ICEF Miami Workshop • Seminars • December 11, 2017

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Seminar Room 1 Seminar Room 2 Seminar Room 3 Seminar Room 4 Seminar Room 5

10:30 -

1:00

Developing an Effective Digital Marketing StrategyLaurie Robinson, Marketing Director, ICEF, Germany

Audience: ProvidersRoom: Seminar Room 5

10:30 -

1:00

2:00 -

2:45

How to Maximise your ICEF Workshop Experience - for Agents

Tiffany Egler, Director - Agent Relations, ICEF, Germany

Audience: Agents

How to Maximise your ICEF Workshop Experience - for Providers

Brittany Goodman, Business Development Manager USA,

ICEF, GermanyAudience: Providers

How International Students Perceive Education Agents

Ian Wright, Director of Partnerships, World Education Services, USA

Audience: All

International Recruiting: A Focus on Secondary Schools

Jennifer Wright, Director of Certification, AIRC, USA Mike Finnell, Executive Director, AIRC, USA

Harry Lynch, Head of School, The Newman School, USA

Patricia Lynch, Dean of Admission, The Newman School, USA

Barbara Cunningham, Professional Relations Director, Summit Preparatory School, USA

Audience: All

Canada: Best Destination for High School StudentsBonnie McKie, Executive Director,

CAPS-I, Canada Audience: Agents

2:00 -

2:45

2:45 -

3:30

The Alumni Advantage: Leveraging this Powerful Resource to Enhance Agent EffectivenessMitch Leventhal, Founder and Chairman,

Academic Assembly, Inc., USA Gretchen Dobson, Vice President International Alumni & Graduate Services, Managing Director

Australia, Academic Assembly, Inc., USAAudience: All

ICEF Agent Services: The US Agent Training Course and the ICEF Agency Recognition Program

Tiffany Egler, Director - Agent Relations, ICEF, GermanyAudience: All

Market Snapshot: UkraineMariya Lunyak, Director, Alekom-Tour, Ukraine

Audience: Providers

Platinum Sponsor Presentation: Digital Marketing: The Key to Diversity in

International RecruitmentJoe Monastero, Global Head of Marketing

- Higher Education North America, Study Group, USA Audience: Agents

Quality and Investment in Canada‘s Language Education Sector

Carolyn Bercu, Manager of International Promotion and Marketing, Languages Canada,

Canada Audience: Agents

2:45 -

3:30

3:30 -

4:15

Platinum Sponsor Presentation: The Rise of Sports and Education

Rick Angelicola, Head of Global Ambassadors, IMG Academy, USA Audience: Agents

Platinum Sponsor Presentation: MBA in Canada: Options

Brock Dykeman, VP Academic, University Canada West, Canada

Audience: Agents

The Future of Student Recruitment in the MENA Region - Updates on Saudi Arabia & Tunisia

Ayman Abdelhafez, Managing Director, Sindibad Holidays Co., Saudi Arabia

Faten Jemni, Manager, Wanderlust International Language Centre, Tunisia

Nabil Najd, Manager MENA Region, ICEF, Germany

Audience: Providers

EnglishUSA: Together We Are IEPs in the USACheryl Delk-Le Good, Executive Director,

English USA, USAAudience: All

The Canada Course for Education AgentsBonnie McKie, Executive Director, CAPS-I,

CanadaCarolyn Bercu, Manager, International Marketing

and Promotion, Languages Canada, CanadaSarah Mines, Director, Business Development

Canada, ICEF, GermanyAudience: Agents

3:30 -

4:15

4:15 -

5:00

Online Education: New Opportunities for Agents and Institutions

Clynton Hunt, Managing Director International Partnerships, Bisk Education, USA

Teresa MacGregor, Graduate Director, Nathan M. Bisk Center for Professional Studies

at Jacksonville University, USAAudience: All

Navigating International Student Recruitment Online: The Power of Relationship Marketing

Polina Slepukhina, Director, Guidelight Education, Canada

Audience: Providers

#youarewelcomehere: An Ongoing Social Media Movement

Joe Monastero, Global Head of Marketing - Higher Education North America,

Study Group, USA Audience: Agents

US Community Colleges & Agents - Exploring the Benefits for International Students

Zepur Solakian, Executive Director & President, CGACC, USA

Audience: Agents

Collaborative Branding: A Regional Approach to Education Marketing

Cailey Murphy, Principal, NNW Communications, Study North BC, Canada

Audience: Providers

4:15 -

5:00

5:00 -

5:30Coffee Break

5:00 -

5:30

5:30 -

6:15

Stop Dreading Data: Wielding the Power of Data to Strengthen Your International Student Recruitment

StrategyBenjamin Waxman, CEO,

Intead, USA Audience: Providers

Building Stronger Education Brands with Video!Florian Schäfer, Director - ICEF Media, ICEF,

Germany Audience: All

The Future of Student Recruitment in Africa - Updates on Ghana, Nigeria, and Uganda Chika Stella Eboh, Managing Consultant, Mediatrix Educational Services Ltd, Nigeria

Stephanie Zimmermann, Senior Agent Relations Manager, ICEF, Germany

Audience: Providers

Updates on the US J1 ProgramKaren S. Hawkins, Director, US State Department,

Office of Private Sector Exchange Designation, USA

Kevin Crowley, Program Analyst, US State Department, Office of Private Sector Exchange

Designation, USAAudience: All

Best Practice for Digital Marketing - How To Recruit S tudents O nline

Ross Holmes, Director - Online Products, ICEF, Germany Audience: All

5:30 -

6:15

6:15 -

7:00

How Technology is Shaping International EducationMike Henniger, Vice President, Sales & Marketing,

ICEF, Germany Audience: Providers

Organising for Recruitment Diversity in Volatile Times

Pamela Barrett, CEO and Director, Barton Carlyle, United Kingdom

Audience: Providers

ICEF Agent Barometer - North America FindingsIan Cann, Director, Business Development USA,

ICEF, Germany Audience: All

Institutional Responsibility When Working With Agents - Update on the NACAC Code of Ethics

Lindsay Mathers Addington, Associate Director, International Initiatives, NACAC, USA

Audience: All

The New Face of International Secondary School Programs: Growth, Change and SustainabilityKevin Merges, Executive Director of Global

Education Programs & Director of the Innovation Center, Rutgers Preparatory School, USA Jacqueline Yamada & Susan Simpson,

ISM Insurance Inc., USA & Panel

Audience: Agents

6:15 -

7:00

ICEF Miami Workshop • Seminars • December 11, 2017

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2:00 - 2:45

Seminar Room 12:45 - 3:30

The Alumni Advantage: Leveraging This Powerful Resource to Enhance Agent EffectivenessMitch Leventhal & Gretchen Dobson

Audience: All

►Session description

The power of personal referral goes a long way. International students want to know (and deserve to know) what it’s really like to attend the universities on their lists. Alumni are an integral resource to the recruitment agenda but new research confirms universities have not identified nor resourced alumni relations as a strategic priority. This seminar will review the latest findings from an American survey and recommend key steps for agents to building a mutually beneficial relationship with alumni, at home and abroad.

