HP Market Development Funds FY18 Activity Matrix (MAM) · 2017-11-15 · HP Market Development...

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HP Market Development Funds FY18 Activity Matrix (MAM) Valid for Partner and MSA Effective Date: November 1, 2017 Release Date: September 29, 2017 Corporate Marketing and Sales Policy 1 10/01/17 HP FY18 Market Develop Funds Activity Matrix (MAM)_Partner and MSA _ Confidential

Transcript of HP Market Development Funds FY18 Activity Matrix (MAM) · 2017-11-15 · HP Market Development...

HP Market Development Funds FY18 Activity Matrix (MAM)

Valid for Partner and MSA

Effective Date: November 1, 2017

Release Date: September 29, 2017

Corporate Marketing and Sales Policy

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Market Development Funds (MDF) – Activity Matrix (MAM)

Introduction page 3 Glossary of MDF Terms page 4General Rules page 5Digital Marketing page 6Print Marketing page 7Social Media page 8Customer Assessment page 8HP Champion (Funded Head) page 9 Telemarketing page 9Linked-In Sales Navigator page 9Demonstration Equipment page 10Training page 11Events page 12Partner Sales Incentive page 13Solution Development (billable hours) page 14

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HP provides Market Development Funds (MDF) to authorized channel partners to compensate the costs for marketing and sales enablement activitiesthat drive demand for HP products, solutions and services.

MDF can be spent by Partners, or Marketing Services Agencies (MSAs) acting on behalf of partners, on any approved and defined MDF eligible activity type.

This document provides the detailed description of all the available activity types, along with details of the documentation required when partners claim funds from HP.

Please Note:• All invoices submitted to HP must clearly state the relevant currency. • For Alliance co-funded activities, please refer to the Alliances Terms for required documentation.• For all HP Market Development Funds (MDF) Terms and Conditions, see the HP Partner First Program Manual and / or separate

MDF Program Terms document (this will vary depending on your region).• HP reserves the right to request additional proof documentation.• HP reserves the right to decline marketing activities which are not in line with its values (e.g. activities with guns, weapons, or shooting). • Documentation is required from MSA and Channel Partner, where eligible. • Itemized Invoice – must be an invoice listing/numbering/documenting (itemizing) the incurred costs & spent for the MDF activity.

IntroductionMarket Development Funds (MDF) – Activity Matrix (MAM)

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• MDF = Market Development Funds

PoC = Proof of Cost and PoE = Proof of Execution

• 3rd Party supplier = an independent supplier or agency that is contracted by the partner or MSA to deliver part or all of the MDF eligible

activity on behalf of the partner or MSA.

• (Itemized) 3rd Party Invoice and/or Internal Invoice = invoices and/or receipts including the Activity ID and the Date of MDF execution

• Itemized Invoices:

• 3rd party invoices: receipts must include the executed activity and dates

• Internal Invoices: must include the Activity ID, Activity Type and the Dates of execution

• Marketing Services Agency (MSA) = a marketing agency contracted by HP to work with partners to plan and execute customized co-

marketing activities and campaigns on the partner’s behalf.

Sponsorship = if no HP products are advertised or banner only and/or if the event is entertainment only.

Funding Only = where there is no marketing of HP products (please see the HP Sponsorship Policy).

• List buys = Potential customer database or customer lists incl. addresses purchased by our partners

• Partner = HP 1st or 2nd tier channel partner

• Reseller = HP 2nd tier channel partner (sells HP products to end user customers)

• Distributor = HP 1st tier channel partner (sells HP products to resellers)

• ODP = OEM Distribution Partner

• Invoices = must be clearly stating the respective currency & invoice number

GlossaryMarket Development Funds (MDF) – Activity Matrix (MAM)

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General Rules Market Development Funds (MDF) – Activity Matrix (MAM)

10/01/17HP FY18 Market Develop Funds Activity Matrix (MAM)_Partner and MSA _ Confidential

