRECT

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    VII. ICICI PRUDENTAIL MUTUAL FUND

    ICICI Prudential Asset Management Company Ltd. is the second largest asset

    management company (AMC) in the country focused on bridging the gap

    between savings & investments and creating long term wealth for investors

    through a range of simple and relevant investment solutions

    The AMC is a joint venture between ICICI Bank, a well-known and trusted name

    in financial services in India and Prudential Plc, one of UK’s largest players in the

    financial services sectors. Throughout these years of the joint venture, the

    company has forged a position of pre-eminence in the Indian Mutual Fund

    industry.

    a. Equity funds

    Equity schemes endeavor to provide potential for high growth and returns with

    a moderate to high risk by investing in shares.

    b. Balanced/Hybrid funds

    Hybrid Schemes or balanced schemes bridge the gap between equity and debt

    schemes. This category is characterized by a portfolio that is made up of a mix

    of equity stocks and bonds and will suit investors looking for debt plus returns

    with higher levels of risk than fixed income schemes.

    c. Debt funds

    Debt Funds primarily invests in bonds and other debt instruments, and will suit

    investors who want to optimize current income assuming low to moderate

    levels of risk.

    d. Fund of funds

    A Fund of Funds is a mutual fund scheme that invests in other mutual funds, andis designed to suit the varying needs of different investor categories based on

    their risk profiles, return expectations and investment goals. It provides

    investors an opportunity to take advantage of the benefits of diversification by

    investing in a variety of fund categories.

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    e. Exchange traded funds

    Exchange Traded Funds (ETFs) are instruments that track an index, a commodity

    or a basket of assets as closely as possible, but trade like shares on an exchange.

    They are backed by physical holdings of the commodity, and invest in stocks of 

    companies, precious metals or currencies. ETFs give you the flexibility to buy

    and sell units throughout the day, on an exchange.

    VIII. ICICI HOME FINANCE

    ICICI Home Finance Company Limited ("ICICI Home Finance" or "ICICI HFC") is

    one of the leaders in the Indian mortgage finance and realty space

    a. Home Loansb. Home Improvement Loan

    c. Land Loan

    d. Office Premises Loan

    e. EMI Under Construction

    f. Balance Transfer

    g. Top-Up Loan

    h. Lease Rental Discounting

    i. Fixed Deposits j. Home Search

    k. NRI-Home Loans

    l. NRI-Home Improvement Loan

    m. NRI-Land Loan

    n. Loan Against Property

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