►Speaker

Mitch LeventhalFounder and Chairman, Academic Assembly Inc., USA

Dr. Mitch Leventhal has had a distinguished career in academic administration, non-profit and non-governmental organizations, and in private sector start-up companies. Dr. Leventhal is a tenured full professor specializing in educational leadership, entrepreneurship and international education management at the University at Albany. He is based in New York.

As a higher education administrator, Leventhal held the most senior position in the U.S., as Vice Chancellor for Global Affairs at the State University of New York (SUNY) system, where he was responsible for the global activities of all 64 colleges and universities that comprise the system. He is also the Co-founder and past President of the American International Recruitment Council (AIRC). In the private sector, Dr. Leventhal has been a serial entrepreneur, most recently founding Academic Assembly.

Gretchen DobsonVice President International Alumni & Graduate Services, Managing Director Australia, Academic Assembly Inc., USA

With over 24 years of experience in higher education and constituent relations, Dr. Gretchen Dobson and her team at Academic Assembly, Inc. lead institutions, governments and member-based organizations towards sustainable international alumni engagement strategies and solutions. In November 2016 she launched the first Global Alumni Relations e-Course. She is based in Australia.

Dobson also provides professional coaching to agents, international alumni, admissions, and academic officers new to global engagement practices. She is the author of several books on Alumni Relations and serves as Board Chair of United Planet, a network of leaders and volunteers fostering cross-cultural understanding.

How to Maximise your ICEF Workshop Experience - for AgentsTiffany Egler

Audience: Agents


This session will provide you with a step by step guideline on how to make the most out of your participation in ICEF Workshops in general and the ICEF Miami Workshop in particular. The session will cover the following topics:

• Preparation prior to the workshop• Workshop parameters and how to maximise your time

during the event• Post-workshop follow-up and contracts• How to maximise your working relationship with providers

►Speaker

Tiffany EglerDirector - Agent Relations,ICEF, Germany

Tiffany Egler is a leading professional in the field of agent relations and workshop procedures. As Director of the Agents Department at ICEF, her knowledge and dedication has been crucial to the development of ICEF workshops and agent recruitment.

During her tenure of over 15 years at ICEF, Tiffany has overseen the successful organisation of most of ICEF’s agent workshops and today, manages an international team which continues to develop and to increase efforts to ensure the recruitment of professional study abroad agents worldwide.

Online Education: New Opportunities for Agents and InstitutionsClynton Hunt & Dr. Teresa MacGregor

Audience: All


In many parts of the world, the demand for Higher Education already outstrips the supply. By 2020 as many as 150 million students in India alone may find themselves unable to enroll in a domestic program. For those who can find a place, there remains a concern that domestic programs lack international quality. This is a growing problem common to many markets. Some students will look to foreign university campuses as a solution, but for many this will not be an option.

Online education is already being embraced by large numbers of students in countries such as the U.S., where research has validated as a highly effective learning mode. As U.S. universities increasingly look to promote their online degree and certificate programs to international students, opportunities arise for agents to diversify their services in order to provide options for domestic students interested in a high quality education and internationally recognized credentials. The opportunity to offer services to a much larger domestic student population, in addition to international student placement services, represents an exciting new business opportunity.

►Speakers

Clynton HuntManaging Director International Partnerships,Bisk Education, USA

Clynton Hunt is Managing Director International Partnerships for Bisk Education, working with universities such as Michigan State University, Jacksonville University, and Florida Institute of Technology. Clynton has spent over 20 years in education. He has worked with governments and organizations in educational technology across all continents, working for companies like Houghton Mifflin Harcourt, and with companies such as Pearson and McGraw-Hill. In higher education his roles have included media accessibility solutions with a range of U.S. universities, and language training and assessment programs in the Middle East and China. Clynton is an MBA graduate from the University of Surrey, UK.

Dr. Teresa MacGregorGraduate Director,Nathan M. Bisk Center for Professional Studies at Jacksonville University, USA

Dr. Teresa MacGregor is the Graduate Director of the Nathan M. Bisk Center for Professional Studies at Jacksonville University and the program director of the Master of Science in Nursing program for the Keigwin School of Nursing. She maintains responsibility for the development and operations of campus, cohort, and online graduate programming from multiple disciplines including nursing, health informatics, and business. She has overseen the development of numerous graduate and certificate programs, as well as the establishment of the sport management online program, and three online graduate business programs. Dr. MacGregor received her Bachelor’s degree in nursing from Jacksonville University and her Master’s and PhD from the University of Florida.

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Platinum Sponsor Presentation: The Rise of Sports and EducationRick Angelicola

Audience: Agents


Sport, the world’s universal language, has been a foundational centerpiece of every culture for thousands of years. The dream of becoming the next Messi, Sharapova, Federer, or Ronaldo has captured the hearts and minds of almost every young athlete – and we at IMG Academy get to see that lived out every day. Only the top 1% of the athletes in the world make it to the highest level – what does that mean for the other 99%?

This session will be taking a deeper look into the US college recruitment process, athletic scholarships, the life of the student-athlete, and what this means for the international education agent today.

►Speaker

Rick AngelicolaHead of Global Ambassadors, IMG Academy, USA

Rick is a former collegiate and professional athlete, with a blend of professional experience in international education, corporate talent acquisition, and business development. As Head of the Global Ambassador program, Rick oversees the development of global markets by working with diverse network of agencies, brand ambassadors, and key organizations.

“My passions – people, culture, education, and sports. My vision – using these gifts as means to invest in others and create growth both domestically and internationally.”

3:30 - 4:15


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Stop Dreading Data: Wielding the Power of Data to Strengthen Your International Student Recruitment StrategyBenjamin Waxman

Audience: Providers


It’s a simple truth that you can’t manage what you can’t measure. There’s already too much doubt and uncertainty out there. This session will illuminate which data is most useful to your international recruiting efforts.In the world of international recruiting, there is an abundance of valuable data at your fingertips that you may not even realize you have access to. By monitoring key data points on a consistent basis, you can chart your future with confidence. This session will show you how to use data to:

• Inform your recruitment strategy• Evaluate relative ROI • Focus your recruitment budget on high value activities• Tailor your messaging

►Speaker

Benjamin WaxmanCEO,Intead, USA

Ben Waxman is CEO of International Education Advantage, LLC.

