HRH The Prince of Wales, Founder of In Kind Direct Robin ... · HRH The Prince of Wales, Founder of...

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HRH The Prince of Wales, Founder of In Kind Direct Robin Boles, LVO, CEO of In Kind Direct

It was spring of 1996, when opportunity came knocking at my door: Might I be willing to interview to start up a charity for HRH The Prince of Wales? His idea was ingenious, practical and one not tried before in the UK. The concept was simple and yet had the potential to change millions of people’s lives: Distribute products donated by manufacturers and retailers to charities working with the most vulnerable in our society.

The Prince’s vision and passion for helping people and at the same time reducing “waste” and protecting the environment has formed the basis of the work In Kind Direct has now undertaken for over 20 years.

We started our 20th year with ambitious plans; to be more visible, more connected and more engaged with our stakeholders than ever before. With a schedule of events and activities developed to support this mission, we have spent time meeting and listening to the charities in our network, told our story to over 30 million readers and listeners through our first consumer PR campaign, and we have taken a look into the future, through our research project with PwC.

You will read about the highlights of this very special Anniversary year in the following pages, and learn more about the work that is helping us to drive a shift in the capacity of our charity.

It has been a fascinating year. Enjoy reading about it.

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Contents

All About In Kind Direct

Our Donor Partnerships

Q1: Logos, Launch, Lift-offA New Look

Back to Basics

Our Charity Network

Essity

Q2: Providing Life’s EssentialsLife’s Essentials

Tukes - NAViGO

Tackling Hygiene Poverty

Lloyds Banking Group

The Story of In Kind Direct

The Disney Store

Q3: The Big Community PicnicThe Big Community Picnic

Pentland Brands

Post Pals

Ricoh

Q4: Looking to the FutureProduct Philanthropy Research

Africa Advocacy Foundation

In Kind Direct International

The Recognition Awards

Introducing the Gala Dinner

The Founder’s Award

The Oak Foundation

Looking Forward to the Next 20 Years

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The idea behind In Kind Direct is very simple. We connect companies with charities and not-for-profit organisations working at home and abroad to ensure that donated products go to the people who need them most.

Charities can save valuable funds and better support their beneficiaries while companies can deliver on their environmental and community responsibility goals. Often it’s the simple ideas that go a long way!

All aboutIn Kind Direct

Products aredonated...

Companies donate all kinds of consumer products such as household goods, clothes, toys, toiletries and IT equipment.

1...toIn Kind Direct

Products are received, checked, sorted and prepared at our 30,000 sq ft warehouse in Telford. Corporate volunteers help to sort and pack more complex donations.

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Orders are dispatched...

Our team of logistics professionals pick and pack the orders and our courier partner collects parcels and pallets at the warehouse for distribution across the UK.

4Making agreat impact

This service allows charities to save precious funds and do more for millions of people every year. Donating helps companies make a positive impact by reducing waste.

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The goods go online

Charities, not-for-profit organisations and social enterprises can register to be part of our network and request the goods they need via our secure online catalogue.

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...and sent to charities

Goods are delivered to our charities working in the UK and overseas for use in their operations or given out free of charge to the people they support.

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Our Donor PartnershipsBased on a simple and unique vision of HRH The Prince of Wales, In Kind Direct’s mission has, for the past 20 years, been to divert usable, surplus product from landfill and use it to benefit charities and the people they support.

Back in 1997, a handful of companies, some of which are still supporting us today, believed in the product philanthropy model and offered to donate goods. These notably included a selection of mixed toys from Disney and 1,300 tubes of sun lotion from Johnson & Johnson.

Twenty years on, we continue to work with over 1,000 companies to unlock the potential of their surplus goods, re-distributing them to UK charities and social enterprises working at home and abroad; to help develop thriving, resilient communities. The model remains a simple one: companies donate their products to In Kind Direct which works as the logistics ‘middle man’, enabling thousands of small grass roots organisations to access the goods they need. The effect is dramatic. To date an estimated 21,000 tonnes of product, with a retail value of £180 million, have been diverted into productive use; enabling over 8,800 charities to save money and help millions of people every

year, including some of the most vulnerable in our society.

Today, we provide companies an opportunity to contribute positively to the growing circular society. Talk of a circular economy is high on the business agenda, however, making this a reality may be many years away. In the meantime, manufacturing and retail industries have the ability to work with us and use their products to support communities both locally and across the globe, demonstrating they are socially responsible brands – and they do.

By giving a new lease of life to products that would otherwise have been sold off at a fraction of the price, re-manufactured or sent to landfill, companies can instead create social value. As products are used by charities and their beneficiaries, these donations make a tremendous impact on local communities, and

in turn, on consumer loyalty and employee engagement, giving the circular economy a brand new spin.

None of our success would have been possible without the generous support of the companies who remain central to everything we do. Every donation counts and In Kind Direct remains the strategic charity partner for companies of all sizes, offering

them a simple and efficient solution to support communities while delivering on their corporate social responsibility goals.

With additional companies making their first product donations every month, contributing alongside donors which have been on the journey from the beginning, we are proud of the enduring relationships we maintain, and the impact we deliver together.

“We were looking for an efficient solution for surplus stock and In Kind Direct has made it possible to distribute our products to small charities around the UK. It is a wonderful thing to be able to help those that need it most whilst also retaining our brand integrity.”

Michael Consterdine,The Conair Group

“Johnson & Johnson first donated our products to In Kind Direct in March 1997 and we have continued to do so since then. We are very proud of this long standing relationship with In Kind Direct and knowing that over 3,400 charities and their beneficiaries have been able to benefit from receiving Johnson & Johnson products. Over the last 20 years, In Kind Direct has become an integral part of our Corporate Responsibility Strategy. In Kind Direct offers an easy and efficient way to support communities which is a subject of growing importance to our employees and stakeholders.”

Phillip Scott, Phoenix Community Resouce Hub, Sandwich

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Logos,Launch,Lift-off

Reaching our 20-year milestone gave us an opportunity to take stock and look to the future.

This Anniversary is testament to the relevance of our unique and robust operating model, which delivers real impact to so many organisations – businesses and charities alike – and helps millions of people every year in the UK and beyond.

Q1

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A New LookTo mark our 20th Anniversary year, we set out an ambitious strategy of engagement with all their existing stakeholder groups; as well as deciding to address a new, much broader audience, the general public.

Having established a successful and sophisticated model for product giving, In Kind Direct is known and respected by the 1000+ manufacturers and retailers which donate product, and the many thousands of charities and community groups which have formed part of the network. Despite this, we recognised that we still had little recognition as one of the charities founded by HRH The Prince of Wales, amongst consumers. We wanted to change that and with so much planned for 2017, there was no better time for us to set about evolving our corporate identity – and present a new, fresh look to take us forward.

In a competitive marketplace, making a memorable first impression has never been more important – after all, if no-one can remember your name, driving a significant shift in your business and increasing capacity is going to be difficult.

A generous offer of help came from Peter Dart, Global Client Leader at the WPP Group, which led to an initial briefing and introduction to the Addison Design Group. With two main routes open to us; revolution – a completely new identity – wipe the slate clean and start again; or evolution – maintain those elements of the design that had inherent value and some brand recognition. We agreed the right answer was evolution to develop a more modern, accessible and memorable execution of the In Kind Direct logo.

With a programme of 20th Anniversary events, activities and communications planned, the design team at Addison also presented us with an anniversary specific logo – spinning the ‘Swirl’ to create the effect of a Catherine Wheel firework – celebratory, dynamic and contemporary – complementing the main logo and further endorsing the key message of the

20th Anniversary, using the descriptor, ‘twenty years of product giving’.

