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HPMC12: 1%Club - Open Source Marketing
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On the 5 th November the winner will be announced to the 10 participating ideas. However as we will not reveal who has won the Award till the 25 th , we will ask you to sign a non-disclosure agreement on the 5 th November.
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Presented during the High Performance Marketing Conference 2012, organized by Accenture on February 9th 2012. This presentation was given by Bart Lacroix of 1% Club, and discussed the many aspects of open source marketing
Transcript of HPMC12: 1%Club - Open Source Marketing
On the 5th November the winner will be announced to
the 10 participating ideas. However as we will not
reveal who has won the Award till the 25th, we will ask
you to sign a non-disclosure agreement on the 5th November.
On the 5th November the winner will be announced to
the 10 participating ideas. However as we will not
reveal who has won the Award till the 25th, we will ask
you to sign a non-disclosure agreement on the 5th November.
OPEN
SOURCE
MARKETING.
TANZANIA
WEB 2.0 SKYPE
FLICKR WIKIPEDIA
YOUTUBE HYVES
INTERNATIONAL
CO-OPERATION
2.0
1 TO MANY COMMUNICATION
INTERNATIONAL
CO-OPERATION 1.0
1 TO 1 COMMUNICATION
INTERNATIONAL
CO-OPERATION 1.5
MANY TO MANY
COMMUNICATION
INTERNATIONAL
CO-OPERATION 2.0
INTERNATIONAL
CO-OPERATION 1.0
PLANNERS
INSTITUTIONS
TOP DOWN
CONTROL
INTERNATIONAL
CO-OPERATION 2.0
SEARCHERS
PEOPLE
BOTTOM UP
TRUST
But what about the
digital divide?
OR A DIGITAL
LEAP FROG?
MOBILE REVOLUTION
CHEETAH GENERATION
PROJECT
PROPOSAL
ONLINE
REPORTING
ONLINE
FEEDBACK
371 PROJECTS
64 COUNTRIES
256 FUNDED
9.580 MEMBERS
610.855 EURO
1%SKILLS
1%EXPERTISE
1%TALENT
1%TIME
1%NETWORK
1%CO-CREATION
1%CO-CREATION
OPEN
SOURCE
MARKETING.
