ICEF...For which programmes do you recruit students? Programme levels. 7%. 15%. 32%. 39%. 40%. 42%....

The i-graduate ICEFAgent Barometer 2018 Southeast Asia Findings

© i-graduate confidential 2018 1


The i-graduate ICEF Agent Barometer


Online survey developed in partnership by i-graduate & ICEF

Established in 2007, the ICEF Agent Barometer has tracked the opinions of agents across the world for 11 years

The 2018 study ran during August - September

Overall 1,289 agents responded from 101 countries

Today’s Focus


Agent Profile

Scope of Activity &

Placements

Language Programmes

Higher Education

Distance Education /

Online

Students Sent &

Mobility Concerns

Best Study Destination

andAttractiveness

Alumni Engagement

Marketing


Agent Profile 2018:Profile of Respondents

Summary of agent demographics

1,289 agents responded from 101 countries

10%

7%

6%

6%

6%

4%

4%3%

3%3%2%2%2%

2%2%

2%

2%2%2%

2%

29%

India Nepal

Brazil Nigeria

China Russian Federation

Canada Vietnam

Turkey Ukraine

Mexico Pakistan

Colombia Bangladesh

Spain Ukraine

Kazakhstan Saudi Arabia

Australia Italy

Other


How many students have you sent in the last 12 months?

Total students placed

5%8% 8%

6% 6%

21% 21%

7%5%

3%5%

3% 3%0%

5%

10%

15%

20%

25%

1-10 11-20 21-30 31-40 41-50 51-100 101-200 201-300 301-400 401-500 501-1000 1001-2000 2000+

Base no: 1,026



Scope of Activity

For which programmes do you recruit students?

Programme levels

7%

15%

32%

39%

40%

42%

48%

49%

53%

55%

56%

57%

71%

73%

74%

0% 20% 40% 60% 80% 100%

Other

University: Distance Education/Online Learning

Work & Travel/Study Programmes

Other Language Programmes

Vocational Diploma/Further Education

Certificate/Foundation

Pre-Masters/Postgraduate Qualifying Programme (PQP)

Secondary and High School

Diploma

University: Foundation

MBA Programmes

Pathway Programmes

University: Graduate/Postgraduate

University: Undergraduate

English Language Programmes


Base no: 1,134

What subject area were the students you sent abroad in the last year looking for? (prompted if ‘University: Undergraduate’ or ‘University: Graduate/Postgraduate’ selected in ‘How many students have you sent in the last 12 months’)

Subject areas of interest

20%

23%

30%

35%

51%

56%

77%

76%

94%

0% 20% 40% 60% 80% 100%

Other

Natural Sciences

Media-related studies

Social Sciences

Medicine/Healthcare

Hospitality/Tourism

Computer Sciences

Engineering

Business-related studies


Base no: 757

Types of Language Programmes


Base no: 722

4%

3%

10%

16%

17%

12%

24%

41%

56%

59%

79%

1%

1%

3%

5%

10%

13%

14%

17%

17%

22%

25%

31%

36%

49%

57%

76%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80% 85%

Other

Other test preparation

TOIEC preparation

Pearson (PTE) preparation

Language for seniors

Language for teachers

Group study tour

Cambridge exams preparation

Language for high school

TOEFL preparation

Language plus activity

Language for juniors

Business/Professional language

IELTS preparation

Language for academic purposes

General language

2018 (722) 2017 (796)

What types of language programmes do you place students in?

How many students have you sent in the last 12 months?

Number of students placed in last 12 months

1.121

4.661

5.508

8.852

9.188

9.980

10.753

19.185

21.811

23.587

25.308

25.637

26.816

200.676

0 50.000 100.000 150.000 200.000 250.000





MBA Programmes


Pathway Programmes

Diploma








Base no: 1,026

12

14%

23%

47%

24%

52%

43%

46%

15%

23%

40%

21%

46%

43%

47%

10%

20%

37%

23%

40%

43%

45%

17%

24%

44%

27%

48%

42%

55%

0% 10% 20% 30% 40% 50% 60%

Ireland

New Zealand

United Kingdom

EU (excluding UK, Ireland)

USA

Australia

Canada

2018

2017

2016

2015

In which countries do you place students for the following programme levels? (all programme levels, excluding language programmes)

Where are agents sending students?

In which countries do you place students for Secondary and High School?

Placing students in countries – Secondary and High School: Top 10

19%

26%

29%

29%

31%

41%

50%

70%

77%

67%

10%

10%

11%

14%

14%

23%

41%

54%

56%

57%

7%

13%

9%

17%

14%

26%

33%

46%

53%

63%

6%

9%

10%

15%

15%

20%

36%

50%

53%

64%

11%

13%

11%

17%

18%

20%

28%

48%

56%

60%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Spain

France

Switzerland

Ireland

Germany

New Zealand

Australia

UK

USA

Canada

2018 (518)

2017 (496)

2016 (415)

2015 (522)

2014 (303)


In which countries do you place students for Vocational Diploma/Further Education?

