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  • UK Trade/ProfessionalRights GuideAutumn 2013

    Titles publishing:July 2013 February 2014

  • Contents

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    The Devil's Advocate 4

    The Little Book of Big Management Theories 5

    101 Business Ideas That Will Change The Way You Work 6

    The Advantage 7

    The Con Men 8

    How to Make a Million Slowly 9

    The Distraction Trap 10

    Making Your Strategy Work 11

    How to Think Strategically 12

    The Leader's Guide to Managing People 13

    The Leadership Book 14

    The Project Management Book 15

    How To Manage A Great Project 16

    The 50 Biggest Management Dilemmas Solved! 17

    Too Good To Fail? 18

    How to Coach 19

    High Performance Sales Strategies 20

    The Sales Book 21

    Acquisition Essentials 22

    Financial Times Guides 23

    FT Guide to Management 24

    FT Guide to Banking 25

    The Financial Times Guide to Selecting Shares that Perform 26

    The Financial Times Guide to Trusts 27

    Financial Times Essential Guides 28

    FT Essential Guide to Developing a Business Strategy 29

    Mastering Operational Risk 30

    Key Strategy Tools 31

    FT Series Publishing 32

    Smarter Investing 33

    The DIY Investor 34

    Investing Demystified 35

    The New Business Road Test 36

    Employee to Entrepreneur 37

    Start Your Business Week by Week 38

    The One Page CV 39

    Just the Job! 40

    The Presentation Book 41

    Make it Fly! 42

    Get Up to Speed with Online Marketing 43

    Influence 44

    Mindfulness for Busy People 45

    How to Speak so People Listen 46

    Speak for Yourself 47

    Power-Up Your Confidence 48

    How to be Assertive In Any Situation 49

    Mind Maps for Business 50

    The Promise 51

    The Energy Equation 52

    Rules Trade Editions 53

    The Rules to Break 54

    James Borg Trade Editions 55

    Brilliant Series 56

    Brilliant Project Management 58

    Brilliant Economics 59

    Brilliant Psychology 60

    Brilliant Social Media 61

    Brilliant Speed Reading 62

    Brilliant Cognitive Behavioural Therapy 63

    Brilliant Computing Series 64

    In Simple Steps Series 65

    In Simple Steps Series For the Over 50s 66

  • 4The Devil's Advocate100 business rules you must break Caspian Woods

    10.99 978-0-273-77949-0Limp Binding204pp216X138February 2013

    Pearson Business & management

    Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

    AuthorCaspian Woods is a successful entrepreneur and author. His business works with the worlds leading financial institutions like HSBC, Santander, Lloyds and RBS, creating imaginative and successful cross-media content for magazines, ezines, apps and websites. He has also worked as a columnist and is a regular in the speaker circuit.

    Why it will sellThe business book market is busy with books all basically delivering the same advice in the same way. This audience is now demanding something unique, something different and something effective.

    Snappy, fast-paced and often very surprising, this book is packed with counter-intuitive wisdom that delivers that unique and original angle that readers want.

    Business book buyers are looking for efficient and inspirational ways to be more successful and more effective in everything they do. They know that the most successful bend the rulesits their willingness to go against the grain and challenge convention that makes them stand out.

    These are the rules of business that demand to be broken, the ones where the perceived wisdom may no longer be the right way, and a new direction is a more reliable route to success.

    100 popular business conventions are profiled, challenged and proven false before a fresh approach is given.

    Whilst it is often laugh-out-loud funny and witty it is also deadly serious as it seeks to deliver powerful, effective bite-size advice that will make a real difference.

    This pithy, original and authoritative package will stand out strongly as unusual, imaginative and inventive and quickly establish itself as a must-read business classic.

    If were all playing by the rules, how come some people seem to end up with so much more?

    Over 5,000 copies

    sold

    5

    The Little Book of Big Management TheoriesJim McGrath, Bob Bates

    12.99 978-0-273-78526-2Limp Binding256pp216X138November 2013

    Pearson Business & management

    Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

    AuthorJim McGrath is at Birmingham City University. Bob Bates worked for many years as a senior manager in the Civil Service before becoming a senior lecturer at Brimingham City University.

    Why it will sellManagers are busy- very busy indeed. They want quick answers, quick ways to reach solutions and ways and means to access knowledge that wont eat too much into their precious time.

    The Little Book of Big Management Theories cuts through all the noise and the waffle and gives managers access to the very best theories and models that they know they should know, but havent had time to learn-yet!

    Every theory is quick and easy to read and understand and each is less than 550 words. Theyll give the reader a quick visual or written outline of the basic principles before showing them how to effectively apply it in the most useful way in their real world scenarios.

    Its fast and focussed and gives managers insights and ideas that they can apply in an instant.

    Over 80 of the key management and leadership theories from some of the worlds most respected business thinkers are covered, allowing readers to access some of the most powerful knowledge available in the quickest time possible and covering core management subjects like motivation, leadership, managing teams, assuring quality, exercising power, influencing and planning.

    It may be a little book, but it promises big results.

    With one spread per theory, this incredibly handy little book succinctly summarises the most important management ideas from the worlds top thinkers and how to use them.

    Rights SoldArabic, Chinese Simplified, Czech, Dutch, French, Greek, Indonesian, Italian, Japanese, Portuguese, Spanish, Thai

    Rights SoldFrench, German, Portuguese (Brazil), Russian, Spanish (North and South America)

  • 6 7

    The AdvantageEmma-Sue Prince, Ross Hall

    14.99 978-1-447-92956-7Limp Binding256pp 216X138March 2013

    Pearson BusinessBusiness & management

    AuthorEmma Sue-Prince is the Director of Unimenta, a company devoted to developing soft skills and effective behaviours in the workplace. She has over 15 years experience in the delivery of soft skills programmes, materials and qualifications and teacher training expertise both in the UK and internationally.

    Why it will sellThrough a combination of ground breaking new research, practical exercises, interactive case studies and no-nonsense advice, this book shows you how to understand, develop and use the following skills:

    Adaptability: Its more important than ever to be flexible and agile to help you respond effectively to challenges and grab new opportunities.

    Resilience: Youll need to learn how to bounce back from failure, learn from your experience, and attack the next challenge with equal boldness.

    Optimism: Know how to develop and keep a positive attitude no matter what life throws at you.

    Integrity: Trust, values, principles and honesty are the name of the game now as is authenticity.

    Critical thinking: Your attitude needs to be more open than ever. To challenge assumptions, look at things from different angles, think outside the box, collaborate with others, clarify goals and find solutions.

    Pro-activity: Employers are looking for self-starters, not someone who needs to have their hands held. Being proactive means thinking and acting ahead and using foresight.

    Empathy: Why is empathy important? Without it you will never have strong listening skills or the ability to respect others and value your relationships. Managing and nurturing all your relationships will be a key skill.

    Today you need a whole raft of tools to effectively deal with the dynamic and unpredictable forces that are shaping our world and traditional soft skills, such as being an effective team player or a good leader are no longer enough.

    Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

    Rights SoldArabic, Chinese Simplified, Dutch, Indonesian, Japanese

    101 Business Ideas That Will Change The Way You WorkTurning Clever Thinking Into

    Smart Advice

    Antonio E. Weiss

    12.99 978-0-273-78619-1Paperback310pp216X138September 2013 FT PublishingBusiness & management

    Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

    Author

    Antonio Weiss is a business consultant, historian and writer. He is currently a Senior Consultant at 2020 Delivery, working on management strategy across central government, the NHS and other state sector bodies. He writes on business and politics topics for publications including The Guardian and Prospect. He is the author of Key Business Solutions, which has sold over 7,000 copies since publication in 2011.

    Why it will sell Distils learning from some of the most influential thinkers

    of our time (including Malcolm Gladwell and Daniel Kahnemann) into meaningful and actionable advice.

    Each idea is neatly structured, giving a headline summary and illustration, followed by snappy sections on:

    What You Need to Know.

    Why it Matters.

    What You Might Say About This (i.e. real-life comments you might make).

    How This Will Change the Way You Work.

    Where You Can Find Out More.

    A taste of the clever thinking in the book: How you can tell if a CEO is lying, Why innovation can be overrated, Why networking can make you anti-social, How biology affects your decision making, Why online procrastination accelerates productivity.

