HUB VENUE APPLICATION PACK - Amazon Web Services · TICKETING SYSTEM If your event is ticketed, all...

HUB VENUE APPLICATION PACK

17 JANUARY - 16 FEBRUARY 2020

WELCOME TO THE BIGGEST HUBS AT

FRINGE WORLD 2020!FRINGE WORLD acknowledges the Whadjuk people of the Noongar Nation as the traditional custodians of the land on which we Fringe and pay our respects to elders past, present and emerging.

Welcome to the 2020 FRINGE WORLD Hub Venue Application Pack. This Pack is here to provide you with the information you need to help you decide if a FRINGE WORLD Hub is for you.

FRINGE WORLD Festival is a month long celebration in Perth, Western Australia. Since inception in 2012, FRINGE WORLD is now recognised as the largest arts event in Western Australia and the third-largest Fringe in the world.

Unlike other Fringe festivals, FRINGE WORLD is unique as we run not only the festival platform (eg. delivering Festival marketing campaign and ticketing system) but we also produce the largest Hub venues in the Festival. The programs for these hubs are programmed, representing a spread of diverse genres and a mix of shows from a range of origins, including our WA artists.

Many of the venues are pop-up venues brought to Perth exclusively for FRINGE WORLD. FRINGE WORLD’s Hub venues consistently perform above the Festival averages, see page 11 for more details.

To find out more about the Festival, we recommend you read the FRINGE WORLD 2020 Artist Registration Pack for key considerations you need to know before registering your event. In 2020 we are including all FRINGE WORLD Hub events, both ticketed and non-ticketed in this application pack.

It’s up to you to consider what your goals are for participating in FRINGE WORLD and what type of venue you want to be in. Alternatives to a Hub venue include participating in an independent program or an independent venue. This pack only refers to FRINGE WORLD Hub Venues. The figures in this pack are to be used as a guide only, past performance is not indicative of future results.

FRINGE WORLD is a not-for-profit organisation, so any profit made from the festival is reinvested in improving the festival and outcomes for participating artists.

2 32020 FRINGE WORLD HUB VENUE APPLICATION PACKLA SOIREE 2019 AT THE ICE CREAM FACTORY. PHOTO BY JOHN MARSHALL.

MEET THEFRINGE WORLD

HUBS

The venues that the Festival manages directly are known as FRINGE WORLD Hub Venues. In these, we provide fitted out venues and program shows to go in them based on an application process.

We also provide staff, technical and production support, promotion campaigns for Fringe hubs, in addition to a massive marketing campaign for the Festival as a whole.

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We create a popular and enjoyable hub atmosphere around the venues, operate bars and food vendors: everything but the show (which is where you come in).

There are five main hubs that we manage; The Woodside Pleasure Garden, The Ice Cream Factory, FRINGE Central at The Perth Cultural Centre, Yagan Square and Girls School.

4 52020 FRINGE WORLD HUB VENUE APPLICATION PACK 2020 FRINGE WORLD HUB VENUE APPLICATION PACK

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64.4% 25AVG. SHOWS PER

WEEKNIGHT*AVERAGE

ATTENDANCE*

37AVG. SHOWS PERDAY (WEEKEND)*

Perth’s favourite outdoor fringe playground is The Woodside Pleasure Garden in Northbridge, home to the widest range of entertainment in the Fringe.

Our school holiday program returns in 2020 with loads of ticketed and free entertainment happening throughout in addition to the usual evening roster of shows. Programming levels will remain consistent in 2020.

Located a short ten-minute walk from the Perth Bus or Train station and a short stroll from the other FRINGE WORLD hubs including The Ice Cream Factory, FRINGE Central and Yagan Square.

2019

RES

ULTS

33AVG. SHOWS PER

DAY DURING SCHOOL HOLIDAYS*

*TICKETED EVENTS ONLY


WEEKNIGHTAVERAGE

ATTENDANCE

6AVG. SHOWS PER

WEEKEND

The home of A Midnight Visit in 2019 and Girls School Cinema over winter, Girls School launches as a full-fledged FRINGE WORLD Hub in 2020.

