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IndividualIndividualAttitudesAttitudes

& OrganizationalOrganizational

KnowledgeKnowledgeSharingSharingBy Je-te Yang

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Background

Nowadays, the business environment ismore competitive and uncertain than inthe past. In order to succeed,

organizations have to rapidly create newknowledge, products and services.

The research literature suggests thatsome companies have gained benefit fromestablishing knowledge management(KM).

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Increasing number of hotel haveapplied the concept of the profitcentre at department level. Fundsare transferred in exchange becauseeach department needs a productand service from another.

It is caused of invisible boundariesbetween departments problems

Hotel IndustryHotel Industry

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Purpose:Purpose:To explore how the

employees processinformation afterhave collected it To investigate howindividual attitudes

to learning, sharingand storinginfluenceorganizationalknowledge sharing

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Fundamental TheoryFundamental Theory

Knowledge managementKnowledge managementis concerned with the exploitation

and development of the knowledgeassets of an organization with aview to furthering theorganizations objectives.

Knowledge creationKnowledge creationinvolves replenishing knowledge to

deal with unresolved situations in anorganization

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Individual and OLIndividual and OL

Individual learningenables employees to correct andchange behaviors while or after

learning.OL

enables organizations to createnew knowledge and change andupgrade policies and strategiesthrough continuous collectivelearning processes.

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Knowledge sharing & IndividualKnowledge sharing & Individualattitudesattitudes

Knowledge sharing is the action inwhich employees diffuse relevantinformation to others across theorganization.

Many employees are unaware of the

important of sharing and transferringknowledge. Some individuals posses anattitudinal unwillingness to share dueto personal insecurity.

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Research DesignResearch Design

The data arederived from 499respondentsworking ininternationaltourist hotels in

Taiwan.

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ResultResult

499 samples : 57 % were femalerespondents.

78% respondents were favorably disposed toshare their competencies and knowledge.While the rest were willing to talk what theyknew.

Knowledge of operational procedures (79%)and knowledge of customers (73%) were twomost crucial aspects, in comparison withknowledge of IT (48%) and knowledge of

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Behavior Frequency

(n)

Percent

2. Forget it3. Write it down in a certain place4. Think about it5. Directly share with others6. Think and share with colleagues, and report it to

superiors7. Think about it, share and discuss with

colleagues, try to apply it to the work8. Think, and apply it to the work (Trial-and-error);

if workable, discuss it to colleagues9. Think, apply, discuss with colleagues, and report

workable cases to superiors; if they agreecolleagues pursue the new approach but DONTupdate documentation of SOPs

10.Think, apply, discuss with colleagues, and reportworkable cases to superiors; if they agreecolleagues pursue the new approach but WITHupdate documentation of SOPs

4

78553429

75

60

40

124

0.8

16.011.06.85.8

15.0

12.0

8.0

25.0

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Variables No.

of

items

Mean

S

D

Y

X1

X2 X3

Y Knowledgesharing a

12 0.8

4.9 0.9

X1 Attitude tolearning b

5 0.9

5.5 0.9

0.7**

X2 Attitude tosharing b

8 0.8

5.5 0.9

0.6**

0.7**

X3 Attitude tostoring b

7 0.9

5.8 0.9

0.5**

0.5** 0.5** -

Table 2 Descriptive statistics and reliabilitiesTable 2 Descriptive statistics and reliabilities

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Model Unstandardised

coefficients

Standardised

coefficient

Std. error

Constant

Learning attitude

Attitude to sharing

Attitude to storing

R2

Adj. R 2

N = 499*p < 0.05***p < 0.001

0.15

0.45

0.27

0.79

0.740.54

0.23

0.04

0.04

0.04

0.44

0.28

0.08

0.67*

10.13*

6.24***

2.07*

Table 3 Regression of individual attitudes onTable 3 Regression of individual attitudes onKnowledge sharingKnowledge sharing

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ConclusionsConclusions && ImplicationsImplications

Although individual attitudes to sharing,storing, and learning were correlatedwith knowledge sharing, the extent of these relationship was only moderate.

The study concerning influences onknowledge sharing practicing are

managers have to stimulate andfacilitate employees towards thehighest level of knowledge sharing,individual learning and OL.

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Thank you for yourThank you for yourattentionattention