2 0 1 2 R E B R A N D I N G C A M P A I G N A N D D E S I G N G U I D E L I N E S

This is a rough cover design and meant only for placement.

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H U R O N - C L I N T O N M E T R O P A R K S P R O J E C T B O O K

STYLE GUIDE 3 .ZERO

3 . Z E R O

STYLE GUIDE 3 .1

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3 . 0

TA B L E O F C O N T E N T S

3.1 Company Values 22

3.2 Brand Standards 23

3.3 Logo Standards 24-25

3.4 Color Palette / Typography 26-27

3.5 Toolbox / Textures 26-27

3.6 Photo Gallery 28-29

3.7 Print / Web Guidelines 30-31

3.8 Interactive Media 32-33

3.9 Signage / SWAG 34-35

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3 . 1

quisquam est, qui dolorem ipsum quia dolor sit amet,

consectetur, adipisci velit, sed quia non numquam eius

modi tempora incidunt ut labore et dolore magnam

aliquam quaerat voluptatem. Ut enim ad minima veniam,

quis nostrum exercitationem ullam corporis suscipit

laboriosam, nisi ut aliquid ex ea commodi consequatur?

dolorem eum fugiat quo voluptas nulla pariatur?

C O M PA N Y VA L U E S

3 . 1

Sed ut perspiciatis unde omnis iste natus error sit

voluptatem accusantium doloremque laudantium, totam

rem aperiam, eaque ipsa quae ab illo inventore veritatis et

quasi architecto beatae vitae dicta sunt explicabo. Nemo

enim ipsam voluptatem quia voluptas sit aspernatur aut

odit aut fugit, sed quia consequuntur magni dolores

eos qui ratione voluptatem sequi nesciunt. Neque porro

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3 . 2

B R A N D S T A N D A R D S

M E T R O PA R K S B R A N D A D VA N TA G ELorem ipsum dolor sit amet, consectetur adipisicing

elit, sed do eiusmod tempor incididunt ut labore et

dolore magna aliqua. Ut enim ad minim veniam, quis

nostrud exercitation ullamco laboris nisi ut aliquip

ex ea commodo consequat. Duis aute irure dolor in

reprehenderit in voluptate velit esse cillum.

B R A N D AWA R E N E S SUt enim ad minim veniam, quis nostrud exercitation

ullamco laboris nisi ut aliquip ex ea commodo consequat.

Duis aute irure dolor in reprehenderit in voluptate velit

esse cillum dolore eu fugiat nulla pariatur.

A R E A S O N F O R E V E R Y S E A S O NDuis aute irure dolor in reprehenderit in voluptate velit

esse cillum dolore eu fugiat nulla pariatur. Excepteur

sint occaecat cupidatat non proident, sunt in culpa qui

officia deserunt mollit anim id est laborum.