    Each idea is accompanied by a fun illustration that brings the thinking to life.

    The book is 2-colour throughout.

    Distils key business thinking into practical and engaging ideas that will change the way you think and act at work

    Rights SoldChinese Simplified

    Over 4,500 copies

    sold

  • 98

    The Con MenA History of Financial Fraud and the Lessons you Can LearnLeo Gough

    20.00 978-0-273-75134-2Limp Binding384pp234X156June 2013

    FT PublishingFinance

    Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

    AuthorLeo Gough was the editor of two investment newsletters during the 1990s, `The Zurich Club and `Taipan for Fleet Street Publications. Since 1997 he has spent much of his time in the Asia/Pacific region, working with banks such as Citibank, and consultancy firms such as AT Kearney. Currently Leo is working in management consultancy in the Middle East. He is the author of more than 20 books on personal finance and investment.

    Why it will sell Cuts a fine balance between unpicking the stories of

    gargantuan financial fraud and capturing the lessons we can learn from them. What are the warning signs for investors? How can they protect their money?

    Bernie Madoff, Enron, Stanford International Bank. These are recognisable names to the general public. The scale of the media coverage surrounding high profile fraud cases gives this book a wider appeal that transcends the investment world.

    Proposes strategies, tools, techniques and information to help readers defend themselves against financial fraud. This is a must have read for investors who want to protect their money.

    Theres so much information out there an investor could spend years deciding whether to invest. This book pinpoints the analysis which will make a difference and outlines the analysis every investor MUST do before investing.

    Sums up by outlining the Golden Rules of investing: the absolute must know information to ensure investors are making the right decisions about their investments.

    A wry look at the inner workings of the business of money, unpicking the major financial scandals of the last few years and providing answers to the questions that all investors need to face.

    How to Make a Million SlowlyGuiding Principles from a Lifetime InvestingJohn Lee

    FT Publishing

    17.99 978-1-292-00508-9Paperback300pp216X138December 2013 FT Publishing Investment

    Audience/Readership info

    Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

    Author

    John Lee (Lord Lee of Trafford) is one of the UKs most successful private investors. He was an FT journalist for 15 years and wrote about his investment portfolio (My Portfolio) where he developed a loyal, and vocal, following. He was a conservative MP from 1979 to 1992. He is now a Liberal Democrat peer where his interests include defence, tourism, trade and industry.

    Why it will sell This book offers an opportunity to learn from one of

    the UKs most successful private investors. John Lee started with an investment pot of 125k in the 1980s and by 2010 he had turned this into a thriving portfolio of over 1million. In this book he shares both successful investments and the lessons learnt from failures and opportunities missed.

    Outlines Johns remarkable investment methods and breaks them down into a step by step guide for amateur investors. In particular he looks at how to spot opportunities, research and monitor the market.

    Theres a strong market for personality driven investment books. The Naked Trader, Investing Against the Tide and numerous books written on Warren Buffett are some of the notable successes.

    John Lee has built up a strong following: he wrote the My Portfolio column for the FT for 15 years and has written for, and been written about in numerous broadsheets. He has been a conservative MP, and is now a Liberal Democrat Peer. John is a hero to many private investors in the UK. By tucking money away year after year, and choosing his investments wisely, he has accumulated a portfolio worth more than 1 million. The Motley Fool, December 2011.

    Well known private investor, journalist and politician John Lee, shares invaluable investing lessons with this authoritative how-to guide that is based on tried and tested methods.

    Rights SoldChinese Simplified

  • 10

    The Distraction TrapHow to focus in a digital worldFrances Booth

    10.99 978-0-273-78585-9Limp Binding224pp216X138April 2013

    Pearson Self-help & personal development

    Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

    Author

    Frances Booth is a successful writer and editor who has worked for more than seven years on national newspapers. She currently works part-time at The Guardian.

    She is extremely passionate about the subjects of attention, distraction and switching off. She has developed methods for being highly focused in the way she works, and is acutely aware of people who suffer lack of productivity due to distractions.

    She is in the unusual position of being employed and also self-employed, and has observed what big business can learn from entrepreneurs in terms of productivity and focus (when you work for yourself, if you waste time its your own).

    She is part of the innovation-focused co-working space The Cube, where the emphasis is on how the brain responds, and generating ideas. She has worked on idea generation for clients including Virgin Media.

    Why it will sellSociety is spiralling towards always-on as a default setting. Digital distraction is now a way of life. This is so ingrained that people are not questioning their habits or regulating their behaviour. They are not aware of the consequences of scatter-brain.

    This book is a wake-up call. It provides a solution for the lack of productivity caused by scatter-brain living. It calls for a stop to digital devices being referred to at all times. This book will improve focus and reduce stress. It will improve relationships, health, and happiness.

    The book is split into two parts.

    Part one sets the scene and identifies the problems.

    Part two looks at how to get focused.

    There are three key areas which are addressed:

    Focus your attention and you will be happier.

    Stop scatter-brain behaviour and you will be more productive.

    Focus is better for your brain, your work, and your relationships.

    Provides a solution for the lack of productivity caused by scatter-brain living.

    11

    Making Your Strategy WorkHow to Go from Paper to People. Chris Outram

    12.99 978-1-292-00259-0Paperback160pp216X138September 2013 FT PublishingBusiness strategy / Business & management

    Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

    AuthorChris is a founder of OC&C Strategy Consultants. In more than 20 years of strategy consulting, he has addressed the full range of strategic issues from corporate strategy to divisional operational performance, embracing mergers & acquisitions and organisational advice. Chris has board experience on both sides of the Atlantic, giving him the experience and ability to talk on an equal level with board members of client companies. He was awarded an MBA with Distinction from INSEAD.

    Why it will sellMost strategy books on the market are about formulating and developing a winning strategy. Executing that strategy is often neglected. Making Your Strategy Work will show you how to get your strategy from paper to people.

    With help from 100 leading executives, including Justin King (CEO of Sainsburys), Bob McDonald (CEO of Procter & Gamble) and Terry Leahy (ex-CEO of Tesco), this book answers the big strategy questions:

    Why is strategy development so difficult these days?

    How do you engage your people with your strategy?

    How do you lead and manage strategy effectively?

    Short, punchy and highly practical. Exactly what time-poor executives and aspiring managers need to make strategy happen.

    A rounded and objective view - based on interviews with 100 top global CEOs, giving fascinating real life insights on what the best actually do.

    Offers something different: there are many books on the market about formulating and developing a winning strategy, but executing that strategy is often neglected.

    A great strategic plan is not enough. If you neglect the implementation, all your clever thinking amounts to nothing. This punchy guide shows you how to make strategy happen.

    Rights SoldFrench, Italian

  • 1312

    How to Think StrategicallyYour Roadmap to Innovation and Results

    Davide Sola, Jerome Couturier

    14.99 978-0-273-78587-3Paperback280pp216X138November 2013 FT PublishingBusiness strategy

    Audience/Readership info

    Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

    AuthorDavide Sola is professor of Strategy and Management at ESCP Europe and visiting faculty at Business School in Finland, India and Italy. He is also a Principal at 3H Partners, who work with multinational organisations and governments in Europe, US and Africa.

    Jerome Couturier is an associate professor of strategy and management at ESCP Europe. He is the author of several articles, policy papers, book chapters, case studies and papers presented at international management conferences. He is also co-founder and president of 3H Partners.

    Why it will sell Provides a framework for understanding both the theories

    and models behind strategic planning.

    More than just a book: How to think Strategically is a suite of products: a trade paperback, high price point app, promotional freemium app and an enhanced ebook. All products will cross promote each other.

    Strong benchmarks: The market for strategy books grew by 10% in 2012, helped by bestsellers such as The Strategy Book (Lifetime TCM sell thru 6,500 units).

    The authors straddle academic and practitioner markets: They lecture at ESCP and direct 3H Partners, a company that advises multinational corporations and on occasion governments, about entrepreneurial solutions.

    It is divided into two sections:

    Part 1 Strategic Know-How: what strategy is, how to turn strategic thinking into strategy, what business strategy is and the importance of competitive advantage.

    Part 2 The Strategic Planning Process: accessing the current situation macro and micro factors, identifying and solving core challenges, reducing uncertainty and managing execution.

    Learn to challenge conventional thinking and utilize a powerful framework of skills, tools and mindsets that will help to create a compelling business strategy

    Benchmark

    The Strategy Book

    9780273757092

    6,500 TCM units sold (Dec 2011).