Placing students in countries – Vocational Diploma/Further Education: Top 10

18%

12%

24%

20%

29%

47%

56%

58%

66%

76%

7%

5%

10%

11%

11%

37%

38%

34%

50%

62%

5%

2%

9%

7%

12%

32%

28%

32%

49%

62%

6%

5%

6%

4%

6%

29%

26%

28%

48%

64%

6%

7%

8%

8%

10%

25%

25%

27%

50%

51%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Germany

Japan

Singapore

Malaysia

Ireland

USA

UK

New Zealand

Canada

Australia

2018 (412)

2017 (478)

2016 (346)

2015 (590)

2014 (238)


In which countries do you place students for University: Undergraduate?

Placing students in countries – University: Undergraduate: Top 10

21%

19%

26%

31%

38%

49%

75%

66%

76%

71%

9%

9%

15%

15%

18%

29%

56%

51%

62%

55%

8%

8%

14%

15%

18%

30%

49%

54%

57%

59%

11%

10%

13%

13%

21%

28%

51%

54%

59%

61%

14%

14%

17%

19%

22%

27%

51%

49%

57%

63%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Spain

China

Malaysia

Ireland

Germany

New Zealand

UK

Australia

USA

Canada

2018 (777)

2017 (864)

2016 (648)

2015 (970)

2014 (517)


In which countries do you place students for University: Graduate/Postgraduate?

Placing students in countries – University: Graduate/Postgraduate: Top 10

19%

21%

21%

28%

36%

45%

73%

62%

73%

65%

9%

11%

12%

14%

18%

28%

54%

53%

60%

49%

7%

12%

9%

15%

16%

28%

47%

53%

56%

55%

9%

10%

10%

13%

21%

27%

50%

55%

57%

59%

10%

13%

11%

17%

21%

27%

48%

47%

55%

56%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Italy

Malaysia

France

Ireland

Germany

New Zealand

UK

Australia

USA

Canada

2018 (753)

2017 (822)

2016 (565)

2015 (843)

2014 (513)



Language Programmes

For the following English language tests please select if you would recommend them?


16%

18%

25%

34%

38%

44%

53%

55%

79%

89%

61%

59%

48%

31%

35%

32%

23%

21%

8%

7%

23%

23%

27%

35%

27%

24%

24%

25%

13%

4%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

CAEL (The Canadian Academic English Language Assessment) (457)

IESOL (440)

ESOL (436)

TOEIC (442)

Cambridge English: Business, Financial, Legal (476)

Pearson test of English Academic (517)

Cambridge English (Key - Advanced) (502)

Cambridge English: Proficiency (509)

TOEFL Test (602)

IELTS (683)

Aware of and recommend Not fully aware of Aware of but do not recommend

What ONE improvement on the language institutional side would MOST help you recruit more students?


Base no: 701

25%23%

22%

13%

7%

10%

0%

5%

10%

15%

20%

25%

30%

Raise commissions Provide leads Offer out of hours/24hr support Offer agency staff incentives Pay faster Other


All Language programs

You said you have recruited students to language programmes in the last 12 months. Please, tell us what language programmes you send students to.

Language programmes students sent to


1%

3%

5%

6%

6%

8%

12%

18%

30%

31%

98%

Arabic Language Programmes

Portuguese Language Programmes


Russian Language Programmes

Chinese Language Programmes

Japanese Language Programmes

Italian Language Programmes

Spanish Language Programmes

French Language Programmes

German Language Programmes


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%Base no: 823

22

1%1%1%1%1%2%3%

13%18%

25%32%

2%0%

3%5%

1%6%

8%25%

9%20%

16%

2%1%

3%5%

2%6%

10%18%

12%15%

15%

0% 10% 20% 30% 40% 50% 60% 70%

FranceHK

ItalyRussia

SingaporeSwitzerland

ThailandNetherlands

IndiaSAfrica

SpainUAE

JapanPhilippines

SKoreaMalaysia

ChinaGermany

NZOtherMalta

IrelandUSA

AustraliaCanada

UK

Top Country Second Country Third Country

Top Countries for English language programmes

Base no: 755What are your top three countries to place students for the following language programmes?

