Social Media Working Group

Questions to ask before staring the process:

- Who is my target group?- Do we provide valuable entertainment for people? - Do we allow people to experience something emotional? - Do we allow people to express their creativity? - Do we provide people with relevant knowledge or information?- Can people form or retain meaningful relationships with others?- Do we improve people’s career prospects?

Use Social Media for:

Direct CommunicationMarketingBrandingEducationProgram/Program DevelopmentMessaging

InteractionDiscussionsProgram DevelopmentOnsite Comments/TweetsPost Conference Interaction

Creating an experiencePeer IdentificationFunOnsite Comments/TweetsCompetitionsPost Conference Interaction  Long Term Goal: Extending the life of an event and cause

 How to go about it • Social Media being part of the Marketing Plan

• There should be a part of Marketing Plan/separate plan for the use of Social Media

• The Marketing Plan should be signed off by the client and PCO, or SM can become part of the contract

• Content Editors should be assigned to Social Media (client adds credibility and value) – PCO to monitor and drive

  

 4 major kinds of Social Media: 

• Personal Networking (Facebook, Friendster,…)

• Professional Networking (LinkedIn, Xing,…)

• Microblogging (Twitter)

• Multimedia Blogging/Networking (Youtube, Flickr)   

 1. Personal Networking Sites (Facebook) OVERALL: This kind of Networking Sites is ideal for Marketing and Creating a Buzz

• Create an experience/emotion• Open to the bigf wide world – no spercific target group• Fan Sites should be meaningful/have a purpose (more than just a conference)• Subject over event• Causes Page great to promote the cause• Links Page available • Sponsors Page available• Can be used like a website• Post pcitures and videos• Discussions (regularly and moderated)• Events Page to promote any conference related events/appearances• Good for group messaging• Facebook is a platform that can interact with other Social Media (Twitter, Youtube,

…)

2. Professional Networking (Linked In) OVERALL: This kind of Networking Sites is ideal for Professional Interaction

• Main purpose is professional

• LinkedIn hosts a lot of professional information of people (Cvs)

• Discussions

• Program Development (build program around a cause)

• Content Info

• Recruitment

• Travel Tracking

• Should be monitored by somebody from the Scientific Committee

 3. Microblogging (Twitter) 

• Instant Messaging (unstructured, uncontrolled, irretrievable)

• Be constant but relevant!

• Milestones

• Can be opened up onsite (Moderated/monitored)

• Retweet followers

• TWITTER should be monitored in genereal – whether you use it or not (See what

others tweet)

  4. Multimedia Blogs (Youtube, Flickr) 

• Video Addresses

• Presentations/Talks (before the conference or after)

• Discussions (written or as Vlogs)

• Video Competition

• Webcast Platform (TED)

  Building up a Fan/Follower Community • All committees should be engaged in signing up and inviting their peers to join the

Social Media Sites

• Invite speakers, sponsors,…. And encourage them to invite peers as well

• Use email list of former participants and invite them to join

• Website, E-Mails, everything going out should have a direct link to the applicable Social Media Sites

• Contests and actions to get people excited (photo contests, “If we get 10,000 fans, we will….”,…)

• Connect with similar groups that are already using Social Media

• When to start: Generally when Website launches but can vary based on topic/purpose

 NEXT STEPS:

• LinkedIn Discussion Group (Sub Group of an existing one) to continue the process and find examples

• Guideline Draft to be finalized by IMEX 2011

• Recommendation to Team Paris 2012 to use SM as per guide as much as it makes sense

• Recommendation to Council to rethink use of Facebook to promote our profession as the Facebook Reach is the biggest (81%)