Hrmac iig 02 07-13 social media in the global workforce

Lead • Connect • Grow Inspiring Workplace Leadership

Social Media in the Global Workforce

February 7, 2013

HRMAC IIG Meeting

International Interest Group

Human Resources Management Association of Chicago 737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 [email protected]

visit us at www.hrmac.org Program Agenda

8:30 – 8:35 am: HRMAC Announcements

8:35 – 8:40 am: Introductions

8:40 – 8:45 am: Social Media Statistics

8:45 – 9:05 am: Social Media Policy & Risks

9:05 – 9:15 am: Social Media Screening Validation

9:15 – 9:50 am: Social Media & Technology Usage

9:50 – 10:00am: General Q&A Session

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visit us at www.hrmac.org Presenters

• Brian Arbetter

Partner at Baker & McKenzie

• Jan Hertzberg

Managing Director at Grant

Thornton, LLP

• Don Kluemper, PhD

Asst Prof of Management,

Northern Illinois Univ

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visit us at www.hrmac.org Panel Members

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• Courtney Hunt, PhD

Founder, Social Media in

Organizations (SMinOrgs)

• Alexandra Levit

Business and Workplace Author,

Speaker, and Consultant

• Sabrina Baker

• Susan Avello

Co-Founders of Discovering

Social


visit us at www.hrmac.org Goals for Today

Provide an overview of 2012 Global Social Media

usage and awareness

Advance Knowledge for Social Media Policy

Country-specific legal issues

IT risks considerations companies need to be aware of

when developing social media policies

Is their validation with respect to using social media

screening for international recruitment and

candidate selection

Discuss how HR Professionals are (and should be)

communicating and networking via social media

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visit us at www.hrmac.org How International?

• International social networking is entering a dramatic

growth phase. In 2013, users are expected to grow by:

21% in Asia-Pacific

23% in Middle East and Africa

12% in Latin America

• As an example in 2012 - China's…

Facebook-like Qzone – reached 600 million users

Twitter-like Sina Weibo users doubled to 400 million

(Twitter 170 million Worldwide)

LinkedIn-like Tianji – 10 million users, adding 250K+ / month

(LinkedIn 2.7 million users in China)

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visit us at www.hrmac.org Facebook

• 1 Billion Users as of Oct 4, 2012

• 83% non-U.S.

7 http://www.checkfacebook.com/


visit us at www.hrmac.org

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Linked In

200 Million Users as of Jan 9, 2013

63% non-U.S

53M+

7M+ 11M+

4M+ 13M+

18M+

7M+

74M+

3M+

East Europe/Russia

China

3M+

/South Am.



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10



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12



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14

Orkut

Qzone

“VK”BKohtakte

China “Blockage” Policy



31%

36%

38%

49%

51%

65%

67%

69%

TianJi (China "LinkedIn")

LinkedIn

Xing (Barvaria "LinkedIn")

Orkut (Brazil - India)

Google+

Twitter

Bkohtakte "In Touch" (Russia)

Facebook

Qzone (China)

“ Worldly Connections”

Ushi (China “LinkedIn 2”)

“Outstanding Professional”



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Social Media Policy Legal Considerations

Brian Arbetter

Partner at Baker & McKenzie

University of Chicago Law School



Legal Concerns

• Employee activity generates most legal

problems

• Typical personal interaction issues

• Group action concern

• Company image

• Company property



Privacy Issues

• Reasonable Expectations

• Password Cases

• Privileges

• US versus Non-US

o EU

o Asia-Pacific

o Latin America



NLRB and Termination

• Concerted / Collective Activity

• NLRB Rulings and Opinion Memo’s

• Recent DC Circuit Ruling Invalidating

NLRB

• Varying Determinations On Whether

Something Is Or Isn’t Work Related

oCompare BMW case to Virgin Air Case to

AMR “Facebook” Case

oOutside the US



Recruitment and Hiring

• Use of Social Media in Recruiting

• Use of Social Media in Screening

• Separating Decisionmaker from Process

• Compare to Outside US



Additional Issues

• Working Time versus Non-Working Time

• Defamation/False Statements

• Harassment/Discrimination

• Catfishing

• Ownership Fights

• Protecting Company Confidential

Information



Recommendations

• Enact a Social Media Policy

oUS

oGlobally

• Review all other related workplace policies

• Training, training, training

• Monitor the outside e-space

• Be clear in employment agreements and

related documents

• Normalize to local laws and cultures

around the world



Legal Issues For Social Media • Brian Arbetter

• Partner

• Baker & McKenzie LLP

• [email protected]

• 312-861-3065

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Contact Info

mailto:[email protected]


Jan Hertzberg

Managing Director of IT Audit, Cybersecurity, Privacy at Grant Thornton, LLP

SOCIAL MEDIA AND ITS ASSOCIATED RISKS



Page 9

Source: Grant Thornton/Financial Executive Institute Survey

4%

22%

25%

38%

11%

Other

We don't believe there are appreciable risks

We are aware of the risks but believe benefits far …

We are concerned but believe risks can be mitigated or …

We are very concerned

How concerned is the company about potential risks of social media?

