Hybrid Model
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Transcript of Hybrid Model
The Hybrid Model
Prepared by: Group 7 / BA 13 - F
Hybrid Model
Two–way Feedback — Operational Level
Environmental Scanning
Environmental Scanning
• Macro Environment
• Economic Factors
Strengths• Technological skills• Leading brands• Distribution channels• Customer loyalty/relationships• Production Quality• Scale• Management
Weaknesses• Absence of important skills• Weak Brands• Poor access to distribution• Low customer retention• Unreliable product/service• Sub-scale• Management
Opportunities• Change customer tastes• Technological advances• Changes in government politics• Lower personal taxes• Change in population age• New distribution channels
Threats• Changing customer base• Closing of geographic markets• Technological advances• Changes in government politics• Tax increases• Change in population age• New distribution channels
Internal Factors
External Factors
NegativePositive
Environmental Scanning
SWOT
Environmental Scanning
BCG Matrix
Developing Strategic Vision and Mission
Developing StrategicVision and Mission
• Strategic Vision concerns where the firm is going.
• A mission statement concerns on what the business is, what it does and what its purpose
Developing StrategicVision and Mission
• In order to make a Vision relevant and meaningful, different elements must be satisfied.
• Apply mission statement
• Be strategic enough
• Clear and written
Vision
Setting Strategic Objectives
Setting Strategic Objectives
• It is used to track performance.• It pushes the firm to be more inventive and
to be more concerned with the results.• It serves as pull towards common
directions.• It expressed in specific quantifiable terms
what is visualized in the vision and mission statement.
S
•Specific
M
•Measurable
A
•Attainable
R
•Realistic
T
•Time-bounded
Setting Strategic Objectives
Setting Strategic Objectives
Types of Objectives
Financial
Strategic
Internal Operational
Innovative and Learning
Setting Strategic Objectives
Financial Objectives• It focus on achieving acceptable
profitability in a company’s pursuit of its mission/vision, long-term health, and ultimate survival.
Setting Strategic Objectives
Strategic Market Objectives• It focuses on the company’s intent to
sustain and improve the organization’s competitive strength and long-term market position through creating customer.
Setting Strategic Objectives
Internal Operational Objectives• It focus on business process that have
an impact on creating customer value and satisfaction. Internal objectives focus on maintaining the firm’s core competencies.
Setting Strategic Objectives
1. Innovative and Learning Objectives
2. It focus on activities that assist to improve and build the company’s value creating activities. It involves increases the firm’s knowledge base and learning best practices so the company is continually on the cutting edge.
Crafting Strategies
Crafting Strategies
• It is the task that serves as the fulcrum and determining factor that separates the planning phase and the evaluation phase.
• It addresses the idealism of the top management based on stated strategic objectives in light of the need to accept the realities in the field or the place where the strategy is to be implemented.
Crafting Strategies
Factors to Consider
Competing Sellers
Buyers
Suppliers
Substitutes
Potential & New Entrants
Various Stakeholders Group
Crafting Strategies
• Resource• Strengths• Capabilities and Weaknesses• Influence of Key Executives• Shared Values and Company
CultureInternal Factors
Crafting Strategies
• Social• Political• Regulatory and Community Factors• Competitive Conditions and Industry
Attractiveness• Company opportunities and threats to
company’ s well beingExternal Factors
Crafting Strategies
• Forming responses to changes in industry and competitive conditions.
• Produce sustainable competitive advantage.
• Build competitively valuable competencies and capabilities.
• Uniting strategic initiatives.• Addressing strategic issues facing the
company.
Crafting Strategies
• Action-oriented• Evolves over time• Never ending• Time and output-oriented• Requires participation of all parties
Characteristics of Strategy Making
Strategy Execution
Strategy Execution
As a process:• It is a discipline or
“systematic way of exposing reality and acting on it.” They explain that “the heart of execution lies in three core processes“.
People
StrategyOperations
Strategy Execution
Visualize the Strategy
Measure the Strategy
Report Progress
Make Decisions
Identify Strategy Projects
Align Strategic Projects
Manage Projects
Communicate Strategy
Align Individual
Roles
Reward Performance
Strategy Evaluation, Monitoring, and Revision
Strategy Evaluation, Monitoring and Revision
• Fixing benchmark performance
1
• Measurement of performance
2 • Analyzing Variance
3
• Taking corrective action
4
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