Video Sales Letter Formula
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Transcript of Video Sales Letter Formula
THE VIDEO SALES LETTER FORMULA
VIDEO SALES LETTERS ARE EVERYWHERE AND FOR GOOD
REASON…
… THEY WORK!
HERE’S WHY… VIDEO SALES LETTERS ARE:1) Perceived as content 2) Still a novelty in most markets 3) Easy and fast to create (you don’t have to be an expert copywriter or a technical wizard to set one of these up)
BUT MOST IMPORTANTLY… VIDEO SALES LETTERS WORK
BECAUSE YOU CONTROL THE SALES
PROCESS…
!
…TRADITIONAL PRINT SALES LETTERS ALLOW THE READER TO SCROLL DOWN TO LOOK AT THE
PRICE OR SKIM THE TEXT…
…GOOD VIDEO SALES LETTERS GIVE NO CONTROL TO THE VIEWER.
HERE ARE THE 3 ELEMENTS OF A VIDEO
SALES LETTER…
1) The Headline…
2) The Video Sales Letter
3) Buy Button
IN ADDITION, THERE ARE A FEW
GUIDELINES WE RECOMMEND YOU
FOLLOW…
12 – 24 MINUTES HAS BEEN THE SWEET SPOT IN OUR
TESTING
Video Sales Letter Length…
DON’T ALLOW PEOPLE TO PAUSE, FAST-FORWARD OR REWIND THE
VIDEO SALES LETTER.
Ditch the Controls…
WE’VE NEVER HAD A CLICK TO PLAY VIDEO OUTPERFORM AN
AUTO PLAY VIDEO.
Auto Play…
FOR MORE INFORMATION CHECK OUT OUR VIDEO SALES LETTER TRAINING AT HTTP://WWW.VIDEOSALESLETTERFORMULA.COM/