Risks and Concerns



Page 20

Capability Elements

• Formal policies on intent, prohibitions, processes and consequences

o Created by the executive team and

o Ratified by the board of directors

• Specific roles and responsibilities for posting, monitoring and responding

• Training for all employees and selected contractors (required to enforce

policies)

o Everyone needs to know the policies

o Role specific training in addition for those engaged in the role

• Workflows and performance measures for the following:

o Content creation, publication, expiration and removal

o Incident response(s)

o Measures of success and triggers for action

• Monitoring tools

• Evaluation, feedback and continuous improvement



Page 21

Marketing is most often responsible for monitoring the social

media policy

Source: Grant Thornton/Financial Executive Institute Survey

43%

21%

8%

7%

3%

1% 17%

Who monitors compliance with social media policy?

No one

Marketing/Public Relations

Compliance Department

IT

Chief Risk Officer

Business Development/Sales

Other

Responses do not total 100% due to rounding

Compliance Policy



Page 24

Governance Processes

Corporate

Governance

Compliance

(Reg/Leg)

Operational

Governance

Project

Governance

Execute

Assurance and Risk

Special Projects / Follow-Up

Social Media Risk

& Control Report

Manage the internal audit

Stakeholder

Expectations

People Financials Regulatory

Requirements Timelines Communi-

cations

Risk Assessment

Social Media

Risk Assessment

(Risk

assessment

and Multi Year

Audit Plan)

Follow

Up

Risk

Assess-

ment

• Regulatory compliance

• Social Media technology

and integration

• Governance and Policy

assessment

• Practices review

Plan &

Execute

Audit

Report



Page 26

Jan Hertzberg

Midwest IT Audit, Security and Privacy

Solution Leader

E [email protected]

T 312-602-8312

Contact Info


Social Network Screening

Donald H. Kluemper

Ph.D.

Northern Illinois University



• HR professionals reviewing online information when

screening candidates U.S. U.K. Ger. France

79% 47% 59% 23%

• Include social network sites 63%

Reasons for rejection

Inappropriate comments 56% 57% 78% 32%

Unsuitable photos 55% 51% 44% 42%

Poor communication 27% 41% 17% 42%

False information 30% 36% 42% 47%

• Company policies requiring online searches

75% 48% 21% 21%

• 85% indicate positive online reputation influences decisions

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Microsoft Study 2010


visit us at www.hrmac.org Screening Issues

• Privacy

• Discrimination

• Negligent hiring

• Validity

• Reliability

• Generalizability

• Impression

Management

• Applicant

reactions

• Utility



• Personality assessment

• Biodata

• KSAO’s: Knowledge, skills, abilities,

and other job relevant characteristics

• Person-organization fit.

• Disqualifying information

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Approaches


visit us at www.hrmac.org Best Practices

Develop a social screening policy, evaluating pros/cons • Policy may discourage use

• Screen some SNWs but not others (LinkedIn vs. Facebook)

• If conducting SNW screening, incorporate the following:

6. Use multiple screeners

7. Use the same screeners

8. Outsource / insource

9. Conduct at the end of the

hiring process

10.Train raters

11.Conduct a validation study

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1. Require informed consent

2. Discourage covert tactics

3. Verify the accuracy of

information gained

4. Base SNW screening on

job analysis

5. Develop a standardized

instrument



Non-empirical

• Kluemper, D. H. (In press). Social network screening: Pitfalls, possibilities, and parallels in employment selection.

Advanced Series in Management. Tanya Bondarouk and Miguel Olivas-Lujan (Eds.). Bingly, UK: Emerald Group

Publishing Ltd.

• Davison, H. K., Maraist, C. C., Hamilton, R. H., & Bing, M. N. (2012). To screen or not to screen? Using the

internet for selection decisions. Employee Responsibility and Rights Journal, 24, 1-21.

• Roth, P. L., Bobko, P., Van Iddekinge, C. H., & Thatcher, J. B. (2012a, August). Using social media information for

staffing decisions: Some uncharted territory in validity research. Paper presented at the Academy of Management

Annual Conference, Boston, MA.

• Roth, P. L., Bobko, P., Van Iddekinge, C. H., & Thatcher, J. B. (2012b, August. Social media and employee

selection: Literature-based expectations of adverse impact. Paper presented at the Academy of Management

Annual Conference, Boston, MA.

Empirical

• Kluemper, D. H., McLarty, B. & Rosen, P. What can LinkedIn tell us about potential job applicants?: Exploring the

relationship between individual characteristics and LinkedIn use. To be presented at the Society for Industrial and

Organizational Psychology meeting, April 2013, Houston, TX.