    The Leader's Guide to Managing PeopleHow to Use Soft Skills to Get Hard Results

    Mike Brent, Fiona Dent

    14.99 978-0-273-77945-2Paperback248pp216X138December 2013 FT PublishingManagement & Leadership

    Audience/Readership info

    Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

    AuthorMike Brent is a Client and Programme Director at Ashridge. He has worked as a management trainer and consultant with many international companies such as GE, HP, Ericsson, France Telecom, ICI, Volvo and Bang & Olufsen. Fiona Dent is a Director of Executive Education at Ashridge. She has worked with a range of organisations and clients on a national and international basis. Mike and Fiona are authors of the bestselling FT Publishing title, The Leaders Guide to Influence.

    Why it will sell Studies show that the latest generation of business

    professionals expect their leaders to be coaches and mentors, as well as leading on a strategic level. It is no longer enough to set targets and sit back; todays managers need to be deeply connected to their teams professional wellbeing.

    This book provides a toolkit to develop people management skills, covering topics such as team-building, conflict management and performance development, as well as personal leadership skills such as decision-making and emotional intelligence.

    The authors have the benefit of being both management teachers and personnel managers, providing a unique combination of academic and practitioner experience.

    The authors previous book The Leaders Guide to Influence has proved the market for soft skills books, selling over 7,500 units (TCM Nielsen bookscan) in two and a half years.

    A practical guide that focuses exclusively on people management skills: the area that many leaders find most challenging.

    Benchmark

    The Leaders Guide to Influence: 9780273729860

    7,500 TCM units sold (Sept 2010).

  • 14

    The Leadership Book2/e

    Mark Anderson

    14.99 978-0-273-77670-3Limp Binding312pp216X138August 20139780273732044FT Publishing InternationalCareers guidance

    Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

    Author

    Mark Anderson has 20 years experience of leading businesses. He is President, Strategy & Business Development, Pearson International. He rejoined Pearson in 2007 after a 10 year period working in consumer goods and technology, having worked for Pearson from 1984 to 1997. He has worked in London, Hong Kong & Malaysia, received an MA from the University of Cambridge and an MBA from Ashridge Business School. He is the author of The Leadership Book (2010).

    Why it will sell Practical: This book has a very clear structure which has

    been specially designed to make the 50 sections quick and easy to use.

    Each challenge is approached in the same way: Understanding the issue, key leadership actions to take, the measures of success and the pitfalls to watch out for.

    Lifelong companion: Suitable for any leader, this is a book readers can refer to again and again, whenever they face a leadership challenge.

    New to this edition: 6 new sections including Leading Change, Leading Internationally, Leading Digitally and Leading Efficiency and Reducing Cost.

    Focusing on the 50 key issues that leaders may face on a day-to-day basis, this book is clearly structured and easily accessible.

    Rights SoldFirst Edition: Arabic, Chinese Simplified, Dutch, Japanese, Korean, Vietnamese

    THE ESSENTIAL GUIDE FOR EVERY MANAGER

    RICHARD NEWTON

    BUILDING A PLAN ESTIMATING RESOURCES LEADING A HIGH PERFORMING TEAMUNDERSTANDING RISK SETTING PRIORITIES MAINTAINING PROGRESS

    MANAGING CHALLENGING PROJECTS DELIVERING RESULTS

    New September

    2013

    New May

    2013

    Over 9,500 copies

    sold in previous edition

    15

    THE ESSENTIAL GUIDE FOR EVERY MANAGER

    RICHARD NEWTON

    BUILDING A PLAN ESTIMATING RESOURCES LEADING A HIGH PERFORMING TEAMUNDERSTANDING RISK SETTING PRIORITIES MAINTAINING PROGRESS

    MANAGING CHALLENGING PROJECTS DELIVERING RESULTS

    The Project Management BookRichard Newton

    14.99978-0-273-78586-6Limp Binding288pp216X138May 2013

    FT Publishing InternationalProject management

    Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

    Author

    Richard Newton is a consultant, author and company director. His specialist expertise is helping companies improve their capabilities in project and change management. For the last 8 years he has run his own specialist consultancy, working with a range of blue chip clients, with whom he works worldwide. He has worked in the public sector, telecoms and media, mining, oil and gas, and financial services. Richard regularly speaks at conferences and public events and posts articles in a variety of journals and online sites.

    Why it will sellThis book provides practical advice on the latest project management thinking to anyone involved in running projects. The material is outcome-orientated, designed to be put to immediate use.

    With its modular style it can be read as a whole or readers can dip into the easy-to-read, bite-size sections as and when they need to deal with a particular issue.

    It contextualises project management and gives practical examples of how it is linked to the strategic and operational issues facing modern organisations.

    It contains handy tips, short-cuts and examples to show readers how to get the most out of their team and their projects, as well as sidestepping classic project management errors.

    Addresses the real-life scenarios and issues that anyone responsible for managing a project is likely to face on a day to day basis.

    New September

    2013

    New 2/eAugust

    2013

    Rights SoldFirst Edition: Arabic

  • 1716

    How To Manage A Great ProjectOn Budget. On Target. On Time.

    Mike Clayton

    12.99 978-0-273-78636-8Paperback208pp216X138January 2014 PearsonBusiness

    Audience/Readership info

    Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

    AuthorAfter years in management, Mike Clayton is now a successful coach, trainer, speaker and author. He has been a Senior Manager at international consulting firm, Deloitte, a freelance trainer and coach, a company director, a school governor at two schools and a charity trustee. He is now in demand as a public speaker and is the author of nine books.

    Why it will sell Few people are formally trained in project management

    skills, yet almost everyone is required to manage projects at work.

    For those who dont have project manager in their job description, its hard to find simple, straightforward professional guidance on delivering a projecthowever big or small.

    This is a mass-appeal, effective and accessible package that characterises its internal structure and approach.

    How To Manage A Great Project is different to many project management books: Its a step-by-step guide, written in simple and straightforward language so anybody, at any level can use and benefit from it.

    It uses only the most effective, proven techniques for reliable and outstanding resultsin the fastest time, every time. It ignores all of the complex theory, models and jargon that confuse, confound and overcomplicate things.

    Covers all the vital processes like creating a vision, winning support, planning and preparing, managing resources, predicting and handling setbacks and keeping control.

    Written for anybody who wants to: brush up on or impress with their skills; learn more about how proven project management skills benefit them; get more done, more efficiently, more often; deliver fuss-free projects on time, on budget and on target.

    Any project, any situation, any timejust the essential skills to make it happen!

    Benchmark

    Brilliant Project Management

    9780273707936, 9780273775096, 9780273722328

    Over 40,000 copies sold since 2007.

    The 50 Biggest Management Dilemmas Solved!Sona Sherratt, Roger Delves

    12.99 978-0-273-79284-0Paperback256pp216X138January 2014 PearsonBusiness and Management

    Audience/Readership info

    Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

    AuthorSona Sherratt is an Ashridge faculty member since 2003, teaching tailored executive and qualification programmes. She has delivered senior leadership and general management programmes for clients around the world. Before becoming Director of the Ashridge Masters in Management and an Associate Professor at Hult International Business School, Roger Delves was Programme Director in Cranfields Centre for Customised Executive Education.

    Why it will sell Managers are time-poor, require fast, focussed,

    empowering information and are looking for the promise of succinct, easy to apply, definitive solutions to the biggest problems theyre facing.

    Theres a huge knowledge/practice gap in these key procedural areas; most new managers lack necessary experience and formal trainingand they need and want help.

    Competence in these vital skills will help managers stand out as exemplary, skilled and well-versed in modern management techniques. Managers must have these skills its expected by their employers and theyre being assessed on how effectively they apply them.

    Across seven chapters, this tidy package presents 50 key dilemmas and offers unambiguous solutions in an easy to navigate, dip-in dip-out style allowing readers to quickly access the most relevant information in the quickest time.

    Written by management training experts who know exactly what issues are affecting real managers.

    No other book concentrates so completely on delivering concise and effective solutions to the challenges and dilemmas that real managers face every dayan approach that will appeal to busy, ambitious managers.

    Definitive solutions to real problems for busy, ambitious managers

    Benchmark

    How To Manage 1,2,3ed

    9780273759621,9780273709756,9780273726982

    Over 18,000 copies sold since 2006.