• Invoice amount must be ‘net’ of any discounts, must not include value-added-tax (VAT) paid to a 3rd companies. • Order confirmation, purchase order and quotation details are not accepted as eligible POC documentation.• Credit card statements and copies of checks are not accepted as valid POC documentation. HP may request additional Proof-Of-Performance (POP)

and Proof-Of-Cost (POC) details at its sole discretion. • Partners must comply with the HP Partner of Code, and specific applicable local laws related to gifts and entertainment of commercial entities and

government officials. • MDF shall not be used to fund activities which would be in breach of those laws, or which may otherwise create or appear create an undue influence.• Partners participating in the MDF program must adhere and comply with all HP Branding Guidelines, located at hp.com/global/brandguidance. • MDF are provided to compensate for your marketing activities which drive demand for HP products, solutions and services. • MDF are discretionary funds and are not linked to partner’s revenue.• MDF cannot be used to affect the price (discount). All 3rd-party and internally generated invoices must be created & submitted in the same funding time • Invoices dated up to 30 days after funding timeframe are eligible if the invoice states the activity was executed during the funding timeline• An activity will only be compensated if it is part of this approved list, the relevant proof of performance & proof of cost as detailed in the Program Terms

HP Champion activities only: • If submitting a quarterly HP Champion claim, the claim may not be submitted until the quarter ends. • Partners must retain POP and POC documentation for a minimum of 2 years.• MDF may not be used to fund charitable contributions/sponsorships without prior HP Corporate Affairs approval(s).• Internally generated invoices should only be supplied for those activities that partners execute internally. Vendor-related expense must be supported by

a valid vendor invoice.

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Activity Description Ineligible expenses POC POE

Digital marketing Online co-branded advertising of HP products, solutions or services - includes:

Digital Advertising: Online display advertising (e.g. banner ads, Pop-up ad or Web-content which features HP products, solutions or services, promotion via mobile devices), streaming video, advertising and promotions via mobile devices or other general online advertising.

Digital Direct Mail: Direct email campaigns, newsletters, for lead generation featuring HP products and services. Includes direct marketing services, email delivery services, list buys, third party list and customer data management/analysis services.

Digital Catalogs: Electronic catalogs, flyers or marketing material for HP products, solutions and services developed for electronic mass distribution to potential customers.

Search Engine Marketing (SEM): Online advertising that involves the purchasing of ads on search engines to promote websites and gain traffic by increasing their visibility in search engine results pages (SERPs). Search ads are focused on demand generation and link back to partner’s website.

Search Engine Optimization: Optimizing HP content on partner site for organic search for customers searching for HP products in search engines.

Television/Radio/Cinema advertising, including co-branded ads streamed on different channels about HP products, solutions or services.

For Alliance funded activities, please refer to the Alliances terms for required documentation.

▪ Sponsorship only activities ▪ Penalties or cancellation charges ▪ Communications that do not meet HP branding and/or trademark guidelines ▪ Any competitive product and/or service content ▪ Entertainment/hospitality only events are not in scope for MDF funding ▪ Visa related costs

3rd party supplier invoice, if 3rd party Supplier was utilized.

Plus partner letterhead statement invoice for internally incurred activities which includes dates when activity was conducted, number of EDMs sent (if is E-DM), name of catalog (if Catalog), ad placement and itemized costs.

Search engine marketing cost (SEM for example: Google AdWords, BingAds)

Advertising - Screenshot of the Web Page showing the digital advert and the Web link / URL of the Web Page OR the Web link / URL where the digital advert is located

SEM - Screenshot of the full Web Page content showing the search

Catalog - Web link OR Print Screen with readable Web link/ URL showing digital catalog

E-DM: copy of E-DM with list and/or number of recipients

TV/radio/cinema: Electronic copy of script or spot with channel name, time and date and/or media schedule (HP reserves the right to request additional proof such as audio or film files

Video spot: copy of the spot with creation date (with reason for creation). SMS/MMS campaign: text of the message with date and list and number of recipients.

