Oliver Wright, NetSuite - Cloud and the Digital Transformation of AdTech Companies
How well REALLY move to the cloud – the coming alignment between hosters and cloud platform...
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Transcript of How well REALLY move to the cloud – the coming alignment between hosters and cloud platform...
How we’ll REALLY move to the cloud – the coming alignment between hosters and cloud platform providersDave Wright
Parallels – Optimized ComputingTM
2
What do customers want?
Enterprise level:
• IT capabilites
• Agility
• Risk mgmt
EnterpriseEnterprise
Branch OfficeBranch Office
CorporateCorporate
InternetInternet
DepartmentDepartment
ExtranetExtranet
Data Center level:
• Configurability
• System Integration
• System Management
Datacenter
ServersNetworking
Software
Storage
Infrastructure level:
• High performance
• Low TCO
• Reliability
• Easy scalability
Parallels – Optimized ComputingTM
3
Overcoming the Datacenter trade-off
EnterpriseEnterprise
Branch OfficeBranch Office
CorporateCorporate
InternetInternet
DepartmentDepartment
ExtranetExtranet
Datacenter
ServersNetworking
Software
Storage
Cost
PerformanceFlexibility
Resources
Capabilities
Parallels – Optimized ComputingTM
4
Overcoming the Datacenter trade-off
EnterpriseEnterprise
Branch OfficeBranch Office
CorporateCorporate
InternetInternet
DepartmentDepartment
ExtranetExtranet
Cost
PerformanceFlexibility
Resources
Capabilities
What is needed to turn these features into capabilities?
Pay-as-you-grow Cloud Infrastructure Service
Lower Cost Higher Flexibility
Parallels – Optimized ComputingTM
5
Four Problems with Cloud Computing today
1. It only works for certain workloads– Predictable, linear scale-out
– Simple data input / output
– This is not just a matter of new-ness: there are real limitations to generic scale-out architectures for complex multi-tenant database workloads
2. Services are at a very low level of abstraction– CPU, GB of storage, GB of bandwidth
3. “One size fits all” datacenter configurations– Generic server configurations
– Can’t specify detailed network topology
– Hard to optimize traffic within a distributed system
4. Limited SLAs
Parallels – Optimized ComputingTM
6
Yet, the Value Proposition is Undeniable• There are definitely “cloud economies of scale” for
certain key IT services– Data storage and content delivery (web sites, file & stream
services, etc.)
– Read-only and Read-mostly databases with simple queries
– Simple data processing (format transformations, basic queueing and routing)
• Usage based Pricing is attractive to a CIO (and to many ISVs) from a Real Options perspective– Low risk Proofs of Concept
– Infrastructure becomes a Cost of Goods Sold
• Demand for “Infrastructure as a service” will grow quickly
Parallels – Optimized ComputingTM
7
Has the business problem really changed?
Cost
PerformanceFlexibility
Cloud
Resources
Business Capabilities
• Configurability
• System Integration
• System Management
Hosted
Resources
On-Prem
Resources
All this still has to happen
Parallels – Optimized ComputingTM
8
How CIOs want the picture to look
IT department owns
• IT capabilites
• Agility
• Risk mgmt
EnterpriseEnterprise
Branch OfficeBranch Office
CorporateCorporate
InternetInternet
DepartmentDepartment
ExtranetExtranet
IT purchases as a service:
• Datacenter capacity
• Datacenter management (provisioning, integration, operations)
Data Center
A Datacenter Service Provider chooses and integrates the right infrastructure for each workload
Dedicated Workloads
Cloud ServicesSaaS ISV apps
s e r v i c e b u s
Parallels – Optimized ComputingTM
9
The Hoster Opportunity
His IT department owns
• IT capabilites
• Agility
• Risk mgmt
EnterpriseEnterprise
Branch OfficeBranch Office
CorporateCorporate
InternetInternet
DepartmentDepartment
ExtranetExtranet
The Hoster provides
• Datacenter capacity
• Datacenter management (provisioning, integration, operations)
Hosters
Dedicated Workloads
Cloud ServicesSaaS ISV apps
s e r v i c e b u s
The Hoster integrates
• Remote cloud capacity
• Syndicated SaaS apps
• Dedicated infrastructure
Parallels – Optimized ComputingTM
10
One size does not fit all• The segments will still be with us
– IT Outsourcers
– Application Hosting
– Managed Hosting
• Hosters will mix and match their own combinations of self-hosted, cloud hosted and syndicated capabilities
• The role of managed hosting will center on dedicated workloads that can’t move to the cloud
• Hosters will integrate cloud platform capacity into broader SLAs as part of their value prop
• Integration will become a core hoster competence– Service bus, metadata management, federated security, etc.
Parallels – Optimized ComputingTM
11
Why Microsoft is your best cloud partner• Integrated cloud and hosted platforms
• Integrated tools
• Partner centric
Hosters
Dedicated Workloads
Cloud ServicesSaaS ISV apps
s e r v i c e b u s
12
Developer Experience Service Hosting Service Management Consistent with on-premises Standard support - REST &
SOAP Support for 3rd party
languages Coming soon
Scalable (elastic) Flexible Secure & Reliable
Tracing & logging Upgrade service w/o
downtime Real-time monitoring &
metering
Cloud Operating System.NET Services
http://www.azure.com
13
Access Control Workflow Service BusSupport user identities securely across different organizations
Model and execute business logic and service interactions
Exchange messages between loosely coupled, composite
applications
Claims-based identity management
Interoperable & based on standard protocols (WS-Trust)
Manage through web page and/or a services API
Supports CardSpace, LiveID, Username/Password
Runtime execution environment for XAML-based workflows
Enables the orchestration of services
Extension of Windows Workflow Foundation
XAML-based models can be uploaded to the cloud
Simple publish-subscribe eventing
Firewall friendly messaging Flexible connection modes Connectivity to on-premises
applications to enable hybrid S+S scenarios
Extension of Windows Communication Foundation
Services for application integration.NET Services
Parallels – Optimized ComputingTM
14
New World Economy
Need secure, unified communications and productivity tools
Enterprises
Need business tools that make it easy to communicate, collaborate, and trade
SMBs
HostedPartner Microsoft
Sold
Cloud + Hosters = A Complete Solution
• Microsoft provides the best hosting platform
• Microsoft will provide the best cloud platform
• Both will use the same tools and programming environments
• Microsoft will develop partner-friendly channel models
• Microsoft will actively promote its partners