HOW TO WRITE HEADLINES FOR SEO to write hea… · HEADLINES FOR SEO An Inbound Marketers Guide. 8...
Transcript of HOW TO WRITE HEADLINES FOR SEO to write hea… · HEADLINES FOR SEO An Inbound Marketers Guide. 8...
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HOW TO WRITE HEADLINES FOR SEO
An Inbound Marketers Guide
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8 out of 10 people will read your headline, but only 2 out 10 will read the rest.
Copyblogger
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Optimise your headlines to make your content more visible to people who are looking for
keywords associated with your brand, product, or service via search engines like Google.
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Write for people first, then search engines.
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The title or headline of your blog post will be a search engine's and reader's first step in
determining the relevancy of your content, so including a keyword here is vital.
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KEYWORD RESEARCH
Step 1: Make a list of important, relevant topics based on your business
Step 2: Fill in those topic buckets with keywords
Step 3: Research related search terms
Step 4: Check for a mix of head terms and long-tail keywords in each bucket
Step 5: See how competitors are ranking for these keywords
Step 6: Use Google Keyword Planner or HubSpot's Keywords App to refine your list
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“Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they're closer to a point-of-purchase.”
Wordstream
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There are four essential places where you should try to include your keywords:
■ Headline■ Headers and body■ URL■Meta description
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HEADLINE FORMULAS
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TOOLS FOR MARKETERS
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www.hubspot.com/blog-topic-generator
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www.hubspot.com/blog-topic-generator
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www.hubspot.com/blog-topic-generator
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https://coschedule.com/headline-analyzer
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https://coschedule.com/headline-analyzer
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https://coschedule.com/headline-analyzer
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TIPS FOR SUCCESS
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TIPS FOR SUCCESS■ Conduct keyword research, and use Google’s Keyword
Planner or HubSpot’s Keyword Tool ■ Focus on long-tail keywords, maximum of 1-2 per blog■ Optimise your content using the keyword in the headline,
URL, header and body and meta description■ Include keyword in the first 65 characters for best results in
Google search results■ Use a headline analyser tool to refine your headline ■ Write for people first, search engines second