IAAPA Amusement Expo 2014 - 2016 Charging Station Usage Study
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Transcript of IAAPA Amusement Expo 2014 - 2016 Charging Station Usage Study
2017
IAAPA USAGE STUDY Orlando, FL 2014-2016
BRIGHTBOX INC. © 2017
INTERACTIVE CHARGING MADE SIMPLE
• Universal Compatibility: works with 98% of smartphones• Security: 6 chambers with fast charging up to 2.7 amp• Adaptability: complimentary or paid amenity with WiFi or 3G/4G connectivity • Accessibility: mag stripe cards, secure pin code QR code or RFID• Privacy: PCI compliant, encrypted card reader, no data connection • Certification: UL, CE, FCC and RoHS compliant• Service & Support: 24/7 phone and remote support• Remote Management: real-time visibility into units, reporting on usage, device type and impressions; remote content management via web portal
Consumers demand accessibility, security and convenience. Experiential Planners and Brands want reliable elegance worthy of their reputation. Brightbox provides:
WEALTH OF KEY CHOICES
BRIGHTBOX INC. © 2015
VERSATILE SECURECHAMBER KEYS
Brightbox can be offered to work with:
On-Screen Pin Code
Credit & Debit Cards
Branded Key Cards
Existing Loyalty or ID Cards
RFID Cards, Bands and Badges
BRIGHTBOX INC. © 2017
Amplification
BRIGHTBOX INC. © 2017
Summary
The 3rd IAAPA event with Brightbox Interactive ReCharging Stations
In 2016 IAAPA had 35,100 attractions industry professionals gathering from November 14 to 18 at Orlando's Orange County
Convention Center.
Brightbox sponsored the Ripleys IAAPA VIP Lounge 2014-2015
Amplification
BRIGHTBOX INC. © 2017 GRAPHICS ARE FOR SIMULATION ONLY WITH ALL RIGHTS RESERVED BY THEIR RESPECTIVE OWNERS
2014 Activation Secure Key Feature: Mag Swipe
USE OF ANY BRANDED
SPONSORED CARD CHARGE CARD CREDIT CARD
OR DEBIT CARD
Amplification
BRIGHTBOX INC. © 2017 GRAPHICS ARE FOR SIMULATION ONLY WITH ALL RIGHTS RESERVED BY THEIR RESPECTIVE OWNERS
7 units, 3 day eventReport time: 18:10 on 04 Feb 2015
364USES
36MINAVG. SESSION
17AVG. DAILY USE
253UNIQUE USERS
756TOTAL IMPRESSIONS
390LIFETIME USES
USAGE DETAILSTOTAL HOURS OF USE................................................................. 215UNMET DEMAND............................................................................. 3CREDIT/DEBIT CARD USES........................................................... 364COMPLIMENTARY CARD USES..........................................................0
SESSION LENGTHSUNDER 15 MIN............................................................................37%15-30 MIN..................................................................................20%30-60 MIN..................................................................................25%60-90 MIN....................................................................................7%OVER 90 MIN.............................................................................. 10%
WEEKLY USAGE REPORT - BRIGHTBOX EVENTS
Report time: 14:16 on 26 Nov 2014
WEEK 47 - 17 NOV 2014Unit Location 17-Nov 18-Nov 19-Nov 20-Nov 21-Nov 22-Nov 23-Nov Weekly Cum.No
Brightbox Events
IAAPA 2014 633: Restaurant 1 1 17 28 23 3 0 0 72 72
IAAPA 2014 631: Restaurant 4 0 9 15 12 2 0 0 38 38
IAAPA 2014 628: Restaurant 2 0 11 24 21 6 0 0 62 62
IAAPA 2014 614: Restaurant 3 0 8 16 6 1 0 0 31 31
IAAPA 2014 629: Restaurant 2 19 15 14 10 2 0 0 60 60
IAAPA 2014 455: Internet Lounge,Booth #3433
6 11 27 16 5 0 0 65 65
IAAPA 2014 613: Restaurant 1 0 31 29 21 8 0 0 89 89
Totals 26 102 153 109 27 0 0 417 417
Unmet Demand 0 0 3 0 12 0 0 15 15
Units Deployed 7 7 7 7 7 7 7 7
2014 Analytics 7 units
Amplification
BRIGHTBOX INC. © 2017 GRAPHICS ARE FOR SIMULATION ONLY WITH ALL RIGHTS RESERVED BY THEIR RESPECTIVE OWNERS
2015 Activation PDC Solutions booth 2653 RFID unit
USE OF ANY RFID TICKET NFC PASS
PDC MiFare BAND
Amplification
BRIGHTBOX INC. © 2017 GRAPHICS ARE FOR SIMULATION ONLY WITH ALL RIGHTS RESERVED BY THEIR RESPECTIVE OWNERS
2015 Interactivity Email Capture / Survey Feature
Enter Email
ENTER & WIN
NO THANKS NEXT
STEP 1
Please enter your email & contact information for chance to win
NO PURCHASE NECESSARY, Your card will not be charged. Legal resident of the U.S. and at least 18 years old.