23

2%

2%

4%

92%

17%

21%

29%

4%

29%

19%

13%

6%

31%

31%

0% 20% 40% 60% 80% 100% 120% 140% 160% 180%

Other

HK

Taiwan

Singapore

China


Top Countries for Chinese language programmes


24

4%

93%

6%

9%

4%

4%

4%

10%

7%

30%

18%

4%

4%

24%

6%

2%

2%

6%

20%

6%

12%

10%

0% 20% 40% 60% 80% 100% 120% 140%

Cuba

DRepublic

Ecuador

Mexico

Other

Peru

PRico

Panama

Colombia

Chile

CRica

Argentina

Spain


Top Countries for Spanish language programmes


25

3%

96%

2%

13%

3%

72%

10%

14%

56%

7%

14%

9%

0% 20% 40% 60% 80% 100% 120% 140%

Belgium

Switzerland

Other

Austria

Germany


Top Countries for German language programmes



Higher Education

Higher Education: How many higher education institutions do you represent as a contracted agent?


Base no: 783

6%

34%

22%

17%

10%

11%

None 1-10

11-25 26-50

51-100 More than 100

Higher Education: What ONE improvement on the higher education institutional side would MOST help you recruit more students?


30% 29%

11%13%

11%

2% 1% 3%

0%

5%

10%

15%

20%

25%

30%

Offer morescholarships

Processapplications faster

Visit offices /actively recruit

Raise commissions Provide leads /better leads

Pay faster Involve alumni Other

Base no: 776

Higher Education: What is the SINGLE greatest benefit you receive by representing higher education universities?


Base no: 771

41%

24%

26%

8%

1%

Raises awareness and prestige of our agency

Diversifies our own business portfolio

Top preference of our students

Generates more revenue

Other


Student Mobility Concerns / Difficulties

in 2018

What are the main concerns/questions/complaints students and parents have?

Main concerns/questions/complaints – BEFORE departing

52% 51%48%

38%

21% 23%

13%

7%

0%

10%

20%

30%

40%

50%

60%

Difficulty with language Financial difficulties Difficulty with

accommodation

Personal safety Difficulty with the

programme

Cultural difficulties Difficulty with teaching staff Other


Base no: 617

52%51%

48%

38%

21%23%

13%35% 33%

50%

18%

40%

59%

31%

0%

10%

20%

30%

40%

50%

60%

70%

Difficulty with language Financial difficulties Difficulty with accommodation Personal safety Difficulty with the programme Cultural difficulties Difficulty with teaching staff

What are the main concerns/questions/complaints students and parents have?

Main concerns/questions/complaints – BEFORE AND AFTER departing


Base no: 577

Which student mobility concerns/difficulties did you encounter in 2017?

Student mobility concerns

3%

6%

11%

22%

26%

32%

35%

38%

71%

5%

5%

7%

21%

17%

24%

23%

36%

72%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80%

Other

Insurance

Accreditation

Work visa

Safety

Global Economic

Situation

Global Political

Situation

Financial

Study visa

2018 (359) 2017 (363)


Base no: 359

In which countries did you experience these concerns/difficulties (Work Visa)?

Work Visa concerns

1%

1%

1%

1%

1%

1%

3%

3%

3%

3%

3%

3%

4%

4%

6%

7%

8%

8%

10%

11%

31%

42%

51%

58%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65%

India

Indonesia

Malaysia

Russia

The Netherlands

Italy

Japan

South Africa

Thailand

China

Switzerland

Spain

Malta

UAE

France

South Korea

Germany

Ireland

Singapore

New Zealand

United Kingdom

Australia

USA

Canada

2018 (71)


Base no: 71

In which countries did you experience these concerns/difficulties (Study Visa)?

Study Visa concerns

1%

2%

2%

3%

3%

3%

3%

3%

3%

4%

4%

4%

4%

4%

5%

6%

6%

9%

10%

14%

14%

28%

41%

53%

62%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70%

Philippines

Russia

Indonesia

Singapore

UAE

India

Japan

Thailand

South Africa

The Netherlands

Spain

Malta

Malaysia

Italy

South Korea

Switzerland

China

Ireland

France

New Zealand

Germany

United Kingdom

Australia

USA

Canada

2018 (250)


Base no: 250

In which countries did you experience these concerns/difficulties (Financial concerns)?

Financial concerns

1%

1%

1%

3%

4%

4%

4%

4%

4%

4%

5%

5%

5%

5%

7%

9%

13%

14%

14%

40%

43%

45%

48%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55%

China

India

Singapore

South Africa

Japan

Thailand

UAE

Malta

Spain

The Netherlands

South Korea

Malaysia

Russia

Italy

Switzerland

France

Germany

Ireland

New Zealand

Canada

United Kingdom

Australia

USA

2018 (110)


Base no: 110

In which countries did you experience these concerns/difficulties (Global Economic situation)?

Global Economic Situation

2%

2%

2%

2%

3%

3%

3%

3%

3%

5%

5%

6%

6%

6%

8%

8%

8%

11%

14%

27%

30%

45%

52%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55%

The Netherlands

South Africa

Italy

Singapore

South Korea

Philippines

India

Spain

Russia

Malta

China

Thailand

UAE

New Zealand

France

Switzerland

Malaysia

Germany

Ireland

Canada

Australia

United Kingdom

USA

2018 (64)


Base no: 64

In which countries did you experience these concerns/difficulties (Global Political situation)?

