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HR Lessons From The Dudes At

Apple

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Apple has consistently managed to stay in the good books of

employees despite having the reputation of being “slightly”

ruthless in its corporate culture. On its career site, Apple boasts,

“A job at Apple is unlike any other you’ve had.

You’ll be challenged. You’ll be inspired. And you’ll be proud. Because whatever your job is here, you’ll be part of something big…Amaze

yourself. Amaze the world.”

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Consistently staying among the top fifty places to work at, Apple has

some great HR lessons to preach.

O Adding to all luxuries, Apple announced some great news for its employees last month, releasing a number of new perks for its staff, including education reimbursements, extended parental leave, and donations from the company matching the hours of non-profit work by its staff.

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Apple has offered educational assistance to its part-time retail

employees and full-time employees that cover courses

associated with any job at Apple, including courses of the

English language.

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The perks were revealed in a memo, released by Fortune – a

smart move by Apple to showcase its offerings to

potential talent out there in the job market.

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According to Denise Young-Smith, head of HR at Apple, who officially released the perks, “We know how hard all of you are

working: from the teams designing, producing, launching, and supporting our incredible products to the thousands of retail employees sharing the excitement

and experience face to face with our customers every day”.

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He added, “You are the reason we are able to change the world, again

and again. Because we want to make sure you get the support you need,

we’re excited to introduce significant changes to our global well-being

programs for both part-time and full-time employees.”

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A striking perk released by Apple is that offered to soon-to-be-parents. New mothers can take a fully paid leave for up to four weeks before

their due date and up to twelve-to-fourteen weeks after the birth of

their baby. Other new parents will be receiving up to six weeks of fully

paid leaves.

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O Another amazing offering by the HR at Apple is that of the student loan refinancing program aimed at easing “the burden of past loans and cover future expenses” for college-aged children of employees. In addition, Apple has also stressed on a stronger commitment to its social responsibility.

O In line with this endeavor, Apple has initiated a Matching Gifts program that is extended to all Apple employees worldwide.

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Through this CSR initiative, Apple will be donating money to causes where its

employees are volunteering their time. Apple has, until date, matched more than

USD 25 million of the charitable contributions of its employees.

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Remarking on these initiatives, Young-Smith adds in the release, “For the first

time we’ve probably got four generations in the workplace at the same time, and we

need a plethora of programs”.

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Companies across the world are leveraging employee benefits and perks to attract and retain great talent. In a bid to tap the

job market, it is essential to optimize business strategy by

offering desired benefits to employees, something we need

to learn from the dudes at Apple.

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Centre for Innovation and Entrepreneurship

C-4, IIT-H Foundation, Gachibowli, Hyderabad

9618402751, 9000600247

Reach us at:prabha@accuprosys.com simplify@accuprosys.com anuradha@accuprosys.com

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