IBM 2010
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Transcript of IBM 2010
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Welcome toS1 Business ManagementPRASETIYA MULYA BUSINESS SCHOOL
Right People Bright Business
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INTRODUCTORY to BUSINESS and MANAGEMENT (IBM) BGEN 5201 / Class A,B,C,DFelix F Lukman, M.M.#2 MeetingDate : Sept, 16th 2010
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The Philosophy of Our Symbol
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Maslows Theory of NeedsHierarchy of Humans Needs
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PositifNegatifPerusahaan kelas duniaPerusahaan skala duniaINDONESIADampak Era Perdagangan Bebas
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Xm = Pembukaan bisnis baru
Xg = Pertumbuhan bisnis yang sudah ada
Yc = Penutupan bisnis yang sudah ada
Yd = Pengecilan bisnis yang sudah adaD Lapangan kerja optimum = Xm + Xg Yc - YdBagaimana memenangkan persaingan bisnis dalam era perdagangan bebas ?Lapangan Kerja di Indonesia
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WillingnessLowLowHighHighEntrepreneurial MatrixCompetency
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IdeBisnisProsestransformasiInput
material karyawan energi peralatan manajemenOutput
memberi nilaitambah dimatakonsumenRintangan
keberanian membuka bisnis keterbatasan modal keterbatasan keahlian bisnis keterbatasan jaringan bisnisENTREPRENEURMANAJER PROFESIONALModel Penciptaan Bisnis BaruMengapa Entrepreneur membuka usaha baru?
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Masalah yang timbul dalam mengubahide bisnis menjadi realita:
Bagaimana kita dapat mengatasi rintangan awal suatu bisnis baruModal usahaKeberanian usahaKeahlian usahaJaringan usaha
Bagaimana kemampuan kita menjalankan bisnis dengan efektif dan efisienCross Functional SkillManagement SystemNew Business Paradigm
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SmallbusinessfailuresNot enoughexperienceLack ofcommitmentEthical errorsInsufficient expertisePoor financial controlGrowing toofastPoor strategyBad leadership
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Important issues in new venture creation:Does the entrepreneur have good ideas and the courage to give them a chance?Is the entrepreneur prepared to meet and master the test of strategy and competitive advantage?Can the entrepreneur identify a market niche that is being missed by other established firms?Can the entrepreneur identify a new market that has not yet been discovered by existing firms?Can the entrepreneur generate first-mover advantage by exploiting a niche or entering a market before competitors?How does one start a new venture?Know your Competitor andyour Competitive Advantage!
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How does one start a new venture?Questions that keep a new venture focused on its customers Who is your customer?How will you reach key customer market segments?What determines customer choices to buy or not buy your product/service?Why is your product/service a compelling choice for the customer?How will you price your product/service for the customer?How much does it cost to make and deliver your product/service?How much does it cost to attract a customer?How much does it cost to support and retain a customer?
Know your Customer!
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Starting a New Business
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To be collected at the end of todays IBM class
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Homework 1
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Homework 2
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Thank youEnd of [email protected]
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