Global Political Situation

1%

1%

1%

1%

1%

1%

1%

1%

1%

3%

3%

3%

4%

7%

8%

13%

35%

80%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80% 85%

The Netherlands

Indonesia

South Korea

South Africa

China

UAE

Malta

Malaysia

New Zealand

India

Ireland

Germany

France

Russia

Canada

Australia

United Kingdom

USA

2018 (75)


Base no: 125

Recruitment Re-direction

Over the last 12 months, have you experienced any market and student recruitment re-direction in the below countries?


68%

51%47%

45% 44% 43% 42% 41%38% 36% 34%

32% 32% 31% 30% 30% 29% 29% 28%

23% 22% 21%

16%12%

7%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Increase of student interest to this market


Which Country is Best…?by type of study

Which study destination is best for language courses?

Best study destination for English language courses

United

Kingdom

34%

Australia

21%

Canada

25%

USA

10%

Ireland

3%Other

7%

Language courses (703)


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

United Kingdom 1 1 1 1 2 2 1 1 1Canada 2 2 3 3 4 5 4 4 4Australia 3 3 2 2 1 1 2 2 3USA 4 4 4 4 3 3 3 3 2

Which study destination is best for Secondary and high schools?

Best study destination for Secondary and high schools

Canada

37%

USA

18%

United Kingdom

17%

Australia

13%

New Zealand

5%

Other

10%

Secondary and High School (625)


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

Canada 1 1 1 1 2 3 4 5 5USA 2 2 3 3 1 1 2 3 2United Kingdom 3 3 2 2 4 3 1 1 1Australia 4 4 4 4 3 2 3 2 3New Zealand 5 5 5 5 5 5 5 4 4

Which study destination is best for Vocational Diploma/Further Education?

Best study destination for Vocational Diploma/Further Education

Canada

36%

Australia

29%

USA

11%

United Kingdom

8%

New Zealand

5%

Other

11%

Vocational diploma / Further education (565)


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

Canada 1 1 2 2 2 2 3 2 3Australia 2 2 1 1 1 1 1 1 1USA 3 3 3 4 3 6 5 5 4United Kingdom 4 4 4 3 4 3 2 2 2New Zealand 5 5 5 5 3 3 4 4 5

Which study destination is best for the following for Foundation Programmes University?

Best study destination for Foundation Programmes (University)

Canada

34%

United Kingdom

22%

Australia

21%

USA

8%

New Zealand

3%

Other

12%

University: Foundation (573)


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

Canada 1 2 3 4 4 4 4 4 4United Kingdom 2 1 1 1 1 2 1 1 1Australia 3 3 2 2 2 1 2 2 2USA 4 4 4 3 3 3 3 3 3

Which study destination is best for Undergraduate Study (University)?

Best study destination for Undergraduate Study (University)

Canada

29%

USA

24%

United Kingdom

17,3%

Australia

16,6%

Germany

3% Other

10%

University: Undergraduate (597)


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

Canada 1 1 2 2 3 4 4 4 3USA 2 2 1 1 1 2 1 1 1United Kingdom 3 4 4 4 3 3 2 2 2Australia 4 3 3 3 2 1 2 3 4

Which study destination is best for Graduate/Postgraduate Study?

Best study destination for Graduate/Postgraduate Study (University)

USA

29%

Canada

26%

United Kingdom

17%

Australia

15%

Other

13%

University: Graduate/ Postgraduate (599)


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

USA 1 2 1 1 1 1 1 1 1Canada 2 1 2 2 4 4 4 4 3United Kingdom 3 4 4 3 3 3 2 2 2Australia 4 3 3 4 2 2 3 3 4

Which study destination is best for MBA Programmes?

Best study destination for MBA Programmes

USA

39%

United Kingdom

20%

Canada

19%

Australia

11%

Other

11%

University: MBA (583)


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

USA 1 1 1 1 1 1 1 1 1United Kingdom 2 4 2 2 2 2 2 2 2Canada 3 3 4 4 4 4 4 4 4Australia 4 2 3 3 3 3 3 3 3

Which study destination is best for Work & Travel Programmes?

Best study destination for Work & Travel / Study Programmes

USA

27%

Australia

24%Canada

22%

Ireland

6,3%

United Kingdom

5,9%

Other

15%

University: Work & Travel / Study Programmes (559)


Country Rank 2018

Rank 2017

USA 1 1Australia 2 2Canada 3 3Ireland 4 5United Kingdom 5 4

Which study destination is best for Internships?