  • 18

    Too Good To Fail?How Management Gets it Wrong and How You Can Get It RightJan Filochowski

    17.99 978-0-273-78523-1Limp Binding240pp234X156May 2013

    FT Publishing InternationalBusiness & management

    Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

    AuthorJan Filochowski is the CEO of Great Ormond Street Hospital. Prior to that, he spent over thirty years in healthcare management, the first ten as a policy maker in government, the next fifteen running large organisationsmainly hospitalsand five as a turnaround specialist and trouble-shooter in the National Health Service. As a trouble-shooter he has worked with 30 to 40 organisations who have been challenged, were in difficulty or in deep failure. He has helped diagnose the root causes of their problems and then helped them find ways back to organisational health and achievement. Jans career has been punctuated by two academic stints, the first ten years ago as a Visiting Fellow at Harvard University where he studied process redesign and lean management. The second was as an NHS University Fellow at the Judge Business School at Cambridge University in 2004-5. The Sunday Times called him an inspirational manager, responsible for some of the largest reductions in waiting lists anywhere, ever

    Why it will sell Written by ex-CEO and turnaround specialist Jan

    Filochowski, this book shows readers how to learn from their own and other peoples mistakes and failures, how to identify and overcome future problems and how to achieve sustained long-term success.

    It offers invaluable advice for all leaders and managers on how to cope when things go wrong (as they inevitably do from time to time) and provides practical advice on getting back in control.

    The book details the universal patterns that occur when things go wrong. It covers the full spectrum of failure from minor mistakes to complete and catastrophic collapse so that readers can develop the leadership skills needed to avoid it.

    Includes case studies from a wide spectrum of businesses, including the NHS, Disney Corporation, RBS, Marks and Spencer, HBOS, BBC, Sainsbury, G4S, Societe Generale, NASA.

    No one succeeds in business without having made mistakes along the way. Learn how to identify and overcome future problems, and achieve long-term success.

    19

    How to CoachCoaching Yourself and Your Team to SuccessJo Owen

    14.99 978-0-273-78638-2Limp Binding232pp216X138April 2013

    PearsonManagement: leadership & motivation

    Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

    Author

    Jo Owen is a bestselling business author, leader, social entrepreneur and speaker. He led a business in Japan for three years, has been a partner at Accenture, and was the architect of what is now HBOS business banking. He is the co-founder of four charities and the author of the classic books How to Lead and How to Manage.

    Why it will sellCoaching is a core competency that managers the world over know they need to master to get the best from themselves and their teams.

    Managers are assessed and appraised on their ability to coach their reports and they know its a route to success.

    How To Coach breaks from the mould of most other coaching books to offer a very readable and wholly practical, real-world insight into what it takes to be the very best coach.

    It shows how to make coaching a natural and habitual part of the management process and delivers the practical guidance required to develop the skills of a great coach.

    Written for managers and leaders of all levels, this book will help the reader hone their coaching skills, helping make them a more effective and productive individual whilst developing the skills of their whole team and extracting the very best performance -not just sometimes, but all the time.

    It fills in the gaps that most managers skill-sets are lacking. Little formal training is offered on this vital, powerful and highly effective skill.

    The real-world, practical and effective guide to effective coaching.

    Over 21,000 copies

    sold in 3/e

    Over 8,000 copies sold in 3/e

    Over 3,000 copies sold in 2/eOver

    8,000 copies sold

    Rights SoldChinese Simplified, Korean, Turkish

    Rights SoldChinese Simplified, Spanish (North and South America)

  • 2120

    AwaitingCoverImage

    High Performance Sales StrategiesRussell Ward

    14.99 978-0-273-79285-7Paperback256pp216X138October 2013 PearsonSales & Marketing, Business & Management

    Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

    Author

    Russell Ward has moved from selling door-to-door to become the European Sales Director of a global company, managing a massive sales force across 13 countries. He uses his experience and unique methodology to coach companies and individuals in sales and counts amongst his numerous clients BT, ADT, Barclays, Johnson & Johnson and Canon.

    Why it will sell Sales remains a key to successful business. Its intrinsic to

    the job roles of millions, including countless people who dont have sales in their job title.

    The pressure is huge sales people are expected to deliver ever-improving, exceptional performance and consistent sales results.

    Sales people are being regularly assessed, appraised and judged and its a skill the success of which is directly linked to performance, promotion and pay. They want to get it right.

    The high performance angle will speak directly to the busy, ambitious and dynamic sales professional whos looking to turbo-boost their skills.

    The book uniquely delivers detailed insights into the science, tactics and approaches behind winning new business; a vital area left untouched by many sales books. Its not just about simple improvement; its about taking sales performance to a whole new level.

    Whatever their current competencies, this book will empower readers with a powerful set of skills that will transform their resultsthis is what they want.

    The authors methodology has been tried, tested and proven by over 12,000 sales people and is backed by The Cranfield School of Management.

    Extraordinary skills to deliver exceptional sales resultswhatever your level.

    Benchmark

    How To Sell

    9780273731276

    4,800 TCM units sold.

    The Sales Book

    Graham Yemm

    14.99 978-0-273-79291-8Paperback264pp216X138October 2013 FT PublishingBusiness & management

    Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

    Author

    Graham Yemm has worked in consultancy, training and coaching for over 20 years after a career in sales management in the corporate arena. He now owns his own business training company, Solutions 4 Training Ltd (www.solutions4training.com) and works with clients in Europe, Russia, Malaysia and USA. He is the author of the FT Essential Guide to Leading Your Team.

    Why it will sell Covers the practical skills involved in selling, such as making

    the right impression, relationship building and closing the sale, through to higher level sales skills such as setting a strategy, managing a team and cost effectiveness.

    With its modular style it can be read as a whole or readers can dip into the easy-to-read, bite-size sections as and when they need to deal with a particular issue.

    It contains handy tips, short-cuts and examples to show readers how to get the most out of their team, as well as sidestepping classic sales errors.

    Strong series sales: The Leadership Book, The Management Book and The Strategy Book have all performed well with over 14,000 copies sold in the UK across the series.

    Addresses the real-life scenarios and issues that anyone responsible for managing sales is likely to face on a day to day basis.

    Benchmark

    The Strategy Book

    9780273757092

    6,500 TCM units sold.

  • 22 23

    New

    Financial Times GuidesAcquisition EssentialsA step-by-step guide to smarter deals2/e

    Denzil Rankine, Peter Howson

    65.00 978-1-292-00063-3Paperback256pp234X156November 20139780273688617FT PublishingFinance

    Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

    Author

    Denzil Rankine is chief executive and founder of AMR International. Denzil has advised on agreed and hostile acquisitions and private equity transactions with values ranging up to $2 bn. Denzil is the author of four books on Mergers & Acquisitions. Peter Howson is a director of AMR International, and has over 25 years' experience of M&A and business development both in industry and as an advisor. He is a qualified accountant and has an MBA from Manchester Business School.

    Why it will sell Acquisition is the most powerful corporate development

    tool available to companies and will therefore always be on the business agenda.

    Very practical and easy to follow: diagrams, checklists and case studies throughout. The authors have an accessible style and approach.

    The Audience: High level entrepreneurs, senior executives, directors, and business strategists.

    Updates include:

    new and updated case studies.

    analysis of different types of company and how this could affect the transaction.

    guide to working with external advisors.

    The comprehensive and crystal-clear companion to making the right acquisition decisions and executing them well.

    Benchmark

  • 2524

    FT Guide to ManagementAnn Francke

    19.99 978-0-273-79286-4Paperback320pp234X156December 2013 FT Publishing Management

    Audience/Readership info

    Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

    AuthorAnn Francke is the CEO of the Chartered Management Institute. Prior to working at CMI, Ann was global MD of the BSI Group, and has also held executive board positions at Boots and Yell and was European Vice President at Mars. She hosts numerous CMI conferences every year and writes a regular column for Professional Manager.

    Why it will sell Balanced: Provides an essential overview of thinking by the

    most important management gurus in addition to agnostic and practical information on management best practice.

    Comprehensive: Covers the full spectrum of management skills, including managing others, managing change, managing stakeholders, managing budgets and resources, creating business strategy and executing plans.