Throughout the year, both logos have been applied to more creative elements than ever before; flags, banners, step and repeat boards, goodie bags, t-shirts and badges, as well as all the usual collateral elements of stationery, donor and charity materials, the annual Impact Report, a new website and on all our social media channels.

Now, shared widely with stakeholders, the media and the general public, the In Kind Direct logo looks its best.

The challenge was to find a way to present the identity elements so that they worked more closely together throughout In Kind Direct and its international affiliates.

Q1 Logos, Launch, Lift-off

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Back to BasicsThe simplest way to tell a compelling story is to start from the very beginning.

In Kind Direct had developed an effective way of communicating our message to companies and charities, and the stories we tell are designed to appeal to those audiences. But the 20th Anniversary presented a unique opportunity to deliver a step-change for our charity by introducing and celebrating our achievements on a bigger stage.

Everybody agrees, it’s difficult to connect with new donors and supporters if they aren’t familiar with your work. The In Kind Direct name was recognised by a broad range of manufacturers and retailers and many in the charity sector, but there was significant room to develop that recognition and build a stronger awareness and reputation amongst a new audience. We needed to develop a communications plan that would connect, educate and inspire both the wider public and the next generation of employers and employees.

Working with our newly appointed, specialist PR agency, Bright Star Digital, we kicked off our year with a remarkable PR campaign focused on going “Back to Basics” and telling our story from the beginning. On 3 January 2017, In Kind Direct started to appear on the news; across TV and Radio. This was the first time, such a major commitment had been made to consumer PR, and the journalists and presenters we spoke to, were overwhelmingly positive about our story, sending out our call to action to potential, new product donors and charities alike.

With appearances on 5 national broadcast channels, our CEO, Robin Boles, had started a conversation about the charity’s work, with the simple message of what we do and why it is important. We were encouraged to see that the story was also covered in 3 national and 4 regional publications with a further 17 articles appearing online.

With a combined audience reach, across the media, of over 14 million, the ‘Back to Basics’ campaign had successfully put In Kind Direct on the radar of consumers across the board – from CEOs of multi-million pound companies, to parents doing the weekly shop – and brought to life the growing need for our work in today’s social climate. It created an appetite amongst the media and the public for more information on the problem and how to solve it.

The 20th Anniversary was well under way.

With appearances on 5 national broadcast channels, our CEO,Robin Boles, had started a conversation about the charity’s work, with the simple message of what we do and why it is important.

Robin Boles, CEO of In Kind Direct, recording an interview.


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By your side

CelebratingIn Kind Direct’s

20th anniversary

Our Charity Network184,500 households in the UK today rely on charities for products such as food, clothes, shelter and toiletries.* Unfortunately, despite this, many charities are facing increasing financial challenges. Charities are expected to do more, year on year, with fewer resources.

Of charities said that In Kind Direct improved the confidence and self-esteem of their beneficiaries.

Of charities said that using In Kind Direct had helped to address poor physical or mental wellbeing.

Of charities said that In Kind Direct enabled them to source goods they would not otherwise be able to afford.

The savings for charities, made possible by accessing products through In Kind Direct makes a crucial difference.

As a charity, we take very seriously, our responsibility to evaluate the effectiveness of our actions, and measure the impact generated by our work. Annually, the charities in our network receive our detailed survey asking questions about their experience of using the In Kind Direct service, the difference it makes to them and their beneficiaries and the challenges they are facing. The resulting data is incorporated into an Impact Report, which is published each year and circulated amongst all ours stakeholders. The Report provides an overview of the landscape within which charities are having to operate and we are able to use the information to focus our efforts on ensuring our response is appropriate; securing the types of products that charities so desperately need.

One of the key findings from this year’s Impact Report, is the boost to beneficiaries’ well-being and self-esteem that receiving donated product has; and the effect that a greater sense of confidence can have in all areas of their lives. Consumerism and an obsession with image means many people struggle with low self-esteem, especially if they cannot afford to buy ‘nice’ things. When a personal crisis hits and money gets tighter, even basic necessities aren’t affordable and many people find they are having to go without products that most of us

see as ‘life’s essentials’.

From 1,500 charities in the network 10 years ago, charities now register with us at the rate, on average, of 100 per month. These charities cover the full scope of charitable activity from childcare, disability, housing and homelessness, to job skills and training, older people’s support and family welfare. They are most often rooted in their local communities and run by brilliant, dedicated teams of volunteers. Most have very small annual incomes so any savings that they can make by accessing products; whether for the cleaning and upkeep of their facilities, or to run their offices, or activities, means they can do more for the people they help.

With new opportunities to spend time with the charities in our network throughout the year – participating in our PR campaigns, providing cases studies for news articles or as guests at the Big Community Picnic – we have all seen the powerful nature of our collaboration which makes us committed to redoubling our efforts to continue our support long into the future.

*Statistic taken from Joseph Rowntree Foundation, 2016

75%

90%

3 in 4

“In Kind Direct helps us stay afloat, by keeping our costs lower and manageable. You enable the delivery of new projects and give us the chance to help vulnerable people who we would not normally be able to afford to help.”

Phillip Scott, Phoenix Community Resouce Hub, Sandwich


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Tackling UK’s period povertyAffecting half the population and a completely normal physiological phenomenon, menstruation is still a widely taboo subject in many countries around the world, and the UK is no exception.

This may explain why poverty often hits women the hardest, as the struggle to pay for basic sanitary products has been an issue which has remained unnoticed, unspoken and therefore unsupported. Period poverty, can have a devastating impact on a woman’s hygiene, health, well-being and opportunities. It is thanks to the work of organisations such as Freedom4Girls, and campaigners like Laura Coryton, who successfully convinced government to remove VAT from feminine care products in 2015, that the issue has become so prominent.

Over recent years we have seen increasing demand for women’s sanitary products from our network of charity partners, in particular women’s refuges, homeless shelters and food banks.

tissues, toilet rolls, kitchen rolls feminine hygiene products for distribution to worthy causes throughout the UK. But Bodyform’s new commitment to help provide free sanitary protection to women and girls unable to access or buy products for themselves or their families, has taken our partnership to a new level. Through our charity network, we will distribute 200,000 free packs of Bodyform Ultra Normal Wings Towels, providing essential care for thousands of additional women and girls by 2020.

When in March 2017, Bodyform, one of the UK’s leading feminine care brands, and its parent company, Essity, got in touch with us to propose a long-term partnership, the timing couldn’t have been better. Essity had already been a product donor to In Kind Direct, donating around £1 million worth of essential personal care supplies, including nappies, pads, facial

Robin Boles LVO, CEO of In Kind Direct, said: “This very welcome, long-term commitment from Bodyform means we will be able to provide more charities with a consistent supply of sanitary products and help many more women struggling to afford this most basic necessity.”

This partnership highlights a bold and welcome strategy by a donor - from solely donating suplus product when they have it, to a pledge to meet a social need.

“Our Hygiene Matters report found that 40% of UK girls have felt that their period has kept them from leading a full and active life at school.”

“As a manufacturer of these essential products, we feel incredibly moved by the period poverty crisis and we see this commitment as the first step in helping to combat these issues.”

Nicola Coronado, Essity

“Many of the young women we work with come from very tough backgrounds and being able to provide them with feminine hygiene products means that this is one less thing for them to worry about.”

