Persuasion and Attitude

Change

Making own IAT

Psychology 20092103Kwon So-yeong

IAT: Implicit Associa-tion Test

My own IAT: Domestic products vs. Foreign-made arti-

cles

Good: romance, precious, fantasy, happy, loveBad: tragedy, boring, stupid, awful, brutal

Domes-tic products

Foreign-made arti-

cles

Domes-tic products

Foreign-made arti-

cles

Domes-tic products

Foreign-made arti-

cles

Domes-tic products

Foreign-made arti-

cles

Domes-tic products

Foreign-made arti-

cles

Domes-tic products

Foreign-made arti-

cles

Romance

Good Bad

Happy

Good Bad

Awful

Good Bad

Precious

Good Bad

Stupid

Good Bad

Brutal

Good Bad

Tragedy

Good Bad

Fantasy

Good Bad

Boring

Good Bad

Love

Good Bad

Domes-tic productsGood

Foreign-made arti-

clesBad

romance, precious, fantasy, happy, lovetragedy, boring, stupid, awful, brutal

Foreign-made ar-ticles

Domestic products

Foreign-made ar-ticles

Domestic products

Good Bad

romance, precious, fantasy, happy, lovetragedy, boring, stupid, awful, brutal

My design is over, Thank you

This IAT designed for inquire, Say you love the seemingly Domestic products,

but unconsciously tend to automatically pre-fer Foreign-made article.

★