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3 . 4

C O L O R P A L E T T E

Pantone 4645C=0 M=37 Y=68 K=28R=190 G=133 B=76

Pantone 874C=0 M=20 Y=50 K=30R=188 G=155 B=106

Pantone 7500C=0 M=2 Y=15 K=3R=247 G=238 B=212

Pantone BlackC=0 M=0 Y=0 K=100R=35 G=31 B=32

Pantone 172C=0 M=66 Y=88 K=0R=244 G=119 B=53

Pantone 292C=49 M=11 Y=0 K=0R=121 G=189 B=232

Pantone 355C=94 M=0 Y=100 K=0R=0 G=169 B=79

Pantone 7509C=0 M=20 Y=50 K=5R=241 G=197 B=134

Pantone 7409C=0 M=30 Y=95 K=0R=253 G=185 B=36

Pantone 484C=0 M=95 Y=100 K=29R=179 G=35 B=23

PRIMARY COLORS

SECONDARY COLORS

C O L O R P A L E T T E

Pantone 4645C=0 M=37 Y=68 K=28R=190 G=133 B=76

Pantone 874C=0 M=20 Y=50 K=30R=188 G=155 B=106

Pantone 7500C=0 M=2 Y=15 K=3R=247 G=238 B=212

Pantone BlackC=0 M=0 Y=0 K=100R=35 G=31 B=32

Pantone 172C=0 M=66 Y=88 K=0R=244 G=119 B=53

Pantone 292C=49 M=11 Y=0 K=0R=121 G=189 B=232

Pantone 355C=94 M=0 Y=100 K=0R=0 G=169 B=79

Pantone 7509C=0 M=20 Y=50 K=5R=241 G=197 B=134

Pantone 7409C=0 M=30 Y=95 K=0R=253 G=185 B=36

Pantone 484C=0 M=95 Y=100 K=29R=179 G=35 B=23

PRIMARY COLORS

SECONDARY COLORS

C O L O R P A L E T T E

Pantone 4645C=0 M=37 Y=68 K=28R=190 G=133 B=76

Pantone 874C=0 M=20 Y=50 K=30R=188 G=155 B=106

Pantone 7500C=0 M=2 Y=15 K=3R=247 G=238 B=212

Pantone BlackC=0 M=0 Y=0 K=100R=35 G=31 B=32

Pantone 172C=0 M=66 Y=88 K=0R=244 G=119 B=53

Pantone 292C=49 M=11 Y=0 K=0R=121 G=189 B=232

Pantone 355C=94 M=0 Y=100 K=0R=0 G=169 B=79

Pantone 7509C=0 M=20 Y=50 K=5R=241 G=197 B=134

Pantone 7409C=0 M=30 Y=95 K=0R=253 G=185 B=36

Pantone 484C=0 M=95 Y=100 K=29R=179 G=35 B=23

PRIMARY COLORS

SECONDARY COLORS

C O L O R PA L E T T E

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3 . 5

T Y P O G R A P H YGHOST KIDABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

SWISS 924A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z

ArendahlABCDEFGHIJKLMNOPQRSTUVWXYZ

Univers LT Std 65 BoldABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Univers LT Std 55 Roman

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Univers LT 67 Condensed BoldABCDEFGHIJKLMNOPQRSTUVWXYZ

Univers LT Std 67 Bold Condensed ObliqueABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Univers LT Std 57 CondensedABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Univers LT Std 57 Condensed ObliqueABCDEFGHIJKLMNOPQRSTUVWXYZ

PRIMARY HEADLINE FONTS

BODY COPY FONTS

Fonts for all headlines.Only to be used singally, and ever used in combination.

These fonts representthe basis for body copyto be used for all printcollateral and materials.

T Y P O G R A P H YGHOST KIDABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

SWISS 924A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z

ArendahlABCDEFGHIJKLMNOPQRSTUVWXYZ

Univers LT Std 65 BoldABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Univers LT Std 55 Roman

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Univers LT 67 Condensed BoldABCDEFGHIJKLMNOPQRSTUVWXYZ

Univers LT Std 67 Bold Condensed ObliqueABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Univers LT Std 57 CondensedABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Univers LT Std 57 Condensed ObliqueABCDEFGHIJKLMNOPQRSTUVWXYZ

PRIMARY HEADLINE FONTS

BODY COPY FONTS

Fonts for all headlines.Only to be used singally, and ever used in combination.

These fonts representthe basis for body copyto be used for all printcollateral and materials.

T Y P O G R A P H Y

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Duis aute irure dolor in

reprehenderit in voluptate

velit esse cillum dolore

eu fugiat nulla pariatur.

Excepteur sint occaecat

cupidatat non proident,

sunt in. Duis aute irure

dolor in reprehenderit in

voluptate velit esse cillum

dolore eu fugiat nulla

pariatur. Excepteur sint

Pantone 292C=49 M=11 Y=0 K=0R=121 G=189 B=232

Pantone 355C=94 M=0 Y=100 K=0R=0 G=169 B=79

Pantone 7509C=0 M=20 Y=50 K=5R=241 G=197 B=134

Pantone 4645C=0 M=37 Y=68 K=28R=190 G=133 B=76

Pantone 874C=0 M=20 Y=50 K=30R=188 G=155 B=106

Pantone 7409C=0 M=30 Y=95 K=0R=253 G=185 B=36

Pantone 7500C=0 M=2 Y=15 K=3R=247 G=238 B=212

Pantone 484C=0 M=95 Y=100 K=29R=179 G=35 B=23

PRIMARY COLOR RANGE

SECONDARY COLOR RANGE

ORIGINAL LOGO

NEW LOGO DESIGN / COLOR

NEW LOGO / BLACK/WHITE

H U R O N - C L I N T O N M E T R O P A R K S K E Y T E N E T S : A L I V E . S T I M U L A T I N G . I N S P I R I N G . F O L L O W Y O U R S E N S E S .

NEW TAGLINE

Pantone Black UC=0 M=0 Y=0 K=100R=35 G=31 B=32

SUBHEADS

Univers STD 65 BoldUnivers LT 67 Condensed Bold

Univers LT STD 67 Condensed Oblique

BODY COPY

Univers STD 55 RomanUnivers STD 57 Condensed

Univers LT STD Oblique

HEADLINES

Ghost KidSwiss 924

A R E A S O N F O R E V E R Y S E A S O N

Pantone 172C=0 M=66 Y=88 K=0R=244 G=119 B=53

NEW LOGO VARIATIONS

T O O L B O X

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Duis aute irure dolor in reprehenderit in voluptate velit

esse cillum dolore eu fugiat nulla pariatur. Excepteur

sint occaecat cupidatat non proident, sunt in. Duis aute

irure dolor in reprehenderit in voluptate velit esse cillum

dolore eu fugiat nulla pariatur. Excepteur sint occaecat

cupidatat non proident, sunt in.

T E X T U R E S

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