Mobile applications: screenshots

Market Development Funds (MDF) – Activity Matrix (MAM)

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Activity Description Ineligible expenses POC POE

Print Marketing Co-branded print activity featuring HP products and services to generate demand – includes:

Print Advertising: Newspaper or magazine print advertising, outdoor advertising (e.g. billboards, posters & banners) or other general advertising of HP brand, products, solutions or services.

Print Catalog: Print catalogs, product brochures, newsletter or flyers featuring HP products & services developed for mass distribution to potential customers

Direct Mail: Printed Direct mail campaigns for lead generation featuring HP products & services. Includes direct marketing services, delivery services (e.g. shipping) list buys, third party list & customer data management/analysis services.

In-Store Marketing Printed Material: In-store/POS displays in windows, floor days or end-caps to demonstrate & generate demand of HP-products.

Merchandise - to be used only in combination of a Print Marketing activity.

Low value promotional item ($50 max per item) with HP logo such as pens, pencils, lighters, caps, t-shirts, mugs, pen drives used as customer giveaways (should must be co-branded).

The maximum cap cannot be cumulated.Non-HP items must not compete with HP’s products and services. Partner and MSA must ensure any such items are safe and of such quality so as not to bring HP’s brand into disrepute.

▪ Penalties or cancellation charges ▪ Logistical costs ▪ Any competitive product/service content ▪ Sponsorship activities ▪ In-store marketing activities: Partners/Retailers infrastructure costs such as building fixtures, building remodels, furniture (chairs, desks, tables etc.); ▪ In-store promotion administration; ▪ MDF cannot be used to fund promotional cash discounts, vouchers or products; ▪ Rental costs of the shop or the store ▪ Entertainment/hospitality only events are not in scope for MDF funding ▪ Visa related costs

Not allowed under Merchandise:▪ Partner’s infrastructure costs such as building fixtures, building remodels, furniture (chairs, desks, tables, etc.) ▪ Competitor products and “Buy3/Pay 2” promotions or similar ▪ Cash equivalents ▪ HP logo branding as a sticker ▪ Product shipment fees ▪ The item offered should be different than the product which is advertised and promoted ▪ Value of the merchandise must not exceed USD $ 50 per unit▪ Partner and MSA must ensure items offered as merchandise are safe and of such quality so as not to bring HP’s brand into disrepute. (This portion can also be added in Description instead of ineligible section)

3rd party supplier invoice, if 3rd party Supplier was utilized.

If "merchandise" used, the 3rd party supplier itemized invoice must clearly associate to the activity including the unit volume of the merchandise item.

Plus partner letterhead statement invoice for internally incurred activities which includes dates activity was conducted, number of mailings sent (if Direct Mail), name of catalog (if Catalog), ad placement and itemized costs.

GSB only: invoice (in-house or 3rd party (why is this requirement only for Print Marketing)

Print Advertising (with publication name and date), sample of flyer or catalog: electronic copy of material (catalog + HP pages of catalog) or photograph for billboard / signage.

Print Direct mail: Electronic copy of mailing content with List and/or number of recipients.

In store marketing requirements: Photographs of the aisle/ shelf. Copy of the planogram, of the POS on site. OR Photograph of the Point of Sales merchandise on-site promoting HP products.

GSB only: Samples without HP logo or text visible on the picture require signed document from the producer stating: 1) the model and type of the used HP printer 2) that the samples were produced and printed on HP technology.

Market Development Funds (MDF) – Activity Matrix (MAM)

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Activity Description Ineligible expenses POC POE

Social media Social Media Marketing program includes:

Creation of new content or adaptation of HP Provided content for the use on social media sites on partner accounts:

Publishing of HP posts or adapted/newly created social content onto social media sites.

It supports the purpose of attracting attention, generating traffic and spreading electronic Word of mouth (eWoM) about HP’s products or services.

Social media posts are focused on demand generation and link back to partner’s website. The amount of social media activity must be quantifiable

Social media contests, games and prizes:Note: prizes can be max 20% of the total social media contest funding and max. 50$ per item.