He has 25+ years of experience helping academic institutions improve their brand awareness, domestically and internationally, using traditional and digital marketing. Ben has guided a number of institutions through the process of selecting and implementing CRM and marketing automation platforms to ensure efficient lead management and improve conversion rates. Ben’s experience spans global marketing, recruitment strategy, and system development for schools and universities.

5:30 - 6:15


How Technology is Shaping International EducationMike Henniger

Audience: Providers


It was not that long ago that communication in International Education departments was accomplished by fax, Rolodexes, and licking of stamps. How things have changed! To be competitive today it seems we need to walk a tightrope between embracing new technologies and maintaining traditional ways of communicating, marketing, and delivering education. This session will examine the digital catalysts in international education as well as look at current research on what most interests and engages students.

►Speaker

Mike Henniger Vice President, Sales & Marketing,ICEF, Germany

Mike Henniger is the VP Marketing and Sales for ICEF and has previously held senior positions in the language, vocational and post-secondary sectors.

Mike has been actively involved in the marketing and recruitment sphere in international education for more than 15 years and is a regular presenter and panellist at international education conferences.

Mike specializes in cross media marketing, brand advocacy, social media strategies and effectively using agents to maximise international student recruitment.

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2:00 - 2:45


ICEF Agent Services: The US Agent Training Course and the ICEF Agency Recognition ProgramTiffany Egler

Audience: All


This session will provide you with an introduction to ICEF’s agent training courses, in particular the US Agent Training Course, as well as ICEF’s agency recognition program:

The US Agent Training Course (USATC) is designed for international education agents working with American schools, universities, and colleges to recruit international students, and is aimed at increasing agents’ knowledge and standards of practice in their work with both institutions and students.

The ICEF Agent Status (IAS) is recognised as an indicator of agent quality, showing that an agent has been successfully vetted for, and participated in, ICEF Workshops. The IAS is renewed through ongoing quality assurance screening and reference checks.

Educators and service providers are welcome to join the session.

►Speaker

Tiffany EglerDirector - Agent Relations,ICEF, Germany

Tiffany Egler is a leading professional in the field of agent relations and workshop procedures. As Director of the Agents Department at ICEF, her knowledge and dedication has been crucial to the development of ICEF workshops and agent recruitment.

During her tenure of over 15 years at ICEF, Tiffany has overseen the successful organisation of most of ICEF’s agent workshops and today, manages an international team which continues to develop and to increase efforts to ensure the recruitment of professional study abroad agents worldwide.

How to Maximize your ICEF Workshop Experience - for ProvidersBrittany Goodman

Audience: Providers


This session will provide you with a step by step guideline on how to make the most out of your participation in ICEF Workshops in general and the ICEF Miami Workshop in particular. The session will cover the following topics:

• Preparation prior to the workshop• Workshop parameters and how to maximise your time

during the event• Post-workshop follow-up and agent contracts• How to maximise your working relationship with agents

►Speaker

Brittany Goodman Business Development Manager USA,ICEF,Germany

Brittany Goodman serves as a Business Development Manager for ICEF USA’s team, working with new and existing customers in effectively using agents to maximize international student recruitment. Having worked in the higher education space for the past decade, Brittany brings a practiced expertise in international recruitment, case development, implementation for an admission cycle and strategic client support. She previously held a position at Cappex, a resource for students to conduct collegiate research, where she specialized in marketing for the traditional undergraduate recruitment of students for schools in the USA and seven other countries. There, she worked to consult clients on their international strategies to increase enrollments.

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Platinum Sponsor Presentation: MBA in Canada: OptionsBrock Dykeman

Audience: Agents


This presentation provides an overview of the MBA programs in Canada and how to determine good matches for your students. Advantages and disadvantages of doing the MBA in Canada will be reviewed.

►Speaker

Brock DykemanVice President Academic, University Canada West, Canada

Brock Dykeman has been Vice President Academic at University Canada West since September 2016. Previously he had a career in state post-secondary institutions. He started his university career at Thompson Rivers University where he taught accounting; was BBA Program Coordinator, International Liaison for the School of Business and Economics and Interim Dean of the School of Business and Economics. At Vancouver Island University he was MBA Program Director and Interim Dean of the Faculty of Management and of the Faculty of International Education. His career has been dedicated to bringing quality business education to underserved populations with a strong emphasis on international education. Brock has taught in China and has travelled on university business to many countries. He has managed international partnership programs in China, India and the UK.

3:30 - 4:15


Navigating International Student Recruitment Online: The Power of Relationship MarketingPolina Slepukhina

Audience: Providers


While Millennials are getting older and slowly turning into parents, generation Z is growing into a new “breed” of students. Overwhelmed with media and technology, the new generation is all about authenticity and truth. To win the game of online student recruitment, we need to really know our audience, listen to them more carefully and deliver our message through the rapidly changing media platforms of their choice. This session will examine the relationship-focused digital marketing techniques as well as look at current research on the differences of new generation of students.

►Speaker

Polina SlepukhinaDirector, Guidelight Education, Canada

An opportunistic spot of recruitment while studying abroad in New Zealand led Polina Slepukhina on a path to setting up her own company in Canada, providing a technology-driven bridge between schools, agencies and students. GuideLight Education is a marketing and recruitment consulting agency for the new generation, that uses digital landscape to connect, develop relationships and recruit international students from Western and Eastern Europe.

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Organising for Recruitment Diversity in Volatile TimesPamela BarrettAudience: Providers


Increasing dependence on fewer markets driven by demographic and sometimes budgetary realities is a key issue for many institutions. Responding to the need for diversity in our international student population to build a sustainable recruitment and marketing program requires a more creative, expensive and potentially riskier approach to our work than previously. Growing financial demands, increased competition for the best students in key markets, substantially increased volatility in global student mobility, and a more complex pattern of student decision-making behaviours means that as international educators we need to make balanced decisions based on a comprehensive evidence base and robust risk management to navigate what has become a tougher market for everyone. But sometimes internal politics, financial imperatives or the demands of our leadership translate as a goal just to recruit as many international students as possible. How can you best organise your international recruitment strategy to ensure you achieve broader goals? How can you deliver a strategy for diversity?

This seminar will consider these challenges and focus on how to build recruitment programs focusssing on strong market understanding and an effective management of internal resources. Based on close-up consulting experiences with many of the most active institutions and organizations in international education today, we will discuss the practices which can support change and enhance international student recruitment. We’ll identify those areas that can make a real difference and share the key learning points that can help you achieve your goals.

