The Power of LinkedIn in Your Business - Reasons To Use LinkedIn for Lead Generation
How to use LinkedIn for Business
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Transcript of How to use LinkedIn for Business
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How To Use
For Business?
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LinkedIn…?● A professional social network● Helps to make better use of
your professional network● Gives you access to people,
jobs and opportunities
How To Use LinkedIn For Business?
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LinkedIn Homepage
● Provides businesses an excellent opportunity to boost their products and services
● Hire top professionals and share useful updates to the right target audience
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Good Idea To Create LinkedIn Profile
● More Profile views is great for Branding
● You will get more website traffic● Make a visually appealing profile● Permission to be in contact● Use it to showcase everything
that doesn’t fit your CV
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Personal Details
● Add telephone number● Address, Birthday and Marital
Status● Personalize your Profile as humans
are going to interact with it● People will want to connect to a
well-managed profile
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Add Additional Details
● List down your personal interests● Give others a better image of you● Mention if received awards and honors● Stay active on site
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Optimising LinkedIn Profile For SEO
● Add your public profile URL with your name by changing permalinks
● Add custom anchors to links● Use best keywords in the summary
section
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Connecting To People
● Begin with people you know● Search people by company● Begin asking and answering
questions● Renovate your status often
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LinkedIn Groups
● Provides a platform reach and engage customers online
● Allows individuals to share content, make business contacts and become industry experts
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Basic Types Of Groups In LinkedIn
● Private Groups● Member-Only Groups● Open Groups
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Tips For Creating Group In LinkedIn
● Your Group name is important● You can create group for industry as
well as for your company● Design appealing group logo● Develop custom webpage for the group
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Ways To Increase Business Using LinkedIn
● Evolve your network● Ask to make introductions● Make use of “what are you
working on” feature● Develop and market valuable
content
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Ways To Use LinkedIn For Business
● Develop a LinkedIn company page● Search and participate in LinkedIn
groups with local tie-ups● Start blogging on LinkedIn
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Grow Your Business Through LinkedIn
● Enhance each employee of your business
● Secure LinkedIn Support● Showcase your work in videos,
slides, interviews, infographics, whitepapers
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Link Applications To Promote Content
● Blog Links○ For excellent informative content
● Box.net files○ For larger content shared via cloud
● Slideshare○ For presentations
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Start Discussions In LinkedIn
● You can start discussions from groups discussion page
● Click the group name● Enter your topic or question● Enter details in “Add more details box”● Click share
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LinkedIn Advertisements
● Self-service advertising solution● Allows you to create and place
advertisements on LinkedIn website
● You can create an advertisement● Select a target audience● Set your budget and bid
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Conclusion
● LinkedIn for Business can be used for Exponential Growth
● Hire top professionals who will align themselves with your business as per your requirements
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