Canada

29%

USA

27%

Australia

11%

United Kingdom

9%

Other

24%

Internships (535)

Best study destination for Internships


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

Canada 1 1 1 2 3USA 2 2 2 1 1Australia 3 3 3 3 2United Kingdom 4 4 4 4 5


Overall attractiveness of study destinations

2014-2018

Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:

Trends in overall attractiveness: emerging markets

5%

5%

7%

4%

11%

14%

12%

16%

9%

11%

13%

16%

12%

17%

18%

25%

19%

25%

27%

25%

47%

45%

49%

48%

38%

39%

37%

39%

45%

45%

52%

46%

52%

47%

44%

49%

31%

28%

26%

25%

37%

36%

35%

33%

35%

31%

22%

20%

24%

23%

22%

21%

12%

13%

13%

11%

16%

15%

15%

12%

7%

8%

9%

8%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Thailand '14

Thailand '15

Thailand '16

Thailand '18

Singapore '14

Singapore '15

Singapore '16

Singapore '18

Malaysia '14

Malaysia '15

Malaysia '16

Malaysia '18

Japan '14

Japan '15

Japan '16

Japan '18

Very attractive Attractive Unattractive Very unattractive


Trends in overall attractiveness: traditional markets

35%45%

39%39%

64%63%

48%51%

66%67%

69%73%

58%60%

59%52%

77%77%

67%57%

51%41%

48%49%

29%27%

37%39%

27%27%23%

22%

34%31%

33%41%

17%16%

26%33%

11%10%9%

8%

3%5%

10%8%

3%2%

3%1%

3%4%4%4%

1%1%2%

7%

3%4%5%3%

4%5%5%

3%

4%5%

5%4%

5%4%5%4%

5%5%5%4%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

New Zealand '14

New Zealand '15

New Zealand '16

New Zealand '18

UK '14

UK '15

UK '16

UK '18

Canada '14

Canada '15

Canada '16

Canada '18

Australia '14

Australia '15

Australia'16

Australia '18

USA '14

USA '15

USA '16

USA '18


3%4%

6%8%

9%10%11%

13%14%15%16%16%

20%22%

24%24%25%25%25%

34%36%

38%39%

51%52%

57%73%

10%25%

26%26%

31%42%41%

35%47%

41%48%

39%63%

62%53%

55%61%

52%46%

55%45%

55%49%

39%41%33%

22%

55%49%47%

40%42%

32%33%

36%29%

30%25%

33%14%13%

19%16%

11%19%

20%8%

8%5%

8%8%

4%7%

1%

31%21%

22%26%

17%16%15%

17%10%

14%11%12%

3%3%4%

5%4%

5%8%

3%11%

3%3%3%

4%4%4%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Indonesia (268)Thailand (279)

Philippines (282)India (319)

Hong Kong SAR (266)Russia (328)

UAE (309)South Africa (326)

China (378)South Korea (299)

Singapore (346)Malaysia (342)

France (480)Italy (396)

The Netherlands (371)Switzerland (389)

Spain (408)Malta (381)Japan (357)

Ireland (477)Other (91)

Germany (530)New Zealand (499)

United Kingdom (643)Australia (674)

USA (672)Canada (719)



Overall attractiveness of Study Destinations in 2018


Overall attractiveness of Study Destinations in 2018 (Indian Agents):

Note: Excludes respondents that indicated they ‘Do not know’

12%38%

18%21%

13%4%

19%8%9%11%

22%8%

16%0%

3%2%3%2%

23%3%

18%5%

7%6%

4%9%

56%54%

59%63%

13%15%

44%12%

32%39%

33%27%

32%50%

13%19%

24%14%

27%13%

12%7%2%

11%4%

1%

32%8%

24%16%

75%77%

31%73%

50%39%

33%54%

37%33%

66%60%

53%63%

27%61%

41%55%

57%43%

49%43%

0%4%

6%8%

9%11%11%12%

16%17%

19%19%

21%21%

23%24%

29%33%34%

40%43%

46%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

China (25)Indonesia (13)

South Africa (17)Thailand (19)

Other (8)Italy (26)

Philippines (16)Spain (26)

Malaysia (22)Malta (18)

South Korea (18)UAE (26)

Russia (19)Hong Kong SAR (18)

The Netherlands (32)United Kingdom (57)

Switzerland (34)France (43)

India (22)Singapore (38)

Japan (17)New Zealand (60)

Ireland (44)USA (63)

Germany (49)Australia (74)

Very unattractive Unattractive Attractive Very attractive


Overall attractiveness of Study Destinations in 2018 (Chinese Agents):