►Speaker

Pamela BarrettCEO and Director,Barton Carlyle, United Kingdom

Pamela is an experienced management consultant: she has more than 25 years’

experience in global education in education organisations and institutions worldwide; in senior positions in the UK, USA, and South East Asia. Over the past 9 years, Pamela has delivered training and consulting projects in the UK, North America, Australia and Europe through her company, Barton Carlyle. An Associate with KPMG, one of the global “Big Four” audit and advisory firms, Pamela operates as a global education expert providing insight for KPMG clients in the UK, Ireland and Australia. Previously Education Attaché in Washington DC for the British Council, Pamela worked in Malaysia and the USA to represent the bilateral relationship in education.

A renowned speaker on international education, Pamela presents regularly at NAFSA, CBIE, NAGAP, WIEC and ICEF events worldwide. Pamela has published articles on international student recruitment and marketing, retention and the student experience and specializes in global student mobility, risk, market research and strategy creation. Pamela and the Barton Carlyle team deliver the ICEF Achieve consulting service through a collaboration with ICEF.

6:15 - 7:00


Building Stronger Education Brands with Video!Florian Schäfer

Audience: All


“If you are not using video already, you are already behind” Gary Blake

In the digital world we are bombarded with thousands of messages every day. And so, it becomes increasingly difficult to grab a prospective student’s attention. Video creates a scintillating opportunity to break through the clutter.

In this seminar you will learn why video should be the key element of your digital marketing campaign! We will walk you through the common mistakes to avoid and teach you how to ensure your brand will be recognised globally through video.

►Speaker

Florian SchäferDirector - ICEF Media, ICEF, Germany

Florian has more than 10 years of experience as a director and filmmaker in the education industry. He has brought to life 100+ video marketing projects for educational clients in 30+ countries around the globe (in 8 different languages).

Since September 2016 Florian is the Director of ICEF Media, which offers video production solutions for the international education industry.

Florian speaks German, English and Spanish. He has a Master’s degree in audio-visual communications from the University of the Arts, Berlin.

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How International Students Perceive Education AgentsIan Wright

Audience: All


Given the prevalent use of agents by a significant proportion of U.S.-bound international applicants from around the world, this session will provide survey-based insights into the complexities of the global agent market as experienced by students themselves. The session will provide research-based insights from a recent WES survey of 5,880 international students representing five regions and over 50 countries, and present findings on:

• The prevalence of agent use among students and the different types of agents used

• How students interact with agents: fee structure, services used, satisfaction levels, challenges, and more

• Regional variations in agent use and type (South & Central Asia, East Asia, Europe, Sub-Saharan Africa & Latin America & Caribbean)

►Speakers

Ian WrightDirector of Partnerships, World Education Services, USA

Ian Wright is Director of Partnerships at World Education Services, Inc. (WES), a non-profit international education organization founded in 1974. Ian is an experienced administrator who served as Director of International Admissions at LIU Post for over 3 years, where he was also a DSO, and previously as Director of the Academic Counseling Center. Ian earned a master’s degree in education from Hunter College and a bachelor’s degree in industrial and labor relations from Cornell University. Since joining WES in 2013, Ian has worked with institutions to meet their internationalization priorities through custom research and consulting.

2:00 - 2:45


Market Snapshot: Ukraine Mariya Lunyak

Audience: Providers


This session will cover:• Ukraine: overview of the country and educational system• Statistics: how many students from Ukraine go to study

abroad and what countries they choose• Main reasons and goals for Ukrainian students desiring

to study abroad • What are the most popular programs they choose?• What are the key factors in choosing a study abroad

program?• What changes are occurring in Ukraine and the effects

on this market• Potential growth markets in Ukraine and how you can

cooperate• What are the most efficient ways of marketing your

products in Ukraine

►Speaker

Mariya LunyakDirector, ALEKOM-TOUR, Ukraine

Mariya Lunyak is the owner of Alekom-Tour and Alekom Education Abroad (est.2002). She is certified by English UK, IALC, an ICEF Partner Agency and authored the University Pathway Program for Ukrainian students. Mariya is also the founder of FLT Forum in Ukraine (Foreign Languages Teachers Forum) under the patronage of the Ministry of Education of Ukraine.She holds an MA in teaching from Zhytomyr State University.

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The Future of Student Recruitment in the MENA Region - Updates on Saudi Arabia & TunisiaAyman Abdelhafez, Faten Jemni & Nabil Najd

Audience: Providers


The Middle East and North Africa are important source regions for international students. This session will aim to provide you with an overview and general information on the region’s most important markets including the following details:• General background - Geopolitical - Size of market - Education system• Current status of the study abroad market - Number of students studying abroad - Course and destination preferences - Average length a student spends abroad - Student expectations• Future potential & market trends

►Speakers

Ayman AbdelhafezManaging Director, Sindibad Holidays Co., Saudi Arabia

Ayman is the founder and managing director of Sindibad Education Consultancy; a leading and well-established study abroad agency in Saudi Arabia since 2009. In 2012, SEC merged with its sister foundation Sindibad Travel & Tourism to form Sindibad Holidays Co. with offices covering all parts of the country. Sindibad is recruiting students for studying in more than 18 countries. USA is #1 destination having strong business relationships with many US institutions. Ayman is certified by the British Council, PIER Australia, a Canada Course Graduate, an US Course Graduate, and an Education New Zealand Trained Agent.

Faten JemniManager, Wanderlust International Language Centre, Tunisia

Faten Jemni has established Wanderlust International Language Center inspired by Marco Polo and Ibn Battouta in October 2004 and the company received its accreditation from the Ministry of Education and Training in 2005. The efforts of the latter have been devoted to providing a wide range of education and study abroad services. As more and more people in Tunisia recognize the importance of learning an additional language and having an international degree Faten Jemni has been working hard with the Wanderlust team to provide the most quality service for the Tunisian New Generation to keep up with the best education available in the world. Before becoming the manager of Wanderlust International Language Center, Faten Jemni has studied English Civilization and Literature at the Faculty of 9 Avril in Tunis. Faten Jemni has the ambition of promoting exchange programs and help Tunisian students to connect with the social, cultural and higher education systems of other countries.

►Chair

Nabil NajdManager MENA Region, ICEF, Germany

Nabil joined ICEF in 2011 as an Agent Relations and Business Development Manager for the Middle Eastern and North African markets and since 2014 holds the position of Manager MENA Region, ICEF Lebanon. Nabil has developed a wide range of contacts within the industry and contributed towards broadening ICEF’s access to the region by focusing on introducing quality agents to our workshops around the world. In addition, Nabil is responsible for assisting and advising educational institutions new to working with education agents and/or new to ICEF Workshops and helping clients to select the most appropriate ICEF services to increase their international student enrolments. Nabil graduated with a Master’s degree in Automation Technology from the Technical University Berlin, Germany in 2010. He speaks English and German as well as his native language Arabic.

