Ibm Cio 2010 Outlook

© 2007 IBM Corporation

2010 CIO Outlook

Roo Reynolds(with thanks to Dave Newbold)

IBM CIO Technology and Innovation

© 2007 IBM Corporation2010 CIO Outlook2



“The 2010 CIO Outlook

is a point of view on future

IBM business transformation

and a roadmap for

IBM’s CIO organization”

2010 trends and impact

Current opportunity gaps

Enterprise 2.0

Employee scenario

Inhibitors

Indicators

CIO Outlook



Trends with the most business impact in 2010

• Global integration• Participatory internet• Workforce demographics• Software as a service• Virtualized data and

devices• Simplicity from design



Opportunity gaps

• Plans are in place for data, productivity, business process and infrastructure optimization, and transition to services oriented architecture (SOA).

• Therefore, we focused the 2010 CIO Outlook on:

1. Employee driven integration

2. Global collaborative innovation

3. Aggressive pursuit of simplicity and hosting

“Its all about integration and innovation”

- Sam Palmisano, April 25, 2006



2010 CIO Outlook themes

• Open data to (re)use

• Capture participation

• Transition to simple andopen hosted tools

• Encourage customization

• Reward sharing via reputation

• Integrate results with clients



“You will waste your investment in SOA

unless you have enterprise information

that SOA can exploit."

Gartner Research, 2005

SOA builds a foundation of application and data services that permit

business agility and encourage the reuse and ‘remixing’ of components

Integration foundation: Services Oriented Architecture

1.

2.

Service

Flow

Data

Existing

Applications

New

Service Logic

B2B

Interactions

Portal

Service SOA/REST

Service Request

3.

Stra

tegy

Tact

icsEx

ecut

ion

Business

Administration

Finance

Administration

Supply Chain &

Distribution

Store/Channel

Operations

Manage

Customers Merchandising

Tran

sfor

mat

ion

View

Planning

LOB Planning

Procurement

Financial

Planning

Finance

Treasury

Back Office

Accounting

SCM

Transportation

Inventory

Store Services

Perf. Mgt.

MI

Process Design

Alliances

Market Mgt.

Real Estate

IT

HR

Distribution

Logistics

Distribution

Ops.

Supply/

Demand

Customer Sat.

Space Mgt.

Product

Directory

Vendor Mgt.

Item Mgt.

Customer

Directory

Order Mgt.Store Mgt.

Inventory

Channels

CRM

Customer

Accts.

Store/Channel

Strategy

Labor

Promotions

IPT

Insights Vendors Store Design

Legal/Reg



Innovation foundation: Web 2.0 patterns

• User-driven adoption

• Value on demand

• Low cost of entry

• Public infrastructure

Service,

not software

• Recommendations

• Social networking features

• Tagging

• User comments

• Community rights

management

Users add value

• Responsive UIs (AJAX)

• Feeds (Atom, RSS)

• Simple extensions

• Mashups (REST APIs)

Easy to use and remix



Community: how it works outside the firewall



Software as a Service (SaaS)

The new generation of hosted software is:

• Simpler to use

• Easy to deploy and manage

• Easy to customize

• As capable

• Often easier to integrate

• Lower cost



Enterprise 2.0

• This combination of SOA, Web 2.0 patterns and SaaS is the core of the 2010 CIO Outlook strategy

• Some analysts call this Enterprise 2.0*

• What is the business value for IBM?• User driven innovation in search, data

quality, customer insight, process improvement, etc.

• Simpler more productive solutions for everyone, especially mobile employees

• Integration of user tasks, business processes and social awareness to improve quality of results

• Reduced cost and higher employee satisfaction

• Innovate Enterprise 2.0 solutions for our clients* Andrew McAfee, Sloan Management Review, Spring 2006

Social

Friending

Blogs

Blog comments

Tagging colleagues

Reputation evaluations

Open wikis

Tagging documents

Open 'Activities' (task scripts)

Using browser scripts

Scripting formal processes

Desktop task mash-ups

Extending internal apps. (via script)

Writing Situational Applications

Desktop widgets

Data APIs

REST Services APIs

Web Services

Technical

En

terp

rise 2

.0 S

pect

rum



Example: Building employee profiles

How can we do a better job finding the right people, building relationships and trust?

• Auto profiling? • Better search?• Include patents?• Include blogs?

Encourage tagging…

and then exploit it!



How can we do a better job finding the right people, building relationships and trust?• Auto profiling?• Better search?• Include patents?• Include blogs?• Encourage tagging

and then exploit it!• Social network

from tags

Example: Building employee profiles



Exploiting tagging



Example: Employee desktop now and then

Current employee desktop:

• Many generalized tools

• Integration via cut & paste

• Business process are ad hoc

• Success depends on personal

experience and network

• Limited mobility and client access

Future employee desktop:

• Simple, hosted tools

• Integrated by Activities and feeds

• Business process visible and reused

• Success depends on community

• All components mobile and accessible



Detail: Employee desktop elements

Client dashboard

• Custom assembled

for client by the

employee

• Allows extranet

access

• Is a Situational

Application

Mobility

• All Workplace

components

accessible at

any time

Catalog

• Desktop widget

• Task specific

‘mash-ups’

sharing

Activities

• Task oriented view

• Shared and refined

by everyone – all

with tags, ratings,

reputations and

recognition



Inhibitors

Critical issues are:• Opening enterprise data for reuse• Creating web 2.0 component examples• Creating lightweight infrastructures:

• Catalogs• Federated and more secure identity

(Higgins) • Enterprise TR3 (tagging, rating,

reputation and recognition)• Massive, reliable and inexpensive data

stores• Giving permission to employees

“User acceptance is our

measure of success”



2003 2004 2005 2006 2007 2008 2009 2010

Leading indicators

TAP

Early

Ado

pter

Mem

bers

hip

(‘000

s)

200

175

150

125

100

75

50

25

Uniq

ue ta

gs c

reat

ed (c

umul

ative

000

’s)

70

60

50

40

30

20

10

Collaborative innovation

environment

ValuesJam: employees

co-create IBM

corporate values

Early adopter program

and component catalogsDynamic

workplace

Open security

Business Process

visualizations

on desktop

Very low cost

storage

Web identity

and reputation

Enterprise tagging server



…or with a billion-person

workforce?

Ibm Cio 2010 Outlook

Technology

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