CHAPTER 3 BUYER BEHAVIOR. Buying Units and Roles Buying Process Influences on Buyer Behavior.
How web content influences the buying process
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Transcript of How web content influences the buying process
how web content influences the buying process
soong hay wong | october 22, 2010
purchase cycle
webpage
shoppers
customers
the ‘3 second rule’
know your buyers
buyers’ learning style
the fixersaxe
buyers’ learning style
cheese & burgerwisconsin milk marketing board
develop personality
esty : indie marketplace
tell your story
Drink Wise
interactive blog
danny choo ‘blogger’
interactive brand
jordan ‘history of fight’
feedback loops
CONTACT US
customer community
woot! in-house community
go viral
really simple syndication
call to action
closing the deal
step one
step two
step three
post purchase dialogue
track, track track
• 3 second rule• know your buyers• develop site personality• tell a story• listen to feedback• simple call to action• continue a post purchase dialogue• monitor site performance
recap
thank you.