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#youarewelcomehere: An Ongoing Social Media MovementJoe Monastero

Audience: Agents


The 2016 election, and its result, set the United States on a course of international turmoil. As the world continues to watch closely this geopolitical drama unfold, the #youarewelcomehere campaign continues to be a critical tool for universities and recruitment agents to reassure international students of the safety and open atmosphere on U.S. college campuses. Started in 2016 by Study Group and their U.S. network of university partners and continually promoted by Temple University and NAFSA, participation in the #youarewelcomehere campaign today includes more than 200 universities and 50 higher education organizations. It’s simple and clear message conveys an important reassurance to international students.

Now 1 year old, the #youarewelcome here campaign continues to be critical to international student recruitment. Come learn about phase II of the campaign, and plans to expand its reach globally.

►Speaker

Joe MonasteroGlobal Head of Marketing - Higher Education North America, Study Group, USA

Joe Monastero is the Global Head of Marketing for Study Group’s Higher Education North America division. After a robust career in the hospitality industry, Joe has spent the last 7 years in higher education. From roles in business development and recruitment for Kendall College in Chicago to international brand strategy and strategic planning for the hospitality university portfolio of Laureate Education, Joe joined Study Group in 2016 as the North American Higher Education division’s Global Head of Marketing, responsible for overseeing the collaboration with 15 university partners, the curation of their brand, and positioning of these universities for success in the international student recruitment space. With a Bachelor’s in Marketing and International Business from Loyola University Chicago and an Executive Master’s in Business Administration in Global Leadership from Walden University, Joe combines his strong commitment to customer service attained during his first career with a passion for marketing and brand development to lead his team and provide each of their partner universities unparalleled service and results.

4:15 - 5:00

Seminar Room 3

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The Future of Student Recruitment in Africa - Updates on Ghana, Nigeria, and UgandaChika Stella Eboh & Stephanie Zimmermann

Audience: Providers


Africa has become an increasingly important continent for international student recruitment and is home to a number of significant emerging markets. This session will provide you with an overview of countries within this region: Nigeria and the SADC region. The following topics will be covered: • Background information: geopolitical, size of market,

education system • Current Status of the Study Abroad Market: - Number of students studying abroad - Course and destination preferences - Average length a student spends abroad - Student expectations • Future potential & market trends

►Speaker

Chika Stella EbohManaging Consultant,Mediatrix Educational Services Ltd,Nigeria

Chika holds a Bachelor of Science Degree in Accounting and a Postgraduate Diploma in Theology majoring in Counseling.

She is a trained Education Consultant/Agent and certified by ICEF and other international bodies and has been in the business of recruiting students for overseas studies for twelve years. Chika is the Managing Consultant/CEO of Mediatrix Educational Services Ltd based in Lagos, Nigeria.

She is also a pioneer member, trustee and secretary of the Association of Agents for Overseas Studies Recruitment of Nigeria (AAFOSRON) due to be launched in the early part of 2018.

►Chair

Stephanie ZimmermannSenior Agent Relations Manager,ICEF, Germany

Stephanie joined ICEF in 2006 through an internship program while completing her Master’s degree in Germany. In 2007 she accepted a full time role as a Project Manager in ICEF’s Agents Department and has since May 2011 held the position of Senior Agent Relationship Manager. Stephanie’s role includes connecting multinational student recruitment agents with international educators at ICEF events. In addition, she is responsible for building and managing a wide range of agent relationships and advising agents as to which ICEF Workshops will provide them with educator contacts to fit their student profiles and demand.

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Seminar Room 3

ICEF Agent Barometer - North America FindingsIan Cann

Audience: All


The ICEF Agent Barometer is an annual survey of over 1000 ICEF-screened agents from more than 100 countries. This seminar will present the latest results from the 2017 Barometer, with a particular focus on those results most relevant to US and Canadian educators. This includes a year-on-year comparison of the attractiveness of international study destinations per education sector, as perceived by agents recruiting for a range of study programmes. We will also share:

• Where agents plan to send students in 2018• What agents’ concerns are for the year ahead• What agents see as the most effective marketing

strategies for educators• What institutions need to provide in terms of support for

the agents they work with• The results provided will help educators to build their

reputation and relationships with agents, and assist in developing strategies to market themselves and their destinations more effectively to agents worldwide.

►Speaker

Ian CannDirector, Business Development USA,ICEF, Germany

In 2009, ICEF was pleased to announce Ian’s appointment as Business Development Manager for the USA, serving new customers in a rapidly growing market. Ian strives to assist those educators who are new to ICEF Workshops, and those who are new to the agent process as a whole.

Previously, Ian was involved in international education as a sales and operations representative for BMI Media (Salão do Estudante/Expo Estudiante) based in Salvador, Brazil. He gained a wealth of experience in the global student recruitment industry, and especially the Latin American international student market.

Prior to this, Ian was based in London, working for IPC Media (Time Inc.) on some of the most popular magazines and websites in Britain.

Ian gained a Bachelor of Arts with Honours in Philosophy from the University of Leeds in the UK in 2005. He speaks English, Dutch, Portuguese, and some rusty French and Spanish. He currently divides his time between London and Barcelona, with frequent visits to the USA.

6:15 - 7:00

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International Recruiting: A Focus on Secondary SchoolsJennifer Wright, Mike Finnell, Harry Lynch, Patricia Lynch & Barbara Cunningham

Audience: All


This seminar will provide the perspective of a private U.S. secondary school and a professional membership organization on adopting an international recruitment strategy, including building agency partnerships. The audience is invited to ask questions and contribute to the discussion. Questions to be considered include:

• Are there specific concerns of secondary schools in recruiting with agencies?

• What are the established quality standards of best practice? Are there standards unique to secondary schools?

• What are best practices for agencies in approaching U.S. institutions for both agencies and institutions seeking partnerships?

• What are other effective tools to build a recruitment strategy?

• What are resources that can help my organization?

►Speakers

Jennifer WrightDirector of Certification, AIRC, USA

Jennifer Wright (MA – International Affairs), directs the certification program for the American International Recruitment Council - the recruitment industry qualification standard organization in the US. AIRC‘s rigorous certification process for agencies is the quality mark for best practice in third party recruitment in the US.

Her experience includes directorship of university study abroad programs and international programs offices at institutions including The George Washington University, The Cleveland Institute of Art and Cleveland State University.

2:00 - 2:45

Seminar Room 4

Mike FinnellExecutive Director, AIRC, USA

Mike Finnell became the Executive Director of AIRC in December of 2015. Previously he was the President and CEO of Youth For Understanding USA. He has nearly thirty years of experience in the international education and cultural exchange field and has also worked at Meridian International Center, Global Ties U.S., NAFSA and the Alliance for International Educational and Cultural Exchange. He holds a B.A. in Anthropology from the University of Kansas and a M.A. in International Affairs from the University of Pennsylvania.

