Hyundai's competitive advantage

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    15-Jan-2017
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Transcript of Hyundai's competitive advantage

  • International Masters in International Business (IMIB)School of International Trade & Economics (SITE)Jiangxi, PR China

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  • Dr. Chen QiPh.D. in Economics

    Presented ToPresented by: Group # 1

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  • Analyze Hyundai's competitive advantage on the basis of product component model.-Presentation on-

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  • Introduction to HyundaiHyundai is a South Korean multinational automotivemanufacturer.

    Hyundai headquartered inSeoul, South Korea. The company was founded in 1967.

    Along with its 32.8% owned subsidiary, Kia Motors, together comprise theHyundai Motor Group.

    As of 2012, the Company sold over 4.4million vehicles worldwide in that year.

    Hyundai is currently thefourth largestvehicle manufacturer in the world.

    Hyundai has an annual production capacity of 1.6million units.

    The company employs about 94,000 people worldwide.

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  • Products: Hyundai USA

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  • Core Components

    Hyundai offers a new fluidic sculpture 2.0 design languages, stiffer body structure, better ride quality, reduces noise, vibration and advance safety and convenience features.They have a team of personnel that understands peoples desire which enables them to design products to meet customers demand. Their global design network draws upon inspiration from major cities in USA, Europe, Japan, china and India which predicts and lead worldwide trends.They also develop technologies to achieve zero emissions and improve eco-friendliness of the cars. By using direct injection systems to reduce emissions in gasoline engines and high-efficiency transmissions that deliver low fuel consumption. Also with their advance strength high steels that helps to reduce the weight of vehicles.

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  • Packaging Component

    Brand : Hyundai is going more brand awareness through its cutting edge technology. Hyundai invested heavily in innovation and product development.Quality: Hyundai strive to optimize customer comfort.Hyundai ensures that all their motor vehicles are of a premium quality.Styling: Hyundai was the first to introduce the fluidic coating on its cars.This provided Hyundai a competitive edge when compared to competitors.Price: Hyundai offers premium quality vehicles at less premium prices.

    In 2010 Hyundai was ranked the 4th best automakers in USA & Germany.Hyundai Tucson and Sonata have earned a 2015 top ranked safety pick+ rating in testing conducted by the Insurance Institute for Highway Safety (IIHS)

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  • Support Services Component

    For more than a decade, Hyundai has been the leading industry with America best warranty. (10 years or 100,000 miles)They also introduced the Hyundai HPP (Hyundai Protection Plan) which gave customers more reason why they should purchase their products. The plan is designed to protect the customer from unforeseen events and expenses resulting from everyday driving.They integrated a maintenance and quality control operations and established a quality control organization overseas. A 24-hour, 365-days-a-year Global Quality Situation Room was established in 2004 to enable the company to respond in real time to diverse quality problems that may arise anywhere in the world.

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  • Features: Hyundai Elantra

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  • Features: Hyundai Elantra

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  • Features: Hyundai Elantra

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  • Features: Hyundai Elantra

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  • Features: Hyundai Elantra

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  • Features: Hyundai Elantra

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  • Comparison- Elantra Vs. Corolla Vs. Civic

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  • Comparison- Sonata Vs. Camry Vs. Accord

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  • Profit Margin

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  • Conclusion

    In comparison of quality, technology & innovation, design, safety features, assurance, social responsibilities and after sales service with other competitors we can easily understand why Hyundai is clearly one step ahead.

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