▪ Use of HP Media content from HP media sites ▪ Penalties or cancellation charges ▪ Sponsorship activities ▪ Any competitive product/service content ▪ Logistics costs ▪ Entertainment/hospitality events are not in scope for MDF funding ▪ Visa related costs

3rd party supplier invoice, if 3rd party supplier was utilized.

Plus partner letterhead statement invoice for internally incurred activities with includes dates, social media posts/activity & itemized costs.

Screenshot(s) of social media sites showing HP published content. Copy showing participant list, hp activity and/or hp product.

Note: HP reserves the right to request additional proof documentation

Activity Description Ineligible expenses POC POE

Customer Assessment

A customer-/or partner-requested customer consultation or assessment with targeted strategy plan developed for the purpose of displacing an HP competitor, driving incremental HP business with a new customer account or a new division within an existing customer account:

The assessment would typically be delivered by a 3rd party consultant or system integrator.Note: if travel is necessary for activity, travel and accommodation costs are eligible for reimbursement. Economy class required for all flights.

▪ Partner / MSA employee out of office time ▪ Travel or accommodation expenses for HP employees ▪ Product shipment fee ▪ Fees paid to an HP employee ▪ Sponsorship activities ▪ Penalties or cancellation charges ▪ Entertainment/hospitality only events are not in scope for MDF funding ▪ Visa related costs ▪ Trainings for end-customer

Itemized third-party invoice or itemized (internally generated) invoice from partner if assessment was completed by the partner with date(s) activity was conducted.

Electronic copy of customer assessment report with dates when assessment was conducted.

Note: Customer related confidential data (name & other personal info) are not mandatory.

Market Development Funds (MDF) – Activity Matrix (MAM)

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Activity Description Ineligible expenses POC POE

HP Champion Fees for partner resource focused on HP (marketing, technical or sales) and on planning, implementing and evaluating the effectiveness of programs for promoting, selling and supporting HP products and services.

Please see MDF Terms & Conditions for definition of eligible types of HP Champions.

Travel costs and accommodation are eligible if necessary (airfare limited to economy class only).

▪ Partner employee out of office time▪ Travel or accommodation expenses for HP employees ▪ Fees paid to an HP employee ▪ Sponsorship activities ▪ Entertainment/hospitality only events are not in scope for MDF funding ▪ Visa related costs ▪ Costs not related to the provision or commission of champion resource ▪ Any administrative mark up costs ▪ Sales commission

Partner must submit the completed HP Champion Claiming e-mail Form, including the details of the partner resource focused on HP with name and cost. HP approval email with HP Champion Claiming e-mail Form – to be submitted

Activity Description Ineligible expenses POC POE

Telemarketing Telemarketing call campaigns for lead generation, marketing campaign follow up, customer updates on HP programs, products and services. Includes list buys, third party list and customer data management/analysis services.

May include campaigns that follow a marketing/promotions campaign with a clear sales call to action. Includes list buys, third party list and customer data management/analysis services.

▪ Communications that do not meet HP branding and/or trademark guidelines. ▪ Penalties or cancellation charges ▪ Any competitive product/service content ▪ Sponsorship activities ▪ Entertainment/hospitality events are not in scope for MDF funding ▪ Visa related costs

3rd party supplier invoice , if 3rd party Supplier was utilized.

Plus partner letterhead statement invoice for internally incurred activities which includes number of calls made, the dates the activity was conducted and itemized costs.

Electronic copy of telemarketing / scriptList of promoted HP products, solutions or servicesNumber of calls and/or Number of sales made

Activity Description Ineligible expenses POC POE

Linked-In Sales Navigator

Demand generation and social selling campaigns:

Purchase of "Linked-In license" that allows to specifically target potential customers through the Linked-In profiles of those who work at the target companies.

▪ Communications that do not meet HP branding and/or trademark guidelines. ▪ Penalties or cancellation charges ▪ Any competitive product/service content ▪ Sponsorship activities ▪ Entertainment/hospitality only events are not in scope for MDF funding ▪ Visa related costs

3rd party supplier invoice , if 3rd party Supplier was utilized.