Harry Lynch Head of School,

The Newman School, USA

Harry Lynch has served as Headmaster of the Newman School since 1985. He holds his MBA from Northeastern University. In addition to participating in numerous ICEF events, Mr. Lynch has led Newman through accreditation processes with New England Association of Schools and Colleges and International Baccalaureate.

Patricia LynchDean of Admission, The Newman School, USA

Patricia Lynch has served as Newman School’s Director of Admissions since 2007. Mrs. Lynch earned her Ph.D. from University of Massachusetts Amherst. Mrs. Lynch is experienced with both domestic and international markets, and has participated in numerous ICEF events. She has worked with education agents throughout the world, and is knowledgeable about F1 visa requirements.

Barbara CunninghamProfessional Relations Director, Summit Preparatory School, USA

Dr. Barbara Cunningham holds a Master’s Degree in Guidance and Counselor from Northwest Missouri State and a Doctoral Degree in Educational Leadership at the University of Montana. She has been a guidance counselor, teacher, principal, parent educator, and parent. Currently, Barb is the Director of Professional Relations at Summit Prep School, a therapeutic college prep boarding school, in Kalispell, MT.

Platinum Sponsor Presentation: Digital Marketing: The Key to Diversity in International RecruitmentJoe Monastero

Audience: Agents


A 2016 LinkedIn survey showed that international students have an average of 3 schools on their shortlist. 66% of those students generated their shortlist prior to speaking with a counselor, and 91% enroll in a school from their shortlist. Based on that data it is vital to have your digital marketing aligned to your diversity goals. Digital marketing strategies and tactics will be presented from three perspectives: a university, an independent agent, and a global pathway provider. Actual campaign data and cases will be presented to identify strategies that can be implemented immediately to support your international recruitment goals.

Attendees will leave with strategies and tactics for international digital marketing focused on branding, creating interest, and driving student leads. Cases supporting the strategies will be presented along with the data from the campaigns to help attendees identify which strategies are right for them. Presenting this data through the lens of an independent agent, university, and global pathway company will give a broad spectrum of perspectives that offer insight into how different campaigns are created and how the results are perceived.

►Speaker

Joe MonasteroGlobal Head of Marketing - Higher Education North America, Study Group, USA

Joe Monastero is the Global Head of Marketing for Study Group’s Higher Education North America division. After a robust career in the hospitality industry, Joe has spent the last 7 years in higher education. From roles in business development and recruitment for Kendall College in Chicago to international brand strategy and strategic planning for the hospitality university portfolio of Laureate Education, Joe joined Study Group in 2016 as the North American Higher Education division’s Global Head of Marketing, responsible for overseeing the collaboration with 15 university partners, the curation of their brand, and positioning of these universities for success in the international student recruitment space. With a Bachelor’s in Marketing and International Business from Loyola University Chicago and an Executive Master’s in Business Administration in Global Leadership from Walden University, Joe combines his strong commitment to customer service attained during his first career with a passion for marketing and brand development to lead his team and provide each of their partner universities unparalleled service and results.

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Seminar Room 42:45 - 3:30 3:30 - 4:15

EnglishUSA: Together We Are IEPs in the USACheryl Delk-Le Good

Audience: All


Since its founding in 1986, EnglishUSA – the American Association of Intensive English Programs – has become the largest and most influential organization of programs in the United States. Our mission is to provide support, standards and advocacy for our members – and for non-members as well. This presentation will outline: key issues, trends and challenges facing the organization and the IEP community; the services we provide for our members; and our vision to be the recognized voice of IEPs in the USA. The executive director will provide a report of recent activities and highlight the value of EnglishUSA programs for members, potential members, and agents.

►Speaker

Cheryl Delk-Le GoodExecutive Director, EnglishUSA, USA

Cheryl Delk-Le Good is the Executive Director of EnglishUSA. She has been an active member in the field for more than 20 years. She served as President of EnglishUSA in 2011-12 and on the UCIEP Board from 2006-2011. She was the IEP Network Leader for the International Enrollment Management Knowledge Community for NAFSA and also completed a term as Commissioner/Treasurer for the Commission on English Language Program Accreditation.

Prior to joining EnglishUSA, she worked in the Intensive English Program at Georgia State University for 15 years as director/faculty. She earned MA degrees in French and TESOL at Michigan State University.

5:30 - 6:15Updates on the US J1 ProgramKaren S. Hawkins & Kevin Crowley

Audience: All


Members of the U.S. Department of State’s Office of Private Sector Exchange Designation will provide an overview of the J-1 visa and the Exchange Visitor Program. The session will include statistics on the fifteen categories of exchange, participant eligibility requirements that sponsors and third parties should be aware of, and regulatory requirements for the successful administration of an exchange program.

►Speakers

Karen S. HawkinsDirector, Office of Private Sector Exchange Designation, US Department of State, USA

Karen Hawkins has been with the Department of State and the Exchange Visitor Program for twenty-five years. Karen has worked as a program analyst under the Office of Designation for the secondary school student, teacher, research scholar, trainee and intern categories and served as the Division Chief of the Private Sector Programs Division for three years. She spent three years as a Policy Analyst and a Senior Compliance Office within the Office of Exchange Coordination and Compliance. In 2014, Karen became Director for the Office of Private Sector Exchange Designation. She has extensive knowledge on program management, the regulatory process, form development, and SEVIS administration.

Kevin CrowleyProgram Analyst, Office of Private Sector Exchange Designation, US Department of State, USA

Kevin Crowley is the Program Analyst with the Office of Designation (ECA/EC/D) for the intern category of the J-1 Exchange Visitor Program. Kevin started his career with the U.S. Department of State in 2007 and, prior to joining the Bureau of Educational and Cultural Affairs almost two years ago, Mr. Crowley worked with the Bureau of Consular Affairs’ directorate of Passport Services in varying capacities: he adjudicated and authorized the issuance of tens of thousands of travel documents; he inspected and verified regulatory compliance of hundreds of passport application acceptance facilities; and he worked toward the modernization of the consular systems used domestically and abroad. Kevin originally hails from Syracuse, NY and possesses a passion for international travel, nature hikes, literature, and good food.

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US Community Colleges & Agents - Exploring the Benefits for International StudentsZepur Solakian

Audience: Agents


There are many benefits for students to start at community colleges – tuition savings, transfer to great universities that students do not have access to as first time freshmen, and a flexible and user friendly education that supports student success in the US education system.

This session will be great for agents who want to increase their student base, community colleges who want to understand agents’ views, and for both to work together in forming best solutions.