Barbara Bewley,Amber Foundation, Trowbridge


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Q2 ProvidingLife’sEssentials

We have seen that long before families and individuals go to food banks to help feed themselves and their families, they have already stopped buying other, every day essentials – toothpaste, shampoo, soap, washing powder – and the results can be every bit as devastating as hunger. Loss of confidence, self-esteem, social isolation, a threat to health and well-being.

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A staggering 46% maintain that broadband has become ‘a modern human right’ and 60% of Brits saying they simply ‘couldn’t live without’ it.

Life’s EssentialsWith a lot of anecdotal evidence on this issue from many of the charities in our network, we were keen to explore the extent of this problem further and expose the lack of access to life’s essential products through the media.

The message for our Life’s Essentials campaign was developed to raise awareness of the effect that going without ordinary, everyday essential products has on families, as well as making a call to action to manufacturers and retailers asking for these types of product to be donated.

With a lot of anecdotal evidence on this issue from many of the charities in our network, we were keen to explore the extent of this problem further and expose the lack of access to life’s essential products through the media. The message for our Life’s Essentials campaign was developed to raise awareness of the effect that going without ordinary, everyday essential products has on families, as well as making a call to action to manufacturers and retailers asking for these types of product to be donated.

We already knew that 4 in 5 charities in our Network were being asked to provide essential

support to people struggling to afford basic supplies, but our team at In Kind Direct wanted to reach out to consumers and see how they related to the issue. We commissioned a consumer poll of 1,000 16-75 year olds, from all regions of the UK, and asked questions such as “Which of the following items couldn’t you live without?” “What do you consider to be an essential product” and “How many days would you go without washing your clothes in order to keep your access to broadband?”

The results of the poll were no surprise, but shocking nonetheless; highlighting the disparity between access to the everyday products that most people take for granted, and the perceived importance of luxury items such as mobile phones and broadband that now almost 50% of Britons consider to be a ‘human right’.

A staggering 46% maintain that broadband has become ‘a modern human right’ and 60% of Brits saying they simply ‘couldn’t live without’ it. In fact, almost half of those polled said they would find it impossible to function without their smartphones. It seems the need for these modern day ‘essentials’ is so acute that the average Briton said they would go two whole days without brushing their teeth if it meant they could keep hold of their phones. A smartphone addicted 6% even say they would forgo brushing their teeth for three weeks or more in order to cling onto their phones.

This research suggested that whilst many thousands of people in the UK are at risk of or experiencing homelessness, living in poverty or struggling to afford everyday essentials such

as toothpaste, sanitary products and warm clothes, many of us seem to have lost sight of what really are essentials.

Once again, the coverage we received in both broadcast and print media, demonstrated that our stories were striking a cord with the general public, and engaging the media. We had managed to draw attention to an issue that is a growing challenge for more and more individuals, living in poverty or crisis.

Q2 Providing Life’s Essentials

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Tukes – NAViGOEvery once in a while, we are offered a rather unusual product donation from a manufacturer or retailer and have to decide whether any charities in our network could benefit from such a donation.

One such offer was a range of adult sized monster outfits. It was post-Halloween and Asda had a surplus of furry green, yellow and pink monster suits; offering a pallet to In Kind Direct. This sort of donation is rather unique so there was little data available to inform the team as to whether it would be useful or not. Given the small quantity of the donation and the fact that Asda was willing to cover the costs of delivery to the In Kind Direct warehouse, we decided to accept it.

The charity which made brilliant use of these monster suits - NAViGO – Tukes Project - has now been chosen as the recipient of In Kind Direct’s Recognition Award for the most innovative use of a donated product.

NAViGO Community Interest Company is a not for profit social enterprise that emerged from the NHS to run all local, mental health and associated services in North East Lincolnshire. They provide a wide range of health and care services across North East Lincolnshire and are recognised for their high quality care. Tukes provides training, skills development and work experience in real working environments for people who are socially excluded due to mental health problems. They have all the services you would expect of a mental health facility; all designed in conjunction with people who use them and as such many are bespoke services. Their motto is ‘we strive to provide services that we would be happy for our family to use’.

Tukes ordered the furry green, yellow and pink monster suits to support a mental health awareness campaign they ran to “fight your inner monsters” and the costumes were worn to promote the campaign on the streets of North East Lincolnshire.

“We were thrilled to find a pallet of monster costumes on your catalogue. They have been a great tool to de-stigmatise mental health and learnng disabilities. We used them to promote people “fighting their inner monsters”. They definitely got people talking and we tak every opportunity to showcase them in our local community”

Barry HallidayNAViGO – Tukes

Barry Halliday the Senior Support Worker explained: “Every penny we save goes to more training and upskilling of our members to get them back into employment, so In Kind Direct is very important to our ability to run our operation in an efficient and cost effective way. Savings on basic, but vital items such as toiletries and cleaning products leaves us money available to put towards our training and education programmes for the very vulnerable”.

We would like to congratulate NAViGO – Tukes Project on its innovative, creative and impactful campaign and we are proud to support and partner with such an esteemed and vital community organisation.


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Tackling Hygiene PovertyWe have spent 20 years building a robust logistics model which delivers the best service possible for businesses and charities. But the social issues driving the need for our work continue unabated.

Following on from the consumer poll we conducted to support our Life’s Essentials media campaign in June, and with the number of individuals and families having to choose between buying food or keeping clean and healthy on the rise, we recognised this as a growing social issue that we want to alleviate. We call it ‘Hygiene Poverty’ and it was to be the focus of our next media campaign.

Our newly launched Impact Report showed that with reduced government funding putting greater financial strain on local councils and charities and a rise in the number of ‘working poor’ in the UK, the scale of hygiene poverty is increasing. Across 2016, 1,252,000 people – including 312,000 children –struggled to eat, keep warm and clean and find a bed for the night.* 82% of charities responding to our impact survey reported an increase in demand from their beneficiaries for personal care items.

By exposing the issue of Hygiene Poverty and demonstrating the scale of the issue that affects tens of thousands of people every year, we were able to make a very real call to action to both charities and business, that more needs to be done. A second consumer poll lifted the lid on the scale of Hygiene Poverty in the UK and our 2017 Impact Report further demonstrated the environment in which charities are striving to operate.

The Hygiene Poverty campaign proved bigger and more impactful than anyone had expected; as the lead news story on Huffington Post, we set the news agenda for the day and started a conversation on hygiene poverty across all major news outlets. With front page articles appearing in The Evening Standard, The Guardian, The Independent and Metro, our engagement on social media rose dramatically, and saw us trending for the first time. Our

broadcast reach was almost 60 million.

Robin commented, “We are seeing an increase in ‘hygiene poverty’ – people being forced to choose between eating and keeping clean. This is hitting many families hard. The fact that last year was In Kind Direct’s busiest year ever distributing products to charities and the people they help, highlights the stark choices people are facing. Our survey shows the significant impact this has on self-esteem.”

The campaign was such a success that it has embedded Hygiene Poverty in the social consciousness, setting a new agenda amongst the media, and providing us with a platform to talk about the importance of product philanthropy. We are calling on businesses to support the causes that we have identified and that are high up on the social agenda to work together to alleviate major social challenges.

Across 2016, 1,252,000 people – including 312,000 children – struggled to eat, keep warm and clean and find a bed for the night.*

82% of charities responding to our impact survey reported an increase in demand from their beneficiaries for personal care items.

*Statistic taken from Joseph Rowntree Foundation, 2016


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MEYER In Kind Direct Dinner ad.pdf 1 20/10/2017 12:40

Lloyds Banking GroupWe are proud to acknowledge that the wide-ranging support given by Lloyds Banking Group has been fundamental to the success of In Kind Direct since the charity was formed in 1996.