Home to our small to medium hard-wall spaces, Girls School will be our Hub for shows that require a quieter performance space. In 2020 we will be looking to program up to nine spaces at Girls School in venues ranging from ten to 450 person capacities, seven nights a week.

Girls School is located in East Perth, a five minute drive from the CBD and Yagan Square. It is serviced by a number of free buses including both the yellow and red CAT buses and standard bus services. Over 800 carparking spaces are available across the road. As this is a heritage building, parts of Girls School have limited accessibility.

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NEW IN 2020!

2019

RES

ULTS

2020 FRINGE WORLD HUB VENUE APPLICATION PACK 2020 FRINGE WORLD HUB VENUE APPLICATION PACK

Image by Portia GebauerImage by Johannes Reinhart


WEEKNIGHT*AVERAGE

ATTENDANCE

8AVG. SHOWS PERWEEKEND DAY*

2019

RES

ULTS

Sitting in the Perth Cultural Centre is FRINGE WORLD’s birth place: Fringe Central.

The Fringe hub venues are pop-ups that are nestled around the existing cultural and performance spaces in the Centre; beside PICA, The Blue Room Theatre, Art Gallery of Western Australia, The State Theatre Centre, The State Library of WA and Museum of WA, in the centre of Northbridge’s entertainment precinct. In 2020 we are revitalising this Hub.

Fringe Central is at the opposite end of James Street and shares all the handy public transport options with Perth Station, the Busport and undercover parking in the Library and Art Gallery.

8 2020 FRINGE WORLD HUB VENUE APPLICATION PACK

*TICKETED EVENTS ONLY


WEEKNIGHTAVERAGE

ATTENDANCE

22AVG. SHOWS PER

WEEKEND

2019

RES

ULTS

Straddling the Northbridge and CBD boundaries, our Yagan Square Hub returns in 2020.

We heard artists feedback on Yagan Square and in 2020 we will be looking to increase the density of shows in the space and improve public ammenities in the Yagan Square Hub.

Being the main ground level crossover from the CBD into Northbridge, Yagan Square has our highest levels of foot traffic. Yagan Square is home to Perth station and the Perth Busport and is surrounded by multi-storey carparks. In 2019, more tickets were sold at our Yagan Square box office than any other box office. There will be no Australia Day programming in Yagan Square.

92020 FRINGE WORLD HUB VENUE APPLICATION PACK

Image by Cam Campbell Image by Hannah Sorrell

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2019 FRINGE WORLD HUB VENUE STATS

14,739 TICKETS SOLD WERE SOLD AT FRINGE WORLD BOX OFFICES LESS THAN 60 MINS PRIOR TO A SHOW STARTING

282APPLICATIONS

RECEIVED IN 2019

7.9AVERAGE SEASON LENGTH (sessions)

185EVENTS

PROGRAMMED

28%OF THE FRINGE

WORLD PROGRAM IS AT A HUB VENUE

65%AVERAGE

ATTENDANCE AT TICKETED EVENTS

50%OF FRINGE WORLD

TICKETS WERE SOLD FOR EVENTS AT FRINGE

WORLD HUB VENUES

$13,032AVERAGE ARTIST TAKE

HOME (per season)

$28.83AVERAGE COST

OF A FULL PRICE TICKET

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2019 INDEPENDENT VENUE RESULTS

49%AVERAGE ATTENDANCE

AT TICKETED EVENTS

591EVENTS

REGISTERED


WEEKNIGHTAVERAGE

ATTENDANCE

4AVG. SHOWS PER

WEEKEND

2019

RES

ULTS

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The Ice Cream Factory is home to all of our biggest-ticket destination events.

2020 will see a fresh imagining of our largest space: The Ice Cream Factory. We will increase our programming levels in the Ice Cream Factory to an average of seven events on weeknights and ten per night on the weekend.

Directly between The Woodside Pleasure Garden and Yagan Square, The Ice Cream Factory is serviced by bus and train and the neighbouring multi-storey Roe St carpark.