Plus partner letterhead statement invoice for internally incurred activities which includes number of calls made, the dates the activity was conducted and itemized costs.

Electronic copy of linked-in license.List of promoted HP products, solutions or servicesNumber of calls and/or number of sales made

Market Development Funds (MDF) – Activity Matrix (MAM)

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Activity Description Ineligible expenses POC POE

Demonstration Equipment

Investments made in purchasing, renting or leasing HP hardware or software for demonstration, application development or customer evaluation purposes.

Equipment must be used by the partner for demonstration purposes only and can be resold with the below conditions:

Purchase date plus 6 months orwhen end of sale status has been reached

The following requirements must be met in the resell or disposing of demo product:

When demo units are sold to customers, partners must include all manufacturers’ original equipment, including but not limited to, all parts, documentation and software.

Failure to include all items will void the warranty.

Partner is responsible for complying with all laws and regulations governing the sale of such systems when demo equipment is sold to an end-user customer

The channel partner must advise end users that the product was a demonstration model.

Eligible products cannot be sold to another reseller or broker.

Partner must document the use & disposal of demo equipment, by way of tracking serialized units for a minimum of 2 years to enable an HP audit.

The invoice must not be older 6 months before the execution period.

▪Non-HP equipment & products▪ Renovation costs for demo rooms ▪ Equipment repair costs ▪ Supplies costs such as paper and ink ▪ Partner’s infrastructure costs such as

furniture (chairs, desks, tables etc.) ▪ Demo units obtained under Demo Starter Program -▪ Ink and cartridge ▪ Amounts reimbursed through the Demonstration Equipment program (Demo Starter program –if existing in country/region)

NOTE:Demo Units cannot be shipped to Partner Employees and/or to Individuals' addresses.

Invoices from equipment supplier(s) showing price paid for hardware and/or software including product serial number.

The invoice must not be older 6 months before the execution period.

Distributors must provide invoice from HP or Stock removal letter indicating the Serial Number(s). Resellers must submit the invoice from Distributors or HP.

Product shipment cost must be provided separately.

If HP serial number is not shown on the invoice, partner must produce+F9:G9dditional PoE with HP serial numbers .

NOTE: if the HP Serial numbers are displayed on the POC no need to create an additional POP

Business objective must be provided.

List of end-user names and/or company name and/or event title.

Market Development Funds (MDF) – Activity Matrix (MAM)

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Activity Description Ineligible expenses POC POE

Training Technical, Sales or other certification training, taken by the Partner employees to enable Partner’s ability to drive demand for HP products and services delivered by a HP authorized trainer.

Certification-Webinar or web-based training, Certification / Exam voucher costs to obtain Partner First Program Certification. It also includes study materials that lead to a technical or sales certification or qualification provided by HP.

Non-certification Webinar or web-based or offline training, classroom, on-site trainings, instructor led trainings for Lunch and Learns, sales soft-skills trainings, coaching or formal training performed by an HP trainer or an HP-authorized trainer to Partner employees to ensure their readiness to promote HP’s products and services.

Note: If travel is necessary for training activity, travel and accommodation costs are eligible for reimbursement. Economy class required for all flights.

Giveaways must comply with merchandise requirements. Non-HP giveaway items must not compete with HP’s products or services.

-Trainings for end customers-Partner employee wages or out of office time-Fees paid to an HP employee-Sponsorship activities-Penalties or cancellation charges-Entertainment/hospitality only events -Visa related costs

Not allowed under Merchandise:▪ Partner’s infrastructure costs such as building fixtures, building remodels, furniture (chairs, desks, tables, etc.) ▪ Competitor products and “Buy3/Pay 2” promotions or similar ▪ Cash equivalents ▪ HP logo branding as a sticker ▪ Product shipment fees ▪ The item offered should be different than the product which is advertised and promoted ▪ Value of the merchandise must not exceed USD $ 50 per unit▪ Partner and MSA must ensure items offered as merchandise are safe and of such quality so as not to bring HP’s brand into disrepute. (This portion can also be added in Description instead of ineligible section)

3rd party supplier invoice, if 3rd party Supplier was utilized.