    Accessible: Each chapter is summarised with a speed read containing the authors top tips, pitfalls and takeaways.

    Strong benchmarks: Books recently published into the FT Guides series on business subjects are performing well such as FT Guide to Business Networking, and FT Essential Guide to Writing a Business Plan.

    Author: Ann Francke is CEO of the Chartered Management Institute. She is able to draw on cutting edge management research, and reach out to the wide CMI network to help promote the book.

    Written by the CEO of the CMI, this authoritative guide to management provides engaging and practical information on every element of managing people, processes and resources.

    Benchmark

    The Management Book: 9780273750338

    1,961 copies sold (Sept 2011)

    The FT Guide to Business Start Up: 9780273778752

    3,308 copies sold (Aug 2012)

    FT Guide to BankingGlen Arnold

    FT Publishing

    29.99 978-0-273-79182-9Paperback400pp234X187December 2013 FT PublishingFinance Banking

    Audience/Readership info

    Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

    AuthorGlen Arnold is the author of Corporate Financial Management, now in its 4th edition, Financial Times Guide to Value Investing 2e, The Handbook of Corporate Finance, FT Guide to Investing, 2e, The FT Guide to the Financial Markets and The Great Investors. FT Guide to Investing is the most successful book in the personal finance section of Total Consumer Market by value.

    Why it will sell A jargon-busting book that assumes no specialised prior

    knowledge of finance theory and provides an authoritative and comprehensive run-down of the workings of the modern financial system.

    Offers a comprehensive overview including sections on: retail banking, investment banking, international banking, regulation, assets, liabilities and capital, bond markets, swaps and derivatives.

    Uses real world examples from media such as the Financial Times to make concepts more accessible to readers.

    Includes a section on international banking, with specific chapters on: Banking in Europe, the US, Asia and Pacific and Middle East and Africa.

    A comprehensive guide to the banking industry by bestselling author Glen Arnold, covering both retail and investment banks, the institutions, organisation, markets and products.

    Benchmark

    Dictionary of Finance and Banking: 9780199229741

    1,164 TCM units sold.

  • 2726

    The Financial Times Guide to Selecting Shares that Perform10 ways to beat the stock market5/e

    Richard Koch, Leo Gough

    21.99 978-0-273-78674-0Paperback240pp234X156February 20139780273712671FT Publishing InternationalFinance & accounting

    The Personal Finance market was worth 1.6 million in 2012. Pearson is the market leader with over 21.5% market share.

    Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

    Author

    Richard Koch is the author of 15 highly acclaimed books, including the The Financial Times Guide to Strategy and the bestselling 80/20 trilogy. As well as lecturing and broadcasting, he is an extremely successful entrepreneur and investor, (ventures include Betfair and Filofax). Leo Gough is the author of 23 books on personal finance and investment, including 25 Investment Classics, and How the Stock Market Really Works 4/e.

    Why it will sell Original approach: The book begins with a quiz to help

    readers identify what kind of investor they are and what strategy is right for them.

    Personalised investing: It explains 10 distinctive and proven investment techniques for readers to choose from. Includes plenty of real life examples that readers can use to inform their investing decisions.

    Timely: Updated with specific advice about what to do differently in a difficult financial market, and emphasis on how its more important than ever to select your strategy and shares with care.

    Strong sales history: 4,850 copies sold through in the UK since 2009 in the previous edition.

    One of the best books on stock market investing that Ive ever read. Christopher Gilchrist, Editor, The IRS Report

    Lucid and perceptive any intelligent person can follow this guide and be on equal terms or better with the best professional money managers. Dr Peter Johnson, Sad Business School, Oxford University

    Offers a personalised approach to investing, taking into account attitude to risk and loss and what time and funds are available.

    Benchmark

    9780273712671

    TCM sales: 4,850 units ( June 2009).

    The Financial Times Guide to InvestmentTrustsJohn Baron

    Financial Times Publishing

    26.99 978-1-292-00156-2Paperback300pp234X156July 2013 FT PublishingFinance & Investing

    Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

    Author

    John Baron is a journalist, former city fund manager and politician. He writes a popular monthly column for Investors Chronicle which aims to help investorsprivate and professionalwith their investments. John has used investment trusts in both a private and professional capacity for over 30 years. Upon leaving the Army, he entered the City as a fund manager running a range of portfolios for private clients and charities. John is also the Conservative MP for Basildon and Billericay.

    Why it will sell Market size: the investment trust market is worth 90bn a

    year and is set to grow due to FSA regulations about paying financial advisors one off fees rather than commission.

    Practical: Explains how to use these products, what to watch out for, and the risks associated with them. It will also suggest some actual portfolios of mixed investments that new investors can use as a starting point.

    Author credibility and profile: John Baron is a journalist, former city fund manager and Politician. He writes a popular monthly column in the Investor Chronicle magazine.

    What is an investment trust?

    A form of collective investment, in which the trust can not hold more than 15% of its investment in any single company (making it relatively low risk).

    Year after year, investment trusts are shown to out perform. Emma Wall, The Daily Telegraph, 2 June 2012

    The chances of investment trusts featuring more prominently in investors portfolios have been heightened by the Retail Distribution Review Phil Davis, Financial Times, 18 November 2012

    Written by an experienced investor and journalist this is set to become the authoritative guide to the growing market of investment trusts.

    Benchmark

    The Financial Times Guide to Making the Right Investment Decisions (9780273729846)

    Published March 2010.

    Life Sales: 1,875 copies sold (TCM Nielsen Bookscan)

    Over 7,000 copies

    sold in previous edition

  • 2928

    Financial Times Essential GuidesLaunched 2011

    This spin-off series from the bestselling FT Guides series has the same strong, recognisable branding but titles focus on specific business tasks. Key selling points are:

    Authoritative FT branding. The format of each title is based on PLANNING / DOING / REVIEWING making it a very practical series. Strong elements of coaching and evaluation throughout. Readers will be able to measure and assess their results. Integrated checklists, milestones and real life scenarios to help readers better understand the task and practi-

    cally help them to manage it. Focused and results-driven contents.

    New

    Rights sold

    in series in 7 languages

    FT Essential Guide to Developing a Business StrategyHow to Use Strategic Planning to Start Up or Grow Your

    Business

    Vaughan Evans

    16.99 978-1-292-00261-3Paperback248pp216X138October 2013 FT PublishingBusiness strategy

    Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

    Author

    Vaughan Evans is an independent strategy consultant (www.managingstrategicrisk.com) with a background in industry economics. He worked at management and technology consultants Arthur D. Little and at investment bank Bankers Trust. Vaughan graduated from Cambridge and has a Sloan Fellowship with distinction from London Business School. He is the author of four previous books, including the best-selling Financial Times Essential Guide to Writing a Business Plan.

    Why it will sell Takes readers through each element of strategic planning,

    covering the core topics of understanding market context, attaining a competitive edge and dealing with risk.

    The structure is based on the authors strategic planning tool, the Strategy Pyramid, which is a nine-step process:

    Knowing your business. Setting goals and objectives. Forecasting market demands. Gauging industry competition. Tracking competitive advantage. Targeting the strategic gap. Bridging the gap with business strategy. Bridging the gap with corporate strategy. Addressing risk and opportunity.

    Strong benchmark: Vaughans book The FT Essential Guide to Writing a Business Plan has sold through 2,600 units in just over 12 months.

    Includes integrated checklists, goals and milestones to ensure that the reader is on target to achieve the best results.

    Adopts a personal coach and consultant style that pushes the reader to reflect on, evaluate and learn from their experience.

    A how to guide for entrepreneurs and managers who want to create and implement a strategy for their business.

    Benchmark

    FT Essential Guide to Writing Business Plan:

    9780273757986

    TCM sales: 2,600 units.

  • 31

    Key Strategy ToolsThe 80+ Tools Every Manager Needs to KnowVaughan Evans

    26.99 978-0-273-77886-8Limp Binding296pp234X156February 2013FT PublishingStrategy and CompetitionBusiness strategy / Business & management

    Author

    Vaughan Evans has been a strategy consultant since the mid-1980s, working with a broad range of corporate clients, from small firms to global giants, and with over 50 financier clients, both structured lenders and private equity. For the last ten years he has been independent, specialising in business strategy, business planning and strategic due diligence. He has written four previous books including, The Financial Times Essential Guide to Writing a Business Plan.