10 2020 FRINGE WORLD HUB VENUE APPLICATION PACK

Image by John Leonard

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TICKETED SHOWSHOW MUCH DOES IT COST TO TAKE PART?Artists and shows participate in FRINGE WORLD Hub Venues in a shared risk scenario. FRINGE WORLD cover the cost of the venue, staffing, technical equipment, etc up front and then take 32% of each ticket sold to recoup costs. We recommend you pull together a well considered budget before you start your registration, and consider things like marketing and publicity as well as event registration fees and booking fees that apply to all Fringe events and what your target take home is at the end of the season. The stats provided in this document should help you to set realistic targets.

$50(GST free)

FRINGE HUB VENUE APPLICATION FEEApplicable to events that submit a Hub Venue

Application. The Fee is non-refundable.

PAYMENT DEADLINE THURSDAY 13 AUGUST 2019

BOOKING FEEAll tickets sold will be subject to the standard booking fee. The advertised ticket price that customers see will be inclusive of this booking fee. This fee is the same for all shows across the festival. We are delighted that some of the fees have been reduced in 2020. All payments made online at fringeworld.com.au will attract a $2.20 website transaction fee. This website transaction fee does not need to be included in the advertised ticket price. Transactions at box offices do not attract this fee.

TICKETING SYSTEMIf your event is ticketed, all tickets will be sold through the Red61 ticketing system, VIA. At all FRINGE WORLD Hub Venues there will be a box office onsite that is able to sell your tickets right up to your show start time.

MERCHANDISE SALES We do not charge a commission on any merchandise sales that you may choose to manage yourself.

EVENT REGISTRATION FEEThis is payable by all events in the

2020 FRINGE WORLD Festival

program and is non-refundable.$2OO

(GST free)

ONE NIGHT ONLYTICKETED EVENT

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PRESENTER

68%of NET Box Office

FRINGE WORLD

32%of NET Box Office

(Management Fee)

At a Fringe Hub Venue we share the risk by not charging a minimum guarantee or upfront venue fees. The deal is based on a Management Fee of 32% being charged on the NET box office of proceeds.

WHAT DO I GET WHEN I AM IN A HUB?

WE WILL PROVIDE:

• Venue for the agreed dates and times• A standard lighting and sound rig designed

specifically for each venue• A Hub Producer to help you with any FRINGE

WORLD enquiries• Technical and front of house staff for your

venue• Limited storage for the duration of your

season• Box Office on site, sales up until show start

time• A marketing campaign delivered by the

festival that includes hub signage, social presence and website presence. See page 15 for more.

• Access to exclusive FRINGE WORLD Hub Venue specific marketing options. In 2020 these are available across all hubs*

• Additional technical equipment you may require*

• In 2020, e-ticketing will come as standard in all hub venues

YOU WILL PROVIDE:

• A top-quality, audience ready show and all the props, costumes and set pieces it requires

• The cast and any show-specific crew• Your own promotional material, marketing and

publicity campaign• Show specific insurance and licences• Freight and/or disposal for any props,

costumes or set your performance requires

WHAT IS OUR DEAL?

*additional charges may apply

$325(GST free)

TICKETED EVENT


ADVERTISED TICKET PRICE

BOOKING FEE

Complimentary additional

$1.00

$0.01 - $16.00 $3.00

$16.01 - $21.00 $4.00

$21.01 - $26.00 $5.00

$26.01 - $36.00 $5.50

$36.01 - $46.00 $6.00

$46.01 - $56.00 $6.50

$56.01 and over $7.00

ADVERTISED TICKET PRICE

$29.00

BOOKING FEE

$5.50

MANAGEMENT FEE (32%)

$7.52

PAYABLE TO ARTIST

$15.98

EXAMPLE

NON-TICKETED SHOWS AND BUSKINGFringe Hubs host a huge range of shows where tickets aren’t sold through our Box Offices. These include buskers, pop-up minishows, the FRINGE WORLD Mermaids and other experiences for visitors. In 2019 FRINGE WORLD hosted numerous non-ticket events including Clara Cupcakes’ I Made This For You, Absurdly Yours Doorway Cabaret, MONO MONO, Strange for Hire Sideshow, Jesus’ Miracle Lab, Koorddansende Koekebakkers and the everpopular FRINGE WORLD Mermaids and buskers programs.