11%22%

8%0%

9%13%

0%11%

8%0%0%

13%7%

6%5%

7%0%0%0%

8%0%0%

3%9%

0%0%

56%56%

33%71%

45%50%

18%44%

15%63%

67%20%

14%0%

14%0%

8%11%

0%8%

6%0%

3%0%

3%0%

33%22%

58%29%

45%38%

82%44%

77%38%

33%60%

71%82%

67%79%77%

68%75%

58%63%

53%37%

27%20%

22%

0%0%0%0%0%0%0%

7%7%

12%14%14%

15%21%

25%25%

31%47%

57%64%

77%78%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

India (9)Indonesia (9)Malaysia (12)

Malta (7)The Netherlands (11)

Philippines (8)Russia (11)

South Africa (9)Spain (13)

Thailand (8)UAE (6)

Ireland (15)Switzerland (14)

Japan (17)New Zealand (21)

Singapore (14)Italy (13)

Germany (19)Hong Kong SAR (16)

South Korea (12)France (16)

Australia (32)Canada (30)

China (11)United Kingdom (30)

USA (37)



Overall attractiveness of Study Destinations in 2018 (Nepalese Agents):

19%33%

9%5%

11%16%16%

8%24%

4%3%

0%0%

10%14%

8%6%

4%8%

0%7%

25%11%

5%4%4%

63%60%

48%45%

63%63%

26%25%

53%19%

13%25%

22%19%

24%31%

12%20%

25%19%

22%25%

3%0%

4%2%

19%7%

43%50%

26%21%

58%67%

24%74%

77%67%

70%62%

52%50%

71%64%

50%62%

49%25%

39%44%37%

34%

0%0%0%0%0%

4%6%

8%9%

10%10%

12%12%12%

17%19%

22%25%

47%51%

55%60%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Hong Kong SAR (16)Indonesia (15)Malaysia (23)

Philippines (20)Russia (19)

South Africa (19)Singapore (19)

Thailand (24)UAE (17)

Ireland (27)Germany (31)

France (24)South Korea (23)

Malta (21)Spain (21)China (26)India (34)

Switzerland (25)Italy (24)

The Netherlands (26)United Kingdom (45)

Other (12)Japan (38)

New Zealand (41)USA (49)

Canada (50)



Overall attractiveness of Study Destinations in 2018 (Vietnamese Agents):

33%75%

67%67%

0%0%

33%0%

75%75%

0%0%

6%0%0%

33%33%

13%0%0

0%0%

4%0%0%

4%

50%25%

33%33%

20%33%

0%0%

25%25%

29%9%

13%43%

15%0%0%

13%0%0

0%0%

9%0%

14%0%

17%0%0%0%

80%67%67%

100%0%0%

71%82%

69%43%

69%50%50%

50%75%0,75

67%67%

52%64%

43%39%

0%0%0%0%0%0%0%

9%13%

14%15%

17%17%

25%25%0,25

33%33%

35%36%

43%57%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

China (6)Hong Kong SAR (4)

India (6)Indonesia (6)

Ireland (5)Malaysia (6)

Malta (3)The Netherlands (9)

Russia (4)South Africa (4)

Spain (7)Germany (11)

United Kingdom (16)Italy (7)

Singapore (13)Thailand (6)

UAE (6)Philippines (8)

Switzerland (8)Other (4)

France (6)New Zealand (15)

Australia (23)Japan (11)

South Korea (7)USA (23)



Alumni Engagement(Agents Recruiting Undergraduate

and Graduate/Postgraduate)

Please tell us how often you and your colleagues…

Follow up with Students and Alumni


16%

20%

22%

41%

43%

22%

27%

33%

35%

29%

45%

41%

36%

22%

22%

13%

10%

6%

2%

5%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Follow up with your students more than 2 years after they have completed their studies (632)

Follow up with families of students that have finished their studies (646)

Follow up with your students 1 - 2 years after they have finished their studies (643)

Follow up with your students at the time of graduation (659)

Follow up with families of currently enrolled students (650)

Always Quite often Just occasionally Never

Please tell us why you follow up with your students / families after they have graduated?

Alumni follow up - why


26%

4%

49%

61%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Other

Not sure / Don’t know

Career counselling

Further study counselling

Base no: 656

Please tell us the how often your higher education institutional clients collaborate with you to contact alumni

HE Clients collaborate to contact Alumni – by Agent location

6%

7%

8%

10%

10%

11%

11%

12%

13%

14%

14%

15%

16%

18%33%

15%

14%

27%

14%

30%

12%

21%

23%

22%

33%

42%

11%

18%

15%

14%

43%

23%

11%

36%17%

45%

36%

18%

36%

40%

24%

21%

23%

33%

27%

26%

44%

29%

20%

24%

29%

38%

29%

18%33%

40%

50%

55%

50%

30%

59%

50%

46%

35%

30%

21%

33%

41%

52%

48%

14%

23%

45%

27%17%

Russian Federation (20)

