HubRus DSP general presentation

Hubrus - technology to optimize advertising

budgets

www.hubrus.ru

The day of simple display advertising and PPC is gone. They yielded the palm to the new evolutionary model of targeted RTB-based display advertising.

www.exchangewire.com

Technology to optimize advertising budgets


The evolution of ATL advertising

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RTBModel According to Google

RTB — рекламный аукцион в реальном времени

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Technology to optimize advertising budgets www.hubrus.ru

Budgets and expenses are rising and at the same time direct purchases by

CPM fall in the world


Forecast cost of display advertising in the world


2007 — appearance of the first DSPs

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The world's major clients RTB


Most Russian experts agree that in 2013 RTB advertising can take about 5% of display ad market. The sum of $100.000.000 was also mentioned during the forecast discussion.

IAB Russia


2012– RTB appears in Russia. The model is launched in commercial operation (SSP: Google, Facebook, Begun).Members of the local market develop their own products and solutions (Yandex, AdFox, AdRiver). New companies with RTB-based central technology appear (Hubrus, Between, DataMind). Foreign companies have also appeared on the Russian market (Crimtan, Criteo, myThings).


Development preconditions:

• Development of behavioral targeting systems and extensive use of BigData• Success of the search ad market with its auction price formation, which is one of the most appealing features for advertisers• Internet platforms’ demand for an effective unsold traffic monetization management• Advertisers’ desire to receive high-quality, highly targeted audience and to carry out adaptive campaign management• Advertisers’ ambition to enter new markets and serve new audiences while having instrument of control over price formation.


Where are we here?

• DSP & bidder — Hubrus.com

• Self-Service UI — Retargeter.ru

• DMP - Auditorius.ru

• CPA - CPAExchange.ru

• Agency Trading Desks for

• FULL-SSP&DMP integration with Between Digital.

Powered by Iponweb


Hubrus• 550MM+ daily impression bids served• More than 50 million russian unique users segmented.• Technical vendor - Iponweb.• Member of IAB Russia.• Integrated with Between Digital, Adfox, Google, Kavanga, Yandex,Begun. Coming next: VK.com, Facebook Exchange, Soloway+ independend publishers. • The widest Runet coverage due to integration with Runet’s biggest adnetworks (Google, Yandex, Begun).


UI Hubrus


Retargeter


Auditorius


Data Management Platform1. Full control of first party data2. Mix and match first and third party

data3. Audience insight functionality4. Constant inflow of new data points5. Set pricing for each audience segment6. Daily segment re-generation7. Accurate audience estimation8. Segment overlap reporting; 9. 100 % data ownership.

Advanced Reporting and Insights1. Advanced RTB reporting;2. Detected domain reporting3. Customizable dashboards4. Overview of campaign landscape5. Daily scheduled reports6. Extended pixel reporting7. Budget overview reporting8. Report on additional metrics: discounts,

gross, nets and frequency caps;9. Full API access for reporting

HubRus Products


Inventory Management1. Channel and segment creation2. Bulk upload RTB sets3. Domain management4. One-click tag generation for audience marking5. Bulk buys on different pricing models6. Full-script and separate click and view trackers

Agency Trading Desk1. First party segment storage2. Single dashboard control over several exchanges3. Subdividing an agent’s account into subaccounts4. Deep audience insight through detailed data analysis5. Budget management and prediction6. Multichannel ad buying.

Private Exchange1. Bidding history analysis,

segmentation criteria2. Price level optimization for

every demonstration3. Strict pricing control4. Guaranteed ad space and time

selling5. Pre-deals.

HubRus Products


More

Optimization by CTR1. Each ad stats analysis 2. Optimum CTR calculation for each ad campaign3. Ad demonstration algorithm optimization based on each

user’s behavioral data.Dynamic creative1. Ad creative personalization2. Dynamic selection of best exchanges, formats and samples3. Real-time optimization of graphical and textual ad components4. Setting separate click cost for each product category5. Extended stats for each ad creative.

Tag management1. Unified ‘easy’ code2. Code generation in only a few seconds3. Fragment tags allow code management without

developer’s help.

HubRus Products


hubrus.com

Contact

Russia address109147, Russia, Moscow, Moxova, office 413Tel/fax: +7 (495) 785-37-53

[email protected]

Hubrus: social

Mission

We are waiting for you on the ATS 2013 in Moscow!

ЕTechnology to optimize advertising budgets

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HubRus DSP general presentation

Technology

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