►Speaker

Zepur SolakianExecutive Director & President, CGACC,USA

Zepur Solakian is the Co-Founder of CGACC, an organization dedicated to elevate, differentiate and communicate the value of Community Colleges globally through workshops, websites, social media, fairs, conferences programing and 2+2. Prior to CGACC she developed and implemented international initiatives for AACC. She has worked with NGOs and organizations in Turkey, India, Pakistan, Russia, China, Taiwan, Brazil, Peru and the Middle East to establish an American based education for underprivileged children. Has organized and presented many events internationally with speakers such as Denis Waitely, Steven Covey Group, Tom Peters and Deepak Chopra. She was the special consultant for educational projects for Johnson & Johnson Europe and Middle East, Sony International, Pepsi International, DDB, Khaleej Times and Hurriyet Newspaper (Turkey).

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Institutional Responsibility When Working With Agents - Update on the NACAC Code of EthicsLindsay Mathers Addington

Audience: All


As of their national conference this September, the members of the National Association for College Admission Counseling (NACAC) voted in a new statement of principles of good practice, a code of ethics by which all members must abide. The Code of Ethics and Professional Practices has a dedicated section outlining institutional responsibility when working with commissioned agents for international student recruitment, which aims to ensure that relationships are completely transparent to students and families and conducted with integrity and accountability. This session will explore the new requirements and how institutions can ensure compliance.

►Speaker

Lindsay Mathers AddingtonAssociate Director, International Initiatives, National Association for College Admission Counseling (NACAC),USA

Lindsay Addington is the Associate Director of International Initiatives at the National Association for College Admission Counseling. She develops programs for and research around the counseling, recruitment, enrollment, and support of students looking to study in another country. Prior to NACAC, Lindsay worked at the American Council on Education’s Center for Internationalization and Global Engagement and at the George Washington University’s (GW) Office of Undergraduate Admissions. She holds a Bachelor’s degree in Communication from the University of Delaware and a Master’s degree and Doctorate in Higher Education Administration from GW.

6:15 - 7:00

Seminar Room 4

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Developing and implementing a digital marketing strategy for your institution can be a confusing and overwhelming endeavor. We all know simply having a website and being active on social media isn’t enough. Even if you currently have a strategy in place, are you confident it’s effective?

ICEF is here to eliminate the guess work and ensure you leave the conference with a customized digital marketing plan you can begin implementing as soon as you arrive back to your school. How do you know where you are going if you don’t know where you are? We will walk you through a self-assessment process to clearly define where you should devote your energies and resources. You will then be able to customize a plan based on your specific resources and pain points.

►Speaker

Laurie RobinsonMarketing Director, ICEF, Germany

Laurie is a marketing and communications professional with 19 years of experience working in the education sector. Her specialties include everything digital from conducting digital marketing assessments, creating digital marketing strategies and leading teams of designers, writers, social media gurus, administrators and developers in the implementation of these strategies. Laurie has taught best practices in web user experience, accessibility and intercultural and international communication.

10:30 - 1:00

Seminar Room 5

Developing an Effective Digital Marketing StrategyLaurie Robinson

Audience: Providers

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Quality and Investment in Canada‘s Language Education SectorCarolyn Bercu

Audience: Agents


Discover why partnering with Languages Canada member programs can be crucial to protecting your investment and reputation as an agent. Languages Canada is recognized for the high quality education standards and for the student protection that its members embrace and provide to students from around the world. The new regulatory landscape in Canada offers new opportunities and also pitfalls that agents need to understand and that will be presented during this session. Also covered will be the new School Portal for agents and their clients. This Language Program Finder is an excellent tool for finding the perfect program for clients.

►Speaker

Carolyn BercuManager of International Promotion and Marketing, Languages Canada, Canada

Carolyn recently joined Languages Canada, bringing with her, 20 years of experience in international education, both private and public sector, as well as previous experience with Immigration Canada and the Immigration Refugee Board Canada.

After many years with University of Toronto’s English Language program, she went on to become the Director of the award-winning University Pathway program for the International Language Academy of Canada (ILAC). She was instrumental in negotiating pathway agreements to more than 40 public universities and colleges across Canada.

Fluent in Spanish and Portuguese, Carolyn has spent much of her career in Latin America and Brazil, supporting agents with their efforts to recruit students to Canada. Carolyn did her Bachelor of Arts in Anthropology and Spanish at The University of Toronto and Trent University.

2:45 - 3:30


Canada: Best Destination for High School StudentsBonnie McKie

Audience: Agents


Canadian public schools enrol almost 40,000 international students each year. The opportunity to be immersed in English, French or have a bilingual experience while living and learning makes Canada a unique destination. This presentation will explain why agents continue to rank Canada the ‘best destination for high school students’ in the ICEF Agent Barometer year after year. Agents will also learn about the CAPS-I resources available to support their marketing and counselling staff/activities.

The Canadian Association of Public Schools - International is a national non-profit association of 133 public school districts offering education from the primary grades through to high school graduation.

►Speaker

Bonnie McKieExecutive Director, Canadian Association of Public Schools – International (CAPS-I),Canada

Bonnie has provided leadership for the Canadian Association of Public Schools – International (CAPS-I) as the Executive Director since its incorporation as a non-profit association in 2008. Bonnie completed her undergraduate studies in Business Administration and Criminology at Simon Fraser University. Throughout her career in international education, Bonnie developed and managed the International Education Department for Surrey Schools in BC. She also served on the Executive Committee of IPSEA (International Public School Education Association of BC) as Vice-President and currently plays an active role in the Canadian Consortium for International Education. Bonnie currently resides in Calgary, Alberta.

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Carolyn BercuManager of International Promotion and Marketing, Languages Canada, Canada

Carolyn recently joined Languages Canada, bringing with her, 20 years of experience in international education, both private and public sector, as well as previous experience with Immigration Canada and the Immigration Refugee Board Canada.

After many years with University of Toronto’s English Language program, she went on to become the Director of the award-winning University Pathway program for the International Language Academy of Canada (ILAC). She was instrumental in negotiating pathway agreements to more than 40 public universities and colleges across Canada.

Fluent in Spanish and Portuguese, Carolyn has spent much of her career in Latin America and Brazil, supporting agents with their efforts to recruit students to Canada. Carolyn did her Bachelor of Arts in Anthropology and Spanish at The University of Toronto and Trent University.

Sarah MinesDirector, Business Development Canada,ICEF, Germany

Sarah Mines is a leading authority on international education trends in Canada, with over 15 years’ experience in marketing and partnership building. In 2015, Sarah was promoted to Director of Sales for ICEF Canada, where she has been working since 2011.

As part of her mandate, Sarah works closely with key industry partners and educational institutions to help them achieve their internationalization goals and put Canada on the map. Prior to her role at ICEF, Sarah was the Marketing Manager for BCCIE, where she was involved in advancing British Columbia’s international education interests in key markets.