    Why it will sellFollowing the footsteps of the hugely successful Key Management Models and Key Performance Indicators, this book delivers professional information in the practical and accessible framework synonymous with the Key series. It provides readers with the full range of tools and techniques needed to create their own strategic plan, breaking the subject down into over 75 accessible tools and models.

    Key Strategy Tools covers strategy tools and techniques within seven distinct areas: - Setting goals and objectives - Forecasting market demand - Gauging industry competition - Rating competitive position - Identifying strategic gaps - Bridging strategic gaps - Addressing risk and opportunity

    Empowers managers with over 75 key strategic tools to ensure both short-term and long-term success for their business.

    Rights soldin seriesin over

    20 languages

    Over 5,000 copies

    sold

    Over 14,000 copies

    sold

    Over 34,000 copies

    sold

    Over 24,000 copies

    sold

    Over 5,000 copies

    sold

    Rights SoldChinese Simplified, Japanese, Mongolian, Portuguese, Russian

    Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

    30

    Mastering Operational Risk A practical guide to understanding operational risk and how to

    manage it

    2/e

    Tony Blunden and John Thirlwell

    Mastering Series

    55.00 978-0-273-77874-5Paperback400pp240X170September 20139780273727323FT PublishingBusiness & management / Management & management techniques

    Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

    AuthorTony Blunden is an Executive Director of Chase Cooper, a risk management solutions company. He has written numerous articles on operational risk issues and has contributed to over 4 other books. John Thirlwell has worked in financial services for over 30 years and has been on the boards of several banks. He was a Director of the British Bankers Association and is a Fellow of the Institute of Operational Risk. He has written regular columns on risk management and contributed to several books.

    Why it will sell The first edition is the bestselling book on operational

    risk.

    New content includes a chapter on using lean six sigma in operational risk, a chapter on risk appetite and new content about how to embed risk culture in governance.

    Full of accessible examples such as the Gulf of Mexico oil well disaster and the Icelandic volcanic ash problems.

    Follows the mastering series framework, which covers every aspect of the topic from the basic essential skills through to the more advanced skills needed to get to the top.

    Written by practitioners for practitioners, John Thirlwell has worked in financial services for over 30 years and is a Fellow of the Institute of Operational Risk, in addition to sitting on the board of a number of banks and insurance companies. Tony Blunden is Executive Director of a risk management solutions company, and has written numerous articles on this subject, as well as authoring and contributing to over 5 books.

    A practical guide, from the basic techniques, through to advanced applications, showing you what operational risk is, and how you can manage it.

    Over 5,000 copies

    sold

  • 3332

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    Smarter InvestingSimpler Decisions for Better Results3/e

    Tim Hale

    24.99 978-0-273-78537-8Paperback304pp234X156October 20139780273722076FT PublishingInvestment & securities

    Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

    Author

    Tim Hale spent over 15 years in the active investment management world, working in London, New York, Hong Kong and Tokyo. Today he provides consulting and training to the investment and wealth management industry through his firm, Albion Strategic Consulting.

    Why it will sell Helps the reader to build a balanced portfolio thats

    right for them, using a simple set of understandable and accessible building blocks.

    Explains how investors can make the most of their time and money by learning to do a few straightforward things exceptionally well.

    Strong sales history: Over 7,500 copies of the previous editions sold in the UK since 2006.

    Well reviewed, both in the media and by customers themselves:

    As featured in The Sunday Times: 'How to keep your head and stay ahead.

    Most investors act irrationally and erratically. Are you among them? Ask yourself these searching questions from investment guru Tim Hale's new book and find out.'

    An informative new book on investment planning.' Financial Times

    New edition of an investment classic which introduces a simple and powerful set of rules for successful investing.

    Benchmark

    Previous edition 9780273722076

    TCM sales: 3640 units

    Over

    5,000 copies

    sold in previous

    edition

  • 35

    Investing DemystifiedHow to invest without speculation and sleepless nights

    Lars Kroijer

    19.99978-0-273-78134-9Limp Binding304pp234X156August 2013

    FT Publishing InternationalInvestment & securities

    Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

    AuthorLars Kroijer was the CEO of Holte Capital Ltd, a London-based special situations hedge fund which he founded in 2002 before returning external capital in the spring of 2008. Prior to establishing Holte Capital, Lars served in the London office of HBK Investments. In addition, he previously worked at SC Fundamental and the investment banking division of Lazard Freres in New York. Lars graduated Magna Cum Laude from Harvard University and received a MBA from Harvard Business School. He is also the author of Money Mavericks (Pearson, 2010)

    Why it will sellLars Kroijer uses his expert knowledge to explain that you dont need to outperform the markets. Rather he demonstrates that you can gain tremendously from a simple and cheap portfolio, tailored to incorporate your individual circumstances. You'll learn about the things you really need to know about, while finding out about those things you dont need to worry about. Above all, youll find out how to put together a successful and profitable trading portfolio. This book shows you:

    How to put together a cost-effective and time-effective investment portfolio

    Why its not worth trying to out perform the market

    How to build and tailor your portfolio to your own specific needs

    How to incorporate your other financial assets

    Building a portfolio from scratch can seem a daunting task: this book will show you how to do it in both a cost-effective and time-effective way. To some readers, accepting that they cant beat the market will be a key aha moment in their investing lives. Once they get this, they will be better off as a result.

    This is a book from someone who has invested for a job and now invests for a living which uniquely combines this inside professional view with practical advice for private investors.

    Dont spend too much time worrying whether you can beat the markets: you cant, but investing is still worthwhile. Over the long term it delivers higher returns than banks and building societies and this book will show you how to build a time-saving winning portfolio.

    34

    The DIY InvestorHow to take control of your investments and plan for a financially

    secure futureAndy Bell

    16.99 978-1-292-00066-4Limp Binding300pp216X138September 2013

    FT Publishing InternationalFinance

    Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

    Author

    Andy Bell is a DIY investment pioneer. He co-founded A J Bell in 1995 since when it has grown into one of the largest providers of low-cost investment and stockbroker services in the UK. Many DIY investors will already know who he is and will want to benefit from his experience and expertise. Andy and his business have been recognized with a number of entrepreneurial and business awards over recent years, including winning the Ernst & Young Business Consumer Entrepreneur of the Year 2009.

    Why it will sell Aimed at a large and growing market: The number of do-

    it-yourself investors (people who invest without a financial advisor) is due to grow by 71% a year for the next 3 years. This is due to changes implemented by the FSA on 31st December 2012 whereby financial advisors are paid a standard fee rather than a commission.

    Targeted: A large proportion of the investors already trading directly, refer to themselves as DIY investors.

    Accessible: It demystifies jargon and helps investors clearly identify and understand the financial products on the market.

    Practical: It shows investors how to build a stable financial portfolio at the fraction of the cost of using professionals.

    Offers more for less: It helps investors to save money by avoiding poor value products, introducing them to free research tools to compare financial products and helping them save tax by managing their affairs in a more tax efficient way. At the same time, investors position themselves to make more money by making better-informed financial decisions.

    A clear, practical and completely objective introduction to investing, aimed at the rapidly expanding DIY investor market.

  • 36 37

    Employee to EntrepreneurHow to Ditch the Day Job & Start Your Own BusinessChris Garden, Catherine Blackburn

    12.99 978-1-4479-2958-1Limp Binding224pp216X138January 2013 Pearson Entrepreneurship

    Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

    AuthorCatherine Blackburn and Chris Garden both spent may years in corporate employment, gaining skills and excelling in their respective roles; Chris as a Chartered Accountant and Catherine as a Marketing Director having worked with household brands including Unilever, Heinz, Guinness and Colgate. After both were made redundant they decided to put their corporate skills entrepreneurial leanings to good use and founded Ubevco together in 1996, quickly turning it into a 100m business employing over 120 people and launching key drinks brands such as Red Bull, Tiger and Sol into the UK market. Employee to Entrepreneur is their first book.

    Why it will sellThere are millions of people around the world stuck in boring, dead-end day jobs or recently made redundant. Theyre fantasising about realising their self-employment dreams. Employee to Entrepreneur shows exactly how they can stop dreaming and start doing.

    The economy is bad and getting worse. As lay-offs, redundancies, downsizing and off shoring become a reality for millions, so the number of new businesses grow, as do the sales of start-up books and other resources.