Nowhere has that fundamental support been demonstrated more clearly than by the stability and security that we experienced from having our office accommodation and services in the City donated by Lloyds for 20 years; with a commitment to continue to meet these costs for another 10 years. Not only has this enabled us to attract high calibre staff but it has allowed us to focus our time and energy on our core purpose - sourcing the product donations that charities desperately need, rather than constantly applying for grants to pay for our infrastructure costs.

Lloyds has shown its commitment and support, not only in financial terms. Lloyds provided us with our first In Kind Direct Chairman and a continuous stream of senior Lloyds Group Executives serving on our Board of Trustees. Each has made a significant impact on the direction and success of our charity. Our Warehouse Volunteer Scheme was first piloted with Lloyds’ employees in 2011 and helped to

solve a real operational challenge that we were facing – dealing with complex mixed product donations. As a result of the successful pilot, the Warehouse Volunteer Scheme was rolled out to many more companies the following year. Lloyds’ staff continue to this day to be the most active company volunteers. This scheme has facilitated continued growth in the volume and breadth of goods, core to charities’ needs, being distributed to them for their operations and to give to millions of their beneficiaries every year. Similarly, the Lloyds Computer Equipment Partnership, which started back in 2000, transformed the IT capabilities of hundreds of charities which wouldn’t otherwise have been able to afford the equipment.

Lloyds Banking Group has supported us in many practical ways, but they have also been a source of expert advice, donated services and the endorsement and promotion of our work. Having received numerous grants from Lloyds throughout our history and, in the early days, from the Lloyds Foundation too, everyone at In Kind Direct is immensely grateful for the decades of support we have received from them. Without their assistance, many of our achievements would not have been realised. It is for this reason, that we are delighted to present Lloyds Banking Group with a Recognition Award for 20 Years of Outstanding Contribution.

“Lloyds Banking Group believes in taking a responsible and sustainable approach to doing business, and these values apply to all our relationships. Our commitment to In Kind Direct since the formation of the charity in 1996 is a clear demonstration of these values. We are delighted that In Kind Direct has grown so impressively and that we have played a small part in their success. Supporting their work has also been hugely rewarding for the hundreds of Lloyds Banking Group colleagues who have contributed in a variety of ways over the years.”

Tim Hinton, Lloyds Banking Group


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The Story ofIn Kind Direct

1997 2002 2007 2010

In Kind Direct opens its doors as the first UK organisation dedicated

to coordinatingin-kind product giving

£0.7m of goods*

*Cumulative total worth of products distributed by In Kind Direct

£22m £62m £102m

550 charities 2,500 charities 4,175 charities 5,300 charities

61 donors 492 donors 705 donors 808 donors

JoiningIn Kind Direct’s network becomes free following a holistic strategic review

Trading IK is established and

enables us to become more financially

sustainable

In Kind Direct is recognised as the

UK’s fastest growing charity over the previous 5 years

Unique product giving organisation

1 kilometres of toilet tissue distributed to

charities

11,000

Items on our first catalogue in 1997

6

product donorsto date

1,000

2011 2013 2014 2017

£119m £122m £133m £180m

6,000 charities 6,500 charities 7,000 charities 8,800 charities

864 donors 929 donors 974 donors 1,080 donors

Our Warehouse Volunteering Scheme began and our Twitter

and Facebook channels went live

Our 2020 Vision is set and our

Patron’s Network is launched

We celebrate our 20th Anniversary Year with

The Big Community Picnic, a major research project

with PwC and a Gala Dinner at Buckingham Palace

In Kind Direct International is

launched with its first licensee, Innatura, in

Germany

people helped every year

2 Million

tonnes of product diverted from waste to date

21,000

worth of goods distributed to date

£180Million

Royal Patron

1

Charities received goods

to date

8,800

Twitter followers in 2017

7,000

lines of products available in 2016

6,000+

In just 20 years In Kind Direct has grown into the UK’s leading product giving organisation.It has been an exciting journey building a unique operating model for companies to help charities and people in need.

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The Disney StoreFew names inspire excitement and delight with children and grown-ups alike as Disney. With its infinity of stories and universes, Disney captures imagination and ignites passion all around the world.

Since 1997 we have been fortunate to count on The Disney Store’s unwavering support to bring cheer and delight to children from disadvantaged backgrounds throughout the UK.

Charities in the In Kind Direct network are able to receive donated Disney products, and through our Retail Donation Initiative, UK charities are able to be matched with a local Disney Store and receive products directly. The scheme has benefited over 200 UK charities receiving an average of £8,000 worth of goods per year for children in need.

We provide The Disney Store with a responsible way to clear its surplus stock; from soft toys to stationery, children’s clothes and DVDs, many perfectly usable Disney products cannot be sold through traditional channels due to slight imperfections. By working with us, The Disney Store has been able to simplify its goods donation process and unlock the value of its products to reach thousands of charities through a single point of contact. Our well-oiled and rigorous monitoring process has provided the assurance that Disney brands are in safe hands and that products will only be used for charitable purposes.

Since 2014 The Disney Store has partnered

with In Kind Direct in its Christmas campaign, which has since become a regular feature on our calendar. The campaign involves thousands of soft toys being distributed as festive presents to children living with poverty, illness or disability through hospices, nurseries, family welfare groups, and care and community centres around the UK. The campaign is also a great way for local charities to generate local publicity and hopefully garner more support.

One of the charities that participates in the Christmas campaign is Post Pals, which sends small gifts to terminally ill children across the country and frequently orders Disney goods through the donation scheme. Vikki George, Managing Director, said “The Disney toys we receive from In Kind Direct help to build our beneficiaries’ self-confidence, restore their faith in people, distract them during painful procedures and provide them with a form of escapism from their reality. Thank you In Kind Direct and Disney Store!”

Thanks to Disney’s magical attraction, the partnership has generated deep impact across the UK voluntary sector, benefiting small organisations too small to receive support from large businesses. With 2,500 charities benefiting from over £3.5 million in value of product donations, In Kind Direct and The Disney Store have built a unique, long-lasting partnership which benefits thousands of disadvantaged children every year.

We are thrilled to announce that The Disney Store has been awarded one of our 20th Anniversary Recognition Awards as the Longest Standing Retail Product Donor.

Proud partners of In Kind Direct for 20 years

171010 InKindDirect 297x210mm.indd 1 11/10/2017 10:09


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The BigCommunityPicnic

Q3

We regularly spend time with the charitable organisations in our network; taking time to understand the work they do, the impact they are having and how we can improve the service we provide.

Our charity partners sit at the heart of everything we do and our 20th Anniversary gave us a wonderful opportunity to celebrate these special partnerships.

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The Big Community PicnicOn 8 August 2017, 300 children from 30 different charities joined 100 volunteers from our donor network at the stunning Royal Hospital, Chelsea, for The Big Community Picnic. The event offered an opportunity to bring together people from all our stakeholder groups; as one big community, helping to build closer relationships and establish new ones for the future.

What a wonderful day it was!

Our charities and their child beneficiaries were able to connect with key product donors, volunteers and our funders in a fun, relaxed and informal atmosphere. On a day when rain was forecast, the sun shone all day and guests large and small enjoyed a wide variety of activities and events. The highlights included face- painting and fancy dress, arts and crafts, a giant bubble zone, ice cream tricycles with hundreds and thousands of sprinkles, performances by the Disney Voices Choir, storytelling, footie skills, and a special dance routine with the Disney VoluntEARs. Everyone enjoyed their own picnic, presented in an In Kind Direct tote bag, which also contained more goodies donated by our generous product donors. And, the magic didn’t end there – every child was invited to a

very special meet and greet, with none other than Disney’s Mickey and Minnie Mouse.