If "merchandise" used, the 3rd party supplier itemized invoice must clearly associate to the activity including the unit volume of the merchandise item.

Plus partner letterhead statement invoice for internal activities which includes name and date if training activity & itemized cost

-Training certificate OR copy of the agendaOR -Training content OR copy of exam vouchers OR self-study guides-List of people trained/certified

Market Development Funds (MDF) – Activity Matrix (MAM)

Merchandise - to be used only in combination with a Training activity. • Low value promotional item ($50 max per item) with HP logo such as pens, pencils, lighters, caps,

t-shirts, mugs, pen drives used as customer giveaways must be co-branded). • The maximum cap cannot be cumulated.• Non-HP items must not compete with HP’s products and services. Partner and MSA must ensure

any such items are safe and of such quality so as not to bring HP’s brand into disrepute.

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Activity Description Ineligible expenses POC POE

Event Events can be either Partner-led, HP Channel Marketing-led/hosted or 3rd Party hosted.

These events must be aimed at partners or customers (non-public sector).Sales incentives must be claimed separately.

Partner led: Environment which allows partners to market HP offerings. It may occur in a format of partner hosted events such as demo days, briefings, seminars, or webinars to educate customers about HP products, solutions and services or road shows, trade shows, events, exhibitions, conferences, or tradeshows to highlight HP products, services, and solutions for customers.

HP Channel Marketing led/hosted events and co-branded with partners: For an HP led event to be eligible, Channel Marketing must be organizer, inviter and/or leader of the event. Re-imbursement is limited to participant’s travel costs, accommodation and participation fees only. Participant’s names must be provided as a mandatory requirement.

3rd party hosted: event with partner staff attending such as IT fairs, events, event packages, trade fairs, exhibitions, conferences, roadshows or international tradeshows where partner presents or promotes HP products, services and solutions for customers. Participation fees, travel, accommodation and booth.

Merchandise - to be used only in combination of EVENT activity: Low value promotional item ($50 max per item) with HP logo such as pens, pencils, lighters, caps, t-shirts, mugs, pen drives used as customer giveaways (should must be co-branded).

The maximum cap cannot be cumulated.Non-HP items must not compete with HP’s products and services. Partner and MSA must ensure any such items are safe and of such quality so as not to bring HP’s brand into disrepute.

-Partner employee out of office time-Travel or accommodation for HP employees

-Charitable contribution or charitable sponsorship associated to show/event -Penalties or cancelation charges -Entertainment and hospitality only events only, are not in scope for MDF funding. -Visa related costs-An event in which partner (or HP) is just listed per logo or description without personnel attending the event or sponsorship activity in which HP branding only is offered (such as HP logo advertising only). -Partner may not use MDF to pay for public sector customers to travel to any event without any advance approval form HP legal.

HP reserves the right to refuse to fund an event based on mismatch with the Values HP wants to convey to its partners and customers

Ineligible accommodation types: lavish locations, guesthouse/farm, villa or luxury villa/apartment or similar. Cost must be reasonable, moderate and not excessive.

Not allowed under Merchandise:▪ Partner’s infrastructure costs such as building fixtures, building remodels, furniture (chairs, desks, tables, etc.) ▪ Competitor products and “Buy3/Pay 2” promotions or similar ▪ Cash equivalents ▪ HP logo branding as a sticker ▪ Product shipment fees ▪ The item offered should be different than the product which is advertised and promoted ▪ Value of the merchandise must not exceed USD $ 50 per unit▪ Partner and MSA must ensure items offered as merchandise are safe and of such quality so as not to bring HP’s brand into disrepute.

Itemized 3rd party supplier invoice, if 3rd party supplier was utilized.

If "merchandise" used, the 3rd party supplier itemized invoice must clearly associate to the activity including the unit volume of the merchandise item.