    Employee to Entrepreneur fills a big gap in the market. No other book effectively focuses on how to make a seamless move from employment to self-employed or how to effectively harness, utilise and exploit the skills and expertise already gained.

    The empowering title package is realistic in its approach, recognising that far from being a trendy go-getter, bursting with revolutionary new product concepts and looking to make millions, the average entrepreneur is over 40, building a business around expertise they already have and is looking for help to generate a stable income and create a professional life they can enjoy.

    Anyone can turn a career brick wall into an exciting opportunity. This book dispels all the myths, dissolves all the obstacles and takes readers on a start-up journey that will help them to assess their options, appraise their ideas, establish a sensible, functioning business and use the wealth of knowledge, expertise and insight their employment will have taught them.

    How anyone can turn a career brick wall into an exciting new business opportunity.

    The New Business Road TestWhat entrepreneurs and executives should do before

    launching a lean start-up4/e

    John Mullins

    24.99 978-1-292-00374-0Paperback344pp234X156October 20139780273732792FT PublishingSmall businesses & self-employed

    Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

    Author

    John Mullins, a veteran of three entrepreneurial ventures and a professor at the London Business School, teaches and studies entrepreneurship and the management and financing of rapidly growing businesses. He holds an MBA from the Stanford Graduate School of Business and a PhD in marketing from the University of Minnesota. He is co-author of three other books including the widely acclaimed Getting to Plan B: Breaking Through to a Better Business Model.

    Why it will sell Takes a unique view of the subject of entrepreneurship.

    No other book shows you how to comprehensively assess your ideas before you write your business plan.

    This new edition focuses on lean start ups; a method that focuses on experimentation rather than fixed business plans. There are strong benchmarks for this method, including The Lean Start-Up.

    The book focuses on a model called the Seven Domains of Attractive Opportunities. This model is used to answer the live-or-die questions in assessing any new business opportunity. It includes a diverse range of case studies including Nike, Starbucks, Wholefoods, Ebay, Walmart and Nokia.

    It will be accompanied by an app that has two primary functions firstly to make headline points available to users; secondly, to be used as a marketing tool for the book. The app and book will release simultaneously. The current RRP of the app is 4.

    Sales history: Over 17,000 copies of the previous edition have been sold since publication in 2010 (Vista All Time Sales).

    The only book on the market that shows would-be entrepreneurs how to comprehensively assess their ideas before they create their business plan.

    Rights SoldSpanish, Turkish

    Over 18,000 copies

    sold in previous edition

    Rights Sold

    First Edition: Chinese Simplified Second Edition: Arabic, English (India), Italian, Japanese, Korean, Romanian

  • 39

    The One Page CVPaul Hichens

    10.99 978-1-292-00147-0Paperback208pp234X156October 2013 PearsonCareers guidance

    Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

    Author

    Paul Hichens is the head writer at one of the UKs leading CV consultants. He as developed his approach to the one-page CV by employing well recognized and highly successful sales and marketing principles. His client base spans the globe and hes well recognised in the media as a CV expert.

    Why it will sell Job hunters are finding that even the most thorough,

    well-presented traditional CV is no longer effective. And frazzled recruiters just dont have time to effectively read the avalanche of multi-page CVs they receive with every job they post.

    When you realize that, on average, most recruiters spend just six seconds looking at an applicants CV its not hard to work out that vital information is being missed and more than one page is wasted.

    A One-Page CV is the answer. Its guaranteed to stand out. Its quick, short, to the point. Its more likely to be read in its entirety and it will be received with enthusiasm and as a welcome relief by busy recruiters.

    Writing a one-page CV does not take less time, its not easier or simpler to execute, you do not have to put less effort it, and you dont have to do any less preparation.

    This book shows you the importance of those preparatory steps, coaches you through each and then shows you how to expertly craft and present a succinct, informative and outstanding CV with impact that will impress any potential employer. Its the future of CV writing, its what recruiters want and its what job-hunters need to succeed.

    A powerful new angle on a tried-and-tested subject

    Benchmark

    The CV Book: 9780273721741

    Sold 1,800 copies in 2012

    38

    Start Your Business Week by Week2/eSteve Parks

    14.99 978-0-273-76866-1Limp Binding248pp234X156January 20139780273694472Pearson Entrepreneurship

    Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

    AuthorSteve Parks began his career as a journalist and presenter for BBC Radio. His work has been broadcast on Radio 4, Radio 5-Live, Radio 1, Radio 2, BBC TV and the `Today programme. Steve has recently set up a new business, Code Enigma, building complex websites using the Drupal platform. Steve is also the author of How to be an Entrepreneur, Small Business Handbook, and How to Fund Your Business.

    Why it will sellIn 26 weekly steps this book will walk readers though everything they need to do to get up and running, in the order they need to do it. Each step contains a to-do list, an explanation of what needs to be done, useful hints and shortcuts, and the contact information they need. It shows readers how to:

    Develop, text and refine their idea

    Find the right bank and accountant

    Decide who they need to help you run the business

    Budget and forecast (without pain)

    Decide on suppliers

    Find customers

    Avoid the common problems faced by start-ups

    This book is written by an entrepreneur who offers more than academic theory but instead tried and tested methods to start a new business. This second edition includes new material to offer support to those wishing to pursue this aim. Start Your Business Week by Week is written in such a clear and friendly way that you cant help being drawn into the excitement of becoming an entrepreneur. Breaking down the process into weekly steps makes it seem suddenly more achievable, and Im sure many more people will be encouraged to turn their ideas into their own businesses as a result. Prime Minister Tony Blair

    Overcome the challenges of starting a business and turn your dreams into reality with the brand new edition of this bestselling business start up classic.

    Rights SoldFirst Edition: Japanese, Romanian Second Edition: Portuguese (Brazil), Romanian

    Over 32,000 copies

    sold in previous edition

  • 41

    The Presentation BookHow to create it, shape it and deliver it!

    Emma Ledden

    12.99 978-1-292-00258-3Paperback176pp216X138October 2013 PearsonBusiness & Management

    Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

    Author

    Emma Ledden worked in television and radio for 10 years, including fronting live TV programmes. She knows all about nerves and pressure to perform. Emma has been applying her skills in business, with a spell in a leading communications firm, before setting up her own business and working with some worlds leading international companies and business schools including: Deloitte, Matheson Ormsby Prentice, KPMG, LinkedIn, Ericsson, Smurfit Business School and many more.

    Why it will sell Presenting is a key skill for millions of people in thousands

    of different jobs. Few are trained on how to do it. Fewer still know how to do it well. Everybody thinks they can do it better. There are a million Powerpoint presentations happening at any time of the day. Most will be dull and boring. The presenters know this, but dont know how to change it. Fear, shyness, nerves and a lack of confidence are big reasons why people fail at presenting.

    This book is friendly, fun and engaging from the start and will overcome their fears. Its written by an expert TV presenter who knows EVERY trick in the book. This is what she does. Its all she does. She knows how to do it. Its fresh and fun package is down to earth and inviting. The unique structure, show me approach and two-colour, highly visual internals will reassure and engage. Its supported by lots of interesting online material and videos to help readers perfect their style, hone their message.

    Everything is covered from planning and preparing to delivering a memorable message. This is fast, focussed learning perfect for the demands of the busy professional. People want to get this right. Presenting is an opportunity to impress and stand out getting it spot on is vital to success and progression.

    Getting it wrong is not really an option. Yet so many do. Not any more.

    Benchmark

    Brilliant Presentation

    9780273762461

    23,000 TCM units sold.

    40

    Just the Job!Smart and fast strategies to get the job you want John Lees

    9.99 978-0-273-77246-0Limp Binding216pp216X138June 2013

    PearsonAdvice on careers & achieving success

    Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

    AuthorJohn Lees is highly considered as the UKs leading expert on careers strategy. He writes regularly for the national press, is regularly called upon as a commentator and as an expert witness in legal cases. He is the author of over seven books and he will actively promote this title through all of his media engagements, networks and workshops.

    Why it will sell The job market has never been more competitive, busy

    and overwhelming. The perceived wisdom on the usual job-hunting practices just dont work like they used to. Job seekers are hungry for fresh, up-to-date, real-life and contemporary guidance that challenges the reality of job hunting head on and offers practical, smart and winning ways to beat the pack.

