How to Use LinkedIn to Grow Your Business
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Transcript of How to Use LinkedIn to Grow Your Business
How to Use LinkedIn to Grow Your Business
Bernard MayPresident
Adam De JongMarketing Manager
AgendaLinkedIn for BusinessLinkedIn 2012 TrendsThe OpportunityThe ChallengeLinkedIn Tips & TricksOur ProgramYour Action PlanQ & A
LinkedIn for Business
LinkedIn for SEO
Optimized business profileQuality citation on powerful websiteName Address Phone NumberIncrease local rankings on Google & Bing
LinkedIn for Reputation Management
78% of customers research you online before buyingMake sure they find what you want them to see
LinkedIn for Networking
In business, we all rely on our social networkOn the Internet, relationships still matterBuild your network & create more opportunities
LinkedIn for Lead Generation
Connect with other professionals looking for your products & servicesNetwork easily & effectivelyDrive qualified web traffic to your siteCapture & contact leads
LinkedIn 2012 Trends
Link
edIn
Tre
nds
Hubspot. “120 Awesome Marketing, Stats, Charts & Graphs.” May, 2012BTOB Magazine, March 2012Econsultancy, March 2012Forrester Research, January 2012
175 Million users on LinkedIn as
of June 201
277% more leads
for B2B companies
than any other social
network
75% of
professionals say
they rely on social
networks to make
business decisions
65% of
businesses say
they’ve acquired
sales from LinkedIn.
Link
edIn
Tre
nds
Infographic created by Milwaukee Business marketing Association , March 2012
Link
edIn
Tre
nds
Infographic created by Milwaukee Business marketing Association , March 2012
The Marketing Challenge
No Online Reputation = No Credibility
Limited Professional Network = Limited Growth
The Marketing Opportunity
Trusted Industry Leader
Bigger Network & More Business
LinkedIn Tips & Tricks
Key Factors in SuccessOptimize Company
Page
Create Great Content
Attract Followers
Build Your Network
Become an Industry Leader
Traffic, Leads & Sales
Company PageProfile design and setupFriendly photoNAP info for SEOWebsite integrationEnables social sharing so your website content, blog can be promoted on LinkedIn
Create Great Content
Don’t sell yourself!Create a value exchange by posting insight on your industry news and helpful tips
Attract Followers
Participate in industry groups to drive discussion and brand engagement
Build Your Network
LinkedIn Answers is a great resource for community managementSearch the “Answers” section and industry groups for any questions you can answer
Promote You as Industry Leader
Traffic, Leads & Sales
National Positions drives 300-500 unique visitors/month from LinkedIn3X as much as FacebookDrive traffic to our blogs, videos, webinar, presentations and other content
Track Your ProgressTraffic generationBrand engagementFollowersConnections
LinkedIn Advertising
LinkedIn Ads are an amazing way to reach your target audienceWe will create and manage your ad campaign
Target the ads specifically to your needs, setup a daily budget, create ad copy, monitor daily analytics, ongoing optimization
Our LinkedIn Program
National Positions LinkedIn Program
Profile setup & business page optimization for SEO, social media & reputation management5 posts per week on industry info3 LinkedIn Answers per weekJoin up to 20 industry groups & post contentCreate and manage 1 industry groupLinkedIn ad managementMonthly reporting & consulting
Action Plan
Define Your Goals
Find Your Target Audience
Create Your Voice
Free AuditOur Social Media team will give you a free auditReview of current LinkedIn practicesHow you can better use LinkedInWhat should be your goalsWhat kind of content you should post
Q & A