How Well Is Your Website Performing

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How Well Is Your How Well Is Your Website Performing?Website Performing?

John J. NosalThe CEO of SEO

NosalCentral.com

Search Engine Optimization • Website Design and Maintenance • Internet Marketing


How Well Is Your Website Performing?

How well is your websitecommunicating your brand?

Is your website being found?

Are your visitors finding what they are looking for?

Are they becoming customers?



What tools can we use tomonitor and measure results?

Three Tools: Google Analytics Google Webmaster Tools Bing Webmaster Tools



Google Analytics



Setting up Google Analytics analytics.google.com

<script>(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)})(window,document,'script','//www.google-analytics.com/analytics.js','ga');

ga('create', 'UA-39894211-2', 'pambensen.com');ga('send', 'pageview');

</script>



Google Analytics Tips Don't duplicate the code

Search for UA- Create sub-account



Google Analytic Goodies

Custom Dashboards Email Updates



Google Webmaster Tools

Crawl Errors Fix the errors

Search Queries Note Search Position

Sitemaps Fix Errors and Update As Needed



Bing Webmaster Tools 20% of Search Market Inbound Links



How well is your websitecommunicating your brand?

Is your website being found?

Are your visitors finding what they are looking for?

Are they becoming customers?



What tools can we use tomonitor and measure results?

Three Tools: Google Analytics Google Webmaster Tools Bing Webmaster Tools


How Well Is Your How Well Is Your Website Performing?Website Performing?

John J. NosalThe CEO of SEO

NosalCentral.com

Search Engine Optimization • Website Design and Maintenance • Internet Marketing

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How Well Is Your Website Performing

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