+1 (646) 494-9901
Survey Questions Name / Company
CSV File Collected 98 Leads Interested Buyers
Amplification
BRIGHTBOX INC. © 2017
2015 Analytics 10 units
AmplificationAfter-hours IAAPA Ripley’s VIP Lounge 2014 - 2015 Example 2014 report
USAGE REPORT - 11.15.14-02.20.17
BRIGHTBOX EVENTS - RIPLEY'S VIP
Report time: 18:08 on 08 Feb 2017
67USES
36MIN
AVG. SESSION
6AVG. DAILY USE/UNIT
52UNIQUE USERS
177TOTAL IMPRESSIONS
67LIFETIME USES
USAGE DETAILS
UNMET DEMAND............................................................................. 0CREDIT/DEBIT CARD USES............................................................. 66COMPLIMENTARY CARD USES..........................................................1
SESSION LENGTHS
UNDER 15 MIN............................................................................31%15-30 MIN..................................................................................28%30-60 MIN..................................................................................27%60-90 MIN....................................................................................1%OVER 90 MIN.............................................................................. 12%
HEAT MAP
TIME M T W T F S S
00:00 0 0 1 2 1 0 0
01:00 0 0 0 1 1 0 0
02:00 0 0 0 1 1 0 0
03:00 0 0 0 0 2 0 0
04:00 0 0 0 0 0 0 0
05:00 0 0 0 0 0 0 0
06:00 0 0 0 0 0 0 0
07:00 0 0 0 0 0 0 0
08:00 0 0 0 0 0 0 0
09:00 0 0 0 0 0 0 0
10:00 0 0 0 0 0 0 0
11:00 0 0 0 0 0 0 0
12:00 0 0 0 0 0 0 0
13:00 0 0 0 0 0 0 0
14:00 0 0 0 0 0 0 0
15:00 0 0 0 0 0 0 0
16:00 0 0 0 0 0 0 0
17:00 0 1 1 1 0 0 0
18:00 3 0 1 0 0 0 0
19:00 0 2 0 1 0 0 0
20:00 0 4 2 1 0 0 0
21:00 2 4 3 3 0 0 0
22:00 2 2 6 8 0 0 0
23:00 0 2 3 5 0 0 0
CUMULATIVE USAGE SUMMARY NOVEMBER 2014 - FEBRUARY 2017
BRIGHTBOX EVENTS
VENUE LOCATION AVG. DAILY USE TOTAL USES
Ripley's VIP Unit 2 7.0 42
Ripley's VIP Unit 1 5.0 25
TOTALS 2 Locations 67 Uses
NOTE: This is a monthly usage report. The data shown in this report is based on the available usage numbers recorded to our servers and the dates used togenerate the report. Numbers may differ from official financial and usage statements.
USAGE REPORT - 11.15.14-02.20.17
BRIGHTBOX EVENTS - RIPLEY'S VIP
Report time: 18:08 on 08 Feb 2017
67USES
36MIN
AVG. SESSION
6AVG. DAILY USE/UNIT
52UNIQUE USERS
177TOTAL IMPRESSIONS
67LIFETIME USES
USAGE DETAILS
UNMET DEMAND............................................................................. 0CREDIT/DEBIT CARD USES............................................................. 66COMPLIMENTARY CARD USES..........................................................1
SESSION LENGTHS
UNDER 15 MIN............................................................................31%15-30 MIN..................................................................................28%30-60 MIN..................................................................................27%60-90 MIN....................................................................................1%OVER 90 MIN.............................................................................. 12%
HEAT MAP
TIME M T W T F S S
00:00 0 0 1 2 1 0 0
01:00 0 0 0 1 1 0 0
02:00 0 0 0 1 1 0 0
03:00 0 0 0 0 2 0 0
04:00 0 0 0 0 0 0 0
05:00 0 0 0 0 0 0 0
06:00 0 0 0 0 0 0 0
07:00 0 0 0 0 0 0 0
08:00 0 0 0 0 0 0 0
09:00 0 0 0 0 0 0 0
10:00 0 0 0 0 0 0 0
11:00 0 0 0 0 0 0 0
12:00 0 0 0 0 0 0 0
13:00 0 0 0 0 0 0 0
14:00 0 0 0 0 0 0 0
15:00 0 0 0 0 0 0 0
16:00 0 0 0 0 0 0 0
17:00 0 1 1 1 0 0 0
18:00 3 0 1 0 0 0 0
19:00 0 2 0 1 0 0 0
20:00 0 4 2 1 0 0 0
21:00 2 4 3 3 0 0 0
22:00 2 2 6 8 0 0 0
23:00 0 2 3 5 0 0 0
CUMULATIVE USAGE SUMMARY NOVEMBER 2014 - FEBRUARY 2017
BRIGHTBOX EVENTS
VENUE LOCATION AVG. DAILY USE TOTAL USES
Ripley's VIP Unit 2 7.0 42
Ripley's VIP Unit 1 5.0 25
TOTALS 2 Locations 67 Uses
NOTE: This is a monthly usage report. The data shown in this report is based on the available usage numbers recorded to our servers and the dates used togenerate the report. Numbers may differ from official financial and usage statements.
