Hyper Local Consumer Engagement
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Transcript of Hyper Local Consumer Engagement
Hyper Local Consumer Engagement
Bernard LeongCo-Founder & CTO
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Social Interactions escalate, amplify & distribute virally and in real-time.
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Mobility extends the engagement of social interactions into location based services
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Fusion of Online and Offline worlds with Local Video, Image and Augmented Reality services
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Social E-Commerce on the Rise from Deals to Point of Sales transactions using mobility and
technology
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677M Users
155M Tweets/Day 3M Check-ins/Day
180M Users 7M Users
3B Shares / Day
How effective has been the consumer engagements with known platforms?
Note: 60% of Facebook Traffic in Indonesia comes only from Mobile.
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Mobile Marketing & Location Based Services
Global Brands
# of companies
Mar
ketin
g b
udge
t ($
)
Mid size companies with country-wide ops
Small Medium Businesses + Mom-Pop Shops
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Global Brands
# of companies
Mar
ketin
g b
udge
t ($
)
Mid size companies with country-wide ops
Small Medium Businesses + Mom-Pop Shops
Mobile Advertising Networks vs Marketing Budgets
Why?
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Listings on Printed MediaS$10K Annual Subscription Electronic Banner
~S$15-20K per month
Short Messaging ServicesS$0.15 per SMS
Note: 7 out of 10 consumers treat
sms marketing as spam in SG
Challenges from Small & Medium Businesses
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Challenges from Small & Medium Businesses
Challenges from Small & Medium Businesses
• Bridging the technology gap for the small and medium businesses that are left behind.
• Understand their costs and the ROI.
• Distribute the messages across different channels.
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Electronic Banner Printed Media SMS Chalkboard
S$300
Ave
rage
Cost
of M
arke
ting
per
day
S$100
S$32
S$0.99
Types of Media
How do we keep costs low& affordable?
1. Simple & Self-served model.2. Integrated with social media & basic analytics.3. Distribution via 3rd party apps
RM$0.99
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Inside Games Inside Applications
On Mobile Phones
You can also access via browsers on smartphones (iPhone, Android & Blackberry) using
m.yourchalkboard.com
MY Malls1 MalaysiaHotlines
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On Websites
www.greyreview.com
www.entrepreneurs.my
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Chalkboard Web Ad14
Customers can call you instantly
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Customers can find your shop easily
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Send unlimited promotions instantly
✓ SMS to our number +6012-3909327
OR
✓ Login to our websitewww.YourChalkboard.com
2 easy ways to update:
Delivery Of Promotion Takes
<1 min!
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Customers can email & share your promotion via social media to their friends
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Zoom into Location for Analytics
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There’s just one more thing...
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https://www.facebook.com/pages/Chalkboard/130677093655001
All you have to do is to go to our Facebook page & like us and ...
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Special Event
Only happening in Kuala Lumpur, MalaysiaJune 2011
We will send you a private invite via our Facebook Page.
We look forward to see you there.
Contact Me via bleongcw via Twitter or (at) yourchalkboard.com
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