ICCA Middle East | Pharma Compliance | Ajay Bhojwani
Transcript of ICCA Middle East | Pharma Compliance | Ajay Bhojwani
Meeting & Events Management | Creative Communication Services | Professional Congress Organization | Technical and Creative Production | Destination Management Services | Performance improvement | Association Management and Consulting
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Organising & Delivering Successful Healthcare
MeetingsAjay Bhojwani
Managing DirectorMCI Middle East
Meeting & Events Management | Creative Communication Services | Professional Congress Organization | Technical and Creative Production | Destination Management Services | Performance improvement | Association Management and Consulting
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MCI AT A GLANCE
A profitable global company with a solid foundation
Founded in Switzerland in 1987, today MCI has offices across Europe, Asia-Pacific, the Americas and the Middle East and Africa. MCI leverages its unique capabilities in terms of universal reach, global infrastructure and local connections to help our clients grow globally and enhance organisational performance.
Meeting & Events Management | Creative Communication Services | Professional Congress Organization | Technical and Creative Production | Destination Management Services | Performance improvement | Association Management and Consulting
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Understanding medical meetings
Organising healthcare meetings
Ultimate goal
Meeting & Events Management | Creative Communication Services | Professional Congress Organization | Technical and Creative Production | Destination Management Services | Performance improvement | Association Management and Consulting
Understanding Healthcare Meetings
Meeting & Events Management | Creative Communication Services | Professional Congress Organization | Technical and Creative Production | Destination Management Services | Performance improvement | Association Management and Consulting
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Leading the planning of Medical Meetings
• Subject led organisations
• Community led organisations
• Charitable organisations
Association Led Meeting
• Ministry of Health• Health Authority• Other government
owned institutions
Government Led Meeting
• Pharmaceutical companies
• Equipment companies• Distributors
Industry Led Meeting
• Commercial planners and organisers
Commercially Led Meeting
Meeting & Events Management | Creative Communication Services | Professional Congress Organization | Technical and Creative Production | Destination Management Services | Performance improvement | Association Management and ConsultingOPHTHALMOLOGY CONFERENCE
THORACIC CONGRESS
INTERNATIONAL DIABETES DAY
WORLD KIDNEY DAY
NEPHROLOGY CONGRESS
INTERNATIONAL BURN WEEK
ORTHODONTICS CONGRESS
CARDIOLOGY CONGRESS
PHYSIOTHERAPY CONGRESS
PLASTIC SURGERY CONGRESS
ALLERGY CONGRESS
DIABETES CONGRESS
ENDOCRINE CONGRESS
PLASTIC SURGERY CONGRESS
CANCER CONGRESS
RHINOLOGY CONGRESS
DIABETIC FOOT CONFERENCE
MENTAL HEALTH CONGRESS
Meeting & Events Management | Creative Communication Services | Professional Congress Organization | Technical and Creative Production | Destination Management Services | Performance improvement | Association Management and Consulting
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Meeting & Events Management | Creative Communication Services | Professional Congress Organization | Technical and Creative Production | Destination Management Services | Performance improvement | Association Management and Consulting
SOCIAL EVENTS
PLENARY SESSIONS
POSTER PRESENTATIONS AND DISPLAYS
BREAK OUT SESSIONS
CME ACCREDITATION
MEET THE EXPERTS
WORKSHOPS
EXHIBITION
Medical meeting
Meeting & Events Management | Creative Communication Services | Professional Congress Organization | Technical and Creative Production | Destination Management Services | Performance improvement | Association Management and Consulting
Meeting & Events Management | Creative Communication Services | Professional Congress Organization | Technical and Creative Production | Destination Management Services | Performance improvement | Association Management and Consulting
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HANDS ON WORKSHOPS
Meeting & Events Management | Creative Communication Services | Professional Congress Organization | Technical and Creative Production | Destination Management Services | Performance improvement | Association Management and Consulting
Getting to know Healthcare Meetings
Science is the most important thing
Various Committee’s / Key Opinion Leaders sit at the center of the planning
Pharmaceutical Industry drives the largest share of the meetings
Balanced agenda – plenary sessions, free posters, abstract driven content, poster presentations and more…
Innovation / New Findings / New Methodology / New Drugs
Continuing Medical Credits (CME)
Being Compliant
And finally, FOOD still matters !
