“BECOME THE “BECOME THE C.E.O. OF Y.O.U”

April 5, 2011

Presented by Kelly Green

What Is A Personal Brand??

n WHO do you serve?

n WHAT do you do best?n WHAT do you do best?

n WHY do you do what you do?

n HOW are you going to

establish yourself as the

EXPERT?

Why You Need A Personal Brand As An Entrepreneurn PEOPLE BUY FROM PEOPLE!

n Establish expert status & credibility in your nicheEstablish expert status & credibility in your niche

n Attract Your Ideal Client

n Delivers a Consistent Message

n Makes an Emotional Connection With the Audience

n YOU ARE THE PRODUCT YOU’RE SELLING!

Top 5 Mistakes of New Entrepreneurs1. Trying to cater to everyone

2. Going with “What’s Hot” and not being true to younot being true to you

3. Being too “me” centered

4. Inconsistent marketing messages

5. Not knowing the problem your audience has

1st Question to Ask Yourself

Who do I serve?Who do I serve?

How to Define Your Niche(This is the #1 reason you’re NOT

attracting your ideal client!)

n Look for a hungry market

n What problem does you’re your

product or service solve

n What are the benefits you provide

*** Remember: Your audience is

buying the benefits you provide

What is the Problem Within Your Niche

n What are competitors doing wrong

n What makes you special to your

niche

n How are you going to do it better

than your competition

Solve the Problem

What is Your What is Your Compelling Offer?!

Learn More on How to Become the

C.E.O of Y.O.U

(Chief Executive Officerof

Your Own Uniqueness)

B.R.A.N.D. Success System

n (B)LUEPRINT

n (R)ECOGNIZE, (R)EMOVE, n (R)ECOGNIZE, (R)EMOVE,

(R)EFRAME

n (A)SSESS

n (N)ICHE

n (D)ELIVER

Lesson #1BLUEPRINT

n What are people saying about you

n Is it in-line with how you want to “show up”

n Identify the goal for your BRAND

n What are your passions & purpose

n How can you monetize the two

Lesson #2RECOGNIZE, REMOVE, REFRAME

n Adopt The Entrepreneur Mindset

n Overcome the underlying “fear” keeping n Overcome the underlying “fear” keeping

you from taking positive action

n Recognize & Remove the “gremlins

n Reframe your negative thought patterns

Lesson #2ASSESS

n Clarify Your Unique Selling

Proposition (USP)

n What is the competition offering

n Refine your unique offerings to line

up with what your target audience

needs

Lesson #3NICHEn Identify a problem within your niche

How are you uniquely qualified n How are you uniquely qualified to “solve” that problem

n Define ways to connect with your niche that will establish you as the “go-to” person

Lesson #3DELIVER

n Your irresistible, compelling offer on a grand scale

n Identify best practices for n Identify best practices for reaching your target market

n Consistently deliver value and quality content

n Convert!

B.R.A.N.D. SUCCESS SYSTEM

http:insiderbrandingsecrets.com/brandsuccess/brandsuccess/

APRIL 26th – MAY 17th

Only $197!!!