Performers will receive all the inclusions of ticketed events, but have a slightly different deal reflecting the non-ticketed nature of the performances. As with ticketed events, artists in these shows will also be expected to present a high-quality show and will be responsible for their own marketing campaigns, licenses, etc.

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WHAT IS OUR DEAL?Each performer collects their own remunerations by passing a hat after their performance, which goes directly to that performer or act. FRINGE WORLD does not charge a commission on any hatting funds.

Busking pitches come with a standard equipment allocation and a technician to operate as required:

1 x Headset or Microphone 1 x Wireless amplifier

Other events will have a bespoke arrangement that will take into account the event’s needs. Include what you would like in your application. Additional charges may apply.

Clara Cupcakes: I Made This For YouPhoto by Cam Campbell

$0 FRINGE HUB VENUE APPLICATION FEEThere is no application fee for non-ticketed events

$175(GST free)

EVENT REGISTRATION FEEThis is payable by all Free or non-ticketed events in

the 2020 Festival. The Fee is non-refundable.

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SOME THINGS FOR ALL ARTISTS TO CONSIDERTIME In 2020 all events, both ticketed and non-ticketed will be programmed at consistent times. Each performance will have a set duration for set up, performance, changeover and hatting where applicable.

NOISE As with many pop-up hub sites, your performance may be in close proximity to other venues. As a Fringe Hub Event you will be expected to adhere to volume and noise conditions as set by site management.

RISK MANAGEMENTAll performances are required to complete a risk assessment. If your performance contains elements that are considered particularly risky to yourself or the audience, you should consider completing this risk assessment as early as possible. Please email the programming team at [email protected] for more information.

TECHNICAL REHEARSALS As standard for all ticketed shows you will have a technical rehearsal in your venue. Generally, technical rehearsals happen on the day of or the day before your first show. Sometimes it may be necessary to schedule your tech up to three days prior to your first show. Please include any other commitments into your application and we will do our best to accommodate them.

IMPORTANT TIP! Most FRINGE WORLD audiences

expect a ticketed show to run for 60 minutes or less without an interval.

ADDITIONAL HUB MARKETING SUPPORT

In addition to the Festival Advertising that FRINGE WORLD offers, artists in hub venues have access to additional opportunities.

SOCIAL MEDIAFRINGE regulary promotes its hubs on the official FRINGE WORLD social media accounts and website. In addition to this the Festival also controls the social accounts for The Woodside Pleasure Garden, Fringe Central, Yagan Square, Girls School and The Ice Cream Factory (FW Edition).

SIGNAGEThere are additional onsite signage opportunities exclusively available to hub artists to purchase in any hub. These oppportunities will be announced later in the year and FRINGE WORLD covers the

cost for external Hub venue signage to promote the venues to traffic and pedestrians.

PROMOTIONAL OPPORTUNITIES From time to time additional paid and non-paid promotional opportunities as well as other fun things will come up. your Hub Producer will be in contact if any of these are suitable for you, so please keep them in the loop about your itinerary.


mailto:[email protected]

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Here is a list of our spaces in size order, this list may change through the application process and should serve as a guide only. We’ve also included stage size, the expected

crewing and a couple of examples of past shows that have played in these spaces.

Some of these spaces will have different specifications from 2019, please ensure you include any specific details you may require in your application. Venue specs including lighting plans, equipment lists and seating layouts are available from toolbox on AVR

but may be revised to suit the shows programmed into them.

MEET THEFRINGE WORLD HUB VENUES!

DELUXE (Capacity 70)Small dutch round theatre tent with flat floor stage and raised bench seating.Stage Size: 3 metre diameter round mainstage with 2 metre extension upstage.Crew: 1 technician 2019 Shows: WHAM GLAM CIRCUS MAN, Split Lip, Bella Green is charging for it.

THE ART ROOM (Capacity 50)Top level former art classroom, with large clear windows, flat floor seating arranged around the space with no set stage area. This room is only accessible via stairsStage Size: No defined stage, this space will be configured to suit specific performances, total

floorspace 160m2.

