How We Drove Over 100,000 Visits in One Month

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10 WAYS WE DROVE 100K VISITS IN ONE MONTH erstanding Social Media + tent strategy to Grow Your Business

description

I go over the 10 ways we drove over 100K visits in one month . Learn about the fundamentals of social media and content strategy and the actual tactics we used to drive the visits.

Transcript of How We Drove Over 100,000 Visits in One Month

Page 1: How We Drove Over 100,000 Visits in One Month

10 WAYS WE DROVE 100K VISITS IN ONE MONTH

Understanding Social Media + Content strategy to Grow Your Business

Page 2: How We Drove Over 100,000 Visits in One Month

[email protected]

@zionk20 - @atlasprojectco

ZION KIM

Partner, Atlas Project

I help for food.

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1.MEASURE

EVERYTHIN

G

UN

DER

STA

ND

WH

AT Y

OU

AR

E

DO

ING

WI T

H A

NA

LYT I C

S

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October’s Numbers

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November’s Numbers

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Learn where they are coming from.

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Look at your headlines.

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Popular categories?

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Google URL Builder

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2.

KNOW YO

UR

AUDIENCE

UN

DER

STA

ND

ING

YO

UR

BU

YER

PER

SON

AS

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Why should they care?

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Learn Audience’s Goals and Challenges.

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Collect Info with Interviews and Online Surveys.

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3.W

HERE ARE

THEY

HANGING

OUT?

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Facebook GroupsLinkedIn Groups#Twitter QuoraForums

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4.LIS

TEN A

ND

LEARN

THEY A

RE T

ELLING

YO

U

WH

AT TH

EY WAN

T.

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READ PEOPLE’S MINDS

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Create Value & Grab Their Attention

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ANSWER QUESTIONS!

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LINKEDINGROUPS

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REDDIT HAS ACOMMUNITYFOR JUST ABOUTEVERYTHING.

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MANY FACEBOOK GROUPS

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5.CREAT

E A

COMMUNITY

PEOPLE A

RE W

AIT

ING

TO

BE L

ED

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These groups didn’t exist before, so I made them.

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LinkedIn GroupsTwitter CuratorFacebook PageReddit SubredditsForums

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6.GET

A

LARGER

MICROPH

ONE

LEVER

AG

E PEO

PLE AN

D

PAG

ES TO

AM

PLIFY

REA

CH

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Who Has…Twitter Followers?Facebook Friends?LinkedIn Connections?

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Reach out to pages.

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7.CREAT

E

MORE

CONTENT

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Accountability & Cosistency

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Not every article is a winner.

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8.USE

CONTENT

CALENDARS

KEEP

YO

UR

SELF &

OTH

ERS

AC

CO

UN

TAB

LE

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9. Capture Leads with Offers

Offers ordered by which generate the most leads.

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Are you ready for the last one?

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10.

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10. LUCK!

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ANY QUESTIONS?

Z ION @ ATLA S P ROJE CT.CO@ ZI ONK 20 – TW E E T @ ME !W W W. ATLA S P ROJE CT.CO

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How do you run a proper experiment?

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Divide users into a control and a test group.

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Run your change on the test group. Measure.

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This is called a A/B test.

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Highrise wanted to test their homepage signups.

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They tested it against a long-form sales letter.

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Which one do youthink did better?

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Surprised?

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Tried a completely new redesign.

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Which do you think did better?

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Why did they get these results?

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What happens when we put the best two pages, together?

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The tests never end.

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The Girl Who Drove Away

The Girl Who Drove Away

With Just One Graphic How I Drove Over 168K …...107,000 repins 14,693 visits 13182 more visits!! 24834 more visits!! 21847 more visits!! 6863 more visits 66726 Visits in 3 Years

With Just One Graphic How I Drove Over 168K …...107,000 repins 14,693 visits 13182 more visits!! 24834 more visits!! 21847 more visits!! 6863 more visits 66726 Visits in 3 Years

Distance)=300)m) Distance)=900)miles) Time)=5)sec) Time ...Alexis)drove)her)car)for) 3)hours)and)drove)150) miles)and)then)drove) 350milesin4hours.) Find)her)average)speed) for)the)journey.)