The guest list included charity partners from all over England and some of our celebrity friends who joined in with their children, including JB Gill, Michelle Heaton, Laura Hamilton and Sophie Stanbury. They all joined our trustees and staff and a few VIP pensioners from the Royal Hospital Chelsea making it a very special day indeed.

Robin Boles, CEO of In Kind Direct, said: “The Big Community Picnic was a perfect way to celebrate In Kind Direct’s 20th Anniversary. Seeing such excitement and joy on the faces of hundreds of children who our charity partners are dedicated to supporting was incredibly special. It was also a unique opportunity for

our donors and funders and their children and grandchildren to share the adventure and meet people who benefit from their donations. The kids couldn’t thank us enough! My favourite bit of the day was a little boy rushing up to me at the end saying he was so happy he felt like his heart was going to explode. It was marvellous to see them all so happy with not a single tear shed all day. With huge thanks to all our supporters, sponsors, volunteers and staff. It was truly a spectacular day.”

The event simply wouldn’t have been possible without the support of some of our very special donors. Every Disney VoluntEAR brought energy and magic. HMKM, one of the leading creative studios based in Soho London, invested a lot of time and creative skill in making the event look enchanting, dedicating their day to helping our guests have fun in the dress up tent. Pentland Brands went above and beyond to support the Picnic too. Our thanks to the combined efforts of Gareth Davies and his

team. They provided an amazing backdrop to the Picnic with giant festival letters exclaiming the event’s hashtag and a number of different murals for the children to colour-in throughout the day. Gary and Trevor from Sussex Soccer Academy travelled all the way from Chichester, at short notice, to run the Footie Skills activity, and the children absolutely loved the football drills they organised. Thank you also to Michael O’Mara for the colouring books that kept the children less able to join in with physical activities very happy and engaged. Thank you too, to Bunzl, Flying Tiger Copenhagen, Amazon and the Co-op for their donation of arts & crafts supplies, catering supplies and water.

The passion, creativity and loyalty of our community knows no bounds and there can be few other organisations able to boast such unity and mutual respect among their stakeholders.

It looks like this event, will run and run – with plans to do it all again.

“What an incredible day. We had rearranged Sophie’s treatments to make sure she could come today and I haven’t seen her smile like that forever.

Thank you for giving her that.”

Mary, Sponsor a Sibling

Q3 The Big Community Picnic

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Pentland BrandsOver the last 20 years we have been fortunate to count on the long-standing support of companies which, early on understood the remarkable potential of corporate product philanthropy. They have enabled the expansion of the model in the UK and abroad.

Pentland Pentland Brands is one of those “early adopters” and started donating goods to In Kind Direct in 2000.

A privately-owned family business, Pentland Brands owns a number of global brands in the sport, outdoor and fashion sectors. Andy Rubin, Chairman of Pentland Brands and a long-serving trustee for In Kind Direct said: “In Kind Direct allows us to get product donations to those who really need them and the multiplier effect is absolutely fantastic. For the charities it allows access to better quality products than they would otherwise be able to afford, and from an environmental point of view, there is less product going to landfill. It’s a triple win.”

As a company managing well-loved, world-famous brands, ensuring that donated products go to those who need them most and are only used for charitable purposes is really important. Pentland recognises the well-established vetting and monitoring procedures In Kind Direct worked hard to establish. And that doesn’t mean only

donating seconds or de-branded products. Andy said: “We are very happy for people in a homeless shelter, a hospice or an orphanage to be able to benefit from our products. That’s enhancing our brand, it’s not doing it any damage.”

In 2016 Pentland Brands was listed 11th on the Great Place to Work Institute’s list of best large UK companies to work for - and this reflects the company’s progressive responsible business policies. Respect for people and the environment has long been at the heart of the organisation. One essential aspect of the company’s strategy is to support local communities and charities through product donations, fundraising and volunteering, a priority that has positively impacted In Kind Direct and the thousands of charities we support every year.

In 2017, Pentland Brands donated specialist creative skills again, producing an animation video for use on all our digital channels and was a key supporter of The Big Community Picnic. On the day Pentland Brands provided a video and photo crew, graphic artists who drew beautiful murals for the children to colour-in and sports equipment for the football workshop.

We are hugely grateful for all we have received from Pentland Brands over the last 17 years, which has been exceptional in its volume and breadth. We are delighted to present Andy Rubin our Recognition Award for Pro Bono Support by a Product Donor.

The Big Community Picnic was a perfect way to celebrate In Kind Direct’s 20th Anniversary. Seeing such excitement and joy on the faces of hundreds of children who our charity partners are dedicated to supporting was incredibly special.

Teresa Tideman, Chair, In Kind Direct


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Post PalsAmongst our charity partner network, are many wonderful organisations bringing hope, optimism and a form of escapism to people living through dark and difficult times. One such organisation is Post Pals.

Post Pals is a small charity run solely by 5 core volunteers who are dedicated to making terminally ill children and their siblings smile. They do this by sending small gifts and cards from a global network of pen pals to seriously sick children in need of support and friendship. Post Pals encourages this global network to send weekly letters describing their day, a recent experience they enjoyed, or news from the town where they live. The stories foster friendship and give a wonderful insight and escape for children battling through the painful treatment their bodies need.

When the children are admitted to hospital or are receiving treatment, Post Pals ensures they receive a small gift to boost their spirits and they also include a small pamper kit for the parents who sit at their children’s hospital bed, day in and out, who often haven’t had time to think about what to bring with them. Siblings too, can suffer from depression, post-traumatic stress and at times relocation to a foster care home whilst their mother or father has to stay in hospital with a sick child. This can lead to separation anxiety. Post Pals know that it is so important for siblings to be recognised by the Post Pals scheme, so they also receive small gifts to show that people care and are thinking of them too.

The majority of gifts provided by Post Pals are products they have sourced through In Kind Direct. They not only order from our catalogue, but benefit from our Retail Donation Initiative (RDI) scheme with The Disney Store.

The RDI scheme has operated for 20 years and The Disney Store was the first RDI donor. This enables charities to collect regular donations of Disney toys from their local Disney Store. On average, each matched charities receives around £8,000 worth of toys and other Disney merchandise throughout the year.

Issy is one recipient of Post Pals support. She finished her treatment in November but had been in and out of hospital for 2 years. She received a Disney Frozen dress which she wore to all her treatments:

“Issy loves the dresses so much! Post Pals is such a fantastic charity and it has really made a difference to Issy (and her brother’s) life. It gives them something to look forward to and is a good distraction from the treatment. Thank you so much for supporting them. It means the world.”

Angela, Issy’s Mother

The continuation of the RDI scheme and our on-going relationship with The Disney Store is endorsed by the brilliant feedback we get from charities which benefit. Post Pals is truly outstanding when it comes to providing stories and images of the children who have received donations from our donors, and helps us to talk about the importance of our work to our stakeholders.

Post Pals is being presented with In Kind Direct’s 20th Anniversary Recognition Award for Best Charity Campaign because of the hope and joy it shares in its regular reports and stories.

The passion, creativity and loyalty of our community knows no bounds and there can be few other organisations able to boast such unity and mutual respect among their stakeholders.


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RicohRicoh is another of the companies which has been committed to working with us right from the start.Nigel Palmer, who was Chief Executive at the company at the time, joined as one of the first members of the In Kind Direct Board of Trustees, having received a very interesting letter.

