© 2007 IBM Corporation

January 21, 2008

IBM Pulse: Overview

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Agenda

• Conference Overview

• IBM Pulse Agenda

• Registration

• Expo Hall & Sponsorships

• Call For Papers

• Questions

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3IBM Pulse 2008

4IBM Pulse 2008: The Premier Service Management Event

• A new conference demonstrating IBM’s service management leadership

• Featuring IBM and the industry’s top leaders and thinkers • Building a conference within a conference for our EAM audience

www.ibm.com/software/tivoli/pulse08

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IBM Pulse 2008

Only at IBM Pulse 2008 will you:• Network with 4,000 Tivoli, Maximo

and Netcool users and business partners, industry experts and IBM executives!

• Gain insight from your industry colleagues from around the globe who will share their EAM expertise!

• See demos of latest solutions, get hands-on instruction and FREE certifications!

• Learn about key solutions, product roadmap and strategic direction from more than 300 Technical Guru’s!

At the Award Winning Walt Disney World Swan and Dolphin

Orlando, Florida

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IBM Pulse Guru Galaxy: What’s it all about?• Tuesday, May 20th 6:00pm – 9:00pm

• 300 + of IBM’s best and brightest technical stars

• Participate in rounds of 1x1 sessions for Technical Q&A

• Zoned according to the six tracks

• Festive galaxy setting

• Guru’s also available for: – Presentations– Demonstrations– Technology Hub– Extended 1x1 Discussions

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IBM Experts sharing with our clients

IBM Experts listening to client needs

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Maximo Solution Center

• Dedicated Environment– Tailored to EAM Clients– Northern Hemisphere D– Convenient Hours– 60 Workstations– EAM “Guru’s”– Guru Galaxy: Tuesday Evening

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Conference AgendaMonday Tuesday Wednesday Thursday FridaySunday

Mor

ning

Afte

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Bus

ines

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General Session

Breakout Sessions

Breakout Sessions

General Session

Indu

stry

use

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ups

Inte

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Pulse Palooza

Welcome Reception for

Pulse at EXPO Guru Galaxy

General Session

Post conference seminars / education

Executive activity, Analyst

Dinner

Post conference seminars / education

Track kickoffs,

Executive General Session

EXPO

EXPO

Exec

and

Ana

lyst

Se

ssio

ns

EXPO

Breakout Sessions

Exec

and

Ana

lyst

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ssio

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BoF EXPO BoF

Breakout Sessions

EXPO

EXPO BoF

Breakout Sessions

Breakout Sessions

Post

con

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nce

sem

inar

s /

educ

atio

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BoF BoF

Han

ds-o

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bs &

Cer

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Han

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Han

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EAM Track Kickoff

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Audience Segmentation for IBM Pulse Enterprise Asset Management Service Providers Technical Experts Executives/Decision Makers International Attendees Analysts Business Partners IBM

* All international attendees will also have characteristics and needs associated with one of the first four segments

35-40% of Audiencewill be Maximo

Users

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Pulse Curriculum: Quick Snapshot

•Storage Resource Optimization

•Business Continuity

•Incident Problem, Change & Configuration Management

•Asset & IT Management

•Server Device Lifecycle Management

•Products

•Solutions

•Executive Sessions

•Business Application Management

•IT Optimization

•System z Management

•IT Security & Compliance Management

•Identity, Information & Application Security Management

•Production•Facilities•Transportation•Service Providers•Public Sector•Utilities•Industry Spotlight•Maximo Camps

Storage Management

Service Delivery & Process

Automation

Service Assurance for Communicati

on Service Providers

Service Availability & Performance Management

Security, Risk Management & Compliance

EAM

Track Kick-Offs Executive Sessions LABS Certification

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2008 Maximo Campgrounds

Maximo Upgrade Planning

Maximo System Tuning& Scalability

Maximo ApplicationConfiguration

Migration Manager

Maximo Workflow & Escalations

Maximo Multi-Language Capabilities

Maximo Integration

Implementation

Maximo Roadmap

Spatial

Calibration

Linear

Report Writing Roadmap

Service Provider

Maximo Mobile

Planning & Scheduling

Supply Chain Management

Product Industry

IBM GBS (5)

Maintenance Best Practices

Improving Every Day Performance

Best Practices

MUWG (6)

Transportation

Life Sciences

Oil & Gas

Utilities

Government

Nuclear

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EAM: Executive/Decision Makers Track

Thought Leader

Editor

Aberdeen

IBM

Type

Aging Assets/Aging WorkforceAfter 100 years of rapid demographic change, most bets are off. Baby boomers will be retiring in their millions in the next few years – but they’re largely fitter and mentally younger than previous generations. What’s more, many of them are extremely keen to carry on working – but in a new way. Business and government are struggling to cope with the profound implications of this change. Attitudes, business models, pensions and legislation are all out of step with this new fact of life. When you consider that most people will enjoy around 20 years of life after they become eligible to retire, it’s clear the whole concept of retirement needs to be redefined.

The Changing Roles of the Plant Engineer and IT manager•How the role of the plant engineer is changing•How new technology is being used on the plant floor•Biggest challenges facing plant engineers today•Impacts of decreased staff size on plant operations•Quantitative analysis of job changes over the last decade

Risk and Compliance Management in Asset Intensive IndustriesEnergy & Utilities, Chemicals & Petroleum are just a few of the asset intensive industries in which risk and compliance are of major consequence. This session explores aligning IT and business processes, regulation support, and the human side of engineering to ensure best practices are bring met.