Mexico (14)

Saudi Arabia (11)

Malaysia (14)

Australia (10)

Canada (17)

Turkey (14)

Brazil (13)

Nepal (51)

China (30)

Bangladesh (19)

Kazakhstan (9)

Colombia (17)

India (71)

Pakistan (21)

Uzbekistan (7)

UK (13)

Nigeria (38)

Ukraine (11)

Vietnam (18)

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Always Quite often Just occasionally Never


How interested are you in working with higher education institutional clients to…

Interest in Working with HE clients


31%

40%

43%

46%

37%

38%

5%

5%

3%

17%

18%

17%

Improve their alumni database (i.e. find “lost” alumni) (606)

Organise career events (628)

Organise prospective student events (639)

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Very interested Interested Uninterested Very uninterested

How interested are you in working with higher education institutional clients to improve their alumni database? (i.e. find ‘lost’ alumni)

Interest in Working with HE clients


17%

18%

19%

20%

23%

26%

27%

29%

29%

32%

32%

33%

33%

35%

35%

38%

38%

41%

42%

41%

58%

36%

44%

60%

46%

52%

64%

62%

53%

47%

54%

36%

42%

35%

48%

48%

54%

41%

25%

35%

17%

5%

13%

23%

4%

5%

2%

12%

1%

24%

8%

41%

25%

20%

8%

17%

9%

10%

18%

16%

13%

18%

25%

29%

15%

14%

8%

18%

33%

Russian Federation (17)

Canada (22)

Uzbekistan (10)

Pakistan (23)

Vietnam (21)

Brazil (19)

China (33)

Colombia (17)

Bangladesh (21)

Saudi Arabia (17)

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Very interested Interested Uninterested Very uninterested


Marketing

Please tell us how important the following criteria are (or could be) in terms of marketing for institutions:

Marketing for institutions (top 10)

89%

89%

89%

89%

90%

90%

91%

91%

92%

94%

80% 85% 90% 95% 100%

Having guaranteed entry to specific education institution programmes (696)

24 hours turnaround / acknowledgement of receipt on enquiries (711)

Availability of an online application service (702)

Familiarization Tours (694)

Financial support schemes, including scholarship/bursary schemes (700)

Student leads provided to you by institutions (676)

Participation in an Agent Incentive scheme (696)

Agent manual with fees and information (710)

Prompt payment of commissions (709)

Quick response times to enquiries and applications and regular communication updates (706)



Marketing – Promotional materials and campaigns

5%

5%

6%

6%

5%

5%

5%

4%

27%

24%

27%

21%

13%

15%

5%

7%

41%

45%

41%

44%

44%

40%

46%

43%

26%

26%

27%

29%

39%

40%

44%

46%

0% 20% 40% 60% 80% 100%

Editorial or Advertorial in local newspapers or magazines(670)

Regular e-newsletters or e-zines sent to students (672)

Giveaways (e.g. pens, keyrings, mouse pads, etc.) (681)

Institution profiles on commercial websites/websitesavailable in your native languages (678)

School/College profiles in your own agency brochure orhandbook (705)

Individual institution brochures in English and your ownlanguage (719)

Marketing and visits to local schools/colleges (698)

Participation in education exhibitions in your country(704)

Very unimportant Unimportant Important Very important



Marketing – Packages and Offers

6%

5%

6%

6%

6%

11%

11%

5%

4%

4%

46%

39%

42%

37%

33%

37%

45%

47%

52%

57%

0% 20% 40% 60% 80% 100%

Making packaged offers which include Englishlanguage/ELICOS plus institution entry (661)

An online application form which guarantees me VIPservice (provided all supporting documents have been

received) (676)

Having guaranteed entry to specific education institutionprogrammes (696)

24 hours turnaround / acknowledgement of receipt onenquiries (711)

Financial support schemes, including scholarship/bursaryschemes (700)




Marketing – People and Staff

7%

8%

5%

7%

4%

31%

26%

15%

17%

6%

33%

37%

42%

34%

44%

29%

30%

37%

43%

46%

0% 20% 40% 60% 80% 100%

Marketing and Recruitment staff who speak the locallanguage (697)

Authority from institution for you to sign letters of offer(652)

Regular visits to your office(s) by representatives (714)

A local representative office to provide support to yourrecruitment activities (703)

Student leads provided to you by institutions (676)




Marketing – Services

4%

5%

5%

5%

5%

5%

9%

5%

6%

4%

3%

1%

43%

40%

38%

36%

34%

24%

43%

50%

52%

55%

58%

71%

0% 20% 40% 60% 80% 100%

Regular visits by you and/or your staff to the educationinstitution (710)

Participation in an Agent Incentive scheme (696)

Availability of an online application service (702)

Agent manual with fees and information (710)

Prompt payment of commissions (709)

Quick response times to enquiries and applications andregular communication updates (706)



Do you pay for online advertising?


