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6 Ways to Use Twitter to Promote your Event

How to use Twitter to Sell Tickets to your Event

USE TWITER TO SELL TICKETS FOR EVENTS

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Why should you be using Twitter?

Social media has become a vital component of a good marketing strategy, but using social networks to your advantage does actually require a lot of skill and know-how.

Twitter is an important and powerful marketing tool, and can actually have a very large impact on the attendance of your event. With over 350 millions users, Twitter is one of the most powerful way to reach new potential customers and engage with your existing community

So the question for event organizers remains: “how do I use Twitter to market my event and increase attendance?”

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Leverage Twitter to Sell Tickets to your Event

1. Create an Event Hashtag

•  Ensure visibility and virality on

social media sites by letting your

hashtag create buzz, build

awareness, and encourage

conversations about the event

•  Make your hashtag known, and

be sure to include it in all social

promotions to tie everything

together NOTE: When people click on the event hashtag on Twitter, then they can see all relevant posts

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Leverage Twitter to Sell Tickets to your Event

2. Assign Twitter Promotion to One Person on your Team •  Assign the responsibility of creating a ‘Twitter content plan of action’ to one savvy

person on your team

•  Setting the tone for your Twitter content isn’t easy when many people are involved.

Giving the responsibility of Twitter event promotion to one person on your team will

ensure a more consistent voice and an organized tweeting scheduling. It’s best for

this person to come up with a comprehensive ‘Twitter content plan of action’ from

the get go, which involves writing and preparing the promotional tweets in advance,

and coming up with a good schedule for pushing out the content over the span of

your event promotion period. It will also be this person’s responsibility to monitor

the conversations happening about your event on Twitter, and to reply to or retweet

relevant content

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Leverage Twitter to Sell Tickets to your Event

3. Leverage Group buying and Social Deals

•  This is a powerful incentive for people

to both spread the word and attend the

event. By rewarding people who share

your event on social media, you’ll see

an increase in awareness and ticket

sales.

•  If you’ve chosen Uniiverse, you’ll be

able to take advantage of our social

deals, whereby you can set a certain

% discount for people who tweet about

your event.

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Leverage Twitter to Sell Tickets to your Event

4. Media Rich Tweets get more Love •  When a tweet includes a link to a Uniiverse event page, a twitter card is automatically

created. This attractive media card makes the tweet stand out and draws more attention. For times when you can’t quite communicate everything you need to in the 140 allotted characters, the media card displays extra information about your event. Talk about beating the system!

The Twitter card included in your tweet displays your event poster, the name of the event, and a preview of the event description

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Leverage Twitter to Sell Tickets to your Event

5. Host a Twitter Contest •  Try creating a viral contest

where people have to retweet

a tweet about the event in

order to enter a draw to win

ticket(s).

•  With the only cost of this being

that of the ticket(s), a contest

allows you to draw a lot of new

attention to your event

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Leverage Twitter to Sell Tickets to your Event

6. Invite your followers to your events •  While tweeting about your event is a great strategy, you must tweet multiple times to get

your message in front of the eyes of a large chunk of your followers. There is never a

guarantee that all of your followers will see your tweets, meaning missed opportunities to get

your message across. This is where sending direct messages on Twitter comes in handy.

•  By using a social ticketing platform such as Uniiverse,

you will have the ability to send invitations in the form

of direct messages to your Twitter followers. The

beauty of this feature is that you can select specific

followers or all of your followers as the recipients, and

send the invite in bulk, while still maintaining a level

of personalization. You can customize an invitation to

your event and send it to your followers’ inboxes in

one click.

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