I Heart Walking
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Transcript of I Heart Walking
2013 I Heart Walking REPORT
MARKETING METHODS
WEBSITE The website included sponsor logos and were linked to a specific site or Facebook page.
www.recreation.ucla.edu/IHeartWalking
EMAIL Email blasts also included logos and links.
PRESS Campus newspapers and web newsletters were contacted for the event.
SIGNAGE Posted around campus: • Banners • Display monitors • Printed Signs
SOCIAL MEDIA Strong online presence. • Facebook
https://www.facebook.com/UCLARecreation
• Twitter https://twitter.com/UCLARecreation
T-SHIRT Shirts distributed to participants along with sponsor merchandise as gifts.
PARTICIPANT DEMOGRAPHICS
TOTALS
3,684 Registered walkers over 4 days
301 UCLA units represented across campus.
80%
20%
Female Male
Gender
95%
5%
Staff Faculty
Affiliation
PRIZE PREFERENCES
PRIZE PREFERENCES Participants selected their prize preference.
More than 7,400 prizes were selected
during registration process.
UCLA Employees enjoyed CBTL’s presence all 3 days during I Heart Walking. A great way to gauge the UCLA community.
More than 100,000 emails sent across campus.
OPENING RATES
25% Before event (registration)
42% During event (daily reminders)
54% After event (shirt pickup)
40% more emails sent across campus compared to last year
SIGNAGE EXAMPLES
SOCIAL MEDIA
Facebook and Twitter presence for the event and our partners for over two weeks. https://www.facebook.com/UCLARecreation https://twitter.com/UCLARecreation
MONDAY 907 walkers
TUESDAY 984 walkers
WEDNESDAY 757 walkers
THURSDAY 1,036 walkers
T-SHIRT DISTRIBUTION
1,275 T-SHIRTS Distributed with sponsor booths over two days.
T-SHIRT DISTRIBUTION
OUTCOMES
BECAUSE OF YOUR PARTICIPATION…
Bridging together sponsors and UCLA employees through interactive engagement. Increased the number of UCLA employees attending the events which ties into UCLA’s Healthy Campus Initiative.
MORE OPPORTUNITIES
Here are other ways you can engage with the community here at UCLA:
• Title sponsor • Grand Prize sponsor • T-shirt sponsor • Coupon distribution with emails and during
registration • Booth display indoors and outdoors • ‘Learn at Lunch’ sessions • Student events (i.e BruinFest) • Employee events (i.e I Heart Walking) • Community events (i.e Jazz-Reggae Festival) • Participation at multiple events • Year long sponsor opportunities • Contact to other PAC-12 campuses
Thank you
Looking forward to working with you again soon!
KIRAN MISTRY C: (310) 678-4556 E: [email protected]