How to Win the Fight for Your Channel Partners' Loyalty

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Here's the deal.

Your channel partners' loyalty is up for auction.

Why?

They want to work with brands that help them make money.

Channel partners expect a lot fromtheir brand relationships.

Sales support

Financial incentives

Hassle-free business

But what do they want the most?

Marketing enablement

Marketing enablement

*We'll get to this in a Second.

*

In fact...

A recent Forrester survey found that65% of partners say that marketingenablement is the number one thing

they want from brands.

So what is marketing enablement?

It means providing your partners witheverything they need to build your

brand and their business.

How do you do that?

You could have a marketing portal withdownloadable assets like logos and

pictures.

But that wouldn't help partners runsuccessful marketing campaigns

by themselves.

They don’t have the same marketingexpertise that you have.

So how do you share yourknowledge with them?

Give your partners an automatedmarketing platform and service

Give your partners an automatedmarketing platform and service

with...

Brand-approved marketingprograms

Co-pay features to eliminatecumbersome reimbursement processes

Human interaction

Closed-loop reporting that clearly shows results

Need a tip on how to set upyour platform?

We have five.

Tip #1: Offer the right campaigns and

marketing materials.

Talk to your partners about whichmarketing assets will help them the

most.

They'll be more likely to use them.

Tip #2: Make your platform visually

appealing and simple to navigate.

The easier it is for partners to use your platform...

...the more likely they'll be to useyour brand's resources.

Tip #3: Give partners options.

Offer partners a varietyof digital and traditionalmarketing tactics.

Make these tactics eligiblefor co-op fund coverage.

Partners will then be able to enternew markets with your brand.

Tip #4: Be flexible.

Let partners impact thedetails that directly affecttheir businesses...

...such as campaign timing.

Tip #5: Give your partners professional

(marketing) help.

Have a local marketing consultantavailable to support your partners.

Let's recap.

Offer the right campaigns and marketing materials.Make your platform visually appealing and easy tonavigate.Give partners options.Be flexible.Give your partners professional (marketing) help.

Remember.

Channel partner loyalty is critical forlocal marketing success.

What do you gain from theirloyalty?

Greater brand reach

Higher channel ROI

Successful partner marketingcampaigns

Want to learn more aboutchannel partner loyalty?

Want to learn more aboutchannel partner loyalty?

Click Gary tocontact him

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