i Decision

7/29/2019 i Decision

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iDecisions

A Packaged Analytical Application

for Business Transformation

TMFor more information on iDecision , please contact:

Sanjib Ghosh | [email protected]

Ramesh Kumar Koona | [email protected]

www.techmahindra.com

About Tech Mahindra:

Tech Mahindra is a global systems integrator and business transformation consulting firm focused

on the communications industry. Tech Mahindra helps companies innovate and transform by

leveraging its unique insights, differentiated services and flexible partnering models. This hashelped customers reduce operating costs, generate new revenue streams and gain competitive

advantage.

For over two decades, Tech Mahindra has been the chosen transformation partner for wireline,

wireless and broadband operators around the world. Tech Mahindra's capabilities span across

Business Support Systems (BSS), Operations Support Systems (OSS), Network Design &

Engineering, Next Generation Networks, Mobility, Security Consulting, Testing, and other areas.

Tech Mahindra's solutions portfolio includes Consultin g, Application Development &

Management, Network Services, Solution Integration, Product Engineering, Managed Services,

Remote Infrastructure Management and BPO. Over 34,000 professionals service clients across the

telecom eco-system, from a global network of development centers and sales offices across

Americas, Europe, Middle-east, Africa and Asia-Pacific. Tech Mahindra is the largest telecom-

focused solutions provider and 5th largest software exporter from India.

Copyright 2011 Tech MahindraAll rights reserved.

www.mahindrasatyam.com

About Mahindra Satyam:

Mahindra Satyam (OTC: SAYCY) is a leading global business and information technology services

company that leverages deep industry and functional expertise, leading technology practices, and

an advanced, global delivery model to help clients transform their highest-value business processes

and improve their business performance.

The Company's professionals excel in enterprise solutions, supply chain management, client

relationship management, business intelligence, business process quality, engineering and product

lifecycle management, and infrastructure services, among other key capabilities.

Mahindra Satyam is part of the US$ 8.25 billion Mahindra Group, a global industrial conglomerate

and one of the top 10 industrial firms based in India. The Groups interests span financial services,automotive products, trade, retail and logistics, information technology and infrastructure

development.

Mahindra Satyam development and delivery centers in the US, Canada, Brazil, the UK, Hungary,

Egypt, UAE, India, China, Malaysia, Singapore, and Australia serve numerous clients, including many

Fortune 500 organizations.


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iDecisions is a packaged, custom-friendly, open analytics application with industry solution sets across Banking,

Insurance, Telecom, Airlines, Manufacturing, Retail, Travel and Logistics, Education, Pharmaceutical and Healthcare. The

solution consists of horizontal solution sets for Finance, HR, Procurement, Sales and Customer intelligence.

iDecisions enables efficient business management through effective data integration and information analysis to help

generate business insight and drive innovation. It incorporates industry best practices in key performance indicators

(KPI), logical data models, analytical templates, dashboards and processes.

iDecisions - a packaged analytical application for business transformation iDecisions Telecom Solution for On-premise implementations and Cloud u sing Microsoft BI stack

iDecisions provides a unique, powerful resolution to an all too common telecommunications industry conundrum. It

incorporates industry best practices into an analytical application suite that turns decision making from an art to a science.

iDecisions for telecom companies is designed around the following key subject areas:

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BIImplementation

Roadblocks

Solution

Components

UnclearBusinessRequirements

MultipleDataSources

Time tomarket ProprietaryTechnologyStandards

Best PracticesInventory

IndustryStandardBusiness

Definition

BestPracticesInventory

IndustryStandard

(XML,CWM)

AdaptiveArchitecture

UnifiedData

Model

ReusableArtifacts

StandardTechnology

Stack

DataIntegration

Hub

TMHow iDecisions addresses BI implementation roadblocks

1 2 3 4

Packaged, customization-friendly, open analytical solution

Industry best practices in KPIs, analytical templates, dashboards

and processes

Modular nature allows clients to pick and implement only selective

modules

Complements Microsoft BI Capability

Highly customizable to suit each customer's unique BI needs

Reduces time-to-market

Minimizes risk of failed implementation

TMBenefits of iDecisions

TMiDecisions based solutions are also available on cloud

TMiDecisions based pre-packaged BI solutions are offered on

cloud platform as well. The cloud solutions can be offered either

on Mahindra Satyams own data centers or on third party data

centers.

Application Engines

Customer

Value

Fraud

Detection

Churn

PredictionRFM scoring

Behavior

Scoring

Customer

IntelligenceUsage Intelligence

Marketing

Intelligence

Revenue

Intelligence

Network

Intelligence

Revenue & Margin

Analysis

Revenue Assurance

Membership &

Loyalty

Credit & Collections

Sales Intelligence

Product Affinity

Channel

Intelligence

Contact Center

Intelligence

Subscriber

Intelligence

Campaign

Intelligence

Churn Intelligence

Customer Life cycle

in Convergednetworks

Call Pattern

Intelligence

Roaming

Intelligence

Mobile Number

Portability

Intelligence

Fault Management

Performance

Management

Traffic Management

Demand forecasting

& Capacity Planning

Analytical Applications

iDecisions for Telecom

Core

Converged

NetworkFixed Line VideoDataPre PaidPost Paid Cable

TMiDecisions is a pre-built BI solution that is also available on cloud which enables organizations to access information and

perform intelligent analysis over a virtual environment.

