More Traffic. More Business. How to Boost Your Blog Traffic with SEO
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Transcript of More Traffic. More Business. How to Boost Your Blog Traffic with SEO
BOOST YOUR BLOG TRAFFIC WITH SEO STRATEGIES
TRAFFICBUSINESS
KEYWORD/TOPIC RESEARCH
CONTENT
ON-PAGE OPTIMIZATION
INTERNAL LINKS
SOCIAL MEDIA
EXTERNAL LINKS
70%OF ALL SEARCH TRAFFIC IS DRIVEN BY LONG TAIL KEYWORDS1
Research the topics for each page to identify:SEARCH TERMS
SEMANTIC VARIATIONS
Include keyword phrases from your research within the followign on-page elements:2
TITLE TAG
META DESCRIPTION
Create an editorial calendar to develop engaging, informative, or entertaining content with a clear call-to-actionOn average, it takes at least six months to see measurable progress with content marketing
Create an internal structure that logically links pages togetherInternal links are a top SEO ranking factor and help to determine the relative importance of a page3
Share your content on social networksSharing URLs on social media gives indirect ranking signals to search engines, and add social sharing icons to each blog post
Share your content with your email subscribersAdd email subscription forms
Create a link acquisition strategy to help boost domain authority and referral trafficReach out to anyone you mention in your blog posts and encourage them to promote your post (egobait)
Earn links with newsworthy content (linkbait)
Get your customers and partners to link to you
Submit your blog to relevant, high-quality directories
SOURCES1. http://moz.com/blog/illustrating-the-long-tail2. http://moz.com/blog/visual-guide-to-keyword-targeting- onpage-optimization3. http://www.searchmetrics.com/knowledge-base/ ranking-factors/4. https://econsultancy.com/reports/email-census
TOOLSGoogle Tools: AdWords Keyword Planner, autosuggest, manual searchesBuzzsumo.comThinkWithGoogle.com http://www.seomofo.com/snippet-optimizer.html
#1TITLE TAGS ARE FIRST PLACE ON-PAGE SEO RANKING FACTOR3
59%OF COMPANIES ARE INTEGRATING EMAIL AND SOCIAL MEDIA CHANNELS TOGETHER4
SYNONYMS
RELATED TERMS
HEADER TAGS
COPY