How to write content for seo
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Transcript of How to write content for seo
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How to write good
(Getting your point across quickly and efficiently without unnecessary amounts of drivel which causes the reader to switch off and without including pointless details and making it all look natural while pleasing search engines so that you don’t end up with spammy writing, spam writing, writing like a spammer or cheap Viagra)
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The Myth
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The Secret of SEO Copywriting
WRITE GOOD COPY
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How?
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How people read on the internet
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What they read• THIS MUCH is enough for users to decide
whether to read on.• Readers use the first two words to assess
your subject.• Web pages are read in an F shape.• Only you and your mother will read
through to the end of your blog post.
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Your first words
Good start
• NEW TODAY• EXCITING PICS• CHECK OUT• WHAT IS• BLOODY MURDER
Bad start
• PAINT WAS• I’M BORED• DON’T KNOW• 1,496 DAYS• BUY VIAGRA
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Then what?
Forward facing synergy in a digi-positive future-ready flux mindset
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Know Your Audience
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Florida Car Hire
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Know Yourselves
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Write what you know
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What the Internet Likes
1)Lists2)Humour3) Creativity4)Weirdness5)Cute animals6)Diagrams and pictures
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A Note on Quality
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To Summarise
Create content you would want to read and share