Base no: 755

79%

21%

Yes No

How much is your combined annual spend on these channels? (Google Adwords, Google display ads, Facebook, Twitter, LinkedIn, Bing ads)


Base no: 548

6%

4%

12%

17%

20%

41%

Over $20,000

$10,000-$20,000

$5000-$10,000

$2000-$5000

$1000-$2000

$0-$1000

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

The i-graduate ICEFAgent Barometer

South East Asia focus2018



South East Asia Agents Focus

SE Asia Focus

Country Agent Sample

Vietnam 39

Malaysia 20

Philippines 17

Indonesia 12

Thailand 5

Singapore 2

Laos 2

Rest of the World (RoW) 1192

Summary of agent demographics


40%

21%

18%

12%

5%

2% 2%

SE Asia Agent demographics (97 responses)

Vietnam Malaysia Philippines Indonesia Thailand Singapore Laos


Scope of Activity

For which programmes do you recruit students?

Programme levels


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%






Diploma



Pathway Programmes




MBA Programmes


Programmes

More Same Less In the coming 12 months do you expect to send ...

What subject area were the students you sent abroad in the last year looking for? (prompted if ‘University: Undergraduate’ or ‘University: Graduate/Postgraduate’ selected in ‘How many students have you sent in the last 12 months’)



0 10 20 30 40 50 60

Natural Sciences

Social Sciences

Media-related studies

Medicine/Healthcare

Engineering

Computer Sciences

Hospitality/Tourism

Business-related studies

What subject area were the higher education students you sent abroad in the last year looking for?


78

0%

5%

10%

15%

20%

25%

30%

35%

40%

Diversifies our ownbusiness portfolio

Raises awareness andprestige of our agency

Generates more revenue Top preference of ourstudents

Other

Benefits (language programme institutions)

SE Asia RoW

What is the SINGLE most important benefit you receive by representing language programme institutions?



0%

5%

10%

15%

20%

25%

30%

Raise commissions Provide leads Offer out of hours/24hr support

Improvements (language programmes)

SE Asia RoW



Higher Education

Higher Education: What ONE improvement on the higher education institutional side would MOST help you recruit more students?


0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Offer morescholarships

Processapplications

faster

Raisecommissions

Provide leads Visit offices /actively recruit

Other Pay faster Involve alumni

Improvements (higher education)

SE Asia RoW

What ONE improvement on the higher education institutional side would MOST help you recruit more students?

Higher Education: What is the SINGLE greatest benefit you receive by representing higher education universities?


0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Raises awareness andprestige of our agency

Diversifies our ownbusiness portfolio

Top preference of ourstudents

Generates more revenue Other

Benefits (higher education universities)

SE Asia RoW

What is the SINGLE most important benefit you receive by representing higher education universities?

83

37%

55%

29%

17% 17%

33%

14%

42%

25% 28%

60%

33%39%

50%

60%

50%

36% 38%

12%

2%

17%

33%

17%

11%50%

6%

4% 14% 13%

9%

11%

14%

17%

14%

9%17%

4%

5%

2% 17%

43%

5%

3%

17%8%

4%

5%2%

7%

5%

37%32%

57%50% 50%

33%29%

42%

25%

53%

40%33%

52%

42% 40%

50%

39%35%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Revenue – Higher Education

Less than $100k Between $101k - $250k Between $251k - $500k Between $501k - $1m More than $1M Prefer not to say

What is your estimated total income (US$) from the higher education market in different countries?


Overall attractiveness of study destinations

2014-2018

85

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Hong Kong

Indonesia

Russia

China

Thailand

Philippines

UAE

South Korea

Switzerland

Japan

Germany

UK

USA

26%43%

38%29%

35%44%

15%5%

39%12%

26%5%

5%13%

8%4%4%

2%4%

4%4%5%

53%48%57%

36%35%

44%46%

19%28%

8%30%

24%

42%26%

14%8%

26%23%

19%6%

7%13%

4%8%

21%10%

5%36%

30%11%

35%71%

28%73%

35%62%

30%42%

43%66%

64%48%

50%57%

68%57%41%

45%31%

32%

4%5%

6%8%

9%10%10%11%

17%20%20%

22%23%

24%26%

34%41%

48%57%

63%

Overall Attractiveness of Study Destinations in 2018 SE Asia Agents


For further information about the Agent Barometer, please contact Gavin Hopper ([email protected]).

For further details of any of our other research services, please contact a member of the i-graduate Research Team ([email protected])

Contact

Thank you!

A copy of this presentation will be available after the event – for easy access and download


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ICEF...For which programmes do you recruit students? Programme levels. 7%. 15%. 32%. 39%. 40%. 42%....

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