Change Means Opportunity - Key Domain Trends for Hosters in 2012
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Transcript of Change Means Opportunity - Key Domain Trends for Hosters in 2012
Change Means OpportunityKey Domain Trends for Hosters in 2012
Thorsten Einig, MD Tucows Europe
Tucows / OpenSRS
• World’s largest domain wholesale provider• One of the world’s largest resellers of SSL
certificates, Sitelock, email, GoMOBI• 12,000+ resellers globally• Offices in Canada (HQ), USA, Singapore,
Germany, Netherlands
2012: Beginning of a Domain Revolution?
• New generic topleveldomains (gTLDs)• April: applications deadline • November: applications approved
and included in root zone• 2013: live
So what’s the big deal?
• Many new extensions since 2000– gTLDs:
• .INFO, .BIZ, .MUSEUM• .COOP, .AERO, .PRO - .ASIA, .CAT, .JOBS, .MOBI, .TEL, TRAVEL• .XXX
– ccTLDs:• .EU • Liberalization / commercialization /
automization, e.g. .DE, .CO, .FR
• 280 TLDs delegated in root zone, notably:– 20 gTLDs – 248 ccTLDs
The Problem: Limited Space
• Concentration on top TLDs– gTLDs: around 80% .COM– ccTLDs: top 10 make up 60% of registrations
• gTLDs are practically meaningless or unknown• IDNs limited• Influences on registration behavior: struggle for
second-level names– mycompanyinamsterdam.com– Secondary domain market / premium names
Enter New gTLDs
• The “Right of the Dot” gets a meaning– Brand TLDs,
e.g. .MICROSOFT, .UNICEF, .GOOGLE, .FACEBOOK– Internationalized TLDs, e.g. .عرب (.ARAB)– Geo-TLDs:, e.g. .BERLIN, .MELBOURNE – Community and generic TLDs, e.g.:
.SEARCH, .WEB, .CLOUD, .ECO, .GAY• The explosion:– 254 applicants so far (March 12)– 500 new TLDs? 2,000? 10,000?
Variety = Confusion?
• The Google Factor– “Just google me” /
“Use keyword…”– “Just QR-code me”?
• The Facebook Fear– “My Website?
http://www.facebook.com/opensrs”
Domain Name Numbers
Selection of Domain Names in the Future
• First choice: TLD
– Generics? (.WEB, .COM)– Industry/market/community?
(.HOTEL)– Geographic? (ccTLD, IDN, Geo-TLD)
• Less compromise on the SLD
Your Customer and nTLDs
• Serve your target group’s demands (TLD selection)
• Opportunities for the end user are your opportunities– Customized business websites – now with
customized domain names – Give customers what they need rather than what’s
free
Challenges and Chances for Your Hosting Business
• Educate customers and prospects, adapt your order processes
• Explore new sales areas– Geographically: Go International? (IDN, Geo-TLDs)– Industries: find niches (.BASKETBALL?)
• But remain focused– Do you really need to offer all TLDs?– Choose your TLDs and and your vendor (various
registries? One wholesale provider?
The Future of Domains in Hosting
• Domains are here to stay• But the market will change drastically – Starts in 2013– Full effects will not be immediate
• Get ready for the challenge and make it an opportunity!
Thank You!
Thorsten EinigMD Tucows Europe
Questions? Discussions?
• [email protected]• Visit us at booth #41