    Just the Job pulls apart the often dull, textbook and same-old/same-old advice dished out by other books and instead offers revolutionary and motivational new strategies to breathe life, interest and success into any search for work.

    It offers real, meaningful and powerful insider secrets and fresh, new ways of thinking, all gained from years of experience, to help job seekers see beyond the ordinary and employ the extraordinary in their hunt for work.

    Readers will be shown how to access the hidden jobs that are never advertised; radically reduce the time it takes to find a new job; build and execute plans based on advice and guidance from real-world HR professionals, recruiters and careers experts; and employ strategies that will subvert the accepted rules and deliver success.

    The book is authoritative, practical and inspiring and supports the reader through every part of the process, from the start of the search through writing the CV and all the way to interview and job offer.

    How the job market really works, how to break the rules, and expert advice on finding the job you want.

  • 4342

    Get Up to Speed with Online MarketingHow to use websites, blogs, social networking

    and much more2/e

    Jon Reed

    14.99 978-1-292-00116-6Paperback232pp216X138November 20139780273732648PearsonBusiness

    Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

    Author

    Jon Reed is a social media consultant, lecturer, speaker and trainer. He runs the social media consultancy Reed Media, provides web design, branding and marketing services to small businesses and runs a blog and online community for authors and publishers. Reed regularly runs social media workshops, lectures on several university courses and speaks at conferences.

    Why it will sell Theres a big knowledge gap when it comes to digital

    marketing that small businesses and marketing professionals know they can no longer ignore.

    A business that disregards their digital presence is a business with a limited future and managers, marketers and business owner know this. They want to act, but they dont know how.

    This book addresses some key fears: Its practical and jargon free, so anyone can use and understand it. Its easy to follow and clearly explained, so nobody will get lost or be confused. It demystifies all the options so readers feel in control and knowledgeable. It shows just what can be achieved on even the tightest of budgets.

    Its comprehensivecovering everything from email marketing, blogging and SEO to how to exploit the major social media platforms like Facebook and Twitter.

    Readers will see how they can use their new digital know-how to grow their business, be competitive, reach their customers and boost their sales and profits.

    This straightforward guide has been updated throughout,. It adds Google+ and Pinterest to the roster of key platforms it covers, and has a fresh strategic angle to help readers develop a digital marketing strategy thats right for them.

    Making common sense of the complex digital landscape.

    Make it Fly!The step by step guide to making ANY idea or project take

    offBrigitte Cobb

    10.99 978-0-273-78539-2Paperback192pp216X138September 2013 Pearson BusinessSelf-help & personal development

    Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

    Author

    Brigitte Cobb specializes in successfully helping a diverse range of companies and organisations transform something she has been doing for more than 15 years. She is passionate about change and works to share her experience, knowledge and skills in business and personal development to help everybody succeed.

    Why it will sell In business, ideas can come quick and fast. A moment of

    inspiration here, a light-bulb moment there. But 99% of these ideas will never see the light of day and despite their potential for positive change, theyll be instantly wasted and consigned to history.

    The fruition of smart ideas help us grow as people, expand our horizons, and experience new things. They help businesses grow, change, flourish and stay fresh.

    However big or small the idea, however ambitious or wide-reaching, Make It Fly shows how to instantly get it off the ground and quickly moving toward completion, in no time.

    Here is a step-by-step plan; its straightforward, expertly structured and has the power to make any idea, dream or goal actually happen.

    Take the seeds of an idea, face and eliminate your doubts, discover where and how to start building on it and then follow the plan to success.

    The step-by-step approach is a great confidence builder and it will resonate with people looking for a place to start. Its based on the authors unique and well-proven make-it-happen model.

    The step-by-step guide to making ANY idea or project take off

    Over 4,500 copies

    sold in previous edition

    Rights SoldChinese Simplified

    Rights Sold

    First Edition: English (US), Bulgarian, French, Korean, Norwegian, Polish, Portuguese (Brazil), Spanish

  • 4544

    Mindfulness for Busy PeopleTurning from frantic and frazzled into calm and composed

    Michael Sinclair, Josie Seydel

    12.99 978-0-273-78990-1Paperback224pp216X138October 2013 Pearson BusinessPersonal Development

    this market, with 6.4% market share.

    Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

    Author

    Dr Michael Sinclair is a Consultant Counselling Psychologist, a Senior Practitioner on the Register of Psychologists Specialising in Psychotherapy and the Clinical Director of City Psychology Group. Josie Seydel is an Associate Fellow of the British Psychological Society. She has been practicing mindfulness meditation since 1995 and has been a Chartered Psychologist since 2003. Both will actively promote the book through their networks, workshops and numerous media contacts.

    Why it will sell Sales of books on Mindfulness grew by over 87% in 2012,

    compared with 2011, and over 50,000 books were sold.

    Mindfulness is a hot topic that businesses are fast-recognising can help their staff be calmer under pressure, more composed, focussed and, ultimately more productive.

    The NHS, Google and Transport for London all use Mindfulness in their businesses, and Harvard Business School includes Mindfulness principles in their leadership programs.

    People are searching for authoritative, applicable guidance that can help them use Mindfulness effectively in their livesthis book offers that. Skills that are sought after, enhanced and improved through Mindfulness, such as confidence, self-esteem, self-control, resilience, focus and productivity are key to success and reputation at work.

    This is the first book to focus Mindfulness on Business and how individuals can use it to do a better job. It is uniquely packaged and marketed directly at those most in needthe busy, stressed and frazzled professional juggling the demands of a hectic work schedule and home life.

    Its written by qualified psychologists with a scientific background and is presented in a modern, practical, no-nonsense and, vitally, non-spiritual package.

    Be more, achieve more and stress lesshow mindfulness can change how you work.

    InfluenceWhat it really means and how to make it work for you

    Jenny Nabben

    12.99 978-1-292-00475-4Paperback224pp216X138December 2013 PearsonBusiness

    Audience/Readership info

    Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

    AuthorJenny Nabben has held senior positions as the Head of Communications at HSBC, Vice President of Leadership and Internal Communications at Coca Cola Enterprises, Head of Communications at Lloyds General Insurance and Head of Communications at HP CDS. She now has her own training company designing and delivering workshops on corporate messaging and influence in Europe, Australia and Asia for large corporates.

    Why it will sell The market for influence and persuasion has always been

    buoyant. Both are vital, stand-out business skills, desired by employees and sought-after by employers.

    This unique guide takes a real-world tour of influence uncovering the scientific and cognitive drivers behind it, how we use it, react to it, feel about it and think about it before explaining how we can all be better at doing it.

    It develops and encourages a deeper understanding allowing the reader to use it more naturally, fluently and to greater effect.

    Influence is subtle and silent yet vital for building trust, honesty, respect and credibility and for advancing professional standing, integrity, presence and authorityall indispensable and powerful skills for every professional.

    Crucially for managers and leaders its central to efficiency, productivity, instilling mutual trust, empowering employees and achieving results.

    This book addresses key business contexts where influence is most effective: managing, leading, coaching, negotiating, controlling difficult situations and handling change.

    It uses up to date research and neuroscience to guide readers understanding and has a straightforward, accessible narrative style backed up with powerful case studies, practical exercises and applicable guidance.

    The honest truth about influence: what it really means and how to make it work for you.

    Benchmark

    Persuasion 1st,2nd, 3rd ed

    9780273712992, 9780273688389, 9780273734161

    Over 200,000 copies sold in the UK

    Rights SoldChinese Simplified

  • 4746

    Speak for YourselfTalk to impress, influence and make an impact

    Harry Key

    10.99 978-0-273-78538-5Paperback224pp216X138November 2013 Pearson BusinessSelf-help & Personal Development

    Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

    Author

    Harry Key is from Australia but currently based in London. He trained as an actor before moving to India where he worked as a Bollywood actor and as a voice artist. He is now a speech and confidence coach, helping people speak with flair and authenticity. He also runs flirting workshops and delivers training programs for a variety of corporate clients, including the BBC Worldwide, GSK and MTV.

    Why it will sell Effective communication in business is vital; the majority of

    businesses highlight it as a key skill for development.

    How we speak and what we say affects our personal brand, profile and how others view and interact with usprofessionals at all levels, in every business know the power of good communication.

    Being able to talk with confidence to anybody at any level, effective networking, presenting with style and holding a conversation are key business skills that are