PHYSICS (Capacity 80)Former science classroom, flat floor seating with raised platform stage.Stage Size: 4 metres x 2 metresCrew: 1 technician

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CASA MONDO (Capacity 90)Small dutch round theatre tent with flat floor stage and raised bench seating.Stage Size: 3.5m diameter with 2m extension upstageCrew: 1 technician 2019 Shows: Aborigi-LOL, Scotland!, Wank Bank Masterclass.

THE SHAMBLES (Capacity 100)Rectangular black box venue with raised bench seating and chairs on the floor. Stage is at floor level.Stage Size: 8 metres x 3.7 metres.Crew: 1 technician 2019 Shows: Deceptive Delights with Stuart

Lightbody, Thunderc*nt, The Boy, George.

THE BRIEFING ROOM (Capacity 80)Former police briefing lecture theatrette with small raised platform and tiered seatingStage Size: 2.5 metres x 1.5 metersCrew: 1 technician

BIOLOGY (Capacity 90)Former science classroom with semicircular stage, particularly suitable for musical cabaret.Stage Size: Half circle stage, approx 5 metre. diametreCrew: 1 technician


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HOME ECONOMICS (Capacity 100)Former home economics classroom, flat floor seating with raised platform stageStage Size: 5 metres x 3 metresCrew: 1 technicianIn 2019: This space was the graveyard in A Midnight Visit.

THE LIBRARY (Capacity 110)Atmospheric medium sized former library, flat floor seating with raised platform stageStage Size: 6 meters x 3 metersCrew: 1 technician In 2019: This space was the dining room in A Midnight Visit.

BIG TOP (Capacity 200)White roof circus tent with audience seated on 3 sides and multiple rigging points along a centre truss.Stage Size: 8 metres x 8 metresCrew: 1 lighting, 1 sound2019 Shows: YUCK Circus, 450 Years, Particle # B.

BLACK FLAMINGO (Capacity 100)Small circus tent with row seating, multiple rigging points along a centre truss.Stage Size: 4.8 meters (wide) x 6 meters (deep)Crew: 1 technician2019 Shows: Lovefool, Hands Some Feet, Spit

COOKERY (Capacity 100)Former home economics classroom, flat floor seating with raised platform stageStage Size: 5 metres x 3 metresCrew: 1 technician

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MEGAMOUTH (Capacity 300)*Theatre-style end-on tent with large stage and raked chair and stool seating.Stage Size: 6 metres x 5 metres.Crew: 1 lighting, 1 sound2019 Shows: Matt Tarrant: More UNSOLVED, Worship, Comedy Hypnotist Matt Hale.

THE GOLD DIGGER (Capacity 220)Round venue with raked bench seating and limited rigging possibilities.Stage Size: 5.3 metre diameter round centre stage with 3 metre upstage section. Crew: 1 lighting, 1 sound2019 Shows: Cam Venn: Charles Horse Lays an Egg, El Bizarro!, 10, 000 Decisions.

DE PAREL SPIEGELTENT (Capacity 230)Our smallest spiegeltent comes with thrust stage as standard, and booth and chair seating.Stage Size: 3.6 metres x 3.6 metres with downstage extensions. Crew: 1 lighting, 1 sound, 1 stage manager2019 Shows: STYX, Rumble!, Equinox, Children are Stinky.

THE EMPYREAN (Capacity 380/200)Open topped thrust (380)/end-on (200) venue specifically designed to accommodate acrobatics and fire work.Stage Size: 6 metres x 4.5 metres (with truncated corners).Crew: 1 technician, 1 stage manager2019 Show: Fuego Carnal.

*Venue specifications have been altered from FRINGE WORLD 2019.


CHEMISTRY (Capacity 100)Former science classroom, flat floor seating with raised platform stage. Stage Size: 5 metres x 3 meters Crew: 1 technician

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GIRLS SCHOOL MAIN HALL (Capacity 450)The middle of the girls school is a stone auditorium, proscenium arch stage with tiered and flat seating.Stage Size: 6.6 metres x 5.5 metres with 4.7m high proscenium opening.Crew: 1 lighting, 1 sound, 1 stage manager In 2019: This was the Red Ballroom in A Midnight Visit and is the home of our winter cinema program.