Plus partner letterhead statement invoice for internally incurred activities which includes dates of event and event name

▪ Copy of event invite or agenda showing date of event. ▪ List of attendees▪ Photograph of the event

Market Development Funds (MDF) – Activity Matrix (MAM)

Important Notice:

• If travel is necessary for activity, travel and accommodation costs are eligible for reimbursement. • Economy class required for all flights. • • Meals/Catering/Entertainment for attendees not to exceed $150 per day per person.• Agenda may contain min. 80% business activities. • Leisure activities/Entertainment may not exceed max. 20%. • Giveaways must comply for merchandise activity requirements.

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Activity Description Ineligible expenses POC POE

PSIPartner Sales Incentive

Program designed to reward partner or reseller employees or distributors to reseller with incentives and benefits for selling HP products, solutions and programs.

Incentives paid by partner to their employees or by a distributor to Partner First/Managed partners or non-Partner First Program partners (HP Authorized Partners) for sales of specified HP product during a pre-determined short term time frame. Different types of incentive programs are available.

Scenario 1: Distributor driven incentive programs to/for : -Distributor sales employees -Non Partner First program partners to drive sell out to end customers

Scenario 2: Reseller owned incentive programs to/for Reseller sales employees to drive sellout to end customer.

Partner cannot participate in scenario 1 and 2 over the same qualification period, only if the incentive is the same as in 1 & 2.

Examples of rewards may include but are not limited to: prize, gift certificates/vouchers, trips, HP products, and hotel stays (all non-cash) as well as electronic payment (bonus) for target achievement.

Incentive payments are eligible for incentive programs and must be paid by the partner via salary payment methods to their own employees.

Partners / MSAs must handle the execution of the activity and assume responsibility for all costs incurred.

Backdating of activities or other timeframe/dates etc. is never allowed. Past quarter achievements cannot be considered for new MDF activities.

-Product discounts, end of life discounts, product rebates & product promotions-End customer incentives-HP-managed SPIF or SGA incentive programs-HP competitive products as a reward-Gifts with customer purchase -Prize draws driven and led by HP -Cost of HP Employees for (if planned within the MDF fund or not),

Itemized third-party supplier invoices and receipts , if 3rd party supplier was utilized.

For items such as:-Contest prizes and giveaways -Gift cards/certificates AND -Partner letterhead statement invoice for internally incurred activity which includes itemized costs.

Detailed description of contest or sales incentive including:Terms and conditions of contest or incentive (targets set) Type and monetary value of incentive benefit (i.e: reward value, gift card, prize)HP Business Unit and products featuredDates/timeframe of incentive

AND

Achievement/results including a list of winning sales reps names (or employee number) and company name with product SKU, quantity sold, unit amount and total reward details for each winner.HP Sales Account/Partner Business Manager e-mail approving PoE content must be supplied.

Market Development Funds (MDF) – Activity Matrix (MAM)

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Market Development Funds (MDF) – Activity Matrix (MAM)

Activity Description Ineligible expenses POC POE

Solutions development

This programs aims at offsetting the hours of Global System Integrators’ employees spent on developing a solution to be implemented and sold in conjunction with HP products.

When planning for this activity with the partner, a clear outline of the objectives and outcome of the activity phase may be filled out and stored until claiming and loaded with claiming documents –similar to an SOW (Statement Of Work).

The USD amount must be governed by a Rate Card.

-HP Champion activities. Restrictions: HP will only fund 50% of the total activity cost, with the partner co-funding of 50%. -Exception: An exceptional approval must be obtained if the HP-funding needs to be higher than 50%. -Existing approval matrices govern the approval levels and thresholds. -The exception must be obtained prior to the MDF set up in the tool

Itemized invoice plus partner letterhead statement invoice for internally incurred activities:

Must include dates of activity and # of hours spent on development.

Copy of Statement of Work (SOW).

No of headcounts used and hours billed.

Pictures/screenshots/documents showing the outcome of the development

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