The Canada Course for Education AgentsBonnie McKie, Carolyn Bercu & Sarah Mines

Audience: Agents


Learn about updates to the Canada Course for Education Agents, an online course designed for education agents advising families about study opportunities in Canada. The Canada Course, originally produced by Foreign Affairs and International Trade, Canada in collaboration with ICEF and the Canadian Consortium for International Education (CCIE), is now administered by ICEF on behalf of Languages Canada and the Canadian Association of Public Schools International (CAPS-I), with the support of the CCIE. The Canada Course supports professional development for agents specializing in Canada as a study destination. It provides high quality, current, and comprehensive information about Canada as a study destination. It enables agents to study via self-paced modules on topics such as the overall study environment in Canada; the different regions of Canada; Canadian education options and levels of study; resources for students wanting to know about visas and immigration rules in Canada; as well as how to prepare students coming to Canada.

►Speakers

Bonnie McKieExecutive Director, CAPS-I,Canada

Bonnie has provided leadership for the Canadian Association of Public Schools – International (CAPS-I) as the Executive Director since its incorporation as a non-profit association in 2008. Bonnie completed her undergraduate studies in Business Administration and Criminology at Simon Fraser University. Throughout her career in international education, Bonnie developed and managed the International Education Department for Surrey Schools in BC. She also served on the Executive Committee of IPSEA (International Public School Education Association of BC) as Vice-President and currently plays an active role in the Canadian Consortium for International Education. Bonnie currently resides in Calgary, Alberta.

5:30 - 6:15

Best Practice for Digital Marketing - How T o Recruit S tudents O nlineRoss Holmes

Audience: Providers


There are more ways than ever to reach students online, and it is easier than ever to get it wrong. This 45 minutes presentation looks at the common traits of “Millennials”, and their expectations when visiting your site (spoiler: they’re the same expectations that we all have). You will receive practical tips to help your website meet these expectations, as well as learning about effective ways to get prospective students on to your site. At the end there will be a brief outline of CourseFinders, a review site for language schools, and CoursePricer, a price-quote tool for schools and agents.

►Speaker

Ross HolmesDirector - Online Products, ICEF,Germany

Ross started his career in international education in 2007 organising student fairs across Brazil and Latin America. After 5 years he returned to his native UK where he helped brands such as HSBC, British Airways and Harrods develop strategies to reach international students studying in the UK. He joined ICEF in 2013 where he has managed the development of Coursefinders.com and brought on board new services such as CoursePricer, V irtual R eality and A ugmented R eality .

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Collaborative Branding: A Regional Approach to Education MarketingCailey Murphy

Audience: Providers


In today’s connected world students are looking for a well rounded education experience that is rooted in a high quality education but also offering a robust and varied student experience outside of the classroom. In a fast paced and competitive global environment, institutions are looking to harness their collective power through destination inspired marketing. More and more institutions are approaching their regional counterparts for collaborative, not competitive, joint marketing opportunities. Cailey Murphy will explore this growing approach to education marketing and some of the advantages and disadvantages of collaboration in the global marketplace.

►Speaker

Cailey MurphyPrincipal, NNW Communications,Study North BC, Canada

Cailey Murphy is a communications and government relations professional with more than a decade of progressive experience in strategic communications and public affairs. As the Principal and Founder of NNW Communications, Cailey leads the firm’s project management and business development, working with various not-for-profit, private and public sector clients. Cailey works on numerous public relations projects in post-secondary education, resource development and issues management.

Prior to starting NNW Communications, Cailey was the Managing Director, Western Canada, for a public affairs firm based in Toronto, where she led the development and implementation of StudyNorthBC.ca. Previously, Cailey has held a number of senior communications and stakeholder outreach positions with the Mining Association of British Columbia, the BC Hotel Association, the Government of Canada and the BC provincial government. She has a Master’s Degree in Political Science from Queen’s University and a Bachelor’s degree from Simon Fraser University.

4:15 - 5:00

Seminar Room 5

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Jacqueline YamadaAdjunct Consultant,ISM Insurance, Inc., USA

Jacqui has worked in the education field for 25 years. As the Director of International Programs and the Principal Designated School Official (PDSO) at the Rocky Hill School, RI, she has worked with the School and Exchange Visitor Information System (SEVIS) in keeping her school in strict compliance with U. S. Homeland Security and the Department of State.

Before being charged with building an international program at Rocky Hill to encompass 43 students and 16% of the overall school population, she taught English as a Second Language (ESL) and coordinated the homestay program. Moving into the field of institutional advancement, Jacqui is taking on the challenge of bringing the international families into the philanthropic arena.

The panel will include participants from the following schools:

• Fryeburg Academy• The Winchendon School• Gulliver Schools

►Chair

Susan SimpsonRemote Field Representative,ISM Insurance, Inc., USA

Susan assists private schools with their employee benefits and student programs for the East Coast with a concentration in the Greater Washington D.C. area and New England.

Joining ISM in 1992 as the first remote Field Representative, Susan was instrumental in building our field sales marketing insurance team. Her client base now exceeds 400 schools.

Susan has facilitated strategic market alliances with our international student programs with the recent international student health endorsement of our international student health by MISBO (Mid-South Business Officer Group) as well as a series of international student health risk presentations in various cities on the East Coast.

Her broad base of knowledge within the independent school market and its changing landscape has allowed her to share these themes and strategies in various arenas.

The New Face of International Secondary School Programs: Growth, Change and SustainabilityKevin Merges, Jacqueline Yamada, Susan Simpson & Panel

Audience: Agents


A panel discussion including representatives from peer schools will review best practices of running a successful and sustainable International Student Program; including: family and student engagement, work with consultants, innumerable residential life options and the inculcation of both the international student and the family.

As the international landscape changes, so must the operations of schools. As such, Homeland Security/Student Exchange Visitor Program (SEVP) compliance will be an important topic of discussion as significant changes have occurred. How peer schools are inculcating, adapting to and responding creatively to these many changes will make for lively discussion of the ever changing landscape of international programs.

►Speakers

Kevin MergesExecutive Director of Global Education Programs & Director of the Innovation Center,Rutgers Preparatory School, USA

Dr. Kevin Merges is the Executive Director of Global Education Programs and the Director of the Innovation Center at Rutgers Preparatory School. He serves as the K-12 Representative for NAFSA Region X (New Jersey & New York), which includes over 440 secondary schools issuing I-20s, and as the Treasurer of Study NJ, a consortium of educational institutions organized to facilitate international student awareness of educational options in New Jersey.

6:15 - 7:00

Seminar Room 5

ICEF Miami Workshop • Seminars • December 11, 2017

Documents

Transcript of ICEF Miami Workshop • Seminars • December 11, 2017