Back in 1996, Ricoh was known as Gestetner and had just launched the first national television campaign aimed at schools; encouraging them to trade in their old laser printers for new ones; with a commitment that they would recycle the old ones. HRH The Prince of Wales, Founder of In Kind Direct, wrote to Nigel saying he had been inspired by the campaign, and explained that he was planning to set up a new charity, and asked Nigel if he would join the Board. Nigel agreed, and the long and fruitful relationship that endures to this day, was underway.

In Kind Direct and Ricoh developed one of the charity’s first key partnerships. Ricoh donated small and medium-size, refurbished photocopiers and cabinets and large standalone photocopiers to our growing network of charities. They also provide maintenance and supplies – giving small charities complete peace of mind in the event of a breakdown. Over the years innovations in technology meant that colour photocopiers and combination printers were added to the mix of equipment donated.

With all the talk of digitisation of society, it’s still easy to underestimate the impact that having access to a printer or photocopier can have on an organisation. But for cash-strapped charities, it can be very challenging to find the money to invest in expensive, new printers and photocopying machines which, as we are all aware, are essential components to the smooth running of any organisation. Charities need this equipment to communicate effectively with their beneficiaries who are more likely to be digitally excluded, as well as their other stakeholders. Having a cost-effective photocopier/printer can be a life-saver for delivering marketing and outreach programmes.

As a successful international electronics and imagery company, Ricoh is aware that its business benefits from thriving local communities, and it is committed to improving the quality of life by fostering economic development and driving sustainability. In Kind Direct and its network of charities are grateful for this staunch support over the past two decades.

630 charities have now received Ricoh machines valued at £2.5 million. And Ricoh continues to generously donate printing services to us. Here is what two charities say about how Ricoh machines have transformed their operations:

“As a charity upgrading equipment can sometimes be quite difficult. We asked In Kind Direct about the large Ricoh model and added extras. Delivery was quick and efficient and the trainer explained the functions in great detail including ones we had not been able to make use of in our old machine. Ricoh has been very good in its response time as well as providing us with toner and supplies and we will use this service again.”

“We’re extremely grateful to get the photocopier donated by Ricoh. Our old one was on its last legs and driving everyone mad. Without this service we would have had to fundraise for a new photocopier. We’re very grateful. It’s a wonderful thing that they do.”

David Hahn, Age UK – Surrey

Elspeth Campbell, Jewish Care Scotland

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Lookingto theFuture

Q4

As the UK authority on product giving, In Kind Direct believes it has a responsibility to be the voice of product giving; encouraging more manufacturers and retailers to embrace product philanthropy and donate their surplus goods so that more charities may benefit.

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Product Philanthropy ResearchOur 20th Anniversary was the perfect opportunity to take a step back and consider how to future-proof the sector, given the growing challenges, and how that will affect supply and demand in the product giving sector.

To do this, thanks to a grant from The Prince of Wales’s Charitable Foundation, we commissioned Pricewaterhouse Coopers (PwC) to undertake an extensive piece of research in order to understand of the size of the product giving market and its potential for growth over the next 20 years. As well as looking at the market, we challenged them to quantify the economic, social and environmental value generated by product donations, beyond the existing impact information we already provide to our donors and to forecast how the market is likely to be affected by major economic trends and long-term megatrends such as resource scarcity, population growth, disruptive technologies and climate change.

After an initial research phase combining desk research and telephone interviews with key stakeholders at major retailers and manufacturers, we held a ‘trusted partner

workshop’ to discuss the research initial findings in confidence. Beyond the interesting up-to-date facts and figures on the product giving market, which confirmed the huge opportunity product giving afforded for donors and recipients alike, some key reflections emerged. The first is that usable product surplus was not likely to disappear in the near future, and second, that product giving, although an established practice in some companies, was very low down on the agenda, when it comes to companies deciding what to do with surplus product.

Also emerging from the ‘trusted partner workshop’ was the desire from companies to have a better understanding of how to integrate product giving into their business at a strategic level – how to maximise the value of their surplus product; and the decision-making process required to make it happen.

To respond to this need, we have collaborated with PwC to produce the first ever Strategic and Operational Guide to Product Giving – a step by step guide to support a company considering product philanthropy.

For businesses to fully appreciate the social value generated by product philanthropy. PwC created a ‘theory of change’ model for product giving and used the process to carry out an end-to-end assessment in order to establish the social return on investment. The assessment started when products are marked for donation by a company, and ended with the receipt of goods by beneficiaries. This model ably demonstrates the social value of product donation and the final research report also demonstrates the business case which has been built around some of the key drivers for companies: brand values, reputation, consumer expectation, employee engagement, costs and

efficiency, the rise of the circular economy and the growing importance of sustainability and purpose-led business strategies.

The full research report to be released in early December as part of the 3rd phase of the Hygiene Poverty PR campaign will demonstrate how a concerted commitment from the business world will positively impact the charity sector and the millions of people it supports every year. To enable us to engage with a new audience of potential product donor companies we have produced a ‘manifesto’ for product giving. Called ‘Join the Product Giving Revolution’, the manifesto highlights the key findings of the research and commits to a series of pledges we are asking companies to endorse which will support growth of the product giving sector.

To support the report and enable us to engage with a new audience of potential product donor companies, we have produced a ‘manifesto’ for product giving.

Called ‘Join the Product Giving Revolution’, the manifesto highlights the key findings of the research and commits to a series of pledges to build the product giving sector.

Q4 Looking to the Future

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African Advocacy FoundationOne of the most notable testaments to In Kind Direct’s high-quality service is the endorsement we receive from our charity partners.

The passion and care that defines the values of our team has fostered thousands of enduring relationships; built on of mutual respect and trust. Growth, driven by word of mouth, is a powerful tool for promotion and something many organisations strive to achieve.

Responding to our 2017 Impact Survey, 96% of charities said they would be likely to recommend In Kind Direct’s service to another charity. Furthermore, in evaluating the current network, we found that almost 40% of our charity partners had registered with us after hearing about the service from another charity. This is a remarkable achievement and something we take great pride in acknowledging.

One organisation that has proved a most passionate and vocal advocate for our service, is a London-based charity named Africa Advocacy Foundation. Since joining the network in 2011 the Programme Director, Denis Onyango, has been relentless in his promotion of our work to other charities and non-profit organisations. Africa Advocacy Foundation supports and empowers vulnerable and disadvantaged people in South London and is very well respected within the community. Their community-led initiatives aim to equip diaspora communities and marginalised people with

the tools they need to live healthy and happy lives. Their main focus areas are the treatment and prevention of AIDS and FGM but their work extends far beyond those boundaries. They order a range of products from In Kind Direct - everything from kitchenware to facilitate their therapy lunch sessions to personal care items for beneficiaries dealing with hygiene poverty.

Denis Onyango commented “We’ve found that a lot of similar charities have folded in the past two years from lack of funding, which means more people are coming to us for help. Over this time, product giving has become a much bigger part of our service. This has only been made possible due to In Kind Direct. Even one bottle of shampoo, one Gillette aftershave etc. does wonders for people’s self-esteem. We talk about your service as often as possible because it’s only fair others benefit too.”

Beyond advocating our services to their community, Denis finds the time to support us at our various external events, even attending a Trustee Meeting to provide feedback and new ideas. With numerous media campaigns rolling out during 2017, AAF have been happy to provide engaging case studies and participate in interviews with media, always committed and supportive of the service we provide.

