How To Write A Good Sales Letter
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Transcript of How To Write A Good Sales Letter
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HOW TO WRITE A GOOD SALES LETTER
By Steve Ramirez
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USE A POWERFUL HEADLINE
• Headlines grab your readers attention and your readers attention by explaining the main benefits of your product or services.
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CREÄTE ANTICIPATION WITHIN YOUR SUB-HEADLINE
• Sub-headlines are an extension of your headlines and need to be designed to pull in your readers into your content.
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OUTLINE THE BENEFITS OF YOUR PRODUCT OR SERVICES
• Give your readers at least 3 good reasons they should buy your product or services.
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EXPLAIN YOUR UNIQUENESS
• Explain to your readers what differentiates you from your competition.
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PROVE YOUR CREDIBILITY
• Provide at least 3 reasons that your readers should trust your claims.
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EXPLAIN THE FEATURES AND BENEFITS OF YOUR PRODUCT OR
SERVICE
• Explain how your product or service will improve or solve your readers problem.
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INCLUDE CUSTOMER TESTIMONIALS
• In order to establish credibility, make sure to include testimonials of your previously satisfied customers.
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EXPLAIN WHY YOUR PRODUCT IS SUPERIOR THAN YOUR COMPETITION
• Mention why your product or service is superior to the other options in the marketplace.
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REINFORCE THE VALUE
• Explain why your product or service is irresistible great and why they should not pass on it.
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SUMMARIZE WHAT YOUR READER WILL RECEIVE IF THEY BUY NOW
• Make sure that your reader understand what they will receive when they buy your product or services.
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MENTION THE DISCOUNTED PRICE OF YOUR PRODUCT OR SERVICE
• If your readers are interested in what you are offering they will want to know the price so make sure to mention the price of your product or service.
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LIST YOUR BONUS FOR PURCHASING ASAP
• The purpose of a bonus is to add value to your product or services. You can also create a sense of urgency with any bonus your offering by making them available for a limited time only.
•
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OFFER A STRONG GUARANTEE
• A strong guarantee will make your offer even stronger as it removes the element of risk to your readers.
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CLOSE THE SALE BY OUTLINING HOW THEY CAN BUY NOW
• Don’t take this part of the sales letter for granted. Close the sale by outlining what they should do to buy now.
•
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SIGN THE SALES LETTER
• You took the time to write the sales letter so make sure you sign it. This will allow your customer to know that there is a real person or company behind the brand.
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CLOSE WITH A P.S.
• Use this section to emphasize the most relevant/important points in the sales letter.