The Green Data Center: Managing IT & Facilities for Energy EfficiencyIncreasing energy costs and restrictions around growth are key issues facing data center managers today. With a continued need to deliver more computing capacity to the business, consolidate multiple data centers and reduce costs, it is critical that businesses focus on power and cooling as a priority. Learn how you can monitor and control these important metrics while delivering on all the service levels commitments made to the business. Building a Green Data Center improves profitability, increases resiliency and supports the ability to grow in the future.

Enterprise Asset Management

Phil Verghis, Verghis Group(Possibly)

Bob Vavra, Plant Engineering Magazine

Mickey Long

Stuart McIrvine, Director of Market Management, Emerging Markets

Speaker

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MUWG: Quick Snapshot

• Utility Track• Dedicated MUWG Campgrounds• MUWG Hospitality• Birds of a Feather Environment• Utility Specific Peds in Maximo Solution Center

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Call For Papers: If Accepted --- Free Pass + Travel Stipend!

• Call For Papers Live!Dec 14

• Call For Papers ClosesFeb 15

• Approved Speakers NotifiedMar 3

• Declined Speakers NotifiedMar 17

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Accepted Papers Eligible for AnnualMaximo Best Practices Award

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Post Conference Seminars

IBM Maximo Asset Management: Maintaining Faster, Stronger & Smarter Assets– Al Crain, Project Manager, IBM GBS

• Technology advances. Assets become faster, stronger, and smarter. Maintenance techniques must adjust to keep up. Maintenance Best Practices using Maximo for Asset Management reviews common shortcomings found within maintenance organizations and strategies that will encourage correcting those shortcomings. Additionally, this program will provide insight into the key types of maintenance best practices techniques being utilized by a variety of industries including Total Productive Maintenance (TPM), Reliability Centered Maintenance (RCM), and applying Six-Sigma. The in-depth discussion will identify how Maximo may be applied to put these techniques into practice. Though Maximo capabilities may be brought into discussion, the course is not an end-user technical Maximo course, but rather offers philosophical dialogue about how to use Maximo to better achieve desired maintenance goals and business process improvement.

• The course is intended for: Plant Executives, Maintenance Manager, Operational Managers, IT Managers and Analysts, and Plant and Facility Technicians

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Post Conference Seminar

Configuring Maximo 6 to Support Routine and Outage Maintenance– Bill Olsen, MUWG Program Manager

• This seminar is offered to the Maximo Utilities Working Group members.

Attendees will learn the value of developing a planning and scheduling strategy and a common set of business processes. The seminar will cover how to get the most out of Maximo when configuring value lists, status for work type, work order status, location/asset relationships and work order priorities. Another key topic will be the establishment of Planning and Scheduling metrics that validate the planning and scheduling improvements.

• The course is intended for: Outage Managers, Work Control Managers, Maintenance Managers, and Planning and Scheduling Technicians. The training seminar is only open to Maximo Utility Working Group members

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Dolphin: Your Main TentActivities Include:

• Industry User Groups

• EAM: Client Driven Sessions & Campgrounds

• International Connection Forums

• Guru Galaxy

• Customer & Executive Meetings

• Post Conference Training Sessions

18Dolphin Lobby Level - Registration, Labs, Analyst Sessions

Registration

Labs

Analyst Sessions

19Swan Hotel Breakout Rooms

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IBM Pulse – Expo Hall: Dedicated EAM Section

IBM

Sponsorships

• Contact Bob Melvin

•bmelton@us.ibm.com or (770) 804-1162.

•Early Bird Discounts if purchased by 2/9

•EDI: Gold Sponsor!

EAM

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Overview: IBM Business Partner Summit at Pulse

Dates• IBM Business Partner Summit Sunday - May 18th, 2008

(Beginning 11:30 am and ending at 7:30pm)

Location• Swan & Dolphin Hotel Orlando, FL

Executive Hosts• Wally Casey, WW VP Tivoli Sales• Bill Kribbs, WW VP Tivoli Support & Services• Michele Grieshaber, Director Tivoli Channel Marketing

Objective• Designed specifically for the partner community. Provides an exclusive

opportunity for BPs to get a preview on the overall strategy, product roadmap, technology integration, market trends, competitive positioning and IBM programs that further enable revenue growth

Content• Executive keynote and topic-focused roundtable/breakout sessions

covering Security, Automation, Storage, Maximo, and Network Mgmt

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Look for:

• Continued Communications/Updates– Agenda– New Content– General Session Speakers– Fun & Excitement

• PulsePALOOZA– Big Entertainment Announcement

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IBM Pulse Palooza: Hootie & The Blowfish

• Join us for an exciting evening of entertainment on Wednesday, May 21st in Orlando!

• The Grammy Award winning band has sold over 25 million records worldwide

View in Slide Show mode to listen to the sounds of Hootie

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Continuing the legacy of Maximopalooza

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QUESTIONS?

Mark your calendar for May 18-22, 2008! Register by Feb 1 to receive the Early Bird

rate and receive more than 30% off the regular registration fee

www.ibm.com/software/tivoli/pulse08