Distance)=300)m) Distance)=900)miles) Time)=5)sec) Time ...Alexis)drove)her)car)for) 3)hours)and)drove)150) miles)and)then)drove) 350milesin4hours.) Find)her)average)speed) for)the)journey.)

Local Services Plan For Mental Hygiene Services Franklin ... · 100,000 population) resulted in nearly 18 outpatient emergency department visits in 2017 and over 7 deaths, while 80

Local Services Plan For Mental Hygiene Services Franklin ... · 100,000 population) resulted in nearly 18 outpatient emergency department visits in 2017 and over 7 deaths, while 80

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Acute Compartment Syndrome Marc Hirner. Demographics Incidence: Incidence: Men 7.3/100,000 Men 7.3/100,000 Women0.7/100,000 Women0.7/100,000 69% due to.

Accelerated evolution and diversifying selection drove the ...

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day 18th - Friday 22nd May 2015 · sunny day as we slowly drove the 15 minute journey. It was calm and though cold, it was surprisingly mild at 1,400M compared to previous visits.

day 18th - Friday 22nd May 2015 · sunny day as we slowly drove the 15 minute journey. It was calm and though cold, it was surprisingly mild at 1,400M compared to previous visits.

media kit 20152 Canada 16.2% visits 2,212,060 unique visits 1 U.S.A 60.9% visits 8,315,708 unique visits 5 Ireland 2.2% visits 300,403 unique visits PuBlICaTIOn EdITOrIal FOCus …

media kit 20152 Canada 16.2% visits 2,212,060 unique visits 1 U.S.A 60.9% visits 8,315,708 unique visits 5 Ireland 2.2% visits 300,403 unique visits PuBlICaTIOn EdITOrIal FOCus …

GRAMMAR & READING CHEAT SHEET 1. Lists 4 COMMA RULES … · GRAMMAR & READING CHEAT SHEET I drove my car. I drove my car to the store. I drove my car, which was a black Cadillac.

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Students’ Union University of the Arts London Media Pack ... · Union and the University. The website receives over 100,000 visits per academic year. Display your branded website

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TEXTILES TO TRANSFORM - mehler-texnologies.com · Crack resistance DIN 53359 A No. of folding 100,000 T - 100,000 T - 100,000 T - 100,000 T - 100,000 T - no cracks no cracks no cracks

LAKEWOOD MIDDLE SCHOOL · 2016-sem 1 visits 2 visits 3 visits 4 visits 5 visits parent meetings 8 visits 10 visits more than 10 5th grade 77 16 14 4 8 x 0 0 0 6th grade 37 19 10 3

LAKEWOOD MIDDLE SCHOOL · 2016-sem 1 visits 2 visits 3 visits 4 visits 5 visits parent meetings 8 visits 10 visits more than 10 5th grade 77 16 14 4 8 x 0 0 0 6th grade 37 19 10 3

Digital Media Report, October 2018 Inland Empire Desert ......PPC Campaign (Pay Per Click) - Drove 1,080 visits to the website - Drove 115 calls - Average cost per visit $3.70 - Average

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The Night They Drove Old Dixie Down

The Night They Drove Old Dixie Down

Quaternary palaeoenvironmental oscillations drove the ...labs.eeb.utoronto.ca/murphy/PDFs of papers/2012_Carassius.pdf · Quaternary palaeoenvironmental oscillations drove the evolution

Quaternary palaeoenvironmental oscillations drove the ...labs.eeb.utoronto.ca/murphy/PDFs of papers/2012_Carassius.pdf · Quaternary palaeoenvironmental oscillations drove the evolution

AMERICAN JERSEY CATTLE ASSOCIATION …...scores and breakdowns made by evaluators in 1,620 herd visits during the year. This was the second consecutive year over 100,000 scores. All

AMERICAN JERSEY CATTLE ASSOCIATION …...scores and breakdowns made by evaluators in 1,620 herd visits during the year. This was the second consecutive year over 100,000 scores. All

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stablished olumbus ississippi d t | maY Former officer who drove …e... · 2020-05-19 · to resume visits at nursing homes, saying it shouldn’t come before all residents and staff

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1. Executive summary for Economic Wellbeing Committee ... · Metlink Main Website ‐ Visits per Month 0 50,000 100,000 150,000 200,000 250,000 July August September October November

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