Amplification
BRIGHTBOX INC. © 2017 GRAPHICS ARE FOR SIMULATION ONLY WITH ALL RIGHTS RESERVED BY THEIR RESPECTIVE OWNERS
2016 Activation 2 Units with Secure Pin Code + SMS Text 2 Units with Mag Swipe
PIN CODE +
SMS
2 Units Charging Area and Business Lounge
Mag Swipe
Amplification
BRIGHTBOX INC. © 2017
2016 Analytics 4 units
AmplificationRECAP VIDEO 2015
A COMPLETE EVENT ENGAGEMENT EXPERIENCE
RECAP VIDEO 2016 PART 1
RECAP VIDEO 2016 PART 2
AmplificationA COMPLETE EVENT ENGAGEMENT EXPERIENCE
BRIGHTBOX INC. © 2015
The use of our platform plays an intrinsic role in how users interact with brands using their mobile devices at events and venues.
BRIGHTBOX MESSAGE AMPLIFICATION
1. Solves the “Power Gap” providing both physical and data security, minimizing liability for sponsors, and enabling an "always on" mobile user experience
2. Influences purchase decisions with magnified brand exposure and increased impressions via memorable interactions
3. Attracts consumers to brand activations and venues, and provides consumer engagement via its digital signage and interactive kiosk features
4. Increases dwell time, satisfaction and repeat visits helping to manage the flow of guests via strategic kiosk placement
5. Increases ROI, and unlike other passive recharging solutions, provides usage and data reporting and customer acquisition features, so that sponsors can track users and create ROI via coupons, emails, and SMS.
6.Social Media Amplification Digital display keeps guests informed of social media hashtags, screen names, and promotions. Keeping guests charged will drive awareness with a user-generated activation content strategy.
HOW BRIGHTBOX CAN DISTINGUISH YOUR BRAND:
REQUIREMENTS- Standard 110V electrical socket- Internet connectivity
INSTALLATION & MAINTENANCE- We ship, install, operate and maintain units with
on-site service as needed
USAGE FEE- Can be “paid” (e.g. $0.99-$4.99 per session) or- Can be “free” e.g. complimentary
CHOICE OF KEY METHODOLOGY - On screen “pin code”- Bank credit and debit cards- Brightbox customizable mag stripe cards- RFID (requires additional hardware)- Student ID cards (with mag stripe)
COLORS- Black or White- Custom colors optional with purchase
GRAPHIC PANELS- Optional with wall-mounted or tabletop units- Required for free standing units
WALL MOUNTED FREE STANDING
UNIT SPECSTHE DETAILS
BRIGHTBOX INC. © 2017
BRANDING CHOICES
WALL MOUNTFLOOR STANDSCall to action: stand out in a crowd with large branded panels, with choice of integrated stand housing.
Unit can be configured witha branded panel for greater visibility & brand presence.
K3 STANDMobile stand with wheels. Great for large venues with multiple setup locations.
GRAPHICS ARE FOR SIMULATION ONLY WITH ALL RIGHTS RESERVED BY THEIR RESPECTIVE OWNERS
STRONG BRAND MESSAGING & VERSATILE DEPLOYMENT
BRIGHTBOX INC. © 2017
BRAND ENGAGEMENT TARGET & ENGAGE CUSTOMERS
STATIC ADS DIGITAL ADSLeverage multi-channel online and print marketing campaigns along with local & national promotions to reach your target market. Display up to 5 ads and 2 videos (up to 30 seconds long).
Before or after service, play HD & SD digital video ads to promote your message & engage with customers. Limited to 30 second clips to help promote, connect with and acquire new customers.
SURVEY & ACQUISITIONAsk users to opt in to provide email address or mobile number for newsletter or promotional enrollments. Gain insights into customers by asking survey questions. Activate brand enrollment cards for exclusive interactions.
PROMOTE. CONNECT. ACQUIRE. MEASURE.CONNECT. ACQUIRE. MEASURE.PROMOTE. CONNECT. ACQUIRE. MEASURE.CONNECT. ACQUIRE. MEASURE.PROMOTE. CONNECT. ACQUIRE. MEASURE.
BRIGHTBOX INC. © 2017
DYNAMIC PLATFORM FOR CONTENT MANAGEMENT AND REPORTING
PLATFORM PORTALS
DIGITAL MEDIA MANAGEMENTUpload branded slide shows and video clips via an online control portal
Experience access to detailed reporting, analytics and content control.- Manage onscreen advertising content- Track usage and impressions- Know how long and where your brand impressions are occurring
DATA & ANALYTICSTrack information about peak usage and user engagement
BRIGHTBOX INC. © 2017
BRIGHTBOX INC. © 2017
DEPLOYMENT EXAMPLES
BRIGHTBOX INC. © 2017
DEPLOYMENT EXAMPLES
SOME OF OUR GREAT CUSTOMERSPARTNERS
BRIGHTBOX INC. © 2017
BRIGHTBOX INC. © 2017
THANK YOU
TO BUY, RENT, LEASE A BRIGHTBOX CONTACT: Joel Martin VP, Brands & Experiential (m) 646-647-5512 [email protected]