THE WEST AUSTRALIAN SPIEGELTENT (Capacity 600)Large spiegeltent that comes with 5x5m stage in the centre of the space as standard and a combination of booth and chair seating.Stage Size: 5 metres x 5 metres with catwalk.Crew: 1 lighting, 1 sound, 1 stage manager 2019 Shows: Railed, Rouge

THE EDITH SPIEGELTENT (Capacity 400)Medium spiegeltent that comes with low-level trapezoidal stage and octagonal centre stage as standard. Combination of booth and chair seating.Stage Size: 4.1 metres (front edge) x 4 metres, stage is 300mm high. Crew: 1 lighting, 1 sound, 1 stage manager 2019 Shows: Little Death Club, Sinsuality: 4play, YUMMY DELUXE.

TEATRO (Capacity 380)Dutch theatre-style tent with large stage and raked bench and chair seating.Stage Size: 6 metres x 10 metres.Crew: 1 lighting, 1 sound, 1 stage manager 2019 Shows: 360 Allstars, Another Night at the Musicals.

THE ICE CREAM FACTORY (Capacity 850)Old market building, with end-on tiered and flat floor seatingStage Size: 12 metres x 8 metres.Crew: 1 lighting, 1 sound, 1 stage managerPast Shows: LA SOIREE 2019, Club Swizzle

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HOW DO I APPLY?The FRINGE WORLD hub venue application is found at the Venue stage of registration in Artist & Venue Registration System (AVR). Visit avr.fringeworld.com.au to set up an account and start your registration.

The application is straight forward and gives us an idea of what your show is and how it will fit in the spaces. Gaining a place in a FRINGE WORLD hub is competitive and is based on numerous factors including performance history, suitability of available spaces, your availability and the diversity and program mix that FRINGE WORLD aims for.

Please complete the application as thoroughly as you can so we can get to know your event and understand its potential for the hub.

At the Venues stage you will have the choice between a Fringe Hub application and a Fringe Hub Busker and Non-ticketed event Application.

Deadline for applications: 13 August 2019 (11:59pm WST)

If you are successful, you will be emailed an Offer. This Offer will outline your proposed season details including the dates and times of your sessions and your venue. The 2020 program will have an average season length of eleven sessions. You will be required to accept or reject this offer by the given deadline.

Unfortunately, we are unable to accommodate changes and the Offer is non-transferable.

On acceptance of an Offer you will be able to complete your event registration in AVR and pay the FRINGE WORLD Event Registration Fee ($325 ticketed events, $200 ticketed one night only events, $175 busker, non-ticketed and free events) by the registration deadline 1 October, 2019.

If you are unsuccessful we will advise you with enough time to secure a venue with an independent program or independent venue.

GOT QUESTIONS?GET IN TOUCH

Justin MarshmanFRINGE WORLD Festival Producer

[email protected](08) 9227 6288


http://avr.fringeworld.com.au

DE

AD

LIN

ES TUESDAY 2 JULY

FRINGE WORLD Hub applications open

TUESDAY 13 AUGUST FRINGE WORLD Hub Venue applications close

EARLY SEPTEMBER Ticketed FRINGE WORLD Hub Venue applicants are notified

MID TO LATE SEPTEMBERNon-Ticketed and Busker applicants are notified

TUESDAY 10 SEPTEMBERFirst Early Release Event Registration completion date

TUESDAY 17 SEPTEMBERSecond Early Release Event Registration completion date

TUESDAY 1 OCTOBEREvent Registration Closes

THURSDAY 17 OCTOBERFirst Round of Early Release Tickets on sale to Friends

THURSDAY 24 OCTOBERSecond Round of Early Release Tickets on sale to Friends

TUESDAY 5 NOVEMBEREarly Release Tickets on sale to general public

THURSDAY 14 NOVEMBERFull 2020 Festival Program on sale

17 JAN - 16 FEB 2020FRINGE WORLD Festival

2020 FRINGE WORLD HUB VENUE APPLICATION PACK

HUB VENUE APPLICATION PACK - Amazon Web Services · TICKETING SYSTEM If your event is ticketed, all...

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