How to Use the Internet to Find Hot

Leads

(on autopilot)

“Hot Lead”

A potential customer where a NEED for your

products has been shared and DEMONSTRATED

365 Leads

5%

Conv. Rate

18+ Sales

5 Minutes a Day

But…

1) Preparation

2) Consistency & Automation

3) Trigger

Our Goals

Learn ONLY what works

…Work on Your Business

…and Take Action

Author ~ Internet Marketing Consultant ~ Web Designer

Lego Addict

Engineer

Helping Business Owners Increase Sales, Brick after Brick

Rodolfo Melogli

How to Use the Internet to Find Hot

Leads

(on autopilot)

#1 Research

#2 Landing page

#3 Tools & strategies

#4 Automation

#5 …Repeat!

#1

Research: who is your ideal customer?

Customer Persona

- Job description?

- Search keywords? - Location?

- Common Problems/Questions?

- Events they go to?

Customer Persona Example

- Job description? SME owner, 4-10 staff, B2B or B2C, with/without website, done ads before

- Search keywords? Increase website traffic, SEO, Ecommerce, Content Marketing, Funnel - Location? IE, UK, US, AU, English speaking

- Common Problems? Misbeliefs: expensive, not for them, no time, no knowledge, no trust

- Events they go to? Chamber , Web Summit

#2

Landing page: where will you send your

leads?

#3

Tools & Strategies: where is your customer

– how to engage?

by Job Description

L’in Search

40% will view your

profile after you see theirs

Twitter: 99% Engagement with Follow

+ Retweet + DT (.@____)

Followerwonk + MakesmailDownload TW Accounts, Get Emails

by Keyword

FB Search: Groups

1.5bn Active

Users/mo

FB Search: Groups

Quick Hire + Direct Email to

members

Twitter Adv.

Searchhttps://

twitter.com/search?

f=tweets&vertical=default&q=recommend%20hotel

%20dublin%20%3F%20-job&src=typd

Twitter Advanced Search90% Conversion Rate with RT, DT & Follow #internshipfairy

Google “KW – blog –

location”Search

100% of bloggers will read your

comment before approving/rejecting

it

Buzzsumo “Top *KW* Tools” Search100% of bloggers will read your email & comment if you have

anything useful to add to a successful blog post

Example re: 100% of bloggers will read your email & comment if you have anything useful to add to a successful blog post

by Issue/Question

Plumbing forum – Plumbing discussion – Plumbing problem

Quora, Question.com, Yahoo Answers, Ask.com

#4

Automation: lead searching on

autopilot

Need for Speed

> Email Alerts

Facebook Email AlertsTwitter Email Alerts

Forums, Quora Alerts

> Bookmarks

Bookmark Facebook GroupsBookmark/Save Twitter Search

Save LinkedIn Search

> Use Great Tools

> Create Templates

The FORTUNE is in the Follow-up!

Only 2% of sales occur at a first “meeting”

#5

Repeat. 5 minutes a day.

Identify a Trigger

i.e. turn on laptop / first time I go to FB

30 Day Challenge

Schedule + Be Consistent + Track GA

Reward Yourself ONLYif you gain 30 leads

Thank you!

BusinessBloomer.com/slides