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Human Factor In Social Media Emergency Management
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Transcript of Human Factor In Social Media Emergency Management
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I Principi del Social Media Emergency Management
Massimiliano MESENASCO
Corso di Formazione LA PROTEZIONE CIVILE 2.0Rieti - 16 novembre 2013
@MMesenasco
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According to eMarketer report “Worldwide Social Network Users: 2013 Forecast and
Comparative Estimates” nearly one in four people worldwide will use social networks in
2013
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“Many people do not realize that they carry a potentially life-saving tool with them in their
pockets or purses every day”
Craig Fugate, FEMA Administrator
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“In an emergency, you must treat information as a commodity as important as the more traditional and tangible commodities like
food, water, and shelter”
Jane Holl Lute, DHS Deputy Secretary
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The Human Factor in SMEM
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STRATEGY
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TEAMWORK
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PREPAREDNESS
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KNOWLEDGE
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REPUTATION
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TRUST BUILDING
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TIMING
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What Should We Do...
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Before an Emergency- Decide at what level your organization will engage in Social Media- Get familiar with the types of Social Media available- Create a Social Media strategy- Develop a policy for streamlining the information release process- Pay attention to the design of sites and Social Media pages- Get familiar with legal obligations (Copyright, privacy...)- Gather and train an adequate number of staff- Begin to monitor popular sites- Build your online presence sharing relevant informations about preparedness and engaging with community- Build relationships with other Civil Protection organizations- Run Social Media drills
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During an Emergency- Be adaptive- Follow your pre-developed plans, procedures and policies- Create and maintain strong links with other organizations and groups- Maintain trust and authoritativeness with your online community- Establish your organization as a credible source- Point to existing sources of official information; use pictures, links and videos- Be always authoritative, brief and clear; always consider the point of view of your audience- Don’t go quiet- Encourage sharing and engaging- Provide feedback regarding the helpfulness and the accuracy of community informations
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After an Emergency
- Continue to monitor and mantain sites- Respond to new issues- Create detailed records of your Social Media response including errors, reached goals and lessons learned- Measure your performances according to relevant KPIs- Survey the community- Make key informations accessible for future events- Debrief all relevant personnel- Make changes to policies and processes based on learnings
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http://www.gw.govt.nz/social-media/
Per approfondimenti sulle checklist SMEM:
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