• Kluemper, D. H. & Rosen, P. (2009). Future employment selection methods: Evaluating social networking

websites. Journal of Managerial Psychology, 24, 567-580.

• Kluemper, D. H., Rosen, P., & Mossholder, K. (2012). Social networking websites, personality ratings, and the

organizational context: More than meets the eye? Journal of Applied Social Psychology. 42, 1143-1172.

• Sanchez, R. J., Roberts, K., Freeman, M., & Clayton, A. C. (2012, August). Do they care? Applicant reactions to

on-line social networking presence checks. Paper presented at the Academy of Management Annual Conference,

Boston, MA.

• Siebert, S., Downes, P. E. & Chrostopher, J. (2012, August). Applicant reactions to online background checks:

Welcome to a brave new world. Paper presented at the Academy of Management Annual Conference, Boston,

MA.

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References


Social Media and Technology Usage Discussion Panel

How HR Professionals are (and should be) communicating and networking via social media


visit us at www.hrmac.org Courtney Hunt

• PhD, Management from UNC

• Principal

• Founder and Community Manager

Social Media in Organizations (SMinOrgs.net)

Global Center for Digital Era Leadership

• Sought-after speaker on Social Media

• Published, white papers, articles and book chapters.


visit us at www.hrmac.org Alexandra Levit

• Business Author, Speaker, and Consultant

• Regularly featured in outlets including

• Money Magazine's Online Career Expert of the Year

•

• Books include

They Don't Teach Corporate in College

How'd You Score That Gig?

MillennialTweet

http://www.forbes.com/2010/06/23/100-best-womens-blogs-forbes-woman-time-websites.html


visit us at www.hrmac.org Susan Avello

• Co-Founder Discovering Social

• Speaker at numerous conferences on Social Media

and the use of Technology in the workplace

• 2011 Illinois Most Influential Women in Business

by the Daily Herald Business Ledger and National

Assoc. Women Business Owners

• 2012 IL SHRM Conference Social Media

Chair Person

http://discoveringsocial.com/


visit us at www.hrmac.org Sabrina Baker

• Co-Founder Discovering Social

• 11 years as Corporate HR Professional

Retail, Healthcare and Marketing

•

• 2013 Illinois State Council SHRM

Conference Director

http://discoveringsocial.com/


Susan Avello

Alexandra Levit Author, Speaker, and

Consultant

Co-Founders of

Discovering Social

Sabrina Baker

Courtney Hunt, PhD RSS / SMinOrgs

Panel Members



Questions?

46


Alexandra Levit

Sabrina Baker

Courtney Hunt

Susan Avello

Jan Hertzberg Don Kluemper Brian Arbetter


visit us at www.hrmac.org International Groups

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Global Mobility &

International HR

8,000+

Global Human Resources,

Recruiters, and Consultants

Network

2,800+

Linked:HR Global

13,000+

HRcommunity | Global

8,500+

HRM-World

2,500+

Human Resources

Professionals Worldwide

49,000+ members

Human Resources Asia

9,000+

Global HR Network

7,000+

Expat Network

44,500+


visit us at www.hrmac.org Goals Review

Provide an overview of 2012 Global Social Media

usage and awareness

Advance Knowledge for Social Media Policy

Country-specific legal issues

IT risks considerations companies need to be aware of

when developing social media policies

Is their validation with respect to using social media

screening for international recruitment and

candidate selection

Discuss how HR Professionals are (and should be)

communicating and networking via social media

49


visit us at www.hrmac.org Recertification Credit

This event qualifies for either 1.5 Hours of

GPHR or General Credit

Be sure to pick up a

Certificate of Attendance to get the

Program ID Number

50


visit us at www.hrmac.org Resources

• http://www.checkfacebook.com/

• http://www.slideshare.net/SMinOrgs/impact-99-

closing-keynote

• http://www.sminorgs.net/

• http://www.alexandralevit.com/

• http://discoveringsocial.com

• http://www.microsoft.com/privacy/dpd/default.a

spx

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visit us at www.hrmac.org In Memory Of

Pamela Wilder

52


visit us at www.hrmac.org IIG Committee

Jennifer Conti (Co-chair)

Brian Arbetter

Mark Avallone

Dean Kepraios

Michelle Kristula Green

Betty Flasch (Co-chair)

Maureen Longoria

Beth Penfold

Leticia Pickens

Michelle Tasevski

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Special ‘thank you’ to our host: Baker & McKenzie

Especially Katie Healy



Please note next

International Interest Group Meeting:

How HR handles/prepares for:

Recessions; Depression and other

Economic Factors / Crisis management

May 9, 2013

McDonald's Hamburger University

2715 Jorie Blvd, Oak Brook, IL

54

Hrmac iig 02 07-13 social media in the global workforce

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