We are delighted to present the 20th Anniversary Recognition Award for Charity Advocate to Africa Advocacy Foundation and look forward to working alongside their team for many years to come.

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In Kind Direct InternationalOn several occasions throughout our 20 year history, we have been asked by our Founder, HRH The Prince of Wales, to respond to international emergencies and natural disasters at home and abroad, by providing desperately needed product to large NGOs working in the area.

However, it was during a major strategic review during 2008, that the decision was taken to spread the In Kind Direct model of product philanthropy to other countries. Much had been learned in our first 10 years of operations, and as early adopters of e-commerce, we had a solid knowledge base that we knew would benefit the start-up of product giving in other countries.

In early 2008, a delegation from Singapore requested a visit to In Kind Direct, following a recommendation of our work, made by an advisor, to the Prime Minister of Singapore. Following that initial meeting, further delegations from various Ministries followed, as well as a visit from the Singapore Economic Development Board. They were keen for In Kind Direct to set up in Singapore. Robin Boles made a trip to Singapore, holding charity

focus groups to understand the need; meeting donors to gauge the availability of product and meeting with a few funders to understand if there would be the appetite to fund and support an In Kind Direct (Singapore).

Whilst The Prince was strongly in favour of pushing ahead and the In Kind Direct Board was supportive of the concept, it was agreed that the focus at that time should remain on making In Kind Direct more financially sustainable. As a result, Singapore was put on hold. However, everyone at In Kind Direct began to document their processes, both in the office and at the warehouse. This intellectual property was to form the basis of a toolkit to help other new organisations in the future; and internally everybody benefited from the learning process; sharing knowledge which before, had only been known to the individual teams that undertook them.

In 2010, following her research into product giving, Dr Juliane Kronen, a Managing Partner at Boston Consulting Group in Germany, requested an exploratory meeting about starting up an In Kind Direct in Germany. The In Kind Direct Board felt more comfortable at the prospect of piloting closer to home and within a year, Innatura was born. There was great appreciation for the jump start that In Kind Direct was able to provide to Innatura; knowing that someone was always at the end of the phone to explain the rationale behind a process, or to share a response to a particular issue which had arisen.

IKDI, operating as In Kind Direct International was formed in 2013. Dons Solidaires, a product philanthropy charity, already operating in France, joined the In Kind Direct International Network in 2014 and the collaboration between

the three countries began in earnest. Not only did Network Members learn from each other, but almost £11 million in value of product which was surplus to the charity in the country of origin, has been shared between the three countries.

2017, the 20th Anniversary Year, marks the start of further international expansion. In Kind Direct (Singapore) has been formed and has held its first Board meeting and In Kind Direct (Nordic), is in the process of being set up too. As recognition of In Kind Direct in the UK grows and the benefits of the In Kind Direct model become apparent internationally, IKDI plans to continue to expand in Europe and beyond.

2017, the 20th Anniversary year, marks the start of further international expansion.

In Kind Direct (Singapore) has been formed and has held its first Board meeting and In Kind Direct (Nordic), is in the process of being set up too.


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The Recognition Awards

Product Donor Awards

Each year, thousands of people play a role in the work that In Kind Direct undertakes.

Whether working at one of the 1000+ companies which donate consumer products or one of the 8,800 charities and community groups in the network; working within the In Kind Direct family, in the UK or in France, or Germany or Singapore; donating funds, or providing support services to the organisation; serving on a committee or on the Board of Trustees; fundraising or simply following In Kind Direct on social media – your support and enthusiasm has helped us reach this 20th Anniversary milestone.

This year, as we mark this special occasion, we have launched our Recognition Awards. Presented to individuals and companies who have shown extraordinary support and commitment to the charity, these awards have been specially designed by Addison Design and carry the signature of HRH The Prince of Wales, Founder of In Kind Direct.

We are delighted to announce the recipients of these very special awards and send our sincere thanks and congratulations to everyone who has helped us over the years.

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Lloyds Banking GroupFor 20 Years of Outstanding Contribution

Procter & GambleFor Greatest Volume of Products Donated

The Disney StoreAs longest Standing Retail product Donor

Johnson & Johnson, with special recognition to Malcolm Duckett & Caroline McCormack

As Longest Standing Manufacturing Product Donor

Acheson & AchesonAs SME Product Donor

Meyer Group LtdMost Consistent Kitchenware Product Donor

Premier PaperAs New Planned Giving Product Donor

Rik de Vos, McBrideEnlightened CEO Award

Andy Rubin, Chairman, Pentland Brands LtdFor Pro Bono Support by a Product Donor

The Service BusinessLong Term Business Partnership

Mr & Mrs Anthony NuttDedicated Individual Donor Award

WilkoInnovative Funding Award

Ijaz JabbarFor Individual Pro Bono Support

The Oak FoundationAs Long Standing Charity Partner

African Advocacy FoundationAs Charity Advocate for In Kind Direct

NAViGO CIC – Tukes ProjectInnovative Use of Donated Product

Post PalsFor Best Charity Campaign with In Kind Direct


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Introducing the GalaThroughout 2017, we have embarked on the most ambitious programme of activity and events we have ever undertaken, all developed to help us drive a shift in capacity for our organisation and set our vision for the next 20 years of operations.

To mark the end of such a landmark year, HRH The Prince of Wales hosted a private, very special 20th Anniversary Gala Dinner at Buckingham Palace, by kind permission of Her Majesty The Queen.

Together with our guests, we enjoyed a reception in The Picture Gallery of Buckingham Palace, before sitting down to dinner in the Palace Ballroom. As we sat down to dinner, The Prince of Wales spoke about his charity and his hopes for our future, as well as presenting his Founder’s Award; for only the third time in our history.

To mark such a special occasion, our guests were entertained throughout the evening by two renowned artistes – US-born pianist, Robin Meloy Goldsby, flew in from her home in Germany and played music from her repertoire throughout dinner. The finale to the evening was provided by Australian Tenor, Daniel Koek, who, fresh from the West End, performed a medley of well-known and well-loved West End hits.

Robin Meloy Goldsby’s solo piano career has taken her from Pittsburgh to posh New York City venues and exclusive resorts, and on to the European castles and concert stages where she now performs. Robin, a Steinway Artist, has seven recordings to her name and has appeared in the USA on National Public Radio’s All Things Considered and Piano Jazz with Marian McPartland. She is the author of Piano Girl; Rhythm; Waltz of the Asparagus People; and Manhattan Road Trip. Currently, Robin is the featured pianist at the Excelsior Hotel Ernst in Cologne, Germany.

Robin often serves as a cultural ambassador for European organizations dedicated to transatlantic relations. She has performed her original music for German Chancellor Angela Merkel (Atlantik Brücke, e.V ); for numerous U.S. Consulates in Europe; for Amerika Haus, e.V. NRW; for Steinway in New York, Berlin, Oslo, Düsseldorf, and Vienna; and for the Federation of American Women’s Clubs Overseas (FAWCO) worldwide. In 2014 Goldsby and her daughter, Julia, wrote and performed the theme song, “Maybe It’s You,” for the NGO International Women’s Forum at the United Nations in Geneva.

Daniel has starred on London’s West End, landed leading roles in international touring musicals, wowed audiences onstage at the Sydney Opera House and performed alongside musical theatre royalty. Australian born tenor Daniel Koek combines a trained classical sound with popular influences to bring his audience the best of Opera, Pop and Musical Theatre with his unique tenor voice.