TMSignificant advantages of iDecisions on Cloud offerings include:

Low upfront infrastructure investments, lower maintenance and software licensing costs

Just-in-time infrastructure with dynamic capacity management saves cost

Businesses can turn capital expenses to variable operating expenses

Shrinking of processing time due to parallelization; addresses key difficulties surrounding large scale data processingCustomer is risk-free - the risk is completely skewed towards the service provider

Usage-based costing

Multi-tenant


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Architectural depiction of iDecisions

using Microsoft BI Stack

The vertical-specific data models from iDecisions are wrapped with

relevant ETL and OLAP tools to create end-to-end BI solutions and these

solutions are hosted on a cloud platform.

The security aspects of cloud computing are well addressed by the

iDecisions BI solution which has three layers of securities built OS-level

security, DB level security and Application level security.

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Scale-up supported by

SECU

RITYLA

YER

Clients

Database design Software selection and configuration

Schema design Data loading

Physical design Query specification and tuning

Hardware selection and configuration


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Telecom Major in Bahrain

About the Client

Business Challenges/Needs of the Client

Mahindra Satyams Solution

Business Benefits delivered to Client

The client is a leading mobile and data services operator with licenses in 7 Middle Eastern and 15 sub-Saharan African

countries. With employee strength of 15,000, the client provides comprehensive range of mobile voice and data services

to over 50.74 million individual and business customers with revenue of $ 3 billion.

Changing consumer preferences

Growing cost

Lack of good understanding of customer behaviour

Unavailability of information on customer churn

Unavailability of standardized reporting on organizational basis

Unavailability of reports on time

Migration from operation to analytics

Scattered data source

Mahindra Satyam deployed a comprehensive solution leveraging its business intelligence solution accelerator

iDecisions. The solution provided consolidated information to senior management and the ability to execute ad-hoc

reporting. The solution helped client to undertake data analysis with data visualization capabilities in Customer

Intelligence, Usage Intelligence, Marketing and Revenue Intelligence along with the subject areas such as Churn

Management, Loyalty Intelligence, Sales Management, Call Pattern / CDR intelligence.

iDecisions Telecom modules implemented for this project included Customer Intelligence, Usage Intelligence,

Marketing and Revenue Intelligence. The solution helped assess customer behaviour and pro-actively design marketing

programs and identify cross sell / up-sell opportunities besides improving profitability by effective tracking of

product/customer channel relationships.

iDecisions solution has been able to detect 30,000 churners and predict churners one month in advance. The customer

loyalty & retention analytics along with the sales management analytics has resulted in customer retention rate of 33%.

Thus out of a total of 30,000 probable churners, a total of 9,900 were retained. A total of US$ 900K was saved for client

from iDecisions churn solution in net savings for the four th quarter.

Detected 30,000 churners and predict churners one month in advance

Customer retention rate of 33%

Comprehensive view of information, from very highly aggregated summary information to the underlying

events and detail transactions, for top management

Savings to the tune of US$ 900K

State of art analysis tools to aid the business users in performing data analysis with analytical and data

visualization capabilities

Analytics based reports rather than just operational

Ability to slice, dice and ad-hoc reporting for deeper understanding of customer behaviour

Ability to asses insights on churn behaviour of subscribers thereby aiding to strategize new marketing initiatives

The client wanted to address its key challenges such as:

About the Client

Business Challenges/Needs of the Client

Mahindra Satyams Solution

Business Benefits

The client is a leading service provider of cellular telephony in the Republic of Mauritius. It provides GSM and UTMS, GSM,

GPRS, 3G/UMTS as well as 3.5G/HSDPA and WiMAX networks and offers a range of value-added services

telecommunications services throughout the country.

The client wanted to address its key challenges such as:

Providing the senior management with a comprehensive view of information, from very highly aggregated

summary information to the underlying events and detail transactionsProviding state of art analysis tools to aid the business users in performing data analysis with analytical and data

visualization capabilities

Providing Customer segmentation capabilities to the senior management through access to consolidated

information

Mahindra Satyam proposed iDecisions framework for this implementation which is part of the iDecisions suite of

analytical applications that accelerates the implementation of a Business Intelligence solution with pre-built data model

and analytical templates.

Besides allowing the client to easily turn the volumes of data they collect and store into meaningful information, the

implementation of business intelligence and data warehouse solution covered all the subject areas such as subscription

intelligence, call pattern intelligence, roaming intelligence, revenue & margin intelligence, campaign intelligence, churn

intelligence and sales intelligence.

The solution helped the client to align BI technology initiatives closely with their business strategy and vision through the

following benefits

Business Intelligence Analysis

Advanced Analytics

Dashboards

Strategic Decision Making

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Case Study 1 Telecom Major in MauritiusCase Study 2

i Decision

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