How Video Can Boost Online Traffic

How Video Can Boost Your Traffic

Richard MartinWordCamp Montreal 2013

http://richardgmartin.me@richardgmartin

Wednesday, 12 June, 13

http://richardgmartin.me




How Video Can Drive and Convert the Traffic You Want

to Your Business


Who Am I?


Who Am I?

• Online entrepreneur


Who Am I?


• Help people build their online business


Who Am I?



• Product Marketing


Who Am I?



• Product Marketing

http://richardgmartin.meTwitter: @richardgmartin




Video Bona Fides


eLearning


Publishing


Promotion


Blogging


My Video Stats


My Video Stats• Produced ~400 videos for the web



• 40+ hours of video published




• 300,000+ views on YouTube





• 500 to 600 views per day






• Attracts prospects and converts them to clients






• Attracts prospects and converts them to clients

• Compresses the sales cycle


Video Categories


• Talking Head: Straight-on or Interview

• Conveys authority, personality, know how ...




• Product or Service Pitch

• Educate and stimulate through video and screencast






• Narrative: Documentary, wedding, elearning

• Informative, persuasive, emotional ...






• Narrative: Documentary, wedding, elearning

• Informative, persuasive, emotional ...

• Artistic: Music, sketch

• Entertaining, engaging ...


You Should Have Video


You Should Avoid Video


You Should Avoid Video

• Expensive to produce

• Complex

• Labour intensive

• Fussy media



• Long shelf life

• Searchable

• Communicates your story, personality, authority, brand, and positioning

• Compresses sales cycle


Workflow(A Seven Step Process)


1. Prep


Be sincere, be brief, be seated.Franklin D Roosevelt


2. Shoot


Location Talent

Camera Audio LightingWednesday, 12 June, 13

3. Post


Final Cut Pro X Finisher by CrumplePop

ScreenFlow Compressor


4. Distribute


5. Publish


6. Promote


7. Analyse


Other Considerations


Resources


• fstoppers.com/category/video

• izzyvideo.com

• lynda.com

• Google Webmaster Tools video best practices

• Yoast SEO for WordPress

Resources


http://richardgmartin.me@richardgmartin




How Video Can Boost Online Traffic

Technology

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