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Meeting & Events Management | Creative Communication Services | Professional Congress Organization | Technical and Creative Production | Destination Management Services | Performance improvement | Association Management and Consulting
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Healthcare Meetings Compliance Certificate Program
Source: Meetings Professionals International
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Healthcare providers like it simple
Meeting & Events Management | Creative Communication Services | Professional Congress Organization | Technical and Creative Production | Destination Management Services | Performance improvement | Association Management and Consulting
Meeting & Events Management | Creative Communication Services | Professional Congress Organization | Technical and Creative Production | Destination Management Services | Performance improvement | Association Management and Consulting
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Knowledge is Key
Bringing in the right topics of
discussion forward
Connecting the local
committee /regional or international association
Looking at the world bodies – organizations,
hospitals, research centers
It can be an expensive affair so watch and manage the
space
Meeting & Events Management | Creative Communication Services | Professional Congress Organization | Technical and Creative Production | Destination Management Services | Performance improvement | Association Management and Consulting
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Getting the word outTouching the audiences from
• Universities• Hospitals• Private and Poly Clinics
Digital is good, but need everything else too
Various media channels
Publications
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Funding the dream to make it a reality
Working with the pharmaceutical companies and their compliance
Exhibition – layouts and dealing with competitors
Getting the HCP’s sponsored – you will need to play a role
Drug promotion – involvement of government permissions
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The onsite experience
• Pushing the message• Creating a package of
experience• Either practical or grand • Last minute adjustments
are critical
VenueWe like digital
but we love the
traditional methods
CME – applying, receiving and the
monitoring
Keep it
simple
Food is a Priority !
Meeting & Events Management | Creative Communication Services | Professional Congress Organization | Technical and Creative Production | Destination Management Services | Performance improvement | Association Management and Consulting
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F&B is a Priority
Keeping it simple and innovate especially around lunch symposiums
Physicians and Nurses like to see the spread, but healthy
Does your conference serving relate to the subject you are covering
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Trends around Medical Meetings
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Healthcare Trends to Watch
Source: Meetings Net – Medical Meetings
Cost Savings v/s Quality Care
Healthcare delivery organizations are multiplying in number and type, and their affiliations are becoming increasingly complex
Healthier is an increase in care being provided outside the hospital setting
New leadership challenges - Physician leadership is lacking
The New Patient and Payment Landscape
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Pharma and medical device regulations and self-policing• Shifting marketing spend away from large medical
meetings
• Smaller booth sizes at conferences and exhibitions
• Fewer sponsorship and promotion dollars
• Sponsoring HCP’s to meetings
• Less funding of large contingencies of international registrants
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Compliance Ahead
Venues•Resorts•Beach Properties•Luxury Resorts•Casinos
Educational Sessions•Directly sponsored session by pharmaceutical companies
Gifts and Give Aways
HCP’s travelling with partners, families, etc.
Working with WHO
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CME – It is all about education
Getting the right credits – local or
international
It is a long
process so
prepare for it
Government permissions and
approvals depending on destination of the
meeting
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Meeting & Events Management | Creative Communication Services | Professional Congress Organization | Technical and Creative Production | Destination Management Services | Performance improvement | Association Management and Consulting
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Getting to the international meeting
• Subject requires attention
• A body representing the subject exists
Research & Knowledge
• Local / Regional meetings
• Pharma driven symposiums or gatterings
Building Community • Working with the HCP
or association• Putting in the bid
together• Lobbying and winning
Bidding & Winning
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mci is the world’s leading provider of strategic engagement and activation solutions and a key driver of
innovation in the international meetings, events, association and congress industries.
Meetings & Events Management | Creative Production | Professional Congress Organization | Destination Management Company | Association Management Performance Improvement Program | Event
Measurement Services
An independent, privately held company with headquarters in Geneva, Switzerland, MCI’s 1,600 experts in 62 cities and 33 countries help clients across Europe, the Americas, Asia-Pacific, and India, the Middle East and Africa (IMEA) to unlock their potential and deliver real change
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