Fresh from the London Production of Les Miserables, Daniel is now one of the youngest men ever to play the title role of Jean Valjean and has been wowing audiences that flock to the Queen’s Theatre in the West End. This role has undoubtedly established him as one of Australia’s and the United Kingdom’s finest leading men. Prior to Les Miserables, Daniel was in the UK touring production of South Pacific, Koek reprised the role of Lt Joseph Cable in Opera Australia’s lauded 2012-2013 tour of the show.

Among many other accolades Daniel was a finalist in the prestigious BBC Voice of Musical Theatre Competition in Cardiff, Wales. Daniel has performed roles in countless musicals in the UK and Europe including Tony in the 50th Anniversary Production of West Side Story (2009), Chess and Saturday Night Fever.

Robin Meloy Goldsby

Daniel Koek


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The Founder’s AwardThroughout the 20 year history of in Kind Direct, HRH The Prince of Wales has presented his prestigious Founder’s Award only twice before; to Procter & Gamble and to Kimberly Clark.

On the occasion of the 20th Anniversary, the traditional gift is recognised as china or porcelain, and it was with this mind that The Prince of Wales proposed that we approach Middleport Pottery in Stoke on Trent, home of the famous Burleigh Pottery, to see if they would be able to create the Founder’s Award for this special occasion from one of their existing designs.

Steven Moore, Creative Director at Burleigh, and the UK’s foremost expert on British Ceramics, invited us to join him for a day at Middleport, to learn about the history of the pottery and to look at selected design concepts for the Founder’s Award based on original moulds from their extensive archive.

Burleigh has a long history. Nestled in the heart of Stoke-on-Trent, the world-renowned centre of ceramics,

Middleport Pottery’s historic site was built in 1888 for a well-known local ceramics company, Burgess & Leigh Limited. The Grade II listed site is a red-brick maze, containing historic machinery, archives and collections in every corner. In June 2011, Middleport Pottery was saved from closure by an intervention by The Prince’s Regeneration Trust which embarked on a £9 million, three-year project to regenerate and revitalise the site.

The Coronation Cup, chosen as the model for the Founder’s Award, was originally designed in 1937 for the Coronation of HM George VI, by Ernest Baily for Burgess & Leigh Limited. The original design has been updated by the creative team at the Pottery to feature The Prince of Wales Feather cypher, and has been produced in traditional Creamware, with gilded handles, and decoration.

Presented at the 20th Anniversary Gala Dinner at Buckingham Palace, the recipient of the Founder’s Award is a company which has demonstrated extraordinary commitment to and support for In Kind Direct.

Since 2009 this company has donated almost four million pounds worth of products in the UK. They are also the leading product donor to Innatura in Germany and have recently started donating in France too. Over 3,500 UK charities have received products donated by them; from community centres to disability groups, retirement homes, homeless shelters, women’s refuges and sports clubs with the impact felt by the hundreds of thousands of people they serve.

The company’s employee engagement with us provides a model for other donors. They have developed dedicated, operational support

within their business, helping to ensure the donation process runs smoothly end to end. Their team works closely with us to ensure all opportunities to donate are identified across the business and that the products donated fit the requirements and needs of our charity partners. A regular programme of internal communications helps to raise awareness of the partnership across the business. Beyond donating products, they have lent their considerable expertise to help us develop our sophisticated, impressive and effective e-commerce and logistics platform. And, they have also raised thousands of pounds for us through sponsored events.

The 20th Anniversary Founder’s Award was presented to Amazon, and received by Doug Gurr, UK Country Manager and Ajay Kavan, Vice President, International Special Projects at the In Kind Direct Gala Dinner at Buckingham Palace.

Presented at the 20th Anniversary Gala Dinner at Buckingham Palace, the recipient of the Founder’s Award is a company which has demonstrated extraordinary commitment to and support for In Kind Direct.


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The Oak FoundationOne of the keys to our success over the past 20 years, has been the hard work we put in to our donor and charity relationships; trust, mutual respect, mutual support and open communication are the founding blocks of all our relationships with donors and charities.

Each individual relationship has helped us grow and strengthen our service providing goods to over 8,800 charities. One of the first charities to sign up to our network was The Oak Foundation (formerly Waltham Forest Asian Mothers Group). Set up by Sajida Ahmed 35 years ago, The Oak Foundation started out as a support group for mothers with disabled children and now works with over 200 families in the Waltham Forest area. The centre provides support for children and adults with disabilities as well as their parents and siblings.

In addition to the day care and activities that The Oak Foundation provides for children, they organise activities such as ice-skating, trips to theme parks, picnics and paintballing. They have a sensory room with toys, cushions and rugs provided by In Kind Direct. They order a wide range of goods, from toys, cleaning

products, paper, stationery, food, arts and craft materials, cushions, rugs, computers, furniture and toiletries.

Sajida Ahmed said: “We have said it before but will say it again, In Kind Direct donations enable us to support the most needy members of our community with dignity. People often take for granted everyday items such as toothpaste and shower gel. But some of our service users can’t always afford these things and giving them a little gift makes such a difference and shows them that people care. For a parent with a disabled child, it means one less thing for them to worry about.”

Over the years, The Oak Foundation has been a great friend to us. We have supported each other’s growth and learned to lean on each other when needed. Sajida and her team are always on hand to support us at external events, Board Meetings, and contribute to press opportunities. She can always be relied on to give a warm welcome when we drop in to say hello.

For this reason, the Oak Foundation has been chosen to receive the 20th Anniversary Recognition Award as our Longest Standing Charity Partner.

Looking Forward to the Next 20 YearsAs well as supporting a growing network of over 8,800 charities and community groups, In Kind Direct has played an important part in transforming so many corporate cultures; influencing how they view what constitutes waste and surplus and what should be done about it.

With sustainability featuring prominently on their agendas, with changes to corporate culture, companies have aligned with the way we work. Our research project this year has given us a roadmap for growth over the next 20 years. The knowledge that the surplus market will continue to be a reality, and that we have the opportunity to access a greater part of it, means that we can continue to support an ever-increasing number of charities, allowing them to continue and expand their offering to their beneficiaries.

We saw, at our Big Community Picnic, the powerful connection between our product donors and 300 child beneficiaries from 30 charities in our network. On a day when the sun shone, despite a forecast to the contrary, the Picnic provided a fun and informal environment, allowing us to meet more of our beneficiaries and for them to share their inspiring stories.

For the first time, we are talking about our work in the media. We have had an overwhelmingly supportive response and are putting our Hygiene Poverty campaign high on the social agenda. We have been developing new ways for companies to support our work.

At In Kind Direct, we don’t have to get up every morning and question whether what we do every day has intrinsic value. The need for our service continues to grow. Over the next 20 years, no doubt we will face new challenges that we aren’t even contemplating at present. We do that with as much motivation as we had back in 1997 - working to access the products charities need and their beneficiaries deserve.

We are proud of all we have achieved this year and we would like to thank everyone who over the years, has donated products, contributed funding, volunteered in our warehouse, fundraised, supported our events or worked hard to deliver our service day in, day out. In our 20th Anniversary year, that is something truly worth celebrating.

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Acknowledgements

In Kind Direct is a registered charity in England and Wales 1052679

In Kind Direct would like to acknowledge and thank the following individuals and companies, who have contributed to the production of The 20th Anniversary Review:

Hugo Burnand, Photographer for the portrait of HRH The Prince of Wales

for their support and advice, and for supplying GF Smith, Colorplan and Advocate paper stock for the production of the 20th Anniversary Review

for donating the print production of the Review

for his design of this Review working at In Kind Direct in 2017

Kenzo Ishida, Designer

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